structure ie the order and arrangement of ideas and concepts language features connectives –...
TRANSCRIPT
Structure ie the order and arrangement of ideas and concepts
Language FeaturesCONNECTIVES – linking words and phrasesie allows the explanation / analysis
Language ChoicesTECHNICAL Languageie words/symbols specific to business
- Customer loyalty
- Cultural and social sustainability
- In particular, if …
- and
- and will become
EXPLAIN
What is the answer
Why – give a reason that fits the question context
AND business concept
Social and cultural sustainability
Air NZ
What
Why
What
Why
Structure ie the order and arrangement of ideas and concepts
Language FeaturesCONNECTIVES – linking words and phrasesie allows the explanation / analysis
Language ChoicesTECHNICAL Languageie words/symbols specific to business
FULLY EXPLAIN
What is the answer
Why – give a reason that fits the question context
AND business concept
x -How – use an example from the business context to support your what answer
- reputation /brand image
- sales
- transport modes
- (Overseas) customers
- culture
How
- and result in…
- This would occur because
- Therefore
- and
- if … (then)
- may also
- and would have
Structure ie the order and arrangement of ideas and concepts
EXPLAIN
What is the answer
Why – give a reason that fits the question context
AND business concept
OPENING SENTENCEDescribe the main business concept at the heart of the question Question may not ask for it
Language FeaturesCONNECTIVES – linking words and phrasesie allows the explanation / analysis
Language ChoicesTECHNICAL Languageie words/symbols specific to business
What
Why
What
Why
- This should .. and hopefully
- so they will be
- stakeholders
- negative publicity
- Senior management team
Structure ie the order and arrangement of ideas and concepts
Language FeaturesCONNECTIVES – linking words and phrasesie allows the explanation / analysis
Language ChoicesTECHNICAL Languageie words/symbols specific to business
EXPLAIN
What is the answer
Why – give a reason that fits the question context
AND business concept
Cont’
dWhat
Why
What
Why
- This should
- This will show … and as a result
- Board / shareholders
- strategic response
- share price
- stakeholders
- culturally responsible
Structure ie the order and arrangement of ideas and concepts
WhatWhy
Language FeaturesCONNECTIVES – linking words and phrasesie allows the explanation / analysis
Language ChoicesTECHNICAL Languageie words/symbols specific to business
How
What
How
Why
FULLY EXPLAIN
What is the answer
Why – give a reason that fits the business context
x -How – use an example from the business context to support your what answer
FULLY EXPLAIN
What to why - as a result
Why to How -for example
- brand image
- consultants
Structure ie the order and arrangement of ideas and concepts
Language FeaturesCONNECTIVES – linking words and phrasesie allows the explanation / analysis
Language ChoicesTECHNICAL Languageie words/symbols specific to business
JUSTIFIED CONCLUSION
Justify - Although .. .. but in long run … and therefore
JUSTIFIED CONCLUSION
Link (problem requiring strategy) to the key business concept of the questioneg Cultural and social sustainability
Evidence – provide (new*) evidence as to why it will be successful state how the strategy overcomes the key issue * cant just repeat advantage
Justify – briefly outline why (new) evidence means strategy will be successful
- Cultural sustainability
- Social sustainability
- Marketing edge
Link
EvidenceJustify