strategypres
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![Page 1: Strategypres](https://reader036.vdocument.in/reader036/viewer/2022062615/547e16cbb4af9ff8368b45ba/html5/thumbnails/1.jpg)
What’s The Meat?How to Achieve Exponential Growth By Finding Out What The Customer Wants
WhatstheMEAT.com
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• Why Are You Here? • What Are You Trying To Make
Happen?
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Which do you think would work better, the brilliant execution of a
flawed strategy, or the flawed execution of a brilliant one?
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In business, it’s the flawed execution of a brilliant strategy
that usually wins the day.
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So Where Do You Find A Brilliant Strategy?
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Ivan Pavlov
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There’s really Only One Thing I Know About Strategy
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What’s The Meat In The Heart Of Your Dog?
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Matters EnoughAll Tell
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WHAT’S IN IT FOR ME?
Nobody cares about you they only care about themselves
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Every business owner is on the inside,
looking out, and what they see is entirely different from what their customers see.
Customers are on the outside, looking in.
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Felt Need:
A desire in the heart of the customer. To speak to an unfelt need is to answer
a question that no one was asking.
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Defining Characteristics
Unusual features or distinguishing elements that are used to identify the “shape” of a business or customers.
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Objections? • What objections do
customers have for not doing business with you?
• What objections do the customers have for your industry?
• Do people NOT do business with you because they don’t know about you or because they DO know about you?
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Limiting Factors:
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Anything that’s holding you back.
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• What Is limiting you from growth?• What’s limiting customers from
buying from you?
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Unleveraged Assets:
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An Ace You Forgot Was Up Your
Sleeve
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Can A D.U.I Lawyer Have A Strategy?
• Had A 5 Frequency ~ was a household name in his market.
• Was doing 1.8 million.• Increased to 4.6 million in 12 months
with the right selling strategy.
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What’s The Offer?
• If you don’t feel like a person would be an idiot not to follow up on this don’t do the offer.
• Guarantees?
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WhatstheMEAT.com
•Founded in 1999.•Exceeded 1 Billion in sales in 2008.•365 day money back guarantee with paid shipping both ways.
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Experiment
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Nothing has to be set in stone, you can always conduct experiments.
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Business Problem Topology
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Henry Ford •Henry Did Not Invent The First Automobile•Gottlieb Daimler and Karl Benz in 1886•2000 manufacturers preceded Henry Ford•Henry's Sword In The Stone was to sell automobiles at $795•Overhead Rail, Hook and Disassembly Line•In 1908 Ford Motor Company introduced the Model T for $850 selling nearly 15,500,000 by 1920 for as low as $280
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WhatstheMEAT.com
What Are You Trying to Make Happen?
What Are The Objections?
What Are The Limiting Factors?
Do You Have Any Unleveraged Assets?
What Does The Customer Care About?