Group members:

Muhammad Nadeem Akhtar

Jamshaid Ali

Muhammad Shahzaib

Karman Ali

Saba Rafiq

Sonia shafi

Hafiza Tayiba Rani

Introduction: ‘‘Nestle’’ is a German

word which means ‘‘ little nest’’ which is their trademark.

Their trademark of bird’s in nest is derived from Henry's personal coat of arms.

Nestle is the world’s largest and leading food , nutrition

health and wellness company.

Head quarter in veve , Switzerland.

According to World's Most Admired Companies nestle got

36th position(ranking) in 2017.

Nestlé has 447 factories in 86 countries around the

world.

Nestlé have about 333 000 employees and sell their

products in 196 countries.

HISTORY Henri Nestle establish the company Nestle in 1867 in

Switzerland (Vevey HQ).

He was trained pharmacist , who made an attempt to develop an alternative source of infant nutrition.

His first product was lactogen formula for infant by the name ‘‘Farine Lactee”.

He created the first milk and cereal based infant food ‘‘Farine Lactee”.

Farine Lactee:

In 1867In august 1867, Anglo-Swiss

condensed Milk company was

established

In 1904 Both companies participated in the creation and development of Swiss chocolate and nestle marketing the first chocolate –milk nestle.

In 1905The companies merged to become the nestle and Anglo - Swiss condensed milk company and retaining that name until 1947

In 1988 acquisition of Rowntree

Their product:

HISTORY

1990Cereal partners Worldwide

Nestle Pakistan Ltd. Is registered on Karachi and Lahore stock exchanges

Established its first production unit in 1988 in Sheikhupura named as Nestle Milkpak Limited. Now “Nestle Pakistan Ltd.

Headquarter in Lahore.

Multi product Factories in Sheikhupura, Kabirwala , Karachi

Water factories: Islamabad,Karachi Sheikhupura, khanewal.

Nestle in Pakistan:

PRODUCTS OF NESTLE:Baby foods.

Bottled water.

Chocolate & confectionery.

Culinary, chilled & frozen food.

Drinks.

Food service.

Healthcare nutrition.

Ice cream.

Sports nutrition

Pet care

Wealth management

Dairy

Nestle Baby Food:

Baby Food Products:NESTLÉ® GOOD START® Stage 3

Toddler Transition

Maternal Pre-natal vitamins

NESTLÉ® GOOD START® Infant Formula

NESTLÉ GERBER® Snacks & Meals

NESTLÉ GERBER® Baby Cereal

STRENGTHS: BRAND NAME

PRODUCT INNOVATION

RESERCH & DEVELOPMENT

well-established relationships with powerful brands, including:

Coca-Cola,

Colgate Palmolive & General Mills.

LOW COST

Large work force

Brand equity

Flexible prices

WEAKNESS:

Maggi Controversy

Brand Structure

Legal & consumer issues

Criticism over high water usage

OPPORTUNITY:

Demand for healthier food products.

High work force (changes in life style)

Strong R & D

Brand sale channel

Building partnership

THREATS:

Competition in the market

Buyers power

Changing trend

Raising prices of Raw material

Contamination

4PsProduct

Price

Place

promotion

Product: There are 4 different strategic business units within

Nestle which are used to manage various food product.

1. Beverages

2. Milk and milk products

3. Prepared dishes and cooking aids

4. chocolates

Beverages:

Milk & Milk products:

Prepared dishes and cooking aids

Chocolates:

Price:

Flexible prices

Affordable prices for All consumers

Bulk purchase discount

Seasonal price variation

Promotion: Advertisement through electronic media.

Advertisement through print media.

(along with their trademark)

Through attractive offers

Nescafe tune

By their tag lines Eg.

Good food good life

Start healthy stay halthy (baby products)

Take a break (kit Kat)

Place:

Nestle products have their main business in Europe from

where they get almost 90% of the sales and revenues.

Nestle is running globally .

Factories in 86 countries

Product sale in 196 countries

Good food , Good life

Mission Statement:

“ Is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.”

Vision Statement:

Nestlé's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality.