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Page 1: Strategy for Everyone

@BenjaminMosior unicalabs.com/talks

Strategy for Everyoneunicalabs.com/talks

License: https://creativecommons.org/licenses/by-sa/3.0/

Page 2: Strategy for Everyone

@BenjaminMosior unicalabs.com/talks

Ok, what is strategy?

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@BenjaminMosior unicalabs.com/talks

“The discipline of making good choices in order to succeed.”

https://amzn.com/1534684891

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@BenjaminMosior unicalabs.com/talks

https://imgflip.com/memegenerator/21445117/Success-kid-ORIGINAL

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@BenjaminMosior unicalabs.com/talks

It’s going to get worse before it gets better.

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Anything useful in decision-making.

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@BenjaminMosior unicalabs.com/talks

What it was

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@BenjaminMosior unicalabs.com/talks

What it was

What it now is

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@BenjaminMosior unicalabs.com/talks

The Known Universe

What it was

What it now is

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@BenjaminMosior unicalabs.com/talks

https://imgflip.com/memegenerator/Grumpy-Cat-Birthday

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Why is strategy for everyone?

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@BenjaminMosior unicalabs.com/talks

You need to make decisions.

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What makes a decision “good” is highly dependent on context.

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Learn how to understand context.

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@BenjaminMosior unicalabs.com/talks

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“Essentially, all models are wrong, but some are useful.”

- George Box

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@BenjaminMosior unicalabs.com/talks

1. Memes2. Goals3. Mission, Vision, etc. Statements

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@BenjaminMosior unicalabs.com/talks

Memes

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@BenjaminMosior unicalabs.com/talks

an idea, behavior, style, or usage that spreads from one person to another in a culture

http://www.merriam-webster.com/dictionary/meme

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@BenjaminMosior unicalabs.com/talks

an amusing or interesting picture, video, etc., that is spread widely through the Internet

http://www.merriam-webster.com/dictionary/meme

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@BenjaminMosior unicalabs.com/talks

memes within memes

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https://imgflip.com/memegenerator/16803911/Business-Unicorn

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https://imgflip.com/memegenerator/16803911/Business-Unicorn

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https://imgflip.com/memegenerator/16803911/Business-Unicorn

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https://imgflip.com/memegenerator/Grumpy-Cat

Useful in decision-making?

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@BenjaminMosior unicalabs.com/talks

“...an attempt to recreate successful outcomes by replicating circumstances associated with those outcomes, although those circumstances are either unrelated to the causes of outcomes or insufficient to produce them by themselves.”

https://en.wikipedia.org/wiki/Cargo_cult

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Goals

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@BenjaminMosior unicalabs.com/talks

Become the #1 flip-flopmanufacturer in Idaho.

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@BenjaminMosior unicalabs.com/talks

FY17 Revenue of $220,000,000

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Reduce average time per customer support call to less than 7 minutes.

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http://knowyourmeme.com/photos/696455-reaction-images

Useful in decision-making?

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@BenjaminMosior unicalabs.com/talks

As a decision-making tool, a goal is too simplistic.

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Become the #1 flip-flopmanufacturer in Idaho.

(at all costs)

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@BenjaminMosior unicalabs.com/talks

FY17 Revenue of $220,000,000

(at all costs)

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@BenjaminMosior unicalabs.com/talks

Reduce average time per customer support call to fewer than 7 minutes.

(at all costs)

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Mission, Vision, etc. Statements?

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Our strategy is collaborative. We will lead an agile effort of the market through our use of value and data leaders to build a learning organization. By being both innovative and disruptive, our customer focused approach will drive insight from data throughout the organization. Synergies between our big data and growth will enable us to capture the upside by becoming secure in a networked world. These transformations combined with ecosystem due to our leaders will create a platform through revolution and social media.

Courtesy of Bill West: http://strategy-madlibs.herokuapp.com/

Courtesy of Simon Wardley: http://blog.gardeviance.org/2014/07/a-quick-route-to-building-strategy.htmlhttps://www.youtube.com/watch?v=NnFeIt-uaEc

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To work in partnership with member stations to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of

events, ideas and cultures.

http://www.npr.org/about-npr/178659563/our-mission-and-vision

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http://knowyourmeme.com/photos/696455-reaction-images

Useful in decision-making?

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1. Diversity2. Commodities and Differentiators3. Strategy and Tactics4. Sun Tzu’s Five Factors5. Wardley Mapping6. Cynefin Framework

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Diversity as an asset.

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Commodities and Differentiators

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Commodities: Must-haves.Differentiators: Make you win.

https://amzn.com/1534684891

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Run a Web Site to Sell Stuff

“Shopping Cart Functionality”

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@BenjaminMosior unicalabs.com/talks

Run a Web Site to Sell Stuff

“The Best Recommendation Engine in the World”

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Strategy and Tactics(Substrategies)

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Strategy and Tactics

Strategy (Company)

Tactic Tactic

Context1

(Substrategies)

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@BenjaminMosior unicalabs.com/talks

Strategy and Tactics

Strategy (Company)

Tactic Tactic

Strategy (Department)

Tactic Tactic

Context1 Context2

(Substrategies)

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@BenjaminMosior unicalabs.com/talks

Strategy and Tactics

Strategy (Company)

Tactic Tactic

Strategy (Department)

Tactic Tactic

Strategy (Team)

Tactic Tactic

Context1 Context2 Context3

(Substrategies)

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@BenjaminMosior unicalabs.com/talks

Strategy and Tactics

Strategy (Company)

Tactic Tactic

Strategy (Department)

Tactic Tactic

Strategy (Team)

Tactic Tactic

Strategy (Individual)

Tactic Tactic

Context1 Context2 Context3 Context4

(Substrategies)

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Collect Charitable Donations

Easy-to-UseWeb Presence

Build on a Commodity

CMS

Learn Javascript

Follow Online Tutorial

Department

Company

Team

You

decides

decides

decides

decide

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@BenjaminMosior unicalabs.com/talks

Department

Company

Team

You

Influence Feedback

Collect Charitable Donations

Easy-to-UseWeb Presence

Build on a Commodity

CMS

Learn Javascript

Follow Online Tutorial

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Courtesy of Casey West: https://speakerdeck.com/caseywest/said-no-ceo-ever-things-that-dont-matter-in-the-cloud

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Five Factors

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The premise of the text is war, which may be problematic and limiting.

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html

Moral or enabling imperative!

http://a.co/d08MLCA

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html http://www.vox.com/a/world-war-i-maps#list-17

Position and movement.

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/07/what-makes-map.html

Position and movement.

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/02/from-purpose-to-leadership-and-back.html

Rules of the game. Anticipation of change.

● Everything evolves ● Characteristics change as evolution occurs● No one-size-fits-all● Efficiency enables innovation● Success breeds inertia● Inertia kills● ...

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/02/from-purpose-to-leadership-and-back.html

Standard ways of operating.

● Focus on user needs● Use appropriate methods● Remove bias and duplication● Small, autonomous teams● ...

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@BenjaminMosior unicalabs.com/talks

Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html

Decision and communication.

https://amzn.com/0671694898

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2015/05/on-61-different-forms-of-gameplay.html

Decision and communication.

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html

Moral imperative!

Position and movement.

Rules of the game. Anticipation of change.

Standard ways of operating.

Decision (and communication).

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Wardley Mapping

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/exploring-map.html

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/exploring-map.html

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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/exploring-map.html

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https://imgflip.com/memegenerator/1870139/BABY-CRYING

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Cynefin Framework

Kurtz, C. F., and D. J. Snowden. "The New Dynamics of Strategy: Sense-making in a Complex and Complicated World." IBM Systems Journal 42.3 (2003): 462-83. Web.

kih-neh-vin

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Cause and effect: Is it predictable?Can the outcome be determined ahead of time?

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PredictableUnpredictable

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PredictableUnpredictable

Complicated

Obvious

Complex

Chaotic

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https://flic.kr/p/aECgxZ

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Hammer → Nail

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PredictableUnpredictable

Complicated

Obvious(Do)

Complex

Chaotic

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https://flic.kr/p/9T2Qwj

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Inspection Checklist: Engine and nacelle group. A. Engine section—for visual evidence of excessive oil, fuel, or hydraulic leaks, and sources of such leaks. B. Studs and nuts—for proper torquing and obvious defects. C. Internal engine—for cylinder compression and for metal particles or foreign matter on screens and sump drain plugs. If cylinder compression

is weak, check for improper internal condition and improper internal tolerances. D. Engine mount—for cracks, looseness of mounting, and looseness of engine to mount. E. Flexible vibration dampeners—for condition and deterioration. F. Engine controls—for defects, proper travel, and proper safetying. G. Lines, hoses, and clamps—for leaks, condition, and looseness. H. Exhaust stacks—for cracks, defects, and proper attachment. I. Accessories—for apparent defects in security of mounting. J. All systems—for proper installation, general condition defects, and secure attachment. K. Cowling—for cracks and defects. L. Ground runup and functional check—check all powerplant controls and systems for correct response, all instruments for proper operation

and indication.

https://www.faa.gov/regulations_policies/handbooks_manuals/aircraft/amt_handbook/media/faa-8083-30_ch08.pdf

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PredictableUnpredictable

Complicated(Analyze)

Obvious(Do)

Complex

Chaotic

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https://flic.kr/p/6W6sip

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Experiments1. Talk about [sports | weather].

a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.

2. “Accidentally” buy extra [hot dogs | nachos] and share.a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.

3. ???

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Experiments1. Talk about [sports | weather].

a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.

2. “Accidentally” buy extra [hot dogs | nachos] and share.a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.

3. ???

Friendship

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PredictableUnpredictable

Complicated(Analyze)

Obvious(Do)

Complex(Probe)

Chaotic

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https://flic.kr/p/sfzUAu

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!!!!

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PredictableUnpredictable

Complicated(Analyze)

Obvious(Do)

Complex(Probe)

Chaotic(Act)

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PredictableUnpredictable

Complicated(Analyze)

Obvious(Do)

Complex(Probe)

Chaotic(Act)

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PredictableUnpredictable

Complicated(Analyze)

Obvious(Do)

Complex(Probe)

Chaotic(Act)

Disorder

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PredictableUnpredictable

Complicated(Analyze)

Obvious(Do)

Complex(Probe)

Chaotic(Act)

Disorder

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PredictableUnpredictable

Complicated(Analyze)

Obvious(Do)

Complex(Probe)

Chaotic(Act)

Disorder

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Kurtz, C. F., and D. J. Snowden. "The New Dynamics of Strategy: Sense-making in a Complex and Complicated World." IBM Systems Journal 42.3 (2003): 462-83. Web.

https://amzn.com/1329508645

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https://imgflip.com/memegenerator/10971985/tired-dog

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“Essentially, all models are wrong, but some are useful.”

- George Box

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unicalabs.com/talks

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