strengthening our connection€¦ · the dealerships everyday. adam . huff. fred martin superstore...

DRIVINGSUCCESSSTRENGTHENING OUR CONNECTION

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / NADA 2019 | VOL. 02

DEALERS DRIVING SUCCESS

These Dealers Have the Golden Ticket ------------ PAGE 6 ------------

CRUISING THROUGH THE LEASE-END PROCESS

It’s Smooth Sailing with CCAP Remarketing ------------ PAGE 12 ------------

GETTING TO GOLD

Gold Status Means Higher Payouts------------ PAGE 16 ------------

LEADERSHIP TEAM

TABLE OF

CONTENTS

16

14SCOTT POWELLCEO, Santander Consumer USA

RICH MORRINPresident, Chrysler Capital and Auto Relationships

SHAWN ALLGOODEVP, Chrysler Capital

MATT ESKOLINSVP, Chrysler Capital Sales

JOHN PATERSON SVP, Chrysler Capital Sales

JENA ROUNDINGDirector, Chrysler Capital Sales

CARMEN VIRGADirector, Chrysler Capital Sales

4 DRIVING SUCCESS WITH CHRYSLER CAPITAL We are Chrysler Capital and we are DRIVING SUCCESS

6 DEALERS DRIVING SUCCESS These dealers have the golden ticket

12 CRUISING THROUGH THE LEASE-END PROCESS Chrysler Capital Remarketing works to ensure smooth sailing for both you and your lease customers

14 PUT YOUR FINANCING IN A GOLDEN STATE Grow your business with Chrysler Capital Dealer Lending

15 DIVE IN WITH THE CHRYSLER CAPITAL DIRECT MAIL PROGRAM An increase in incremental sales is a real possibility when this program is part of your dealership’s strategy

16 GETTING TO GOLD Gold status means higher payouts

18 SMALL BUSINESS BIG OPPORTUNITY Win big with the right game plan

20 IN THE KNOW WITH CHRYSLER CAPITAL Ensure you’re receiving important updates and communications from Chrysler Capital

184

3NADA 20192 DRIVING SUCCESS

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MISSION

OUR MISSION AT CHRYSLER CAPITAL IS TO

In 2018, we made it our goal to identify and react to opportunities. As a result, we made strides with more competitive prime and near-prime callbacks, reduced fees and requested fewer stipulations.

Provide the best Chrysler Capital service and experience with

everyone we interact with across all parts of the business.

We committed to $16 billion in funded FCA US LLC contracts for calendar 2018 – a goal that was far surpassed as we ended the year reaching $19.5 billion.

GOING FORWARD, OUR COMMITMENT TO YOU REMAINS STRONGIn 2019, we are looking forward. We are engaging in what is happening in every department, at all levels and making a renewed commitment to excellence. Everyone from your Dealer Relationship Managers that you see in your stores to all the behind-the-scenes folks that make things happen every day - we are all working together to create a seamless interaction that defines excellence.

Our Dealer Relationship Team continues to focus on understanding your business needs and how we can better partner with FCA US LLC and you to help you achieve your goals.

Changes we made in the Credit and Funding Departments helped to streamline communication and reduce the average days to fund by over two days. We are taking these best practices into 2019 as we strive to further provide world-class customer service on a daily basis.

With the increased volume of off-lease vehicles, our Remarketing Team introduced a mobile application to assist with purchases and continue to better serve you with dedicated Remarketing Specialists.

On the Commercial Services side, we have worked hard to prove we are the right lending partner for your business customers. Our tenured team of industry experts are dedicated to helping you build a commercial portfolio and unleash the potential for long-term success.

We’ve traveled a long way in the last six years, and we continue looking for opportunities to improve our programs to better serve our dealers and FCA US LLC.

As we continue to grow our penetration and market share, we are striving to find new and better ways, to think outside the box, not to just meet expectations, but to exceed them. In doing so, we are looking forward. Pushing forward. Moving forward and growing.

Thank you for your steadfast business and support. We look forward to continuing to better serve you, and your customers’ needs, throughout 2019 and beyond.

SUCCESS DRIVING WITH CHRYSLER CAPITAL


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“Dealers are now at the heart of every decision we make at Chrysler Capital. We can’t survive unless we are intensely focused

on providing exceptional service and demonstrating tangible value to our dealer customers.”

- Rich Morrin President, Chrysler Capital and Auto Relationships

James Davis opened the doors of Gulfgate Dodge Chrysler Jeep® Ram in 2012. At the time, he had 16 employees.

Always the face of the dealership, James created a culture of customer service,

following the process and promoting from within. Today, he employs over 110. Gulfgate DCJR is ranked the top Chrysler-brand dealer and is among the 25 highest volume dealers in the Southwest Business Center.

A deeply-rooted FCA US LLC brand supporter, James has been a member of the Chrysler Minority Dealers Association for six years and served as president from 2016 to 2018. He has also been a board member of the National Association of Minority Auto Dealers since 2016.

From day one, James and Gulfgate DCJR have been committed Chrysler Capital partners. He attributes Chrysler Capital’s support for the dealership’s incremental growth, further stating that it was because of that growth he was able to renovate and expand his dealership in 2015. He is confident that his Dealer Relationship Manager, Patricia Pruneda, understands his long and short term goals and works diligently with his team to maximize on all that Chrysler Capital has to offer.

James is passionate about mentoring young people and, together with his wife, is active with the Boys and Girls Club of Houston, the United Way of Houston and the United Negro College Fund as well as being active members of their church.

JAMES DAVISGulfgate Dodge Chrysler Jeep

® Ram

Jerry Bill grew up in Northern Iowa where he met and married his high school sweetheart. Growing up in a farming community, he worked on the family farm until presented with an opportunity to sell cars at Stew

Hansen CDJR. He’s been a fixture at the dealership ever since, working his way up to General Manager.

As one of the first dealers to earn the FCA Customer First Award for Excellence, they continue to listen and provide a trusted, easy and enjoyable experience for their customer. While the dealership is larger in size, they maintain a hometown feel for all who enter.

Jerry is instrumental in the partnership of Stew Hansen CDJR and Chrysler Capital. Consistently committed to the one-stop shopping philosophy,

Jerry directs his finance team to send all applications to Chrysler Capital.

We have seen significant increases in all areas of business year over year, including a 58 percent increase in cashed contracts. While retail is the primary focus, Stew Hansen CDJR is successfully growing their fleet and small business department, increasing 2018 sales by 15 percent year over year.

Community involvement is important to Jerry and the Stew Hansen CDJR team. Jerry helps to coordinate multiple community and charitable sponsorships at the store level. One of these sponsorships include “Shoes That Fit,” an organization that benefits more than 3,000 local elementary school students with shoes, boots and winter coats.

JERRY BILLStew Hansen Chrysler Dodge Jeep

® Ram

DISTINGUISHED DEALERSDISTINGUISHED DEALERS

7NADA 2019

/////////6 DRIVING SUCCESS

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Adam Huff joined Fred Martin Motor Company in June 1992 as General Manager and he brought an energetic, positive perspective to the company. Fred Martin Motor Company was

acquired by Adam Huff and his brother, Duane, in May 1999, with the help of Fred and Paul Martin.

Adam formulated and organized the company’s strategies, and in doing so, rewrote the automobile marketing handbook in Northern Ohio. However, he truly shines in his ability to hand-pick a management team, which stands out as a highly-trained and motivated group of professionals.

As part of the Chrysler Capital family of dealerships, Fred Martin Superstore averages a collateral touch of over 66 percent. The Commercial Sales Team works closely with Chrysler Capital Commercial and has more than doubled their sales year over year.

In addition to having served as a board member and past president of the Akron Automobile Dealers Association, Adam is an avid supporter of Akron’s Children’s Hospital, The American Diabetes Association and various other community programs. Previously awarded the Humane Society’s highest honor, the “Animal Hero Award,” Fred Martin Auto Group works with the Humane Society of Greater Akron each year to provide food for the animals while they wait for loving homes.

Outside of the car business, Adam’s greatest loves are his wife, Robin, and children, Ashley, Cody, Nicholas and Brennan. Nothing could be more important than the time they spend together. Adam works side by side with his adult children at the dealerships everyday.

ADAM HUFFFred Martin Superstore

Jim Marsh’s experience in the automotive industry spans more than 50 years, but he found his home in Las Vegas when he first set foot there in 1971. His dealerships made quite the impression on the city through

unique, and humorous, car commercials written by Marsh, like the one where he sported a single wooden barrel as his outfit.

Since opening Jim Marsh Chrysler Jeep® in January of 2017, Jim and his team have been staunch supporters of Chrysler Capital. After a strong first year in business in which the store funded 247 loans with Chrysler Capital, 2018 saw that business nearly double in volume.

Jim has been an advocate with leasing products, reflected by the dealership’s 67 percent lease penetration. Additionally, he and his team saw

great success with CCAP direct mail and achieved VIP bonus payouts in 10 of 12 months during 2018.

Jim’s impact in Las Vegas goes beyond the investment in his dealership and comical advertisements; it includes his commitment to communities both in and outside the City of Lights. Through investing in multiple establishments on the outskirts of Las Vegas, Jim has provided hundreds of jobs, including in Manhattan, Nevada, more than 250 miles away from his dealerships.

He is a 10-year member of NADA’s National Board of Directors plus a past 20-year member of the Salvation Army Advisory Board, Nevada chapter of the America Red Cross, past President of the Southern Nevada Better Business Bureau and past recipient of the Time Dealer of the Year for Nevada.

JIM MARSHJim Marsh Chrysler Jeep

®

Jon Gray has been a pillar of the automotive community for over 24 years. His mission has been to build an automotive group by inspiring employees who consistently provide Orange Coast clients the easiest and most

convenient experience they’ve ever had. And he has done just that.

With a passion for customer loyalty and a dedication to his staff, Jon has worked to empower his team to perform at the highest levels, and to assure that all his clients can “Shop Easy. Drive Happy.”

Jon Gray’s Orange Coast Auto Group provides their customers with the best selection of new and used Chrysler, Dodge, FIAT®, Jeep® and Ram vehicles in Southern California. His store has been awarded the Customer First Award for Excellence, he has served

as Chairman of the FCA Dealer Council, as well as received the Distinguished Alumni Award from his hometown high school.

“I want every one of our valued customers to feel welcome, comfortable and thrilled with their new or used car and to have an exceptional experience from our service drive to our parts counter,” expressed Jon.

A productive year for both sides, Orange Coast and Chrysler Capital worked together to produce a 227 percent year-over-year increase in closed lease contracts for 2018.

Jon has spent his career growing Orange Coast from a single location to a premier automotive group. Beyond the dealership, Jon is a Costa Mesa local, residing there with his wife and two sons. He remains an active member of the community.

JON GRAYOrange Coast Chrysler Jeep

® Dodge Ram

Ashley Rankin first got his start in the automotive business when he moved to Nebraska from Wyoming, and a friend helped get his foot in the door at a local dealership. Ashley began in

sales, then an opportunity arose at Woodhouse Chrysler Dodge Jeep® Ram in Blair, Nebraska. He made the transition, and 18 years later, he still calls Woodhouse home.

After a little over a year in finance, Ashley became a general manager when Woodhouse CDJR bought a store in Missouri Valley, Iowa. During his stint, the store moved from 20 new units per month to over 250. Ashley transferred back to the original Blair location, currently the top store in the Denver Business Center, selling over 325 units per month on average.

Ashley has remained loyal to Woodhouse because of the relationships he has developed within the company. The commitment to winning and growth from everyone involved continues to drive him to excel each day. Ashley and his team also are involved in the community, annually raising over a million dollars for local food banks.

The same emphasis on growth also characterizes his relationship with Chrysler Capital. The partnership, along with positive communications with his Dealer Relationship Manager, result in better engagement with FCA US LLC to help increase sales.

Outside of Woodhouse, Ashley enjoys all things outdoors. An ideal trip for Ashley includes fishing and hitting the ski slopes with his family.

ASHLEY RANKINWoodhouse Chrysler Dodge Jeep

® Ram


98 NADA 2019DRIVING SUCCESS

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In 1957, John Vigorito Sr. opened the original Security dealership as a used car lot in Amityville, New York. The Dodge point was opened in 1983 making it one of the most successful stand-alone Dodge dealerships in the country. In 2002, the

Chrysler point was obtained, followed by the Jeep® point in 2010, completing the FCA US LLC line. Today, John’s son, Gabe, and his brother, John Jr., own and run the dealership.

Under Gabe’s and John Jr’s leadership, Security DCJR has grown to be one of the most successful dealerships in the U.S. – No. 2 in the Northeast, while maintaining a Top 5 placement in the country. They also have compiled an array of FCA US LLC awards including: Walter P Chrysler Club, Customer First Award for Excellence, Pentastar Club and Mopar Masters.

Gabe and Security DCJR have proven a great partner with Chrysler Capital, making the most of the VIP program. Through November 2018, the dealership earned $273,200 in VIP payouts.

Security DCJR is currently signed up for Chrysler Capital’s preapproved direct mailer. Having so far completed three of the six months for which they enrolled, Business Development Manager Michelle Scalise attributes at least 40 incremental sales to the mailers.

In the community, Gabe and the dealership are heavily involved in charitable activities. Organizations they work with and support include Toys for Tots, Amityville Little League, the John Theissen Sports Foundation and numerous local charities.

GABE VIGORITOSecurity Dodge Chrysler Jeep

® Ram

You may have heard the phrase, “it gets in your blood” when people talk about the auto industry. Such is the case for John Yark, who got his start at the young age of 15. He wasn’t on the sales floor though.

Instead, he was outside, mowing the lawn at a dealership once managed by his brother, Jim.

Since then, John learned the car business from the ground up. Today, he looks back and understands that having a first-hand knowledge of what every person brings to the day-to-day operation makes him a better dealer. He attributes much of the dealerships’ successes to hiring, training and keeping the best employees – something he and his brother committed to from day one.

In the true spirit of partnership, Yark Auto Group and Chrysler Capital work closely together day in and

day out. According to John, “with Chrysler Capital’s help, we have been able to not only maintain, but increase our vehicles sales volume in 2018.”

With collateral touch consistently ranging from 50-60 percent and penetration at 40 percent, the store’s Chrysler Capital lease volume has seen an increase of nearly 70 percent, year over year. On the commercial side, both teams have worked together to create a year-over-year increase of nearly 67 percent.

Working with the charity arm of the Toledo Automobile Dealers Association, John helped create Auto Dealers United for Kids (ADUK). Each year, the group donates its proceeds to area organizations in an effort to make a difference in the lives of local children.

JOHN YARKYark Auto Group

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The son and grandson of dealership owners, Rob Sickel was born into the car business. And since he currently runs three of his father, David’s, stores, including Pine Belt Chrysler Jeep®, it seems evident the

passion for the industry has been passed on.

A graduate of the University of Miami, Rob spent several years after graduation getting “real world experience” at a Miami dealership before returning home to work for his father. He then worked in every department, learning everything from what it’s like to be a parts runner, the ins and outs of purchasing and the joys of desking a deal.

For 2018, Pine Belt CJ moved into a new state-of-the-art facility – something that Rob attributes,

at least partially, to their increased profits. The new facility allowed for expanded service bays. Additionally, they acquired both the Dodge and Ram brands within the last year. It was an exciting and event-filled 2018 for Rob’s team at Pine Belt CJ.

To top it all off, new General Manager, Ahmed Fayed, led the team to a Chrysler Capital penetration growth of 16.5 percent year over year.

Outside of the dealership, Rob is an entrepreneur at heart. In addition to grooming several small businesses of his own, he has channeled his entrepreneurial energies into fundraising. He was instrumental in the recovery efforts after Hurricane Sandy and has remained an active and highly-recognized part of the community.

ROB SICKELPine Belt Chrysler Jeep

®, Inc


STABILITY » Exclusive private-label agreement with FCA US LLC

» Strength and consistency of Santander Bank, N.A. » Decoupled bank qualified rates

WHY FLOORPLAN WITH CHRYSLER CAPITAL?COMMITMENT

» Full suite of commercial products » Dedicated buying team for floorplan dealers » Dedicated portfolio manager

INTEGRATION » Chrysler Capital is a full-spectrum lender for FCA US LLC

» Marketing and loyalty programs to drive customers back to originating dealerships

» Aligned with FCA US LLC Business Center structure

ChryslerDirect.com has the vehicles you need. Fresh inventory is rolling in. Fulfill all your CPOV and other inventory needs with the off-lease vehicles customers want.

WE’VE GOT YOU COVERED...

Visit ChryslerDirect.com to view available vehicles now!

Check the box for preselect with Chrysler Capital today!

GIVE US A LOOK AT EVERY APPLICATION! We want the chance to fight for your deals.

Preselecting Chrysler Capital allows you to:

» Take advantage of our program improvements

» Increase your collateral touch percentage

» Get closer to hitting your VIP objectives

» Provide real analytics that assist in developing program enhancements

1110 NADA 2019DRIVING SUCCESS

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///////// LEASE END

CRUISING THROUGH THE LEASE-END PROCESSA

s FCA US LLC dealers know, returning a customer who has a lease reaching maturity back to the originating dealer for a new vehicle is a big win. And Chrysler Capital has the resources to help drive retention to get that win.

Beginning at 12 months to maturity, Chrysler Capital is actively engaged with lease customers to bring them back to the originating dealer. Through email campaigns,

lease loyalty messages in monthly billing statements and content on their personal lease webpages, customers receive competitive regional and national offers, product features, lease-end options and loyalty rewards designed to have them return to the originating dealers for future business.

Recent improvements to the lease-end process have included several updates to the Chrysler Direct site. These updates help clarify options for dealers at lease end including new enhancements to the Pricing & Turn-in Tool such as:

» Dealer Buyout Price » Market Value » Payoff When Eligible » Odometer Statement » Multiple Payment Methods » Disposition Fee Waived for Returning Customers

HERE TO HELPIn terms of support staff, Chrysler Capital currently has six Remarketing Dealer Relationship Managers dedicated to providing support for any off-lease sales assistance. Contact the Remarketing DRM team at [email protected] or 866.557.6704 with any questions or concerns.

0

3,000

6,000

9,000

12,000

15,000

DecNovOctSepAugJulJunMayAprMarFebJan

4,270

9,243

12,191 10,93112,663

11,229 12,365 12,606

8,370

6,984

4,6415,834

A SNAPSHOT OF 2019 MATURITIESThe following chart shows average groundings by month for 2019:

WE HAVE AN APP FOR THATThe 2018 addition of the Chrysler Direct Mobile App makes adding to your CPOV and used vehicle inventory on the run easier and more convenient than ever. You can create watch lists, search for specific vehicles, purchase vehicles and more, all from the palm of your hand.

Leverage the power of your smartphone or tablet to make searching through Chrysler Capital inventory simple and purchasing convenient. It’s as easy as …

Review the Chrysler Direct Mobile App User Guide, available in Docs & Training via the Chrysler Capital Dealer Website, for a complete overview of features and download the app to begin purchasing off-lease vehicles today!

ONE TWO THREE

Download the app by searching Chrysler Direct in the Apple Store or Google Play

Use your current Chrysler Direct credentials to log in

» Search vehicles » Create watch lists » Purchase vehicles » And more!


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DIRECT MAILFLOORPLAN

Chrysler Capital Dealer Lending gives you all the tools needed to grow your business. We work with you to understand your dealership’s unique needs and niche markets. We not only provide capital, but access to the largest inventory of preowned wholesale vehicles.

Chrysler Capital floorplan combines the most attractive attributes without any of the downsides you may face with a bank or captive lender.

» Competitive floorplan rates not tied to retail penetration

» Bank-qualified floorplan rates—helps control costs in a rising rate environment

» No flooring/transaction fees

» Dedicated portfolio manager committed to helping you grow your business

» Double VIP payouts for lease and retail contracts

» Lease-end benefits which include the availability of dealer payoff all the way to maturity

Additionally, we make it one of our primary goals to provide dedicated, high-touch customer service. Along with the attributes above, we provide full-spectrum indirect retail and lease support, offering the most assistance and no roadblocks to getting your vehicles sold!

Chrysler Capital is taking direct mail to the next level. For as little as $0.80 per letter, we target consumers with established credit history at key points in the life of their auto loan. Then, each candidate is carefully reviewed against our lending guidelines.

Once the final list of qualified candidates is identified, each one receives a first-class, personalized preapproval letter, directing them exclusively to your dealership.

The Chrysler Capital Direct Mail Program features digital access, pushing consumers to respond online, via a personal URL. This provides your dealership even more exposure, further increasing your leads!

EASE AND CONVENIENCE ARE KEY … BUT THERE IS SO MUCH MORE!We know your time is valuable. That’s why we made enrolling in the Chrysler Capital Direct Mail Program easy and convenient. PLUS, the program is P.A.P. eligible, Market Center approved and FCA US LLC backed.

What could be better? We’re glad you asked:

» Letters are P.A.P. preapproved prior to mail dropping

» Co-op package is shipped to the dealer after the mail drops with all documentation needed to file

» Dealer pays for the mailer using their parts account

» Dealer can use 100 percent of their available P.A.P. funds

» Mailer is MarketCenter and FCA US LLC approved! Current incentives and branding are always put on the letter

MAKING THE MOST OF YOUR LEADS IS AS EASY AS 1-2-3!1. Ensure everyone in the dealership knows a mailer is on its way to prospective buyers.

2. Establish a follow-up process to engage the entire team and create excitement. Include all forms of communication – calling, emailing, sending reminder postcards, etc.

3. Remember – a mailer is not a “weekend barn burner”; leads will continue to come in. Vehicle sales, as a result of the flyer, can carry on for up to 90 days after the mailer drops.

PUT YOUR FINANCING IN A GOLDEN STATE DIVE IN WITH THE

CHRYSLER CAPITAL DIRECT MAIL PROGRAM

“One of the best things about floorplanning with Chrysler Capital is the support. The

reality of it is, if I need something, I pick up the phone and they answer.”

- Tim Profit General Manager, Savage 61 CDJR

2018 HIGHLIGHTS » Acquired $800 million in new floorplan originations » New acquisitions ranging from $2 million to

$100 million

CHRYSLER CAPITAL DEALER LENDING A full suite of products are available to help you meet your financing needs:

» FLOORPLAN FINANCING New, used, fleet, demonstrator and shop/lease rental (including DRAC)

» INSURANCE Competitive floorplan insurance program with weather aggregates

» TERM LOANS Real estate, construction, working capital, acquisition line of credit

» CASH MANAGEMENT ACCOUNTS Offsets floorplan interest; FDIC insured up to $250,000

» REVOLVING LINES OF CREDIT Interest-only payments, dealer advances/repays on a discretionary basis, annual renewal

MAIL DROP SIZE

NON-FLOORPLAN PRICING

FLOORPLAN PRICING

3,000 pieces $3,450 $2,850

5,000 pieces $5,250 $4,250

10,000 pieces $10,000 $8,000

ENROLL TODAY AT CCAPMAILEVENTS.COM!

15NADA 2019


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Consider these two numbers – 39 and 80. What do they mean to you? Maybe not much. They’re kind of boring, actually. But what if we

dressed them up just a bit:

$39 MILLION 80 PERCENT

Now THOSE are some attention-getting numbers, right?

Since its inception, VIP has paid out nearly $39 million to dealerships nationwide. And during 2018, 80 percent of participating FCA US LLC dealers received some form of monthly payout.

While monthly payouts vary per dealer, those maximizing their opportunities can sail away with extra money for their dealerships. High-dollar payouts have reached as much as $142,800 for a single month!

Don’t miss out on additional earnings for your dealership! Try these easy steps for VIP success:

» Know your monthly VIP goals - If you’re unsure, check with your DRM - Did you know closed commercial

deals are included as “counters” as you work your way toward your goal? Consider the advantage that multiple purchases from one

commercial customer could give you in attaining VIP Gold status

- All new-vehicle transactions are eligible toward VIP goals

» Ensure all contracts are submitted and funded by the 15th of the following month

- Utilize the Chrysler Capital Dealer Website to track contracts funded and/or funding issues

- Submit missing documents electronically via the Chrysler Capital Dealer Website

GETTING TO GOLD

VIP PROGRAM

CHRYSLER CAPITALVIP PROGRAM

GOLD $300RETRO TO THE FIRST UNIT

SILVER $200RETRO TO THE FIRST UNIT

BRONZE $100RETRO TO THE FIRST UNIT

FLOORPLAN DEALERS ONLY

GOLD $150RETRO TO THE FIRST UNIT

SILVER $100RETRO TO THE FIRST UNIT

BRONZE $50RETRO TO THE FIRST UNIT

NON-FLOORPLAN DEALERS

MOTORTREND 2019 TRUCK OF THE YEARTHE ALL-NEW 2019 RAM 1500

MOTORTREND 2019 SUV OF THE YEARTHE 2019 JEEP® WRANGLER

“Rarely do past and future coexist so beautifully.”- MotorTrend editors Zach Gale and Michael Shaffer

“Poised to meet the needs of the 21st century truck buyer.” - MotorTrend editors Christian Seabaugh and Brandon Lim


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Chrysler Capital offers many different contract options for FCA US LLC dealers and business consumers. These options provide flexibility for all types of businesses whether the company is established or looking to grow.

BUSINESS CONTRACT COMPARISON

CONTRACT TYPES FOR EVERY BUSINESS NEED

BUSINESS NAME ONLY BUSINESS and CO-BUYER THIRD-PARTY GUARANTY

Application Process

» Submit in business name» Submit in business name

and co-buyer name» Submit in business name and

third-party guarantor name

Names on Contract

» Business name only listed» Business name listed» Co-buyer name listed

» Business name only listed

Contract Signatures

» Authorized signer for business» Authorized signer for business» Co-buyer signature

» Authorized signer for business

Documents Required

» Business bureau» Business bureau» Co-buyer personal bureau

» Business bureau» Co-buyer personal bureau

Title » Business name listed» Business name listed» Co-buyer name listed

» Business name listed

SMALL BUSINESS

Don’t wait until the fourth quarter for the big plays this year. Get off to a great start by asking yourself these questions –

» Do I have financing options for incomplete or upfitted commercial vehicles?

» Do I have a commercial lease for customers driving high mileages with high wear & tear?

» Does my dealership offer financing that limits a customer’s personal liability and protects their personal credit file?

» Can I contract in a business name only, without a co-signer or personal guarantor?

» Is my dealership set up to offer multiple vehicle purchases exceeding $250,000?

If you answered yes to all five of these questions, you are correct. Chrysler Capital is your one-stop shop for commercial financing that offers options for each of the scenarios above and more. The Chrysler Capital Commercial Department is comprised of dedicated sales managers, underwriters and funders – all tenured associates with a thorough understanding of the small business customer. We think outside the box, encourage flexibility within our purchasing guidelines and work hard to get your commercial customers into FCA US LLC vehicles. We are committed to our dealership’s success and will provide personal consulting to help establish your small business strategy. Contact your regional Commercial Sales Manager today!

CONTROL YOUR OWN DESTINY Fully utilize the business credit application to pave the way for success: AWARENESS Complete the dealer information, including the name and phone number of the contact person, in case additional information is needed.

ACCURACY Providing the most complete and accurate information ensures the best and most efficient callback. A quick check of the Secretary of State website will ensure the legal business name and address are entered correctly.

FOLLOW UP Obtain your customer’s future fleet needs to determine how you can best serve them down the road.

SMALL BUSINESS BIG OPPORTUNITYWin Big With The Right Game Plan


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18

VALUED CONNECTIONS

LET CHRYSLER CAPITAL WORK FOR YOU

WE ARE DEDICATED TO YOUR SUCCESS.

Your goals are our goals and when you win, we are doing our job.

CHOOSING CHRYSLER CAPITAL MEANS:

Flexible lease opportunities and full-spectrum retail financing

Exclusive dealer lending programs

Comprehensive commercial programs

Online applications Preapproved direct mail

Chrysler Capital dealer website

At Chrysler Capital, we understand the importance of providing our dealers with timely, relevant information and updates. As always, your Dealer Relationship Manager (DRM) is available as a wealth of knowledge for important information. Additionally, we have multiple communication channels to ensure you are aware of updates pertaining to your business as quickly as possible.

EMAILChrysler Capital emails are full of useful information to help you stay in the know on the following topics:

» Chrysler Capital incentives and special programs

» Important news and updates

» Changes to our program and pricing

» New product launches

» Hours of operation and schedules

» Regulatory requirement reminders

What can you do to make sure that you are receiving our email communications?

» Add [email protected] to your list of approved senders

» Check your junk mail to verify that emails are not being misplaced

» Make sure your DRM is armed with accurate email addresses for the best contacts at your dealership

» Contact your DRM if you believe that you may have opted out of prior communications so that they can assist you in opting back in

CHRYSLER CAPITAL DEALER WEBSITEOur Docs & Training page on the Chrysler Capital Dealer Website, via DealerCONNECT, contains our most up-to-date documents, rate sheets, incentive flyers, program guidelines, funding checklists, job aids and MORE! Also, make sure to check out our dealer blog for important news and updates, located on the Updates tab within the Chrysler Capital Dealer Website.

IN THE KNOW WITH CHRYSLER CAPITAL

2018 J.D. POWER DEALER SATISFACTION SURVEYChrysler Capital showed year-over-year improvement in every category of the 2018 J.D. Power Dealer Satisfaction Survey. More importantly, our dedication to continuously improving our program, processes and service levels has never been stronger.

The past year validated our commitment to providing top-notch service to our dealer partners. Survey results showed that Chrysler Capital exceeded the captive mass-market average score in Sales Representative Relationship. Our Dealer Relationship Managers are dedicated to helping you find opportunities to grow your business and are your go-to contacts for all Chrysler Capital needs.

As always, your feedback is instrumental in allowing us to enhance our program and service to better meet your needs.

20 DRIVING SUCCESS

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REFERENCE

REGION COVERAGE

CHRYSLER CAPITAL CONTACTSCALIFORNIA

(and Hawaii)

SOUTHWESTSOUTHEAST

MIDWEST GREATLAKES

NORTHEAST

MID-A

TLANTIC

DENVER

WEST(and Alaska)

MAKING THE LEASE-RETURN PROCESS AS QUICK AND EASY AS POSSIBLE.The Allegiance Team is your first point of contact to help you facilitate a smooth and worry-free lease-end process for both you and your customer. Just a few of the team’s many responsibilities include:

» Sending Customer Lease-End Guides » Directing customers toward the originating dealer » Facilitating the inspection process » Assisting with grounding, payoffs and buyouts » Managing the lease inventory sales process » Managing the end-of-term billing process

Contact your Chrysler Capital Allegiance Team today!Dealer Line: 855.569.9023 Customer Line: 855.383.0558 Email: [email protected]

ONLINE APP HALF PAGE

TURNING INTERNET SHOPPERS INTO PREAPPROVED BUYERS

Chrysler Capital’s online application offers: » A responsive form that is mobile-device friendly

» Fast, automatic decisioning, 24 hours a day

» Hard or soft credit inquiries

» Integration with Dealertrack and RouteOne

And it’s FREE for FCA US LLC dealers.

23NADA 2019


COMMERCIAL CREDIT 855.541.7744

DEALER ADVOCACY 855.541.7746

FRAUD/RISK DEPARTMENT 855.541.7716

CUSTOMER SERVICE 855.563.5635

DEALER OPERATIONS 855.763.2449

REMARKETING DEALER RELATIONSHIP MANAGER

SALES TEAM 866.557.6704

CREDIT 855.541.7717

FUNDING 855.976.9766

TITLE DEPARTMENT 855.531.5531

©2019 Chrysler Capital. Chrysler Capital is a registered trademark of FCA US LLC and licensed to Santander Consumer USA Inc. CC-DLR_81210-0_011119 Chrysler, Dodge, Jeep and Ram are registered trademarks of FCA US LLC.FIAT is a registered trademark of FCA Group Marketing S.p.A., used under license by FCA US LLC.