Striking the Right Balance

The Beverage Industry’s School Beverage Guidelines

Developed in conjunction with:

May 3, 2006: New guidelines announced at press conference with former President Clinton, Gov. Mike Huckabee (R-AR) and representatives from American Heart Association, American Beverage Association, Cadbury Schweppes, Coca-Cola and PepsiCo

Alliance for a Healthier GenerationSchool Beverage Guidelines

Alliance for a Healthier GenerationSchool Beverage Guidelines

“This is a truly significant thing for an industry to do. Not entirely free of risks on their part. . . And they did it, I believe, because . . . they care about the future of our young people. And I'm very grateful to them.” 

- Former President Bill Clinton at May 3, 2006

press conference

Alliance for a Healthier GenerationSchool Beverage GuidelinesElementary schools: Bottled water Up to 8 oz. servings of low- or non-fat milk and nutrient-rich

100% juice with no added sweeteners and ≤ 120 calories / 8oz.

Middle schools: Same as elementary schools, except milk and juice may be

sold in 10 oz. servings

High schools: Bottled water No- or low-calorie beverages with up to 10 calories / 8 oz. Up to 12 oz servings of low- and non-fat milk; nutrient-rich

100% juice with no added sweeteners and up to 120 calories / 8 oz.; other beverages with no more than 66 calories / 8 oz.

At least 50% of non-milk offerings must be water & no- or low-calorie beverages

REDUCES CALORIES, INCREASES REDUCES CALORIES, INCREASES NUTRITION NUTRITION and still provides children with AGE APPROPRIATE CHOICESAGE APPROPRIATE CHOICES

• Diet soft drinks – no or low cal

• Sports drinks – hydrate and replenish needed electrolytes

• Juice – nutrients, size right for age

• Bottled Water

Alliance for a Healthier GenerationSchool Beverage Guidelines

MAJOR TRADEMARKS SIGNED M.O.U.MAJOR TRADEMARKS SIGNED M.O.U.

IMPLEMENTATION ALREADY UNDERWAYIMPLEMENTATION ALREADY UNDERWAY –effective as of MAY 3, 2006MAY 3, 2006

FULL TRANSPARENCYFULL TRANSPARENCY – annual public progress reports beginning at start of 2007-2008 school year

Beverage Industry’s Commitment

Beverage Industry’s Commitment

Continue our commitment to being part of the solution to a growing concern about obesity among our nation’s youth

Incorporate life lessons such as eating a balanced diet and engaging in regular physical activity in school environment

Help children make smart decisions and reinforce the importance of balancing calories consumed with calories burned

Promotion

Promotion

Promotion

Accomplishments

Educated and trained bottlers and sales force

Informed schools of changes to product offerings

Retrofitted vending machines

Developed appropriate products to meet Guidelines

Revisited existing contracts

Supporting Statements

Association of State & Territorial Health Officials

Organizations that applauded the new guidelines:

Moving Forward

Alliance and ABA staffs working hard to promote and implement guidelines

Alliance Pilot School Program

Beverage companies working hard to make necessary adjustments to school offerings

Involvement of schools is critical