Your brief…

Beautiful films are a UK film production company specialising in Romantic Comedies.Thank you for your application for the position of Creative Director, we are pleased to invite you for interview. In preparation for this we would like you to complete the following task and email them to us in advance.Topic: Cross media – film promotion (romantic comedies)

Task 1explore the ways in which films are represented and

promoted across the mediaChoose a film that promotes itself through the media. Explore how it is represented and promoted across two different media forms.You may wish to look at some of the following:• Film posters• Trailers• Features in magazines• Interviews• Merchandising and other promotional material• DVD case• Internet homepage

Task 1

1000 Words (= c. 3-4 sides)Compare the impact and effectiveness of two promotional methods used by one film: a DVD cover or poster; and a cinema, video or viral trailer. You should focus mostly on the concepts of representation and institutions.

Notes to help…

The best way to present this might be by annotating smaller images of the print product and screengrabs of the trailer. You might include further bullet points.You should use approximately 1000 words for this whole assignment, including the explanation for the research and planning task (900 - 1100 words would be acceptable).

Still helping…

• What are the typical codes and conventions of the two media products?

• What devices and techniques have been used to produce them?• How have the promotional ideas been adapted to suit the two

different media platforms?• How would the products market the film to their audience and

what audience would that be?• What images of people, groups or places are represented?• What different production processes have been required?• How have the products been financed, scheduled, produced

and distributed?

Choose a film that promotes itself through the media. Explore how it is represented and promoted across two different media forms.

E.g. Film poster and a TV trailers (20 marks)

Essay Structure (1,000 words)P1) What are the typical codes and conventions of the two media products (TV trailer and poster)? E.g. title/ character/ slogan.

P2) How have the promotional ideas been adapted to suit the two different media platforms? E.g. 2D to 3D

P3) How would the products market the film to their audience and what audience would that be?

P4) What images of people, groups or places are represented? E.g. age/ race/class/ gender.

P5) How have the products been financed, scheduled, produced and distributed? (research the film)

ConclusionHow is the advert and poster different and why?

Word BankCelebrity endorsementLong shotClose up shot3D (trailer)2D (poster)Mise-en- scene (props/ setting/ lighting)Connotes/ connotationDenotes/ denotationRepresentation: age, race, gender, class etc.FinanceProducerDistributor promotion

Film facts

Distributors:

Producers:

Finance/ Budget:

P – Answer the questionE – What can you see in the advert/ poster?E – Explain what does it show? What is the director trying to do? How does promote the film?C- Compare the poster to the advert.