structube - absolunet · structube used it to crush seo in its market. structube’s platform was...
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STRUCTUBEHOW THE CANADIAN FURNITURE RETAILER
LEVERAGED MAGENTO TO TRIPLE ONLINE ORDERSOmnichannel Vision + Agency Expertise + Technological Edge
With 50 stores in Canada and a recent expansion into the United States, Structube
is a specialty furniture retailer whose omnichannel strategy has successfully
grown sales on both sides of the border.
Structube’s killer combo: combining exclusive, contemporary design
with an aggressive pricing strategy.
STRUCTUBE
The StrategyProvide rich content in an
omnichannel environment, then promote the heck out
of it.
The Plan Double online sales over
two years, expand into the U.S.
The PartnersStructube worked with Absolunet to combine
Magento’s omnichannel potential with the agency’s
market-beating digital performance expertise.
Never offer the same experience twice.
Create a real, seamless omni-channel experience,
regardless of the end user’s preferred channel.
Mission: Put the consumer at the
center of the Structube experience
Simplify the client experience.
Treat everyone, including suppliers, on the same level.
Offer every customer the best possible price,
always.
Optimize prices in real time and avoid getting caught in
the discount trap.
Absolunet developed a custom connector to seamlessly
integrate the Magento Enterprise Platform with
Microsoft LS Nav Retail ERP/POS Management Systems,
which made it easy for customers to schedule in-store
pickup, even for backordered items (the system provided
availability information for backordered items). Online
orders immediately tripled.
Over the last 18 months, more than 50 unique SEO initiatives
have been implemented on both its US and Canadian sites. As a
result, Structube has been steadily increasing its lead over its
main competitor on Google thanks to an “incremental
improvement” approach, which led to three times more indexed
keywords than before as well as almost 2,000 keyword
improvements on Google in September 2016 alone.
A few key facts and
figuresFrom search to sale: Organic search driven sales doubled in the past year
Platform payoff: Online Orders Tripled once the new in-store pickup strategy was activated.
2015-2016
The 18 Month Road to Massive ROI.
Integration between Magento Enterprise
platform and Microsoft LS Nav Retail ERP/POS
Management Systems
Discovery
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majority have suffered alteration
New Canadian eCommerce site with
the Magento Enterprise Platform
January2015 S1-20152015 February
2015
Digital content strategy deployed: Beyond the
Product web series, Room Tours (shop the
room) & Lookbooks
Discovery
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of Lorem Ipsum available but the
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Structube’s American eCommerce site is
launched.
September 2015 S2-20152015 November
2015
Photography
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of Lorem Ipsum available but the
majority have suffered alteration
Photography
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of Lorem Ipsum available but the
majority have suffered alteration
SEO lifecycle management: Absolunet applies its
extensive Magento-specific SEO checklist
Discovery
There are many variations of passages
of Lorem Ipsum available but the
majority have suffered alteration
Ship-to-Store Activated, online orders tripled almost overnight.
S2-201520152016January2016
September2016
Absolunet’s growth marketing team has developed an extensive SEO checklist specifically for Magento-powered platforms. Structube used it to crush SEO in its market.
● Structube’s platform was designed for conversion, to take the customer on a journey from Search to Sale. The checklist, along with constant optimizations, allowed the retailer to not only own the SEO-space in a competitive landscape, Structube actually doubled its “search-driven-sales”.
● Absolunet’s SEO checklist is central to their approach and to every Magento project’s SEO lifecycle. It is a grid-based approach which measures a client’s detailed objectives, priorities and KPIs against a list of every SEO point to be implemented.
● The process is streamlined, applicable to any Magento project and implementable by any of Absolunet’s 15 internal development teams. Combining experience with best practices and data-driven insight with up-to-the-minute expertise, Structube was able to notice and seize every opportunity to win the fierce SEO battle in its in market.
How Structube Doubled Organic-SEO Sales.
Massive Omnichannel growth is no accident.
It starts with a company’s vision and their
will to see it through.
It then becomes a matter of choosing the
right partners, the right strategy and the
right technologies.
Which is where Absolunet comes in.
We help organizations transform digital
potential into business results.
Key Takeaways
A digital growth strategy drives
business results.
Sustained ROI stems for a well-devised yet
adaptable strategy. Multiple gains,
achieved through relentless analysis and
optimization, help these incremental
improvements achieve a tipping point. A
“Fail-fast” approach must be combined
with business sense; the client/agency
relationship is at the core of every
successful omnichannel story.
Omnichannel still requires great content.
Structube’s approach is rich with “Design
Thinking” and the brand’s pulse can be
felt throughout the entire customer
journey. Omnichannel is vital to their
digital capacity and great content creates
the customer connection.
Ready to become the next eCommerce success case study?
Jason Hughes
Vice-President of Sales
+1.877.979.2276 ext. 391
We should talk.
Charles Desjardins
Partner, Executive Vice-President
+1.877.979.2276 ext. 301