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How Brands Can Leverage Live Streaming to Build Authority, Influence, and Community Dr. Ai @AiAddysonZhang Adobe Education Leader | HubSpot Academy Instructor Founder, Classroom Without Walls

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  • How Brands Can Leverage LiveStreaming to Build Authority,

    Influence, and Community

    Dr. Ai @AiAddysonZhangAdobe Education Leader | HubSpot Academy Instructor

    Founder, Classroom Without Walls

  • @AiAddysonZhang

    Presentation Overview

    Why live streaming

    Examples from a few brands

    How you can go live

    Equipment + tools

  • Why live streaming?

    Green Thumbs Garden Cafe | Gardening for Food

  • By 2021Here's a fact

    82% OF ALL INTERNET TRAFFICWILL BE VIDEO (CISCO) LIVE STREAMING IS GOING TO BEA $70.5 BILLION INDUSTRY

    Green Thumbs Garden Cafe | Gardening for Food

  • Video Boosts ROI

    More facts

    52% of marketers worldwide name video as the type of

    content with the best ROI (HubSpot) 73% of B2B marketing professionals say that video haspositively impacted marketing results (Real SEO) 30% of people who watch a livestream of an event will attendthat same event the following year

  • Who AM I

  • ADOBE EDUCATIONLEADER

    SPEAKER | LIVESTREAMER

    Classroom Without Walls

    FOUNDER 

    HUBSPOT ACADEMYINSTRUCTOR

    WEBINAR HOST +SPEAKER

  • How are brands leveraging livestreaming?

    @AiAddysonZhang

  • BRANDS LEVERAGING LIVE STREAMING 

    ADOBE CHEWEY

    AI

  • SUMMER SALAD

    VEGGIE PIZZAInternal Employeee

    Industry Thought Leader

  • Chewy MORE DETAILS TO BE ADDED

    @AiAddysonZhang

  • EMBRACING LIVE STREAMING AS A LIFESTYELE

    LIVE STREAM @AIRPORT

    LIVE STREAM @HOTEL

    LIVE STREAM @SCIENCE MUSEUM

  • LEADGENERATION

    MY LIVE STREAMING SHOW

    COMMUNITYBUILDING

    THOUGHTLEADERSHIP

    COMMUNITYBUILDING

    $0 MARKETING DOLLARS

    LIVE VIDEO DOES THE MARKETING, SELLING, & BRAND BUILDING

  • HOW TO GO LIVE

  • GO LIVE NATIVELY

    LinkedIn (apply)FacebookPeriscope/TwitterInstagramYouTubeTwitchEtc

    TOOLS + PLATFORMS

    THIRD-PARTYTOOLS

    StreamyardBeLiveECammSwitcherZoomCrowdcastSocialive

    EQUIPMENT

    LightingMicrophoneCameraTripodSmartphone

    CONTENTSTRATEGY

    Live video contentserves the overallbusiness goals +objectivesQuality ConsistencyAudience agency:Co-create & co-act

  • Multichannel Restreaming

  • What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food

  • What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food

  • What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food

  • Equipment

  • @AiAddysonZhang

    The best time to plant a treewas 20 years ago; the secondbest time is now.

    CHINESE PROVERB