1. Structured Authoring Meets Responsive Design Mark Giffin Mark Giffin Consulting, Inc.

2. Your presenter Long background as a technical writer Programming related to XML documentation systems DITA a specialty CCMS implementation and integration Documentation tools and automation Company: Mark Giffin Consulting, Inc. Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

3. Purpose of presentation Show that structured authoring with responsive design can be a powerful combination Not going into great technical detail Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

4. Assumptions You know something about structured authoring You know something about responsive design Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

5. The Modern Age of Documentation Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

6. The Modern Age of Documentation Its a mess There is a good bit of chaos Many ways of authoring Many methods of output Numberless device types Connections with other areas of business (SEO and others) Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

7. These two are dependable Structured authoring and responsive design Tech comm people talk about them Web developers talk about them Content strategists talk about them Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

8. Structured authoring The parts of a document have a set purpose Easier to automate because it is predictable Pick and choose content for different purposes Manually done or guided (XML) Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

9. Structured editor Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

10. NPR structured editor Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

11. Responsive design Content displays differently depending on the device Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

12. Not responsive: tri-pane webhelp Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

13. Tri-pane webhelp on a smartphone Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

14. Responsive webhelp on a smartphone Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

15. Responsive webhelp on a smartphone Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

16. The reason: adaptive content Structured Authoring Meets Responsive Design - Mark Giffin - #stc14 Structured authoring Responsive design

17. Adaptive content Definition: Presenting content to a user that is based on the users characteristics User profile, selected items, search terms etc. Amazon is a good example (outside tech comm) Tech comm examples?? See Don Day (tech comm side) See Karen McGrane (content strategy side) Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

18. Example - authoring conditions Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

19. Example - authoring conditions Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

20. Questions? Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

21. Contact http://markgiffin.com/ mark@markgiffin.com @markgiffin Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

22. Companies and products SDL LiveContent Reach Antidot FluidTopics Mekon DITAWeb SuiteSolutions Probably many others Custom programming Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

23. Some references Noz Urbina - COPE Content Modelling for Adaptive UX http://www.slideshare.net/nozurbina/cope- content-modelling-for-adaptive-ux-noz-urbina Don Day http://www.slideshare.net/donrday/feeding-the- adaptive-content-monster Karen McGrane http://karenmcgrane.com/ http://www.responsinator.com/ lets you see your site on a crappy android phone Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

24. Structured Authoring Meets Responsive Design - Mark Giffin - #stc14