strengthening rotary through your club website (advanced)
DESCRIPTION
TRANSCRIPT
2014 ROTARY INTERNATIONAL CONVENTION
Strengthening Rotary ThroughClub & District Websites
Speakers
Elizabeth A. Smith YeatsDistrict Governor-Elect, District 6400Rotary Club of Detroit, Michigan, USA Peter MarkosChief Information Officer, Rotary International Nancy NeffWeb Manager, Rotary International
JOIN LEADERS, EXCHANGE IDEAS, TAKE ACTION
Submit your questions
Strengthening Rotary Through Club & District Websites
Rotary’s new visual identity & voice in the digital space• Make it easy for prospective members and the
public to understand Rotary• Inspire members about the big picture and our
impact• Provide a consistent, clear picture of Rotary
across communities
Strengthening Rotary Through Club & District Websites
QuickStart Guidelines• Suggestions for site organization, navigation,
logo, colors, imagery, and other website elements
• Recommendations, not dictates• Take what works for your site and web
platform
Strengthening Rotary Through Club & District Websites
Key principles• Organize content by audience• Talk about activities in the new voice – Join
Leaders, Exchange Ideas, Take Action• Use imagery to show connections and
community• Take what works for your club and your web
platform
Strengthening Rotary Through Club & District Websites
Resources
Strengthening Rotary Through Club & District Websites
Site Features URL
Rotary Brand Center
Download & customize logos, images & video
https://www.rotary.org/brandcenter
Rotary Images Download thousands of images
https://www.rotary.org/images
RSS Automated feed of news & feature stories
https://www.rotary.org/news
Member data integration
Synching of member data via selected vendors
https://www.rotary.org/memberdata
Website Challenges
Strengthening Rotary Through Club & District Websites
Tools to Make Your Site EngagingRSS Feeds – automated news headlines• Headline• Headline + Description• Learn how:
https://www.rotary.org/myrotary/en/manage/tools-templates/rss-feed
Ideas – featured projects• Rotary Club of Evanston Lighthouse
Strengthening Rotary Through Club & District Websites
Site Examples• Rotary in Australia• Rotary Netherlands• Rotary Sweden• Rotary Club of Conwy (Great Britain)• Rotary France• Rotary Club of Sao Paolo Morumbi (Brazil)
Strengthening Rotary Through Club & District Websites
Questions
Strengthening Rotary Through Club & District Websites