strategy: what does it do?
DESCRIPTION
An 'in plain english' version of what good strategy should do for a small and medium sized business.TRANSCRIPT
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What does good strategy do?
Strategy for SMEs All content © 2008-2009
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ready?
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then let’s start with what we all know
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running a small and medium sized business today is
tough
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running a growing, successfulbusiness is even
tougher
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and as you grow
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more and more
issues
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Should I take an Influencer marketing approach?
What about integrating new media into our marketing plan?
what should i do about my online rankings, ratings, user reviews, product reviews?
TV, print or online?
what’s the competition doing? how can i get a slice?
Social networks, websites, blogosphere, groups?
should i push for traffic or conversion?i don’t have the in-house skills i need!
how do we get there?
when should i implement this?who is going to manage this for me?
should i build on my internal marketing processes?
can i improve ROI in new european markets through more selective acquisition?
where’s the new business coming from?
what steps should i take first to break into new markets?
where should i focus right now?
how do i get my sales team the marketing support they need?
i don’t have time to develop a strategic plan
am i ready for new markets?
is it the right time to get a marketing team on board?
how do i take my brand to the next level?
how do i develop my value proposition?
i dont have enough budget or staff to do what i need to do!
what’s the right mix of new and traditional media?
fight for your attention
i know there’s something wrong with my channel strategy
what should i do first?
how do I build my business in a recession?
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decision making becomes more
complex
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and priorities seem to shift
of their own volition
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resources becometighter
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and your business becomes more and more reactive
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which leaves very little time to focus on what is most important...
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Growth.
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If any of this sounds familiar...
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...it’s important to remember that... to grow your business...
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...you need to let your business breathe.
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Strategy helps you breathe more easily
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+=
Strategy translates your issues into manageable pieces of a plan
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As you are targeting prioritised goals,decision making becomes easier
..
1
2
3
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€This focuses your resources and allows you
to proactively manage your growth
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All of which means...
.
.
.
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...you can achieve your growth potential