Slide 1

HITACHI-CONSUMER GOODS(Inspire The Next)

HITACHI LIVE PROJECT

About Company Company StructureProductsCompetitorsTypes of SalesArea CoverageS.W.O.T AnalysisBCG MatrixPORTERS ModelBUSINESS Tactics

Primary DataSecondary DataAnalysisMarket ExpansionInfluencersDealers Currently HandlingWhat went good? ConclusionAny Questions????

About CompanyHitachi means Hi Sun and Tachi Rise.Company started in 1910.Introduce new product is Induction motors.Hitachi first AC introduce in 1994 join venture with Armtrac Hitachi.In 1999 come out with their own production.Hitachi equity is 1.771 Trillion.Turnover is 95 Billion USDFactory Location-Jammu and Kadi Factory.Capacity of Plant-10,000KWProduct Category- Home-Air conditioners(Split & Window), Referigerator,Washing Machine Commercial- VRF, Ductable,Chillers.Service Centers are 39 in across India. After Sales Hitachi Sales Service

Company StructureSales

Commercial Department

Logistics Department

Services.

Company ProductsAir conditioner

Refrigerator

Washing Machine

Competitors Lg

Smasung

Daikin

Voltas

Panasonic

Ogeneral

Toshiba.

Type of SalesB2C-Business to Customers(While working from Showroom)

B2B-Business to Business(While working from Hitachi office)-Dealing in Builders Segment

Area CoverageChennai

Pondicherry

Vellore

Melmarvathur

Thiruvannamalai

S.W.O.T AnalysisStrength-Quality and Innovation,

Weakness Internal Beurocracy

Opportunity Exposure in commercial department ,builders segment and education sectors

Threat Price ,features enhancement.

BCG MATRIX

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POTERS MODEL

Business TacticsConsumer Preference

Focus on Product and Pricing

To achieve strategic goals

Choosing trusted business advisor

Special finance needs for staffing firms

Five best cash flow practices

Complete estimation of market size and growth

Primary DataTo collect primary data questionnaire was used. The data was analyzed with the help of bar diagrams, pie chart. For questionnaire my sample size was 160.Male:-80Female:-80Age group:-28-70

Secondary DataIn secondary data I have collected from company database.

From India today

Internet

AnalysisFrom the above graph we can see that most of the customers buy Hitachi products for their quality. 15 % customers are influenced by the price of this brand. 12 % customers buying decisions are influenced by advertisement and rest by word of mouth. And maximum people are quality oriented.

Out of the total number of ACs sold it is seen that even today window AC is preferred the most. And in this case Hitachi tops the list because brands like Samsung, Panasonic these brands do not have window AC. It was seen that in terms of Brand preference LG tops the list with 30 %. It is so because of its prompt after sales service and the quality also. Then comes Samsung, Voltas, Panasonic, and Hitachi. It is also seen that there is also a tough competition between Hitachi and Panasonic but still Panasonic is ahead of Hitachi because of its lower price.

Market Expansion(August-November)Cold Point- Daikin Dealer- Chennai-September14Cool freeze- Daikin Dealer- chennai-octoberDesign Air vent- Blue star- Thirunnamalai-SeptemberEverest Air conditioners- chennai-SeptemberSaravana Enterprises- pondycherry-october

InfluencersAAD ArchitectsPTK ArchitectsApro BuildSR AssociatesLulaAir designAir Treatment

Dealers Currently handlingSub Zero technologists

Ractech

Classic Engineering

Ganviz Enterprises

New freezing point

Area of ConcentrationTitan show room

2. Under Constructed Flats

3. Home many more

4.Promotional Activities

5.Advertisment

What went good?Direct customer orders and off loading to dealer for lowside work

2 Support from Business Processes team

3 Support from logistics

ConclusionFocus on Strategy and strategic executions effeciently.

Follow POTERs Model

Gain maximum market share.

Introduce new product line.

Implementations of continuous creativity and innovation.

Estimates market size and growth

22

Thank You