strategy, story telling and the art of the long view

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Introduction Ron Immink Founder smallbusinesscan.com (collective wisdom platform for business) CEO Bookbuzz (a company that helps executives sharpen their performance through engagement with the world’s top business minds) Dutch Entrepreneur since 1988 Best selling author European Bank (EBRD)/OECD Board of advisors some exciting start-ups

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The importance of linking vision, strategy, trend watching and story telling

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Page 1: Strategy, story telling and the art of the long view

Introduction

Ron Immink• Founder smallbusinesscan.com (collective wisdom platform for

business)

• CEO Bookbuzz (a company that helps executives sharpen their performance through engagement with the world’s top business minds)

• Dutch

• Entrepreneur since 1988

• Best selling author

• European Bank (EBRD)/OECD

• Board of advisors some exciting start-ups

Page 2: Strategy, story telling and the art of the long view

www.smallbusinesscan.com

Page 3: Strategy, story telling and the art of the long view

STRATEGY, story telling and the long view

Page 4: Strategy, story telling and the art of the long view
Page 5: Strategy, story telling and the art of the long view

STRATEGY

• Where are you now– Metrics– Spotcheck– SWOT

• Where do you want to go?– Targets

• Gap analysis

• How to get there?

– Time/money/people

• Strategic box

Page 6: Strategy, story telling and the art of the long view

STRATEGIC BOX

• Glass-bottomed boat shows limited view of sea-bed

Page 7: Strategy, story telling and the art of the long view

STRATEGIC BOX

• Values

• Passion

• Vision

• Mission

• Positioning

• Resourcing

Page 8: Strategy, story telling and the art of the long view

Long view

Page 9: Strategy, story telling and the art of the long view

Change!

Page 10: Strategy, story telling and the art of the long view

NO LONG VIEW

INACTION IS BUSINESS SUICIDE

Page 11: Strategy, story telling and the art of the long view

BANDWIDTH

• Agriculture• Banking• Construction• Education• Government• Hospitality• IT• Utilities

• Media• Medicine/Health• Military• Retail• Telecommunications• Trade• Transportation

Page 12: Strategy, story telling and the art of the long view

Techniques

• Brainstorming

• Attribute listing

• Who, what, where, when, why, how

• Mind mapping

• Random words

• Discontinuity/serendipity

• Doodle

• Dream!!!!!

Page 13: Strategy, story telling and the art of the long view

FUTURE TRENDS

• Cocooning

• Fantasy adventure

• Small indulgences

• Ergonomics

• Cashing out

• Staying alive

• The multifunctional consumer

• Women

• Clanning

Page 14: Strategy, story telling and the art of the long view

DEVELOPING YOUR BUSINESS

Other:• Merging cultures

• Merging technologies

• Virtual reality

• The use of drugs for specific purposes

• Development of genetic engineering

• The role of computer in our society

• Telecommunication

• The Web

Page 15: Strategy, story telling and the art of the long view

• Nanno

• Moore’s law

• Quantum chips

• Immortality

• Hydrogen

Page 16: Strategy, story telling and the art of the long view

TRENDWATCHING

• Look for changes in food, new products, trendy restaurants

• Look at the introduction of new products (failures and successes)

• Changes in family structure

• Changes in work environment

• Environment; are people changing their behaviour

• Economy; optimism or pessimism

• Culture

• Changes in wording

• Read science fiction

• Think changes through into their extremes!!!!

Page 17: Strategy, story telling and the art of the long view

IRELAND

2025

EUROPE

2025

?

Page 18: Strategy, story telling and the art of the long view

PITCHING

• Business plan is no longer the preferred means of communication

• Story telling

• 10 slides

• Depth of knowledge

• Process of business planning is still relevant

Page 19: Strategy, story telling and the art of the long view
Page 20: Strategy, story telling and the art of the long view

Guy Kawasaki• Problem• Solution• Market• Technology• Business model• Routes to market• Marketing and sales• Competition• Management team• Financial projections and metrics• Milestones

Page 21: Strategy, story telling and the art of the long view

PITCH

Page 22: Strategy, story telling and the art of the long view

Your story

1. Six statements

2. Market description

3. Marketing

4. Team

5. Process/technology

6. Finance

7. Executive summary

Page 23: Strategy, story telling and the art of the long view

www.bookbuzz.biz

Page 24: Strategy, story telling and the art of the long view

Questions

[email protected]

085-1006307