streetnd

TRE NDC O N T E M P O R A R Y T R E N D F O R E C A S T I N G F O R T H E N E W E R A

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s p r i n g s u m m e r 2 0 1 5The Romantic Issue

s p r i n g s u m m e r 2 0 1 5The Romantic IssueTRE ND

Street style has undoubtedly gained strong significance in the fashion industry over the past few years. It is a social driver of our era that has become a crucial reference for designers to understand the direction contemporary fashion is taking, as well as a substantial research tool for creating successful collections that cater to all types of consumers. With that in mind, our creative team has come up with STREETND. The title has been conceived as a neologism so as to match our times. After all, isn’t it about mixing and blending everything up?We launch our first issue with street shots taken in London and Paris. They have served as an inspirational trigger for our design investigators to delve into a more complex universe surrounding a particular image. Our goal is to provide fashion designers with the most updated info on colours, shapes, fabrics and materials. We take into account that fashion derives among shoes and dresses to a wider range of elements.Our Spring/Summer 2015 issue has a very romantic approach on fashion. Looks like pink tends to be the trendiest shade in everyone’s closets for the upcoming seasons.This book is aimed not only at designers, but any creative professionals who wish to be up-to-date with fresh and substantial visual information.Enjoy it to the fullest. Our next issue is just around the corner.

W E L C O M E T O S T R E E T N D !

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TRE NDC O N T E M P O R A R Y T R E N D F O R E C A S T I N G F O R T H E N E W E R ASpring/Summer 2015 / The Romantic Issue

PUBLISHED BYTokyo Flash Publishing Co., Ltd

EDITOR-IN-CHIEFNorika Kobayashi

EDITORIAL DIRECTORMeaghan Flint

FASHION AND CREATIVE DIRECTORRodrigo Branco

ADDRESS14 Gascoigne PlaceE2 7LYShoreditchLondon - UK

CONTACT+ 44 7466 242 [email protected]

REPRESENTATIVE OFFICESBRAZIL Rua Reinoldo Bartel, 370CEP 89256-130Jaraguá do Sul - SC

CANADA 310 Bloor street west Toronto, ONM5S 1W2

JAPAN24000671-11-6 Jingumae Shibuya-ku Tokyo

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DISTRIBUTION AND SALESNomero Offices International+ 44 7466 242 [email protected]

INQUIRIESihaveaquestion@ streetnd.co.uk

STREETND is published twice a year by Tokyo Flash Publishing Co., Ltd. 14 Gascoigne Place. E2 7LY. London.© 2013 STREETND. All rights reserved.

Printed in Milan, Italy, by Nava Press Milano SpaVia Breda 98, 20126 Milan

IN THIS ISSUEOur trend blends suggestions for Spring Summer 2015. Romantic definitely goes with:

50’s INSPIRED ................................................................... PG 0670’s INSPIRED ................................................................... PG 08CLASSIC ............................................................................... PG 10MINIMAL ............................................................................ PG 12PRINT ................................................................................... PG 14THEATRICAL ................................................................... PG 16VINTAGE ............................................................................ PG 18

The STREETND team.

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50’s INSPIRED

S T R E E T N D 05C O N T E M P O R A R Y T R E N D F O R E C A S T I N G F O R T H E N E W E R A

COLOUR PALETTESPastel colours gain a new perspective when combined with slightly more vibrant shades, such as mustard yellow.

Different weight fabrics will give different flow to this look. Stiff fabrics like leather will give a circle skirt more structured flare and volume. A lighter weight fabric such as rayon will give the skirt more bounce and movement.

C R O P P E D & F L A R E F U L L S W I N G

The 50’s fashion included cinched waists and full skirts. The circle skirts also known as “poodle skirts” was a 50’s craze. The circle skirt would be knee length. To incorporate the 50’s romantic style into current looks circle skirts can be any length. Pastel pinks, blues and yellows were popular for these skirts in the 50’s. Pair this look with a tucked in shirt.

T H E R O M A N T I C I S S U E T H E R O M A N T I C I S S U E

THE SCENEON THE STREET

&flareC R O P P E DL O N D O N

W A V YL I G H T R A Y O N

S T I F FS T R U C T U R E DL E A T H E R

swingF U L L

L O N D O N

FABRICS&MATERIALS

U R T H ELOOK

...f R

... into new ways of designing the classic Oxford shoes.

SENSATIONAL&INSPIRATIONAL

January Jones’s phenomenal wardrobe as Betty Draper in Mad Men.

06 S T R E E T N D 07C O N T E M P O R A R Y T R E N D F O R E C A S T I N G F O R T H E N E W E R A

COLOUR PALETTES

THE SCENE

FABRICS&MATERIALS

SEN

SATI

ON

AL&

INSP

IRAT

ION

ALON THE STREET

Soft, pastely and discreet shades of light pink and blue mixed with deep tones of stormy blue and grey. Give it a touch of toasted maroon to details, seams, prints and accessories in order to closely approach to the mood of the decade.

These garments are all about movement, freedom and softness. After all, they’ve got a very particular connection to musical movements. Get ready to hit the dancefloor or big time festivals on fluid and comfortable fabrics. Add a bit of shiny sophistication with lurex, metal buckles and studs. It’s sleek, fierce, stunning and just exudes originality and character.

From glam rock to punk, from boho to disco, the 70’s saw the birth of an enourmous array of iconic fashion styles. And they all came here to stay. For the disco look, think of Bianca Jagger’s making fabulous entrances at Studio 54. Add a contemporary interpretation that takes after the comfortably loose pijama outfit, which has been already spotted at Marc Jacobs and Louis Vuitton. The maxi clutch is certainly a plus.Or go for the fluffy cashmere sweater and mini chambray skirt adorned with heavy leather accessories, literally taking on punk.


discopunk

J U M P S U I T

S O F T

U R T H E

... into Bianca Jagger’s wardrobe in the 70’s.

... into the way street references inspire couture.

D I S C O J U M P S U I T

S O F T P U N K

L O N D O N L O N D O N

F L U F F Y S Y N T H E T I C F U R

W A V YS I L K O RS A T I N

L I G H W E I G H TY A R N E DC H A M B R A Y

S P A R K L I N GC O T T O N L U R E X

S H I N YM E T A L L I C T E X T U R E

C O N I CS I L V E R YS T U D

V E R S U S V E R S A C E

70’S INSPIRED AS GOOD AS

NEW

LOOK...

...

Bring out a new twist to the classic tartan check pattern using our all new colour palette for Spring Summer 2015.

f R

Soph

ia C

oppo

la in

Lou

is Vu

itton

.

Haile

y Cl

auso

n in

Bur

berr

y.

Faye

Dun

away

.

08 S T R E E T N D

CLASSIC

09C O N T E M P O R A R Y T R E N D F O R E C A S T I N G F O R T H E N E W E R A


L A D Y L I K E C H A R M

C A S U A L E L E G A N C E

charmL A D Y L I K E

THE SCENEON THE STREETThe romantic classic look is one that will always be in style. With simple and flattering silhouettes it’s a look that can be done many ways. Contrasting soft colours and lines with a bold necklace or a darker colour is a way to make this look unique. Give it a 60’s twist with a Brigitte Bardot inspired hairdo. If you wish to keep it casual and cool, accessorize with oversized deep black Ray Bans.

L O N D O N

P A R I S

eleganceC A S U A L

COLOUR PALETTESGo for the obviously romantic shades of soft pink. Avoid saturated colours that would lead composition to another direction. An accessory in bold contrasting hue, however, can bring the outifit to a whole other level.

AS GOOD AS

NEW

Eternal beauty icon, french model Brigitte Bardot is a clear reference to the beauty choices seen at this street shot.

U R T H ELOOK

...f R

FABRICS&MATERIALS

L IGHTWE IGHTTEXTURED TWEED

CRYSTALORGANZAEXTRAVAGANZA

S H I N YP O L I S H E DP E A R L S

Sheer textiles with a bit of shiny composition are complemented with more structured ones, such as tweed (think of the eternal little black jacket by Chanel).For details, embellishments, embroideries and accessories, chose the polished texture of pearls. What can be more classic than that?


Audrey Hepburn as Holly Golightly in “Breakfast at Tiffany’s.

A Parisian Nouvelle Vague feeling seen at Madame Figaro.

Ethereal and romantic feel seen at the October 2013 issue of British Vogue featuring Georgia May Jagger.

... into Chanel’s classic designs and style.

Big Ray Ban shades and maxi necklace.

10 S T R E E T N D

MINIMAL


At first one would say there’s not much going on with these girls’ outfits. But it does take a lot of effort to look effortlessly chic, especially when you take on such a girly and sweet reference to create a contemporary look that borders on manliness.Straight lines and slightly oversized silhouettes are key elements to this theme. And absolutely no heels if you want the look to be casual and unpretentious.But attention to details is crucial: subtle transparencies, laces and a bit of pattern here and there brings the necessary female approach.


COLOUR PALETTESFruity midtones inspired by dawn and dusk. Besides casual wear and tailoring, these are perfect combinations for underwear designs.

O V E R S I Z E D W I T

LA

CY

SIM

PL

ICIT

Y

simplicityL A C Y

FABRICS&MATERIALSThe sleek silhouette demands soft fabrics, such as linen and cotton. For the summer coat - indispensable anywhere - choose for very light texturized wool.Details, linings and endings look gorgeous in knitted fabrics or lace.

THE SCENE

The strap of bag in a contrasting colour loosely pending from your shoulder is a fantastic styling trick.

oversizedW I T

F L O R A LS E E - T H R O U G HL A C E

S U M M E R YT E X T U R E DW O O L

S T R U C T U R E DL I N E N O RC O T T O N


U R T H ELOOK

...f R

... into minimal designs by Theyskens’ Theory.Homage to Sophia Loren for Fashion Gone Rogue.

... into how designers are referencing to the late 90’s to create a minimal look.

Jil Sander sheer skirt.

L O N D O N

L O N D O N

T O P Z I P C H L O É B A G

ON THE STREET

12 S T R E E T N D

PRINT


L O N D O N

P A R I S

P A R I S


Q U I R K Y F L O R A L S

D A R I N G P A S T E L S

C H I C G R A P H I C

COLOUR PALETTESTo add a bit of drama, choose bold colours that can easily match brighter ones. The ice cream shades are a must if the intention is to looks girly and naive.

There are many different romantic prints that can be incorporated into this look; bold in your face prints, softer more subtle prints, floral prints to name a few. When wearing a print pairing it with something with less of a statement is always safe but for the daring mixing patterns is another way to go.


quirkyF L O R A L S

pastels

graphic

D A R I N G

C H I C

FABRICS&MATERIALSJersey shows off prints well as it hugs the body. Cotton Silk gives movement and life to prints.

U R T H ELOOK

...f R

Since we are on the topic of flowers, how about taking inspiration from art nouveau jewelry. It’s organic and fluid.

O R G A N I CC O T T O N S I L K

100% COTTONS INGLEJERSEY

F A K EA D O R N I N GF L O W E R S


John Galliano SS14. Luminous lilac.

... into water colour painting techniques.

AS GOOD AS

NEW

14 S T R E E T N D

THEATRICAL


P L A Y F U L P R I N C E S S

S W E E T F R I L L S

Romantic mood and theatrical atmosphere have so much in common. A dress trimmed with lace, frilly blouse, prank out in fancy clothes…It hasn’t changed that theatrical extravaganza incorporates fashion since the older days. When the colourways and accessories that are peculiar to romantic style of fashion encounters theatrical way of style: Bam! By the time you wear clothing, which is dramatic, theatrical and exaggerated, give you a creative edge that stands out in the fashion world.


playfulP R I N C E S S

sweetF R I L L S


COLOUR PALETTESSoft pastels with vivid brights to create a colorful equilibrium. It’s not about flamboyant, flashy clothes. They need to be girly and lightly. When it comes to theatrical fashion, the combination of colours can be excessive.

U R T H ELOOK

...f R

... into any (we do mean ANY) photo of Anna Dello Russo.

FABRICS&MATERIALSIn order to create an extraordinary, but cheerful mood, choosing the right fabric is very important. Colourful knitted garment, which is made from different yarn or wool can create peculiar silhouette for romantic theatrical. Mixing with pastel-coloured leather and soft fabric is one of the key silhouette.

T I N T E DF R A Y E DF U R

L A Y E R E DS C A L E DF E L T

S H E E RF R I L L E DT U L L E

Acce

ssor

ies

that

can

lite

rally

spe

ak.

Amazing floral displays at the latest Dior shows.

Crazy mixed florals in different proportions

SU

RR

EA

LIS

TIC

SC

HIA

PA

RE

LL

I S

HO

E

SEN

SATI

ON

AL&

INSP

IRAT

ION

AL

Nina Ricci’s intricate floral.

L O N D O N

L O N D O N

16 S T R E E T N D

VINTAGE


B U C O L I C R O M A N C E

C H I C H E R I T A G E

Wearing something vintage, something different, and something that is the only one in the world makes you feel special. Dark colours, which are considered not to suit for girly, romantic themes could match with vintage when these colours are used together with lace or see-through items.


bucolicR O M A N C E

heritageC H I C

L O N D O N

P A R I S

COLOUR PALETTESCream-coloured dress with light brown bag and even your father’s favorite dark brown worn-out shoes create perfect mood for romantic vintage. Inspired by a mixture of blooming flowers, and pale colours.

U R T H ELOOK

...f R

FABRICS&MATERIALS

B I C O L O U RW O V E NG A B A R D I N E

K N I T T E DN Y L O NN E T

H A N DP A I N T E DB R O C A D E

Add a bit of nonchalance by placing the coat over your shoulders without putting it on.

For shoe design, go for the curvy shapes.Leather is a must.Forget about heels.Flats are now a huge fashion statement.

... into some of London’s most famous destinations for vintage, such as Bricklane and the Broadway Market.

Stre

et s

hot

seen

at

PFW

.

Ange

lical

bea

uty

with

sof

t pa

stel

s.

ORLA

KIE

LY

BLUE

MAR

INE



Soft, light clothes trimmed with lace, or vintage buttons can get you an impression of soft atmosphere of romantic vintage style. Transparent, see-through fabric is also essence for pleasant vintage mood.

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