INTEL SPONSOR WORKSHOP: INTEL DISRUPTING THE DATA CENTER

Disrupting the Data CenterUnleashing the Data Services Economy

Raejeanne SkillernGeneral ManagerCloud Service Provider Business

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New Devices Create New User Experiences

The Data Centeris at the Heart of

User Experiences0101010111011101110101110010101101101100011010111010101010010

Rise of the Digital Service Economy

* Other names and brands may be claimed as the property of others.

1: Source: iDATA /Digiworld, 2013

2: Source IDC, 2013. 2016 calculated base don reported CAGR ‘13-’17

* Other names and brands may be claimed as the property of others.

Creating Unprecedented ECONOMIC OPPORTUNITIES

New Internet Services

$450B1

Cloud Infrastructure

$120B2

Today’s Infrastructure

Static, Manual,

Fixed Function

EMAIL ONLINESALES CRM ERP

SERVERS STORAGE NETWORK

Today’s IT Challenges

ServerAverage utilization <50%

despite virtualization4

Network2-3 weeks to provision new

services1

66% CAGR in mobile data traffic2

Storage40% data growth CAGR, 90%

unstructured3

1: Source: Intel IT internal estimate

2: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017

3: IDC’s Digital Universe Study, sponsored by EMC, December 2012

4: IDC Server Virtualization and The Cloud 2012

Limitations of Legacy Data Center Models

General Purpose

Performance

SiloedResourceScaling

LimitedApplicationResiliency

DataOverload

Data center model is insufficient. Reboot required.

It’s Time to Disrupt the Data Center

Breaking the Box

Optimized Service Delivery

UnlockThe Data

Vault

Silicon Customizatio

n

Custom Solutions Deliver Application Optimized Performance

Product Line Expansion toAddress New Market Opportunities

Open the Sand Box

Core Products OptimizeMajority of Data Center

Workloads

Breakingthe Box:

Software Defined

Infrastructure

EMAIL CRM ERP

SOFTWARE DEFINED

SERVERS

SOFTWARE DEFINED

STORAGE

SOFTWARE DEFINED

NETWORK

ONLINESALES

* Other names and brands may be claimed as the property of others.

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ORCHESTRATION LAYER

Breakingthe Box:

Application Defined

Infrastructure

EMAIL CRM ERP

SERVERS STORAGE NETWORK

ONLINESALES

Infrastructure Attributes

Power Performance Security Thermals Utilization Location

* Other names and brands may be claimed as the property of others.

SOFTWARE DEFINED

SERVERS

SOFTWARE DEFINED

STORAGE

SOFTWARE DEFINED

NETWORK

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ORCHESTRATION LAYER

Discrete Components, Self-Integration

Storage

Server

Network

• Pooled and disaggregated compute, network and storage resources

• Hardware attributes exposed upward to the provisioning management layer

• Application requirements driven infrastructure composability

Composable set of pooled and disaggregated resources

NVM NVM

TODAY RSA

Rack Scale Architecture (RSA): Optimized for SDI

Optimizing Service Delivery: What’s Inside Matters

SECURITY WORKLOAD

OPTIMIZATION PERFORMANCE

Source: 1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81

Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect?

2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance) 3) HotCloud 2012 White Paper

Top Reasons:

173% of Enterprises Fear Cloud Providers Hide Performance

Problems

2

75% of Enterprise state concerns for control and service visibility2

Application performance can vary up to 60% with up to 30% cost difference 3

70%Of EnterprisesSpecifying HW

In Service Selection

Exposing capabilities in cloud services with a direct benefit

on a user’s business to allow for more informed decisions

New

!

Unlocking the Data Vault

Analytic Tools and Utilities

Data

Servers Storage

Network

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Services

Big Data Platform

Intel’s Deep Commitment to Data Analytics

“Big” Apps/Vertical

Solutions

~$800M Invested in Analytics Acceleration

Analytics/ Visualization/Data Manipulation

Big Data SW infrastructure

SW-defined Storage

Let’s Unleash the Digital Services

Economy Together

Be A Disruptive Force in the Data Center

Drive IT as the Business

Learn More! Attend Diane Bryant’s Fireside Chat