stroke.org information graphic

8/2/2019 Stroke.org Information Graphic

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AN EYE OPENINGINFORMATIONAL GRAPHIC

By Greg Brumann


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TOPICS

PROJECT STATEMENT ................................. 03

INSPIRATION ...................................................... 07

COMPETITIVE ANALYSIS ............................ 08

SKETCHES .............................................................. 09

INITIAL CONCEPT .......................................... 10

FINAL PRODUCT ............................................. 11

REAL LIFE APPLICATION ............................. 12

RESOURCES ......................................................... 14


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PROJECT STATEMENT

BACKGROUND: Anyone can have a stroke no matter your age, race or gender. But,the chancesof having a stroke increaseifa person has certain risk factors, or criteria that can cause a stroke.The good news is that up to 80 percent of strokes can be prevented, and the best way to protectyourself and loved ones from stroke is to understand personal risk and how to manage it.

There are 2 types of risk factors for stroke: controllable and uncontrollable. Controllable risk

factorsgenerally fall into two categories: lifestyle risk factors or medical risk factors. Lifestyle riskfactors can often be changed, while medical risk factors can usually be treated. Both types can be

managed best by working witha doctor, who can prescribe medications and advise on how toadopt a healthy lifestyle.Uncontrollable risk factorsinclude being over age 55, being male,beingAfrican American, Hispanic or Asian/Pacific Islander, or having a family history of stroke or

transient ischemic attack (TIA).


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PROJECT STATEMENT

TARGET AUDIENCE: The direct audience would be a patient in the doctors office who is a highrisk patient. This information graphic would be a quick, impactful way of conveying a message. The

secondary audience would be those individuals who arepredisposed to being high risk for stroke,especially individuals who are black or >50 years of age. Additionally, this will be targeted attheirfamily and friends, so that they are able to help keep the high risk individuals on track.

OBJECTIVES: Raise awareness on the profound and universal impact of stroke on individuals andfamilies. This is a very real problem that Americans are facing and visualizing and digesting the data

will fur ther educate the citizens of the USA on just how real this problem is. Showcasing multiple

statistics in a variety of ways will engage the viewer, and at the same time educate them.


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PROJECT STATEMENT

OBSTACLES: Being that it is such a sensitive subject for some creating an engaging and informativeinformation graphic that appeals to everyone could prove challenging. Designing with my target

audience in mind the whole time is essential, but since each person is different and so is each

family, it could prove to be challenging as well.

KEY BENEFIT: About every 40 seconds, someone has a stroke, and every 3 to 4 minutes,

someone dies of stroke. Stroke is America's number three killer, after heart disease and cancer.According to the American Stroke Association, it accounts for about 1 of every 16 deaths in the

United States. So creating an informing and engaging information graphic that depicts this

information so that all can see will prove to be very beneficial.


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PROJECT STATEMENT

SUPPORT STATEMENT: Stroke is a serious health issue so one of the most impor tant things we

do as an organization is raise awareness of stroke amongdifferent groups of people. By creating anengaging information graphic awareness is being raised.

TONE: Serious, but not intimidating. I want each person that walks by it to read it, and learn

something from it. I think having a comfortable color palate will help this happen. I think having a

fun, but serious, call to action as a title will be beneficial for the overall tone I am attempting to

achieve with this informational graphic.

MEDIA:This will be an 11x17 poster for the National Stroke Association to hang in clinics and

hospitals during Stroke Awareness Month, which is May. Creating this information graphic will

undoubtedly raise awareness.


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INSPIRATION


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COMPETITIVE ANALYSIS

How are statistics depictedon website?

Race based statistics? Age based statistics?

StrokeCenter.orgMostly text, graphics fromstroke by age and region

Few Many

Concentric-Medical.com Text, no graphics or tables Few Few

MinorityHealth.hhs.gov Text, with simple tables Many None


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SKETCHES


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DIGITAL ROUGH DRAFT


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FINAL


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REAL LIFE APPLICATION


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REAL LIFE APPLICATION


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RESOURCES

Office for minority health -http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=3&lvlid=86

Stroke Statistics -http://www.strokecenter.org/patients/about-stroke/stroke-statistics/ Facts and Statistics about stroke -http://stroke.about.com/od/strokestatistics/a/StrokeStats.htm Stroke Statistics - http://www.concentric-medical.com/stroke-statistics

Heart Disease & Stroke Statistics -http://circ.ahajXournals.org/content/125/1/e2.full
http://www.concentric-medical.com/stroke-statisticshttp://stroke.about.com/od/strokestatistics/a/StrokeStats.htmhttp://www.strokecenter.org/patients/about-stroke/stroke-statistics/http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=3&lvlid=86http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=3&lvlid=86http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=3&lvlid=86http://circ.ahajournals.org/content/125/1/e2.fullhttp://circ.ahajournals.org/content/125/1/e2.fullhttp://www.concentric-medical.com/stroke-statisticshttp://www.concentric-medical.com/stroke-statisticshttp://stroke.about.com/od/strokestatistics/a/StrokeStats.htmhttp://stroke.about.com/od/strokestatistics/a/StrokeStats.htmhttp://www.strokecenter.org/patients/about-stroke/stroke-statistics/http://www.strokecenter.org/patients/about-stroke/stroke-statistics/http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=3&lvlid=86http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=3&lvlid=86

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