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STRATEGY FOR PRINTING PRESS

STRATEGY FOR PRINTING PRESS

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STRATEGY FOR PRINTING PRESS

DETAILS OF THE PROJECT PRESENTER

NAME - MASTER. ROHAN W. MOHITE

CLASS/ DIV. - S.Y.B.M.S. / B

YEAR - 2012 - 2013

ROLL NO. - 87

SEMESTER - III

SUBJECT - STRATEGY MANAGEMENT

TOPIC - STRATEGY FOR A

PRINTING PRESS

PROJECT

GUIDE - PROF. VINOD CHANDWANI

COLLEGE - K.G. JOSHI COLLEGE OF

ARTS &

N.G. BEDEKAR COLLEGE OF

COMMERCE.

ACKNOWLEDGEMENT

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STRATEGY FOR PRINTING PRESS

This project STRATEGY FOR A PRINTING PRESS is a result of co-operation, hard work and good wishes of many people. I would like to thank our project guide Prof. VINOD CHANDWANI for her involvement in the project work and timely assessment that provided me inspiration and valued guidance throughout my study.

I am highly indebted to Dr. Mrs. Shakuntala A. Singh, Principal K.G. Joshi College of Arts & N.G. Bedekar College of Commerce, for giving us an opportunity to do a project. I would like to thank Prof. Mr.D.M. Murdeshwar , course co-ordinator, for his friendly guidance and constant encouragement.

I would like to express gratitude towards my parents, teachers of K.G. Joshi College of Arts & N.G. Bedekar College of Commerce, the library staff and college friends whose co-operation, encouragement and efforts have helped me in giving the final shape and structure to the project.

My thanks and appreciations also go to my college mates and to all those people who have willingly helped me out with their abilities.

INDEX

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STRATEGY FOR PRINTING PRESS

Sr. No.

TOPICS PAGE NO.

REMARKS

1. INTRODUCTION 1 - 6

2. EXPERTS VIEW 7 - 8

3. THOMSON PRINTING PRESS 9 - 13

4. HOW IT SHOULD BE 14 - 17

5. THE FOREIGN COLLABORATION STRATEGY 18 - 19

6. CONCLUSION 20

7. WEBLIOGRAPHY 21

INTRODUCTION

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STRATEGY FOR PRINTING PRESS

Printing Press

A printing press is a device for evenly printing ink onto a print medium such as paper or cloth. The device applies pressure to a print medium that rests on an inked surface made of moveable type, thereby transferring the ink. Typically used for texts, the invention and spread of the printing press are widely regarded as among the most influential events in the second millennium revolutionizing the way people conceive and describe the world they live in, and ushering in the period of modernity.

Printing is the making of lots of copies of the same document using

movable characters or letters. Before the idea of printing, everything

published needed to be written by hand. Letters, newspapers, and even

books had to be copied by hand. Most of the time this was done by

monks. Soon, the monks, and everyone else, realized that handwriting

everything took way too long. People needed a way to make printing

faster and the printing press was invented.

The printing press was invented in the Holy Roman Empire by the German Johannes Gutenberg around 1440, based on existing screw presses. The printing press displaced earlier methods of printing and led to the first assembly line-style mass production of books. A single Renaissance printing press could produce 3,600 pages per workday, compared to forty by typographic hand-printing and a few by hand-copying. Books of best selling authors like Luther or Erasmus were sold by the hundreds of thousands in their lifetime. The printing press was also a factor in the establishment of a community of scientists who could easily communicate their discoveries through the establishment of widely disseminated scholarly journals,

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helping to bring on the scientific revolution. Because of the printing press, authorship became more meaningful and profitable. In today’s world Printing has become an Art form.

STRATEGY

According to Alfred D. Chandler – “Strategy is the determination of the basic long term purpose and objectives of an enterprise and the adoption of courses of action and allocation of resources necessary for carrying out these goals.”

Strategy means art of general. Today, Strategy is used in business to describe how an organization is going to achieve its overall objectives. It is to decide as to which alternative is to be adopted to accomplish the overall objectives of the organization.

A Strategy helps in answering three main questions- 1) What is the present position of the firm? , 2) What should be the future position of the firm? , 3) What sould be done to attain the future position of the firm?

A Strategy is incomplete without 4 elements-

1. Goals2. Scope3. Competitive Advantage4. Logic

Let have a actual start of the topic …Strategy For Printing Press. I have a company, Which covers the points of this topic.

Views of some Experts in the Strategy of Printing Press

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1) Digital printing is synonymous for short run, fast printing, so it must be marketed as such. We find a lot of success in being able to to turn around jobs usually within a day and with almost offset quality. 

The first thing to do is to optimise your website with certain keywords or phrases that are particular to this question. Do not necessarily use the term 'digital printing' as it is a fairly jargon based term that we in the industry tend to use. How about 'fast printing' or 'quick printing', etc.

All your marketing in terms of flyers, brochures, etc should emaphasise the nature of digital printing and how it benefits the end user (quick turn around, smaller runs, etc).

Another fast growing area is in variable data. This essentially means that there is static images on the print as per conventional printing but with the added benefit of individually adding text or numbers that change for each print i.e. Invitations. Variable data seems to be the future in digital printing. We are already seeing the results of it with our bills. All individually printed with our details and usages. Explore the world of variable data and opportunities are abundant.

2) Printers all over the world have seen declining business. 

I would start by talking with current and recent clients to find out why they are using less of your services. Your company MUST understand this before you can put together a new campaign to increase sales. Obviously, something has changed and your company has to respond to it.Maybe you need to offer different services. Maybe your customer service is a problem. Whatever, you can't be very successful with growing the business until you know why it declined in the first place.

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3) From my experience printing companies can be of two type (a) the ones who work on volumes and can provide a cheaper deal or (b) the ones who work on bespoke jobs and command a higher price.  I have worked with both kinds - asking the former to print leaflets or flyers for me or asking the latter to create a 36 page, 210*297mm, 400 gsm glossy brochure.  If you really want to grow your business then I would suggest firstly, divide your tasks into strategic and tactical tasks. Let me explain: On the strategic side - call a meeting with your management or your team and conduct a gap analysis i.e simply ask two questions - where are we now? And where do we want to be? Link this gap analysis to a ansoff matrix strategy On the other hand work on some tactical tasks: for example if you have an existing website use it like an online brochure - add all your product details, specs, prices and even types of formats available.  Fish around - look what your competitors are doing, scan through their websites, call for their brochures, see what new discount schemes they are working on, improve time efficiency and provide a express service and charge a premium price for it...  Do you provide a designing service? If not then start, as many companies opt for printing companies which provide this service... It all about one stop shop service.. I am not sure which country you are from and what is your current position but what i can tell you is your gap analysis will help you deicde if you want to penetrate or diversify... Once that is decided... Then its action time... Start with your tactical tasks and try improving all areas of your business... Just remember there is no magical formula to turn around things... So give it time and considerable planning... 

Thomson press

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Thomson Press has been in operation for over 40 years and is part of the India Today Group a major multimedia company having interests in printing, publishing, internet, television and radio.

Thomson Digital is among the leading global service providers in India for end-to-end Content Creation, Content Processing and Conversion for Publishers Worldwide. It is part of a 4 decades old company which is a diversified group and a known brand in the media segments. Our larger group is known as the "India Today Group".

The Largest Commercial Printer in South Asia

Offers both Printing and Typesetting services

Having four Printing Units, two Repro Units and a Typesetting

Unit

Sales Offices in major Indian and International locations

Has won numerous Prestigious Awards

Thomson Press is a member of two prestigious world

bodies GATF and

PIRA.

(Graphic Arts Technical Foundation & Physics Instructional Resource Association)

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Business of Thompson Press

OWN Brands – INDIA TODAY, Business Today, Travel Pl

us, Money Today.

Subsidiaries – Television Today network, Aaj Tak, Tez,

Headlines Today, Dilli Aaj tak, Meow FM.

Joint ventures – LMI, MAIL TODAY, HARPER COLLINS.

Operated - National Capial Region & Chennai.

It ia a Limited Liability company, founded in 1975 having

its main office in

New Delhi. Its main industry is of Publishing, Broadcasting &

Internet. It employees more than 4000 employees.

Strategic initiatives / strategy Of THOMPSON PRESS

Quality

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They are an ISO 9001:2008 (Quality Management

System) and ISO 27001:2005 (Information Security

Management System) certified company, where

qualified processes and systems are adhered to, with

focus on their constant enrichment. 

 

 

The company has a four-tier Quality Management Structure:

Core Production - Right The First Time (RTFT) is a practiced way of life at Thomson. Here Kaizen practices and Quality Circle forums enable grass-root-level participation and build a culture of cooperation and positive thinking for performance and quality improvement. Open upward communication is encouraged through  Suggestion schemes.  

In-process Quality Control or Peer Review – Produced output is validated against product-specific requirements through these measures.

 

Process Quality - Process study, analysis of data, and process improvement are done using Statistical Quality Control tools. 

Corporate Quality - Gap Analysis audits are conducted to review compliance with the standards and procedures to be followed. The Deming Cycle of Plan-Do-Check-Act is followed for standardization and improvement.

Rewards & Recognition for the best performers - groups and individuals - is periodically organized. 

 

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They have also inbuilt Six Sigma data-driven methodology for process improvements and as a pioneer in this, they embarked on their journey of achieving Six Sigma in March 2001. 

For them, at Thomson, process quality certifications are just one of many things.  Quality at Thomson emanates from everything we do – our products, our services, our processes, our structure, our attitude, our culture, and our people.

Resources/ infrastructure part

Thomson digital has multiple lease lines for the smooth and continuous functioning. This insures against any breakdown and support timely upload and download of data without any time loss.

They also have their own FTP server based locally in our datacenters and in Chicago (US) datacenter for quicker accessibility, which allows easy access to information round the clock.

Backup facility

They have a dedicated server for backup at the main production unit. These backups are maintained on daily/ weekly/ monthly basis. This allows easy retrieval of data. Along side a backup is also maintained on an additional server, which doubly ensures the

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backup security. 

Disaster recovery plans  

Dedicated high bandwidth inter unit connectivity through owned OFC cable connectivityReal time data backup with 24 – 48 hrs disaster recovery plansOffshore data storage facilities

 

   Virus prevention & detection  

Automatically updated anti virus software for all nodes and servers on hourly basis

Security

They have strict security and safeguards, and procedures for unauthorized access to customer’s data. Safety of the customer’s data is of prime importance to us. At Thomson digital we are able to maintain the required checks, as we are located in a Regulated zone and have restricted materials movement. Our business units also plan to attain the ISMS certification.

   Physical Security is through the stringent checks by trained security guards, round the clock.ISMS: ISO 27001: We hold ISMS ISO 27001:2005 and comply with regulatory requirements for Digital Data Processing and Allied ServicesDisaster Recovery Plan is in place and circulated to relevant people.

 

   Storage of confidential data  

Closely monitored and restricted data handling by authorized personnel

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People

Thomson Digital has one of the largest pools of more than 1500 skilled, dedicated, and motivated and technically qualified workforce.

The Marketing Strategy should be for a Printing Press-

How many at the latest IPEX asked a fellow printer for a business card and got the age-old reply, "too busy to print our own cards"? Printers, marketing is the key in this economy and economic environment. Read onward to see why and oh, yes, please print some business cards... Marketing Strategy for SuccessAll organisations in the Printing Industry need aMarketing Strategy to be successful.Marketing is the process of planning and executing the development, pricing, promotion and distribution of products and services to targeted customers. Using this standard everyone in your organisation is ultimately involved in marketing in some way, not just some narrowly defined "marketing department." Marketing-oriented organisations focus like a laser beam on customer needs and wants. They anticipate demand. They enlarge demand through promotions and advertising. Then they satisfy that demand. Unfortunately, too many companies either do not understand this basic principle or lack the resolve to see their strategies through to completion. In fact, many businesses start thinking about marketing campaigns only after sales have begun to sag.Other reasons why marketing plans fail: No sense of the future. Successful marketing is an `investment` in

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your organisation's future. Be creative. Focus on new opportunities. Always think of new ways to enhance exposure for your product. No measurement of results. Like any other initiative, marketing projects must be tested and measured. To measure results, assign someone to capture sales and customer information and give them access to all revenue and expense data. Once results are measured, analyse them and share them throughout the organisation. Then spend money on what generates the best return. Too much interference. Some CEOs approve a marketing plan, then insist on constantly making adjustments. Sometimes, the best approach is to wait until marketing efforts can be suitably measured and then fine-tune the plan. Constant meddling only distorts results and demoralises the people in charge of driving the campaign.

For some printing industry organisations, maintaining a full-blown marketing department may be too costly and impractical to justify itself. One option in these circumstances is hiring a `professional` marketing consultant to ensure that your product meets customer demands the way it should.We suggest the following to ensure getting the most out of a marketing consultant: Start with clear goals. Define what you want from him or her, and `do not` hold things back. Keep in mind that no one understands your company's culture or history as thoroughly as you do. Offer all the details you can so the consultant has more to work with. Do not leave the consultant dangling. The marketing consultant you hire is a technical expert; he or she uses specialised tools to solve the problems you know intimately from your day-to-day business dealings. If you take the time to work together, you'll see better results than if the consultant is left trying to figure out everything on his or her own. Effective marketing doesn't come naturally to most businesses.When reaching out to customers, many companies describe what the product/service is, explain their product better, and then explain to the customer why they should buy it. This is also how most salespeople make sales presentations. All too often, however, they leave out the part

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about how the product benefits the customer. But the only time the customer is ever interested is when you tell him how the product will improve his life.Of course, it's impossible to highlight your product's/service benefits if you do not know what your customers want. That's where market research comes in.Step one in market research is determining what you genuinely need to find out. Are you considering entering a new market? A new market area? A new product line mix? The kind of information you're after will influence the type of research you want to do.

Other key questions for what has to be strategy formed for printing press:

What's the current size of the market?

How fast is it growing?

How can we hope to reach it?

Can the market be segmented into targeted customer groups?

What makes our product distinctive among others in the marketplace?

What types of people buy our product or service?

What's most important to buyers when choosing a product (price, quality, delivery time, etc.)?

What do customers like about our competitor's products that we're not offering?

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Other points include in Strategy-

The Marketing Plan

The Customer focus i.e. knowing customer needs & satisfying

them

A marketing-oriented print CEO works hard at intimately

understanding the customer's needs. Broadly speaking, these needs

fall into three categories:

How to increase productivity ?

How to reduce the cost of doing business ?

How to improve their competitive status ?

Direct marketing & Direct offer

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A Foreign Collaboration Strategy being implied leads to create a well organized powerful technology

Heidelberg in choosing Ricoh as its partner for re-entry into the digital printing business has been a very astute and excellent decision. The Ricoh C901 Graphic Arts Edition press is an excellent press that is really challenging the established players in the market for both speed and quality. While Ricoh has a great distribution channel into the enterprise and office markets for both sheet fed and continuous feed printers and presses, it has a limited presence in commercial printing. This provides a great opportunity for Heidelberg to use its worldwide distribution as the leading supplier in the commercial printing industry to really establish itself as a key digital player. Heidelberg will also move slowly into the market as it develops its expertise and offerings. It is not aiming at the specialized personalization markets of sophisticated direct mail leaving these to other suppliers, but it will no doubt offer software to allow its customers to handle personalization of output. Initially it will partner with Ricoh for service while it builds up expertise in key markets. It will however adopt the usual digital printing practice of click charging for prints, and will provide Saphira toner for the presses.

The agreement with Ricoh should not however just be looked at for just the initial offering. Heidelberg and Ricoh see this as a long term partnering agreement where Heidelberg will work with Ricoh on the development of future presses to expand the product range, perhaps

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incorporating Heidelberg's expertise in paper handling and color control. One must also look ahead to think what may happen. Ricoh is a key player through Ricoh Infoprint in the high-speed continuous feed market.

There involve more strategies namely –

Stability Strategy Internal/ External Growth and Expansion Strategy Retrenchment Strategy

Internal Growth Strategy include mainly–

Intensificaion Strategy Diversification Strategy

External Growth Strategy include mainly–

Merger/ Amalgamation Takeover Foreign Collaboration/ Joint Venture Modernisation Self- Financing Turnaround

This some strategies are again divided into sub- Strategies.

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Conclusion

From the above Project, we get to know the facts about Strategy for Printing Press as –

Introduction to Printing Press and The term ‘Strategy’ Strategies/ views of Experts for Printing Press Live Examples- Strategies implied by Thomson Press

Foreign collaboration strategy implied for condition

We get to know that, a Strategy is a determination or a start for a product, which should be formulated, evaluated & implemented for the purpose of fulfilling the expectations of the organization like profit, customer satisfaction, and so on i.e. objectives. Rather than its opposite.

It is necessary to adopt courses of actions with allocation of resources. We should implement also and implement a correct choice between the alternatives. It is necessary also to experiment on strategies.

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WEBLIOGRAPHY

1. http://en.wikipedia.org 2. http://www.marketingprofs.com 3. www.thomsonpress.com 4. www.securities.com 5. www.whatheythink.com 6. www.indiacom.com