Stratton TurpenMichael ElstadHeather Leyba

Lays Potato Chips

“They’re Closer than you Think”

“Closer than you Think”

Lays is trying to change its image to being a healthy snack choice. It is also trying to give an image of being environmentally friendly.

3 Simple Ingredients

Grade A Potatoes High quality potatoes, harvested from over 80 farms across the US.

All Natural Oil Cooked with sunflower or corn oil which are healthier. They both contain 0g of trans fats and are lower in saturated fat.

A Dash of Salt In a 1 ounce bag contains less than 1/12 of a teaspoon.

Steps to a Healthier

Planet Mission Lays plan to save the Earth by 4 simple ways: Conserving Energy, Saving Water, Minimizing Waste, Reducing Emissions.

They have come up with 46 steps to achieve their goal and save the planet.

Lays Touting Their Potato Chips as Locally Grown – Have They Gone Too Far?

“Locavore” -Jessica Prentice

“Foodies” & “Environmentalists”

Community Movements used as Marketing Slogans

Wealthier Farms in 2008

Sold in Regional Stores

Concepts of buying local has jumped among consumers.

Sources

Lohan, T. (2009). Lays touting their potato chips as locally grown -- have they gone too far?. Retrieved from http://www.alternet.org/environment/142071/lays_touting_their_potato_chips_as_locally_grown_--_have_they_gone_too_far__/

Lays potato chips. (2010). Retrieved from http://www.fritolay.com/lays /index.html