strategy & structure: conveyux 2015
TRANSCRIPT
1963
“I wanted the shape of it to sing an unencumbered song”
image: https://www.linkedin.com/in/digijeff
A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness.
Korzybski
Carlton Oaks Lutheran Church, San D
iego USA. Robert Des Lauriers (1960)
Chap
elle
Not
re D
ame
du H
aut,
Ronc
ham
p, F
ranc
e. L
e Co
rbus
ier (
1950
- 19
55)
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FlatDrill-Down
PancakeConsistentExhaustive
DimensionalSee AcrossTasty CakesArticulatedMeaningful
shopping*
*
*
shopping
quoting
rentals
quoting
requesting
customrentals
us
us
*custom
*
Implicit Connotation Integral Ornament Innovative
Revolutionary Extraordinary
Original New Words
Pretty All Around Consistent
Advanced Tech Looks Expensive
“Interesting” Heroic DU
CK
Copyright Regents of the University of CaliforniaCredit: UC San Diego Publications
DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient 1991
Explicit Denotation Implicit ConnotationApplied Ornament Integral OrnamentEvocative InnovativeEvolutionary Revolutionary Ordinary Extraordinary Conventional OriginalOld Words New WordsPretty In Front Pretty All AroundInconsistent Consistent Conventional Tech Advanced TechLooks Cheap Looks Expensive“Boring” “Interesting”Expedient Heroic
Explicit Denotation Applied Ornament
Evocative Evolutionary
Ordinary Conventional
Old Words Pretty In Front
Inconsistent Conventional Tech
Looks Cheap “Boring”
Expedient