structuring your newsroom for print and digital success
DESCRIPTION
Presented at the ACP/CMA 2013 conference in New Orleans on Thursday, Oct. 24. Description: You’re digital-first, but your print products still are important. Should your newsroom be divided between print and digital, completely merged or somewhere in between? Learn from the experience at the Emerald Media Group, where a daily newspaper gave way to two weekly newsmagazines and a strong daily digital push. Results: Print readership up 7 percent per issue; web visits up 156 percent.TRANSCRIPT
Emerald Media Structuring Your Newsroom
ACP 10.24.13
#NOLA13structure
What we did
The results
What you can do
The overview
“I don’t so much mind that newspapers are dying — it’s
watching them commit suicide that pisses me off.”
— Molly Ivins
What we did
What we did // Gamer 2011
What we did // What works Digital
Who / what / where / when
Speed
Efficiency
Photo galleries
Videos
Social media
How & why
Depth
Meaning
Photos
Design
What we did // Staff 2011
1 Managing editor
1 Sports editor
1 sports desk
2013
1 Senior ME
2 Online MEs
1 Sports editor
1 Online sports editor
1 Sports desk
1 Online sports desk
Culture: $80K invested in equipment and renovations.
What we did // Print
Monday Thursday
What we did // Website
The results
The results // Important stuff Improved training
Better jobs
More readers
More followers
Better products
The results // Gamer today Nov. 5/6, 2011
5,560 page views
4 football posts
No. 1: 237 views
4 staff
Oct. 19/20, 2013
28,543 page views / +400%
17 football posts
No. 1: 6,600
10 staff
The results // Gamer today
What you can do
Do it // 3 steps
Create goals
Craft new structure
Learn. Fix. Repeat.
What are your ideas?
