street art meets the market
DESCRIPTION
Street Art Meets the Market - Presented 04/18/12 at Razorfish SLIDETRANSCRIPT
Street Art Meets the Market ROBERT STRIBLEY – INFORMATION ARCHITECT | CONTENT STRATEGIST
Prologue
2
What began with James Naismith and a peach basket
Now, looks like this
Whereas, once we thought of musicians like this
Now, we expect spectacle
Similarly, this used to be a book
Now a book comes with a campaign, a blog, an app, even a trailer Trailer for Stephen King’s book Under the Dome
The same thing has happened with street art
The Art
Tagging Know Your Street Artists: TAKI 183
Tagging Know Your Street Artists: Chaka aka Daniel Ramos
Tagging Know Your Street Artists: Moustache
Stencils Know Your Street Artists: Banksy
Wheat Paste Know Your Street Artists: Gaia
Wheat Paste Know Your Street Artists: Swoon
Wheat Paste Know Your Street Artists: Shepard Fairey
Murals Know Your Street Artists: Os Gémeos + Blu
Murals Know Your Street Artists: Os Gémeos + Blu
Photography Know Your Street Artists: JR
Photography Know Your Street Artists: JR
Yarn Bombing Know Your Street Artists: Olek
Mosaic Know Your Street Artists: Invader
Not to forget: •Sculpture •Posters •Scratchiti •Green graffiti •Moss graffiti •Shadow chalking
Culture Jamming
Culture Jamming
Know Your Street Artists: Poster Boy
Culture Jamming
Culture Jamming
Culture Jamming
2 Banksy on Advertising
But how do you tell the difference between street art and advertising, when increasingly, they look the same?
The Market
Piracy? Or Product?
Stencil / Time Warner Cable
Stencil / Coke Zero
Stencil & Green Graffiti / Domino’s Pizza
Stencil & Green Graffiti / Kenneth Cole
Tagging – Graffiti / Converse
2
Mural / Dewar’s Advertisement Know Your Street Artists: Tats Cru
2
Mural / Humvee H3 Know Your Street Artists: Tats Cru
2
Graffiti / Culture Espresso Bar
Wheat Paste / Lacoste
Know Your Street Artists: King Adz
2
Wheat Paste / Vespa
Culture Jamming / Oliver Stone’s W movie
From there it gets murkier
Is he still an artist? – Shepard Fairey for Showtime
Art or promotion? – Banksy by Colossal Media
The Technology
Laser + Projection = L.A.S.E.R. Tag
Know Your Street Artists: Graffiti Research Lab
Laser + Projection = L.A.S.E.R. Tag
Know Your Street Artists: Graffiti Research Lab
Projection / Ads for Microsoft, WSJ, Marc Ecko & Remy Martin
Projection / VW
Know Your Street Artists: RETNA (Marquis Lewis)
Projection / VW
Know Your Street Artists: RETNA (Marquis Lewis)
market
street art
Projection / VW (with a little help from a MINI)
QR Codes + Stencils
QR Codes + Mosaic
Know Your Street Artists: Invader
QR Codes + Wheat Paste
Know Your Street Artists: Sweza
QR Codes + Poster / VMFA Advertisement
Know Your Street Artists: Colossal Media
Throwies + Tagging = Electro-Graf
Know Your Street Artists: James Powderly of Eyebeam & Graffiti Research Lab
What next?
Cell phone projectors
Holograms
Not to forget
•Augmented reality
•Robotic/animatronic public
sculptures
•Drones
What’s it all mean?
Street art is egalitarian
Anyone can do it
The market has adopted its methods for its own purposes
The ability to afford advanced technology has sometimes given the market the advantage
But as technology gets cheaper
And more ubiquitous
The playing field is leveled again
So we all have increasingly novel ways of interacting with the environment and public spaces around us
What can we do with this stuff?
For art’s sake?
For the market’s sake?
Maybe even for both?
Thank You!