strategy in competitive markets
TRANSCRIPT
“STRATEGY IN COMPETITIVE MARKETS”
THOUGHTS FROM UC BERKELEY/HAAS BUSINESS
SCHOOL
Report Prepared by
MICHAEL BURKE, BURKE CORPORATE ADISORY GROUP
Presented in Association with
Berkeley Haas – Business SchoolStrategy In Competitive Markets
WHY UC BERKELEY?Features 2 Major disrupters for our worldWhat were the 12 key lessons for me?
Lesson 1.Technology will drive business efficiency
“Technology will create businesses, it will enhance businesses and it will kill businesses.”
Lesson 2. The Blank Canvas
Lesson 3.Our current competitors may not be the ones to worry about
V
Industry Rivalry
Threat of New Entrants
Threat of Substitutes
Bargaining Power of Buyers
Bargaining Power of Suppliers
Lesson 4. Porter’s five competitive forces
(Source: M Porter)
Lesson 5. if you are aiming to be up there in your chosen market make
sure you are number 1 or 2
There will be no room for the mediocre supplier of products and services—the company in the middle of the pack.
Jack Welch
Lesson 6.The Global Opportunity3D Robotics - 2 founders didn’t physically meet for first 5 years - started small factory in Mexico, then Silicon Valley and could soon to go to China - Joyian V Coasian Theories
Joyian CoasianIP None Patents
Development Costs, HR
What have you done?Don’t care where you are from.
Linked inResumesSchools
Hierarchy Open Source Walls & Org charts
Lesson 7. Lean Thinking
2006$US0
2016$US10bn
Lesson 8. Contrarian Thinking
Lesson 9. Stand in your competitors shoes
Lesson 10. Test your strategy 3 ways
Is you strategy externally consistent?Is your strategy internally consistent?Is there dynamic consistency with your strategy?
Lesson 11. Build Your
People Capability
“Our rate of learning mustexceed our rate of challenges” - Drew Houston, CEO and Founder of Dropbox
Lesson 12. Police Implementation
What are your objectives and key results? Who is policing them? What is your policing process?
Review and Close
1. Make sure you get the paper from this webinar2. From each listen, ask “What does this mean for
my business?”3. Make the necessary changes4. For those in Mindshop create an action post on
– line which can be monitored by you and you coach
5. Any questions don’t hesitate to contact me at [email protected]
Contact Us
Sean Martyn & Nikki Tomasoni
02 6658 0775 www.bizbydesign.com.au [email protected] Box 6352 Coffs Harbour NSW 2450