stuart gillespie & matt pickles - university of oxford€¦ · stuart gillespie & matt...
TRANSCRIPT
Working with the media
Stuart Gillespie & Matt PicklesMedia Relations Managers
News & Information Office, Public Affairs
Directorate
Tuesday 27 September 2016
• Deals with media enquiries (around 6,000 per
year)
• Protects the reputation of the University in the
media
• Promotes public understanding of the University’s
research
• And much more…
News Office
Daily News Alert
Some recent examples
of Oxford research in
the media…
Reacting
• Expert requests
• National stories (eg admissions and
access)
• Local stories (eg Castle Mill)
• Student media
Filming
Media myths
Developing a media strategy
• Why seek media coverage?
• What are your goals?
• What is your target audience?
• Think about potential risks
• University website(s)
• Social media
• Arts Blog and Science Blog
• The Conversation
• Many more…
Other channels
• Stuart Gillespie, Media Relations Manager (MPLS,
Innovation), +44 (0)1865 283877
• Matt Pickles, Media Relations Manager
(Humanities, Estates, Collections, Sport),
+44 (0)1865 280530, [email protected]
• News Office: +44 (0)1865 280528
Contact us
QUESTIONS?