strategy for everyone

@BenjaminMosior unicalabs.com/talks

Strategy for Everyoneunicalabs.com/talks

License: https://creativecommons.org/licenses/by-sa/3.0/

https://creativecommons.org/licenses/by-sa/3.0/


Ok, what is strategy?


“The discipline of making good choices in order to succeed.”

https://amzn.com/1534684891





https://imgflip.com/memegenerator/21445117/Success-kid-ORIGINAL




It’s going to get worse before it gets better.


Anything useful in decision-making.


What it was


What it was

What it now is


The Known Universe

What it was

What it now is


https://imgflip.com/memegenerator/Grumpy-Cat-Birthday




Why is strategy for everyone?


You need to make decisions.


What makes a decision “good” is highly dependent on context.


Learn how to understand context.


“Essentially, all models are wrong, but some are useful.”

- George Box


1. Memes2. Goals3. Mission, Vision, etc. Statements


Memes


an idea, behavior, style, or usage that spreads from one person to another in a culture

http://www.merriam-webster.com/dictionary/meme




an amusing or interesting picture, video, etc., that is spread widely through the Internet





memes within memes


https://imgflip.com/memegenerator/16803911/Business-Unicorn




https://imgflip.com/memegenerator/Grumpy-Cat

Useful in decision-making?




“...an attempt to recreate successful outcomes by replicating circumstances associated with those outcomes, although those circumstances are either unrelated to the causes of outcomes or insufficient to produce them by themselves.”

https://en.wikipedia.org/wiki/Cargo_cult




Goals


Become the #1 flip-flopmanufacturer in Idaho.


FY17 Revenue of $220,000,000


Reduce average time per customer support call to less than 7 minutes.


http://knowyourmeme.com/photos/696455-reaction-images





As a decision-making tool, a goal is too simplistic.


Become the #1 flip-flopmanufacturer in Idaho.

(at all costs)


FY17 Revenue of $220,000,000

(at all costs)


Reduce average time per customer support call to fewer than 7 minutes.

(at all costs)


Mission, Vision, etc. Statements?


Our strategy is collaborative. We will lead an agile effort of the market through our use of value and data leaders to build a learning organization. By being both innovative and disruptive, our customer focused approach will drive insight from data throughout the organization. Synergies between our big data and growth will enable us to capture the upside by becoming secure in a networked world. These transformations combined with ecosystem due to our leaders will create a platform through revolution and social media.

Courtesy of Bill West: http://strategy-madlibs.herokuapp.com/

Courtesy of Simon Wardley: http://blog.gardeviance.org/2014/07/a-quick-route-to-building-strategy.htmlhttps://www.youtube.com/watch?v=NnFeIt-uaEc

http://strategy-madlibs.herokuapp.com/

http://blog.gardeviance.org/2014/07/a-quick-route-to-building-strategy.html

https://www.youtube.com/watch?v=NnFeIt-uaEc

https://www.youtube.com/watch?v=NnFeIt-uaEc


To work in partnership with member stations to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of

events, ideas and cultures.

http://www.npr.org/about-npr/178659563/our-mission-and-vision


1. Diversity2. Commodities and Differentiators3. Strategy and Tactics4. Sun Tzu’s Five Factors5. Wardley Mapping6. Cynefin Framework


Diversity as an asset.


Commodities and Differentiators


Commodities: Must-haves.Differentiators: Make you win.






Run a Web Site to Sell Stuff

“Shopping Cart Functionality”


Run a Web Site to Sell Stuff

“The Best Recommendation Engine in the World”


Strategy and Tactics(Substrategies)


Strategy and Tactics

Strategy (Company)

Tactic Tactic

Context1

(Substrategies)



Strategy (Company)

Tactic Tactic

Strategy (Department)

Tactic Tactic

Context1 Context2

(Substrategies)



Strategy (Company)

Tactic Tactic


Tactic Tactic

Strategy (Team)

Tactic Tactic

Context1 Context2 Context3

(Substrategies)



Strategy (Company)

Tactic Tactic


Tactic Tactic

Strategy (Team)

Tactic Tactic

Strategy (Individual)

Tactic Tactic

Context1 Context2 Context3 Context4

(Substrategies)


Collect Charitable Donations

Easy-to-UseWeb Presence

Build on a Commodity

CMS

Learn Javascript

Follow Online Tutorial

Department

Company

Team

You

decides

decides

decides

decide


Department

Company

Team

You

Influence Feedback

Collect Charitable Donations

Easy-to-UseWeb Presence

Build on a Commodity

CMS

Learn Javascript

Follow Online Tutorial


Courtesy of Casey West: https://speakerdeck.com/caseywest/said-no-ceo-ever-things-that-dont-matter-in-the-cloud

https://speakerdeck.com/caseywest/said-no-ceo-ever-things-that-dont-matter-in-the-cloud


Five Factors


The premise of the text is war, which may be problematic and limiting.


Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html

http://blog.gardeviance.org/2016/08/on-being-lost.html



Moral or enabling imperative!

http://a.co/d08MLCA


http://a.co/d08MLCA

http://a.co/d08MLCA

http://a.co/d08MLCA


Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html http://www.vox.com/a/world-war-i-maps#list-17

Position and movement.


http://www.vox.com/a/world-war-i-maps#list-17

http://www.vox.com/a/world-war-i-maps#list-17


Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/07/what-makes-map.html



http://blog.gardeviance.org/2016/07/what-makes-map.html

http://blog.gardeviance.org/2016/07/what-makes-map.html


Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/02/from-purpose-to-leadership-and-back.html

Rules of the game. Anticipation of change.

● Everything evolves ● Characteristics change as evolution occurs● No one-size-fits-all● Efficiency enables innovation● Success breeds inertia● Inertia kills● ...


http://blog.gardeviance.org/2016/02/from-purpose-to-leadership-and-back.html



Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/02/from-purpose-to-leadership-and-back.html

Standard ways of operating.

● Focus on user needs● Use appropriate methods● Remove bias and duplication● Small, autonomous teams● ...






Decision and communication.







Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2015/05/on-61-different-forms-of-gameplay.html

Decision and communication.


http://blog.gardeviance.org/2015/05/on-61-different-forms-of-gameplay.html

http://blog.gardeviance.org/2015/05/on-61-different-forms-of-gameplay.html



Moral imperative!


Rules of the game. Anticipation of change.

Standard ways of operating.

Decision (and communication).



Wardley Mapping


Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html

http://blog.gardeviance.org/2016/08/finding-path.html


Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/exploring-map.html

http://blog.gardeviance.org/2016/08/exploring-map.html


https://imgflip.com/memegenerator/1870139/BABY-CRYING




Cynefin Framework

Kurtz, C. F., and D. J. Snowden. "The New Dynamics of Strategy: Sense-making in a Complex and Complicated World." IBM Systems Journal 42.3 (2003): 462-83. Web.

kih-neh-vin


Cause and effect: Is it predictable?Can the outcome be determined ahead of time?


PredictableUnpredictable



Complicated

Obvious

Complex

Chaotic


https://flic.kr/p/aECgxZ


Hammer → Nail



Complicated

Obvious(Do)

Complex

Chaotic


https://flic.kr/p/9T2Qwj


Inspection Checklist: Engine and nacelle group. A. Engine section—for visual evidence of excessive oil, fuel, or hydraulic leaks, and sources of such leaks. B. Studs and nuts—for proper torquing and obvious defects. C. Internal engine—for cylinder compression and for metal particles or foreign matter on screens and sump drain plugs. If cylinder compression

is weak, check for improper internal condition and improper internal tolerances. D. Engine mount—for cracks, looseness of mounting, and looseness of engine to mount. E. Flexible vibration dampeners—for condition and deterioration. F. Engine controls—for defects, proper travel, and proper safetying. G. Lines, hoses, and clamps—for leaks, condition, and looseness. H. Exhaust stacks—for cracks, defects, and proper attachment. I. Accessories—for apparent defects in security of mounting. J. All systems—for proper installation, general condition defects, and secure attachment. K. Cowling—for cracks and defects. L. Ground runup and functional check—check all powerplant controls and systems for correct response, all instruments for proper operation

and indication.

https://www.faa.gov/regulations_policies/handbooks_manuals/aircraft/amt_handbook/media/faa-8083-30_ch08.pdf



Complicated(Analyze)

Obvious(Do)

Complex

Chaotic


https://flic.kr/p/6W6sip


Experiments1. Talk about [sports | weather].

a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.

2. “Accidentally” buy extra [hot dogs | nachos] and share.a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.

3. ???


Experiments1. Talk about [sports | weather].

a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.

2. “Accidentally” buy extra [hot dogs | nachos] and share.a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.

3. ???

Friendship




Obvious(Do)

Complex(Probe)

Chaotic


https://flic.kr/p/sfzUAu


!!!!




Obvious(Do)

Complex(Probe)

Chaotic(Act)




Obvious(Do)

Complex(Probe)

Chaotic(Act)

Disorder


Kurtz, C. F., and D. J. Snowden. "The New Dynamics of Strategy: Sense-making in a Complex and Complicated World." IBM Systems Journal 42.3 (2003): 462-83. Web.





https://imgflip.com/memegenerator/10971985/tired-dog




“Essentially, all models are wrong, but some are useful.”

- George Box


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