strategy & marketing – may 2008 which way towards a full partnership ? warsaw space days 2008...

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Strategy & Marketing – May 2008 Which way towards a full Which way towards a full partnership ? partnership ? Warsaw Space Days 2008 Warsaw Space Days 2008 May 20 May 20 th th , 2008 , 2008 Christophe Wilhelm Christophe Wilhelm SVP, Strategy & Marketing SVP, Strategy & Marketing

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Page 1: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

Strategy & Marketing – May 2008

Which way towards a full Which way towards a full partnership ?partnership ?Warsaw Space Days 2008Warsaw Space Days 2008May 20May 20thth, 2008, 2008

Christophe WilhelmChristophe Wilhelm SVP, Strategy & MarketingSVP, Strategy & Marketing

Page 2: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Who are we ? Who are we ?

Thales and PolandThales and Poland

Forward Looking to PartnershipForward Looking to Partnership

2Warsaw Space Days – May 2008

Page 3: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

April 2007 – From Alcatel to Thales April 2007 – From Alcatel to Thales

Thales Alenia SpaceThales Alenia SpaceWho are we ? Who are we ?

33 %

33 %

67 %

European # 1 in satellite systemsEuropean # 1 in satellite systemsand at the forefront of orbital infrastructureand at the forefront of orbital infrastructure

67 %

European Leader in satellite based servicesEuropean Leader in satellite based services

3

The Space Alliance approach The Space Alliance approach

Warsaw Space Days – May 2008

Page 4: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Thales Alenia SpaceThales Alenia SpaceA Part of the Thales GroupA Part of the Thales Group

French State

FreeFloat

Alcatel-Lucent

Warsaw Space Days – May 2008

4

The Thales Group :The Thales Group : More than 12 B€ annual revenues in 2007

68,000 employees worldwide

Presence in 50 countries

R&D - 18 % of total revenues

• Air

• Land

• Naval

• Joint

43 %

28 %29 %

• Aerospace • Security

• Defence

Page 5: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Thales Alenia SpaceThales Alenia SpaceEuropean leader…European leader…

European #1 in Satellite Systems

World #1 in commercial payloads

European #1 for Space Defense

European #1 for European Navigation systems

Outstanding assets in Science & Exploration

Advanced technologies for Earth Observation High & very high resolution optical and radar instruments Low Earth Orbit (LEO) platforms World leader in meteorology and oceanography

Key player in orbital Infrastructures & Transportation

Warsaw Space Days – May 2008

5

Page 6: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Thales Alenia SpaceThales Alenia Space… Having a Long Track Record… Having a Long Track Record

8 complete systems For telecommunications

WorldSpace (3 satellites), Europe*Star, Rascom, Italsat

For observation COSMO-SkyMed (4 satellites)

For navigation EGNOS

For defense Sicral (2 satellites), Syracuse III (2 satellites)

61 Spacebus telecom satellites

More than 200 telecom payloads

13 observation satellites

37 observation payloads

11 Meteosat satellites 7 first generation

4 second generation

11 scientific satellites

20 scientific payloads

Space Infrastructure & transportation 50 % of pressurized volume of ISS

Warsaw Space Days – May 2008

6

A unique business footprint based on successful A unique business footprint based on successful partnerships with clients and suppliers, worldwidepartnerships with clients and suppliers, worldwide

Page 7: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Who are we ? Who are we ?

Thales and PolandThales and Poland

Forward Looking to PartnershipForward Looking to Partnership

7Warsaw Space Days – May 2008

Page 8: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

A long presence in PolandA long presence in Poland

Since 1970 – (as Thomson ) transfer of technology in electronics / cooperation with Unitra

1989 – JV Thomson-Polkolor

Since 1994 – Transfers of technologies and close cooperation with Polish industry in various domains, civil and defense:

IFF, Communication, avionics, C2I, optronics, navigation, e-transactions, tubes,

Driving licenses, training simulators, IFE

2007 – Thales Rail Signaling Solutions (KZAiT) & modernization of the Poznan rail node.

The Thales Group in PolandThe Thales Group in Poland

8Warsaw Space Days – May 2008

Page 9: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Thales International Polska since 1995

Thales Engineering

since 2005

Thales Rail Signalling Solutions Poznan since 2007 (170 people)

Industrial and R&D partners – RADMOR, Radwar, PIT, Swidnik, Mielec, NSG, PWPW, GUT, Mikroma, Clear2Pay, Elkon….

The Thales Group in PolandThe Thales Group in Poland

9Warsaw Space Days – May 2008

Page 10: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Cooperations implemented in the framework of EU & ESA programs, with

Institutes (Telecom, Teledetection, Meteorology), SCOR (Satellite

Center of Regional Operations), SRC (Space Research Center)

GMES

LIMES (Land and See Monitoring for Environmental Security)

ASTRO + (Advanced Space Technologies to support Security Operations)

EGNOS

Hosting of a RIMS (Ranging & Integrity Monitoring Station) by SRC

Extension to Eastern Europe Proposal, coordinated by SRC under

evaluation by EU

Thales Space Activities with PolandThales Space Activities with Poland

10Warsaw Space Days – May 2008

Page 11: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Who are we ? Who are we ?

Thales and PolandThales and Poland

Forward Looking to PartnershipForward Looking to Partnership

11Warsaw Space Days – May 2008

Page 12: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Governments face five Key Societal Challenges in developing their countries : Environment and Natural Resources monitoring, Increased mobility of people and goods, Crisis management and disaster recovery, High speed access to information Homeland defense & security systems

Space Systems & Applications have a major role to play to tackle these issues Systems already exist and are in operation, Seamless integration exist with terrestrial networks Excellent Reliability and Quality of Service

Europe benefits from an existing favourable “ecosystem” in the Space domain National Agencies / Plans and International Agencies A strong industrial basis Academic and Research Centers

Forward Looking to PartnershipForward Looking to PartnershipSocietal ChallengesSocietal Challenges

12Warsaw Space Days – May 2008

No major Nation can ignore today the Space Domain No major Nation can ignore today the Space Domain

Page 13: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

May 2007: endorsement of a European Space PolicyMay 2007: endorsement of a European Space Policy Underlining the contribution of Space Assets to

The independence, security and prosperity of Europe and its role in the world, The Lisbon strategy for growth and employment, Europe's Sustainable Development Strategy and Common Foreign and Security

Policy, through the provision of vital information (Climate Change, humanitarian aid, …)

Emphasizing the leading position of Europe in the domain Europe's space policy will allow Europe to continue to develop and make the

best use of world class space infrastructures and applications, in order to stay a major player, solve global problems and improve the quality of life,

Europe cannot afford to lose out securing the benefits of space for its citizens Rapid growth of satellite-based navigation and telecommunication applications

markets,

Forward Looking to PartnershipForward Looking to PartnershipBenefits to Europe policies and citizensBenefits to Europe policies and citizens

13Warsaw Space Days – May 2008

A development and cohesion tool for Europe A development and cohesion tool for Europe

Page 14: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Space Technology is a Key Contributor Space Technology is a Key Contributor to Major European Systems of Systems, …to Major European Systems of Systems, …

Aeronautical communications SESAR …

Civil surveillance, homeland security and disaster recovery SEASAME…

Intelligence & Information processing solutions MUSIS…

Mobile Multimedia Mobile TV…

E-government (environment, health, transportation) GMES…

14Warsaw Space Days – May 2008

Page 15: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

……through multiple domains & for commercial, through multiple domains & for commercial, institutional, military & dual useinstitutional, military & dual use

Page 16: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

The Market Trends: 1996 - 2016The Market Trends: 1996 - 2016

Source: Euroconsult

Space Market Value 20 Years Evolution CAGR

2006-2016

Completed Trend

Commercial Market

Institutional Market(Civil)

Defense Market

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

$ exchange rateamplifies growth

New priorities of US Defense policy

4,5 – 5,0%

0,5 – 1,5 %

4– 4,5 %

Growth driven by: US space dominance

policy New European

programs Other countries policy

Growth driven by: US exploration

program Higher ESA/EU

contribution China, Russia, India

and Japan ambitious space programs

Stable trend: Replacement of

existing satellites HDTV capacity

increase Mobility applications Development of sat.

TV in fast developing countries

Recovery to pre-2000 level

16Warsaw Space Days – May 2008

Forward Looking to PartnershipForward Looking to PartnershipSatellite Manufacturing Industry TrendsSatellite Manufacturing Industry Trends

A positive perspective for the space industry A positive perspective for the space industry

Page 17: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space17

Forward Looking to PartnershipForward Looking to PartnershipSome perspective on the Space Value ChainSome perspective on the Space Value Chain

12/13/2007 6

“PIED DE PAGE”

The downstream value-adding sectors of space-based applications : Industry Workshop

The 3 value chains in commercial satellite applications in 2005 (€ in billions)

Lease or sale ofsatellite capacity

User ground equipment & terminals

Value-Added Services

1.8

1.5

7

30

Satellite Manufacturing *

Launch service provision *

SATCOM EO SATNAV

0.5

1.3

54

17

0.5 7

0.4

Less than 20 companies

Less than 10 companies

<10 companiesHighly

concentrated

<50 companiesHighly

concentrated

No commercial company

A limited number of companies, generally

space primes

A limited number of companies, generally professional electronic & aerospace contractors

A large number of companies, incl. consumer electronics leaders

A large number of companies, of which a few are global

* market value at launch date

Incl. Europe18

0.5

0.4 2.3

X

X

3X

16X

31X

MarketMarket sizesize

Warsaw Space Days – May 2008

The iceberg : Opportunities exist all along the space value chainThe iceberg : Opportunities exist all along the space value chain

Page 18: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Forward Looking to PartnershipForward Looking to Partnership

The Road to partnershipThe Road to partnership Based on Polish skills / strengths

Manufacturing industry for On-board and ground activities Applications & Services industry Academic and Research Centers

Taking into consideration the access-to-market channels Complementarity with existing skills in Europe

To avoid competition and over-production To bring added-value and to be profitable

Coordination with Large Prime Contractors Access to institutional and commercial markets Key in geographic distribution of European programmes Long-term Strategies development

Supported by Poland’s Policy for Space Priorities to be settled Budgets : long-term, barriers-to-entry Legal Framework : export,…

18Warsaw Space Days – May 2008

A stepped approach for a win-win partnership that is an A stepped approach for a win-win partnership that is an integral part of the space “ecosystem” integral part of the space “ecosystem”

Page 19: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Forward Looking to PartnershipForward Looking to Partnership

Thales Alenia Space : the long term partner for PolandThales Alenia Space : the long term partner for Poland

As Leading Prime Contractor, we are interested by long term relationships With multiple actors, all along the value chain In a long-term perspective, supported by Governments In the respect of an industrial policy recognizing centers of excellence In line with Thales Multi-domestic approach Support to innovation

Partnership covers multiple facets, that we master Long Term Agreements with Suppliers MoUs with Academic and Research Centers Training in our facilities Support to Start-ups, SMEs Joint-Ventures

Throughout the value chain, in the frame of the Space Alliance Concrete Opportunities exist for short-term start, within ESA and EU frameworks

GNSS domain, boosted by EGNOS and Galileo Go-Ahead GMES Sentinels Ground Segment

19Warsaw Space Days – May 2008

Seizing the opportunities through dialogue Seizing the opportunities through dialogue

Page 20: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Forward Looking to PartnershipForward Looking to Partnership

Implementing a fruitful dialogueImplementing a fruitful dialogue

Set up a working group, meeting regularly to assess opportunities Information Preparation Implementation follow-up

Dedicated interfaces in Thales In Thales Alenia Space

Christophe Wilhelm,[email protected]

Hervé Sorre,[email protected]

In Thales PolandMonika [email protected]

20Warsaw Space Days – May 2008

Page 21: Strategy & Marketing – May 2008 Which way towards a full partnership ? Warsaw Space Days 2008 May 20 th, 2008 Christophe Wilhelm SVP, Strategy & Marketing

All rights reserved © 2008, Thales Alenia Space

Thank you !Thank you !

Warsaw Space Days – May 2008

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Forward Looking to PartnershipForward Looking to Partnership