strategy, innovation and digital business models
TRANSCRIPT
The Stavanger region's Chamber of Commerce
May 26th 2015
By Inger Hanne Vikshåland, Engage // Innovate
“All strategy frameworks and tools in use today are based on a single dominant idea:
That the purpose of strategy is to achieve a sustainable competitive advantage” Rita McGrath
Innovation is a competency that needs to be professionally built
and managed
DISRUPTED
Movies
Traveling
Bookstores
News Music Newspapers
Gaming
”Dating”
Photo
ONGOING DISRUPTION
Marketing
Finans
Publishing
Entartainment
Cloths
Recrutment
Food
TV
Car industryBank
COMING SOON
Education
Elderly Care
Venture capital
Health
Oil & gas
Nokia Cityman 1987
5000 100
2011
Earned 25 billion dollar78 000 employees
Kodak filed for bankrupcy the following year
“Stability, not change, is the state that is most dangerous in dynamic competitive environments”
Rita McGrath
How many business models……?
(How many ways to make money on…)
How many business models can you
imagine…
How many business models can you
imagine…
for a ‘’cow’’?
£10 million
Anybody can be strategically
- David Kelley, IDEO
creative. You just have
to learn how.
Every industry, every company is going trough a transformation…
Every industry, every company is going trough a
digital transformation
Question is,
do they know it?
AggressiveCreative
See opportunities
AggressiveCreative
See opportunities
… more than just marketing
AggressiveCreative
See opportunities… more than just marketing
Digital Business Models
AggressiveCreative
See opportunities… more than just marketing
Digital Business Models
Digital at the core of everything they do
Disruptive innovation
A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors
Clayton Christensen
…..always follows a pattern.
The market leader
The market leader
The market leader
Ha, ha, ha….
…..????
The market leader
‘’…we don’t understand…’’
The market leader
‘’…Oooppppsssss’’
The market leader
Disruptive innovation happens in every industry.
Digitization of physical products and services
+1 000 000 listings
+34 000 cities
+190 countries
+25 000 000 guests
The number of Norwegians who booked housing abroad
through Airbnb was over tripled last year.
Number of visitors to Norway used Airbnb was almost
tripled last year.
Airbnb has a value of around $ 20 billion, this is
$ 9 billion more than Hyatt Hotels Corporation
http://skift.com/2015/02/28/airbnbs-new-1-billion-funding-would-value-it-at-20-billion/
COLLABORATIVE CONSUMPTION
SHARING ECONOMY
DIGITAL BUSINESS MODELS
COLLABORATIVE CONSUMPTION
An economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.
It is reinventing not just what we consume, but how we consume.
Kilde: http://www.collaborativeconsumption.com/2013/11/22/the-sharing-economy-lacks-a-shared-definition/
“I need a drill”
“I need a hole in the wall”
“Exponential organizations
leverage external
resources to achieve their objectives”
250 CITIES50 COUNTRIES
160 000 DRIVERSCA 2000 EMPLOYEE
Skeptics of Uber’s valuation frequently point to the total size of the taxi and limousine market as a counterpoint to the company’s growth. The argument goes that the industry, which only represents just $11 billion in annual US revenue, couldn’t possibly support such strikingly high valuations.
”We want to get to the point that using Uber is cheaper than owning a car”
- Kalanick
"Any motorist who sights a team of horses coming toward him must pull well off the road, cover his car with a blanket or canvas that blends with the countryside, and let the horses pass. If the horses appear skittish, the motorist must take his car apart, piece by piece, and hide it under the nearest bushes."
En lov i Pennsylvania om biler og hester. Tidlig 1900 tall
DIGITAL BUSINESS MODELS
”EVERYBODY” CAN BE A UBER DRIVER
20 000 new drivers
every monthHarvard Business Review
FOCUS ON PARTNERS
UBER
Trust
Flexibility
Millennials
Business Travelers
Community
★★★★★
Partners
Social media
APP/Web
Google Maps
Dirvers
Investors
Salary
Maintenance app
Marketing 20% pr ride
Maintenance app
Recruit drivers
Digital costumers
”Uber’s revenue is
DOBBELING every six months”- CEO Travis Kalanick
UBER 2.0
Carnegie Mellon University
National Robotics Engineering
Center
NOKIA HERE
Trust
Flexibility
Millennials
Business Travelers
Community
★★★★★
Partners
Social media
APP/Web
Google Maps
Dirvers
Investors
Salary
Maintenance app
Marketing 20% pr ride
Maintenance app
Recruit drivers
Digital costumers
UBER 2.0
Carnegie Mellon University
National Robotics Engineering
Center
NOKIA HERE
Trust
Flexibility
Millennials
Business Travelers
Community
★★★★★
Partners
Social media
APP/Web
Google Maps
Dirvers
Investors
Salary
Maintenance app
Marketing 20% pr ride
Maintenance app
Recruit drivers
Digital costumers
