stuart paul - iomart group plcstuart paul director, data centre operations iomart group plc ... a...
TRANSCRIPT
![Page 1: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/1.jpg)
Stuart PaulDirector, Data Centre Operations
iomart group plc
Life at the Sharp End of Managing Data Centres
![Page 2: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/2.jpg)
iomart- the data centre acquisition
• Managed Service specialists - using 3rd party hosting facilities
• No Data Centres
• Managed Hosting Solutions
• Highly Skilled Workforce
• April 2007 – acquires data centres
• Glasgow – July 2007
• London – November 2007
• Nottingham & Leicester – ready for service July 2008
![Page 3: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/3.jpg)
The Operating Climate
• Oil Prices rising
• The Carbon Question
• Data Centre Inefficiencies
• Growth in IT & Computing Power
• Friends of the Earth & similar eco-organisations - “Getting a
grip on climate change” & “Persuading big companies to
behave better”
• “Last Out, Lights Out: Don't Be Fuelish”
![Page 4: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/4.jpg)
Déjà Vu
![Page 5: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/5.jpg)
A Comparison
US Automobile Industry
• American cars got bigger and thirstier each year
• V8 Engines
• Consumed more fuel
• Additional Power Hungry Extras – Air Con, Power Windows & Seats
• 15 MPG - Inefficiency
Data Centre Industry
• Server farms getting bigger and thirstier each year
• Blade Servers
• Consume more power
• Additional Cooling
• Additional Features – faster processing
• Rack utilisation Inefficiency <10%
![Page 6: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/6.jpg)
Automobile Solution
30
Big "full size" American cars were "downsized,” featuring smaller engines and smaller dimensions outside.
How do we do the same with the data centre?
years
![Page 7: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/7.jpg)
The Power Challenge%
Rem
ain
ing P
ow
er
What we can control
![Page 8: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/8.jpg)
How do we solve the problem?
Easy Answer:
Investment in more efficient mechanical and electrical infrastructure
But:
• Capex Expenditure – legacy operations – we can not rebuild
• Careful Plan improvements – but do we have time?
• Consider Fuel efficiency – availability & Practicality?
• Change current practises – changing CIO/CTO mindset difficult
• Combined Heat Power (CHP)? - Efficient (Yes) Expensive (Oh Yes)
So how will we accelerate process?
Legislation & Taxation!?!
![Page 9: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/9.jpg)
What pressures are being applied to our customers?
• Corporate & Social Responsibility
• EU Code of Conduct – Affects YOU
– Data Centres of all sizes – server rooms to dedicated DC
– IT Power & Facility Power
– Equipment Procurement & System Design
• Overall IT Cost Reduction
![Page 10: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/10.jpg)
• Data Collection – understand current use
• Audit IT estate – what is doing what and why?
• Power Management & P&L – Responsibility to CIO/CTO
• Treat Data Centre as a stand alone business
• Projections & Plan – future use
• Consider low hanging fruit - Virtualisation
• Outsource
Simple & Practical Steps
![Page 11: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/11.jpg)
What can we do for you?
• Signatory to the EU Code of Conduct on Data Center Efficiency
• New Facilities – no legacy operations
• Power upgrades in all DCs
• Major capital expenditure – Nottingham DC included carbon efficient down flow units
• Future expansion at our Glasgow & Leicester DCs will incorporate latest mechanical and technical fuel efficient technologies
• SLAs & Agreed Cost Base
• ISO 14001 – achieved by Q1 2009 includes carbon offsetting & improvements
![Page 12: Stuart Paul - Iomart Group plcStuart Paul Director, Data Centre Operations iomart group plc ... A Comparison US Automobile Industry • American cars got bigger and thirstier each](https://reader034.vdocument.in/reader034/viewer/2022042120/5e9a0b24c275814d7f5ca1d6/html5/thumbnails/12.jpg)
The Carbon Emission Challenge- Next Steps
• EU Code of Conduct
• We don’t have the 30 years that the Auto industry had
• Regulators/law makers are circling
• Easy target for campaigners
• Logical partnership - We have the facilities & expertise – it is our core business. You have the business need – but it’s not core.
• Collaboration – we have to work together