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Structure for Assignment C

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Investigate the sources of finance for a specific enterprise opportunity – P5

▪ You must write a report.

▪ First you must give a generic overview of the internal and

external sources of finance that are available for start up

businesses.

▪ You must then link to the sources of finance that were used

when innocent set up – link to research

▪ Then think what sources of finance that were available as they

expand – e,g, what was Coca-Cola’s role?

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Unit content P5

▪ C1 Sources of internal and external finance

▪ Own funds/stakeholders – family and friends or business

partners.

▪ Equity funding – business angels, crowdfunding, venture capital,

share capital, peer-to-peer lending, bank, private sector

investment.

▪ Government funding – grants, allowances and start-up loans.

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Investigate the support available for setting up a specific enterprise – P6

▪ Give a generic overview of support that is available – link to unit

content on slide 5.

▪ Did Innocent smoothies access any of this support? If so/if not –

explain why

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Unit content p6

▪ C2 Government support and non-governmental support

▪ Enterprising libraries – using the public libraries network to reach

into communities to provide coaching, advice, meeting spaces and

IT support to people interested in developing a business proposal

and bringing it to market.

▪ Local Enterprise Partnerships (LEPs) – partnerships between local

authorities and businesses that decide the priorities for investment

in roads, buildings and facilities in the area.

▪ Enterprise Zones (EZs) – geographically defined areas, hosted by

LEPs, in which commercial and industrial businesses can receive

incentives to set up or expand.

Investigate the sources of

finance for a specific

enterprise opportunity – P5

▪ Give a generic overview of the

internal and external sources of

finance that are available for start

up businesses.

▪ Then link to the sources of finance

that were used when innocent set

up – link to research

▪ Then think what sources of finance

that were available as they expand

– e,g, what was Coca-Cola’s role?

Investigate the support

available for setting up a

specific enterprise – P6

▪ Give a generic overview of

support that is available – link

to unit content on slide 5.

▪ Did Innocent smoothies

access any of this support? If

so/if not – explain why

Deadline Tue 11th Feb

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What is a stakeholder?Who are the stakeholders?

▪ Task 1:

▪ Define what a stakeholder is and

▪ Describe each stakeholder and their main interests in the activity

of a business/enterprise

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What is competition?What does having a competitive

advantage mean?

Task 2: Describe in detail :

Competition

Competitive advantage

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Task 1:

What is a stakeholder?

Who are the stakeholders?

▪ Define what a stakeholder is

and

▪ Describe each stakeholder

and their main interests in the

activity of a

business/enterprise

Task 2:

What is competition?

What does having a

competitive advantage

mean?

▪ Describe what is competition in

business context

▪ What is Competitive advantage?

▪ What are the positives and

negatives of having a competitive

advantage?

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Who are Innocent Drinks competitors? Why are they competitors?

▪ Task 3: Investigate Innocent Drinks 3 biggest competitors.

▪ Describe why they are

▪ What is Innocent Drink’s competitive advantage and why?

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Task 3 Who are Innocent

Drinks competitors? Why are

they competitors?

▪ Task 3: Investigate Innocent Drinks 3

biggest competitors.

▪ Describe why they are

▪ What is Innocent Drink’s competitive

advantage and why?

Task 4:

Impact of external factors

Importance of PESTLE

▪ Research and explain what factors can

affect business activities.

▪ Describe what PESTLE is and how it is

used by businesses to identify the different

external factors that can impact their

business.

▪ Give several reasons for the importance of

using PESTLE and identifying the external

factors on business activities.

▪ Ensure you have explained the impact of

each external factor on a business

activities.

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What are the external factors that can impact business? What is PESTLE?

Why is it important for a business to use PESTLE and examine the potential impact of external factors on their

business?

▪ Task 4:

▪ Research and explain what factors can affect business activities.

▪ Describe what PESTLE is and how it is used by businesses to

identify the different external factors that can impact their

business.

▪ Give several reasons for the importance of using PESTLE and

identifying the external factors on business activities.

▪ Ensure you have explained the impact of each external factor on

a business activities.

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M2 cont….

▪ Carry out a PESTLE analysis on innocent smoothie

▪ What is the impact of these factors on the business

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PEST of PESTLEKey questions

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Assess the competition and external factors to be considered in setting up a specific

enterprise – M2▪ Give a generic overview about competition and competitive

advantage

▪ Give a generic overview about stakeholders and the interest they

have in a business

▪ Give a generic overview about PESTLE and why is it important to

factor in

▪ You must look at how innocent smoothies created a competitive

advantage. What is their competitive advantage? Has this worked

in your opinion?

▪ Who are their competitors? Are they a significant threat?

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Unit content M2

▪ C3 Competition and competitive advantage

▪ Competition – an organisation in the same industry (or a similar industry)

which offers a similar product or service. The presence of one or more

competitors can reduce the prices of goods and services as the

organisations attempt to gain a larger market share. Competition also

requires organisations to become more efficient in order to reduce costs.

▪ Competitive advantage – superiority gained by an organisation through

providing the same value as its competitors at a lower price, or through

charging higher prices by providing greater value through differentiation and

through the use of tangible and intangible resources.

▪ Outline of – financial, legal, stakeholders (customers, government,

shareholders, community), economic climate, technological, political, social.

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Evaluate the opportunities and constraints faced in setting up a specific enterprise – D3

▪ From your analysis on competition, stakeholders and PESTLE what

opportunities did innocent have? What opportunities do they have

now?

▪ Do the same for constraints e.g. when they set up and now

▪ Look at both sides e.g. they are market leader and do not face any

serious competition, however a new competitor could come in the

market at any time.

▪ Summarise what opportunities and constraints an entrepreneur

would have in our local area if they wanted to set up a smoothie

company,