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S T R E T C H B A R

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H E A L F A S T E R , P E R F O R M B E T T E R

L I V E D E E P E R

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T H E F O U N D AT I O N

Assisted stretching in a chic setting, where walk-ins

are always welcome.

BY A N A L O GY

The 'DryBar of Fitness'.

T H E B R A N D

A modern, lifestyle focused wellness community.

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Our journey to The Bend began

with a love of fitness. The more we

immersed ourselves in exercise,

the more we suffered nagging

injuries.

We believed trying to look and feel your best

shouldn’t lead to more pain. So we tried every

popular recovery technique, like yoga, pilates,

massage, and physical therapy to recover.

Each experience took too much time or money,

was difficult to schedule, or required use of

insurance. Our favorite treatment, and the one

that delivered the best functional results, was

always the assisted stretching offered after

personal training.

That's when that a-ha moment happened. Like

DryBar did with blowdrying, let's create the

best experience possible around stretching.

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116 millionpeople in the United States

suffer from chronic pain.

T H E I N S T I T U T E O F M E D I C I N E

59% of Americans

reported an impact on their overall

enjoyment of life.

I N S T I T U T E O F M E D I C I N E

80% of peoplewill suffer back pain

during their lifetime

G L O B A L B U R D E N O F D I S E A S E

$80 billionis spent per year on

the treatment of back pain

G L O B A L B U R D E N O F D I S E A S E

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Muscular conditions are the second greatest cause of disability in the world affecting 1.7

billion people worldwide.

The total annual cost of health care due to pain ranges from $560 billion to $635 billion in the

United States.

The Problem — Injury & Pain

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The Solution:

Assisted Stretching

Not stretching leads to metabolic waste remaining in the muscles causing stiffness that affects the movement of joints. Those that do stretch often do so improperly.

46% of people skip stretching N Y T I M E S

Additional Studies, including by the Mayo Clinic, have shown stretching:

-Increases flexibility, coordination and agility -Improves cardiovascular performance -Speeds removal of toxins like lactic acid in muscles -Reduces inflammation and pain -Reduces stress on the nervous system -Improves athletic performance -Decreases risk of activity-based injury -Increases range of motion and blood flow to muscles

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Curated A curated, holistic expereince,

including design, retail, stretches, team, content, and amenities.

FocusedEach stretch is tailored to

resolving issues related to a particular workout, condition or

mood.

F O R E X A M P L E :

The Executive resolves chronic pain from office work.

The Mindful helps fight anxiety and stress.

The Post-Workout relieves issues caused by workouts like spinning

Convenient

Locations right outside of gyms,

like Equinox, with easy parking and

consistent of foot traffic.

The Bend: More Than a Stretch

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T H E B E N D

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The Bend vs. The Alternatives

The Bend offers soft tissue pain relief and personalized treatment like

massages, but it is less expensive, more focused on functional benefits like

flexibility, more convenient within your day-to-day life, and less invasive.

Massage More expensive

Not focused on flexibility

Too invasive

Less convenient

T H E B E N D

Stretch therapy is the reason many people sign up for personal training.

We’ve taken the best part of the experience and perfected it, without our

customers having to pay over $150 per hour. Like DryBar excised the best

part of visiting a hair salon, we’ve done the same with personal training.

Personal Training

More expensive

Less focused

T H E B E N D

The Bend offers a premium, personalized experience, invigorating add-

ons, and better trained stretch therapists within a thoughtfully designed

space.  The difference between StretchLab and The Bend will be the

difference between an average spinning studio and SoulCycle.

Stretch Lab

More bare bones experience

No personalization

Limited experience

Inconsistent stretch therapist

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Yoga The Bend offers the benefits of yoga while you can simply relax. Stretch

therapy is personalized to your issues that day, is available for walk-ins,

and at shorter time increments than yoga classes (generally over 70

minutes). Some people are intimidated by yoga or feel there is a stigma with

its practice.

Focused on enlightenment

Takes more effort

Less personalized 

On their schedule

More intimidating

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The MarketAssisted Stretching is a new category within large and fast growing US markets

Fitness

$86 billion

Physical Therapy

$32 billion

Massage

$12 billion

Personal Training

$10 billion

Yoga

$16 billion

Wellness

$13 billion

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Stretch Menu

The Express 6 Minute Stretch

$12

Short on time? The Express is will get you in

and out for a quick post-workout treatment or stretch of a pulled

muscle or single body area.

P R I C I N G

20 min — $30

30 min — $40

45 min — $55

60 min — $70

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The Bend Signature

Signature full body stretch to promote

soreness relief, injury recovery,

flexibility, and sports performance.

Benefits: Soreness Relief, Flexibility

Aromatherapy Pairing: Soreness

Relief, Relaxation

Suggested Add-on: Skin-Rejuvenating

Facial Treatment, Neck & Shoulder

Massage

The Post-Workout

Targeted stretch on issues specific

to 30+ workouts like crossfit, yoga,

tennis, weight training, running, and

biking to promote performance,

prevention and relief from soreness.

Aromatherapy Pairing: Soreness

Relief, Calming

Suggested Add-on: Post-Workout Skin

Treatment, Foam Rolling, Trigger Point

The Office 

Focused on chronic conditions related

to stress, sitting, and typing, such as

pain in the lower back , wrist, forearm,

jaw, and hip to achieve balance in

body and mind, stress relief, and pain

relief. 

Benefits: Balance in body and mind,

stress relief, pain relief.  

Aromatherapy Pairing: Lavender

Suggested Add-On: Headache

Massage, Forearm and Wrist Massage

The Mindfulness

The Ultimate relaxation, guided

meditation and calm, slow, deep

stretches that will relax and

rejuvenate your mind, body and soul.

Aromatherapy Pairing: Lavender

Suggested Add-On: Calming Skin

Treatment, Neck and Shoulder

Massage

The Energy

Based on Chinese medicinal

principles of Chi, an active stretch

designed to promote blood flow,

circulation, and energy. Great for

hangover recovery.

Aromatherapy Paring: Relaxation

Suggested Add-On: Trigger Point

Therapy, Skin Rejuvenating Facial

The Stretch Deeper

Deeper, longer holds to promote

flexibility and heal chronic

conditions.  Great for yogis, dancers,

runners and bikers, and relieving hip

and lower back tightness.  

Aromatherapy Pairing: Soreness Relief

Suggested Add-on: Trigger Point

Therapy, Hamstring and Thigh

Massage

The Bender

Perfect for the day after a big night

out to get the blood flowing, reduce

dizziness, and sooth tired limbs.

Aromatherapy Pairing: Headache

Suggested Add-on: Massage,

Rejuvenating Facial Treatment

The Headache Cure

A targeted stretch designed to

prevent and treat headaches focusing

on the causes, such as tightness in

the head, neck, shoulders and back.

Aromatherapy Pairing: Headache

Relief

Suggested Add-on: Skin Calming

Facial Treatment

The Munchkin (-$5)

For children 12 and under, a full

body stretch that helps heal, relax

and prevent whether its for sports

performance, pain relief, or relaxation

for a big exam. Aromatherapy Pairing:

Relaxation

Suggested Add-on: Neck and

Shoulder Massage

The Pregnancy Stretch

A full body stretch designed to heal

our future mama bears, targeting the

lower back, neck and shoulders, and

ankles.

Aromatherapy Pairing: Calming

Suggested Add-on: Calf Massage,

Lower Back Massage

Signature Stretches

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Experience Add-Ons

Aromatherapy

( + $ 5 )

Relaxation. Brain Activation, Soreness Relief,

Anti-inflammatory, Energizing, Weight Loss, Stress Relief,

Headache Relief, Deep Sleep.

Massage

( + $ 7 / 5 M I N )

Neck and Shoulder, Forearm and Wrist, Headache,

Back, Calves, Hamstrings, Thighs

Trigger Point

( + $ 7 / 5 M I N ) 

Assisted Foam Rolling, Trigger Point therapy

Skin Treatments

( + $ 1 0 / 5 M I N ) 

Post-Workout, Skin Calming, Skin Rejuvenating,

Anti-Aging, Sunburn Treatment

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Customer Experience Online

Reserve a stretch session with one click

Purchase a single class, package of classes, or membership

Stored credit card for seamless checkout

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In-Store Experience

PERSONALIZED CUSTOMER PROFILE STORES

YOUR PROBLEM AREAS -

CURATED MUSIC PLAYLISTS

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TAILORED TREATMENTS

AmenitiesThe Bend Pajamas

Branded Beauty Products

Phone Charging

Juice Bar / Takeaway Food

Outdoor Patio

Music Playlists

Curated Retail Shop

Cold Towels

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Corporate Events &

MembershipThe Bend will visit cor-

porate offices and offer stretching along with tu-torials on combating of-

fice-related pain

Pop-UpsThe Bend will offer pop-up

shops at fitness related events like ski resorts and

marathons, along with festivals like Coachella.

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Retail

Food and Beverage

Juices and Grab and Go Snacks

"Deep Water by the Bend" - Our

own line of water infused with

essential oils and fruits

Curated Retail shop

in store and online

Apparel

Aesop beauty products

Wellness Books

Le Labo Candles

Foam Rollers and Yoga Mats

The Bend Essential Oils

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MARKETINGCOMMUNITY AND CONTENT

Our founding team is utlizing our

experience marketing and branding top

clients like Tesla, Spotify, Heineken, &

Fox to develop for The Bend a powerful

brand, a vibrant community, and a loyal

customer base.

We see The Bend as an exercise in

marketing a lifestyle. And over the last

5 years, we've tested each component

of this plan with our clients before

incorporating it into The Bend. A

detailed marketing plan is included as

an appendix to this deck.

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COMMUNITY BUILDERS

We believe developing community provides the best ROI of any marketing acitivity.

Our team will be focused on engaging our community of customers around shared values with excellent service, engaging content, unique events, relevant social media, and branded products.

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Raphael FarasatE N T R E P R E N E U R , B R A N D S T R AT E G I S T

M A R K E T I N G S P E C I A L I S T

Raphael is the CEO of TRUFFL CREATIVE, an award-winning

marketing agency that creates brand identities and strategies

with particular focus on influencer marketing, social media,

design, content,and experiential marketing. His clients have

included Fortune 500 companies like Heineken, Fox, Spotify,

Sonos; numerous startups; and large scale real estate

developments. Prior to TRUFFL CREATIVE, Raphael founded

TRUFFL, an innovative private members’ club with 8000 influential

members in Los Angeles who connected over unique cultural

events.  TRUFFL has been featured in the LA TImes, Inc, New York

Magazine and more. As an entrepreneur, Raphael is passionate

about creating experiences that improve lifestyles.  He plans to

use his years of experience creating brands, building passionate

communities, and creating engaging content to create a

transformative experience with The Bend and drive traffic.

Michael MolayemO P E R AT I O N S S P E C I A L I S T, O P E R AT I O N S ,

F I N A N C E & M A N A G E M E N T

Michael is the COO of TRUFFL CREATIVE and has been involved in

operating & scaling numerous retail and service businesses over

the course of the last decade. Since 2010, he has successfully

owned and operated Bellacures Dallas, a premier nail salon

franchise, and Happy Teeth, a chain of dental practices that

serves families across Dallas & Fort Worth. He was directly

responsible for all operations, personal management, human

resources, location development, and accounting for

5 locations. Michael is passionate about developing corporate

cultures that motivate employees to perform to the best

of their abilities while creating exceptional customer experiences.

He has in-depth experience implementing growth strategy,

managing expenses and problem solving. For years, Michael has

suffered from back pain caused by herniated disks, and he is

passionate about The Bend’s ability to help customers heal.

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OUTSIDE OF GYMSThe Bend will target A+ locations next door to complementary gyms like Equinox with high foot traffic and convenient parking. Secondary locations will be in airports international terminals and malls.

ScalabilityWe believe anywhere that can support a Soul Cycle, Equinox, Barry’s Bootcamp or comparable upscale boutique fitness studio, can support a successful The Bend location. Privately owned future locations in California, beginning with additional locations in Southern California. Private ownership nationally. Franchise internationally.

Boutique, premium fitness studios are one of the fastest growing industries, and demonstrates our flexibility as we target the same customers, along with a broader audience of office workers, travel-ers, massage customers, travelers and more.

Soulcycle — 66

Orange Theory Fitness — 604

Pure Barre — 370

Barry's Bootcamp — 20

Potential Locations

(Top-5 US Cities)

Based on analysis of similar

fitness concepts and

complimentary businesses like

Whole Foods

Los Angeles

10-20

New York City / Hamptons

20–30

Miami

5-10

San Francisco

5-10

Chicago

5-10

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Join The Bend Family

Get in touch

Raphael Farasat Raphael@TRUFFL.com

310-699-3289

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