student course handbook - university centre weston...ba (hons) contemporary art and professional...

BA(Hons) Contemporary Art and

Professional Studies

University Centre Weston

in partnership with

Bath Spa University

Academic Year: 2017/18

Student Course Handbook

UCAS code: WWDF Programme Leader: Terence Wilson-Fletcher

This handbook is published for students studying at University Centre Weston on the above programme and is available in a range of

alternative formats on request.

Contents

1. INTRODUCTION ....................................................................................................................................... 1

WELCOME ..................................................................................................................................................................... 1 PURPOSE OF THE HANDBOOK ............................................................................................................................................ 2

2. COURSE CONTENT .................................................................................................................................... 3

COURSE DISTINCTIVENESS ................................................................................................................................................ 3 COURSE STRUCTURE ........................................................................................................................................................ 4 THE PROGRAMME TEAM .................................................................................................................................................. 4

3. COURSE AIMS .......................................................................................................................................... 5

COURSE LEARNING OUTCOMES .......................................................................................................................................... 5 YOUR DEGREE CLASSIFICATION ............................................................................................ ERROR! BOOKMARK NOT DEFINED.

5. LEARNING ENVIRONMENT .......................................................................................................................... 10

LEARNING AND TEACHING METHODS ............................................................................................................................... 10 WORK-BASED LEARNING ................................................................................................................................................ 10 LEARNING RESOURCES AVAILABLE .................................................................................................................................... 11

7. HOW QUALITY IS ASSURED ..................................................................................................................... 12

QUALITY MONITORING AND EVALUATION .......................................................................................................................... 12 EXTERNAL EXAMINERS ................................................................................................................................................... 12 EXTERNAL REFERENCES .................................................................................................................................................. 13

9. GENERAL COURSE INFORMATION ............................................................................................................... 14

STAFF PROFILES ............................................................................................................................................................ 14

12. MODULE SPECIFICATIONS .................................................................................................................. 18

WORK-BASED MODULE OUTLINES ................................................................................................................................... 18 SUBJECT SPECIFIC MODULE OUTLINES .............................................................................................................................. 24

13. APPENDICES ...................................................................................................................................... 27

APPENDIX 1. MARKING CRITERIA ..................................................................................................................................... 27 APPENDIX 2. HE STUDENT POLICIES AND PROCEDURES ....................................................................................................... 32

BA (Hons) Contemporary Art and Professional Studies Student Course Handbook, 2015-16

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1. Introduction

Welcome

Welcome to the Contemporary Art and Professional Studies degree. This course is

offered in partnership between Bath Spa University and University Centre Weston (UCW). You are a registered student at Bath Spa University and at UCW, and you

have access to services on both sites. Campus: UCW University Campus, Loxton Road, Weston-super-Mare, North

Somerset BS 23 4QU

Why Study work-based learning as part of a Contemporary Art & Professional Studies Degree?

Work based learning focuses on learning you have gained from past work and

experiences and the development of new learning in the form of work based project(s).Work-based Learning allows you to update existing skills and attain new

ones. This in turn increases your value to employers and can also act as a stepping stone to new and better career paths. The programme encompasses work-based

modules alongside subject specific modules in order to enhance your commercial awareness and professional experience of the art and design industry.

Preparing for Personal Development

Employability and entrepreneurship at Level 6 requires you to promote your

creative practice; diversify your skills; develop marketing strategies and consider the available audience demographic. In order to do this, an action research strategy will combine Personal Development Planning, tutorials, presentations and critiques

that will enable you to evaluate the viability of a marketing and business model that is fit for purpose.

If it is your aim to work in the Contemporary Art & Professional Studies sector, you

will need to develop two related areas of skill. The first is to hone your creative practice in order position yourself in the market place as a practicing artist and the

second is to acquire those entrepreneurial, organisational and management skills that will enable you to find employment in this highly competitive marketplace.


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Purpose of the Handbook

This handbook gives you essential background information that will be of help in your studies on the Contemporary Art and Professional Studies programme. It

provides links to the definitive data sources wherever possible. The handbook can be accessed via your Moodle account.

Please note that the electronic version will be kept up to date and you will be notified of any significant changes. If you have taken a hard copy of any

information please remember to refer back to the electronic version to ensure that you are working with the most up to date information.

For module information please see the respective Module Handbook.


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2. Course content

Course Distinctiveness

This course is designed to provide you with the skills you will need to survive in the

creative industries. For this reason, it has a vocational through-line that enables the development of creative practices and an entrepreneurial attitude with which

you can promote yourself and target a given market place.

To qualify for this course, you will have successfully gained all the credits necessary to pass the Foundation Degree, and applied for progression to the BA (hons) top-up

year programme as illustrated in the diagram below (UK’s National Qualifications Framework).


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Course structure

Full time Year 1 of Study

Level Title Credits Code

6 Marketing, Finance & Promotional

Strategy

40 AR 6501-40

6 Practice Within The Creative Industries:

Work-based Project Portfolio

40 AR 6502-40

6 Professional Creative Practice 40 AR 6503-40

If you are using the electronic version please click on the module title for the full

module descriptors for each unit. All programmes at University Centre Weston are delivered as a collection of

modules, which build on each other to form a complete programme of study. Each module carries a credit rating, defining how much study time it takes to complete.

Notionally, 1 credit equates to 10 hours study time (so 10 credits = 100 study hours). “Study hours” includes lectures, seminars, tutorials, group work,

independent study and research – in fact, any time that contributes to your learning on the module.

The Programme Team

The people below are the staff who will have specific responsibilities for your programme.

Staff Role Telephone E-mail

Terence Wilson-

Fletcher

Course co-

ordinator

1659 terence.wilson-

[email protected]

Michael Parr lecturer 1671 [email protected]

Dr Paul Thirkell lecturer 1653 [email protected]

Richard Edkins lecturer 1335 [email protected]

Ross Bliss lecturer 1332 [email protected]

Sam Brooks lecturer 1232 [email protected]


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3. Course Aims This programme sets out to develop you as an independent and reflective learner capable of managing your own learning.

During this Level 6 programme you will build on transferable skills and will extend

the network of business contacts and working partnerships developed during your Foundation degree (or equivalent qualification).

The programme has been designed to enable you to develop relevant professional

skills such as management, marketing, negotiation, business and freelance skills which will enhance your career prospects within the creative industries sector and

enable you to contribute to the region’s creative economy.

During the programme we encourage you to develop as creative professionals who are able to adapt and respond to changing market conditions and business needs as

well as work across disciplines in order to offer a complete and more strategic service to employers and clients.

Course learning outcomes

What is this programme designed to achieve?

This programme is designed to give you the opportunity to:

• Develop as creative and innovative practitioners, with an understanding of the

need for and commitment to professional development and lifelong learning;

• Make informed critical judgements to inform your own creative practice;

• Critically respond to the changing demands of the creative industries industries.

• Gain a critical understanding of the requirements of commercial and professional practice within your chosen industry;

• Build upon the work-based learning principles of the foundation degree by providing you with management and decision-making skills deemed necessary for

career progression within the workplace;

• Develop research and project management skills through the undertaking of the

work-based project module relevant to the creative industries;

• Apply a range of practical and problem-solving skills in a work-based setting;

• Apply research skills whilst adhering to the ethical procedures and practices of the workplace;

• Gain understanding of your subject from a management and self employed perspective by undertaking a creative freelance management module;

• Take responsibility for your personal and professional development.


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What will you learn?

Knowledge

Generic Work-based Learning Programme Outcomes

You will gain knowledge and understanding of:

• the application of research methods to the context of your work-based setting through the planning, management and implementation of a project;

• the ability to identify, critically evaluate and make appropriate use of a wide range of sources of knowledge and evidence;

• the ethical awareness of the specialised work contexts in which a project is being undertaken;

• evaluating and making critical recommendations from research findings;

• the theories and models of learning and your application in practice, including

social, economic and cultural factors that influence learning.


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Programme Outcomes Specific to Contemporary Art & Professional Studies

You will gain knowledge and understanding of:

• A broad range of concepts values and debates that inform and influence contemporary art practice;

• The roles of the artist/practitioner in the creative industries;

• The broader socio-cultural contexts within which contemporary

artists/practitioners operate;

• The reflective and critical processes required to successfully achieve projects

within the creative industries that meet client-customer needs;

• Applied art practice within a wider contemporary and historical perspective;

• The financial, regulatory and legislative frameworks applicable to the creative industries.

Thinking skills


You will acquire and develop thinking skills to enable you to:

• reason and develop argument, arrive at judgments and decisions using a variety of evidence;

• identify appropriate ideas, models, theories, frameworks and principles and apply to practice;

• Summarise and critically evaluate information, ideas and data from multiple sources;

• Engage with and utilise critical reflection as a tool to explore and demonstrate own work-based learning;

• Research and relate literature from a range of professional and theoretical perspectives to present and develop an argument that draws on evidence-based

practice.


You will acquire and develop thinking skills to enable you to:

• investigate and critically evaluate own work and the work of others within Contemporary Art & Professional Studies;

• develop an individual visual language supported by appropriate theories and

working practice.


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Subject-based Practical Skills


You will acquire and develop subject-based practical skills to enable you to:

• Manage, plan and implement projects;

• Assess your own academic and professional performance through reflective

practice;

• Analyse and evaluate your own skills and those of others and provide constructive

feedback;

• Identify suitable questions for research and develop methods to address them

whilst taking into account the ethical procedures and practices of the workplace;

• Apply project management skills within work-based setting to enhance career

potential.


You will acquire and develop subject-based practical skills to enable you to: • Present work to an audience/client in a coherent and professional manner using

a variety of media;

• Develop a portfolio of work relevant to your chosen area of professional

practice;

• Utilize a range of practical skills and equipment in an effective and professional

manner within a variety of situations and contexts;

• Exercise the fundamentals of business in relation to your own development as

professionals and successfully manage industry related projects;

• Develop a practical awareness of the requirements of a freelance practitioner.

Skills for life and work (general skills)

You will enquire and develop the key life skills to enable you to:

• use ICT and digital technology critically and confidently to support own

development;

• work independently and in collaboration with others;

• manage your time effectively in order to meet deadlines;

• negotiate and collaborate with outside agencies and professions;

• produce clear and well-argued reports that draw on current evidence-based practice;

• demonstrate professional behaviour at all times in a work-based environment;


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• critically interpret and analyse information and evidence from a variety of sources;

• negotiate and develop individual learning;

• evaluate own abilities, achievement and understanding and critically reflect on

own learning.

The University Centre Weston has a Learning and Teaching Strategy for Higher Education, which underpins our approach.

We intend that the learning programme should be both stimulating and demanding,

and should lead you through progressive stages of development, towards increasingly complex and open-ended tasks, increasingly sophisticated application

of intellectual/conceptual and personal (transferable) skills, and increasingly independent study.

A variety of learning methods will be used, which might include

• Lectures

• Seminars

• Experiential learning

• Reflective learning

• Skills practice

• Group work and group discussions

• Workshops

• Case studies

• Student presentations

• Information and communications technology (ICT) based activities

• Visiting speakers/expert practitioners will be used during the programme

UCW actively encourages the development of technology enhanced learning and you will find staff utilising new teaching methods to enhance your learning

experience.


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5. Learning Environment

Learning and Teaching Methods

Taught workshops in a variety of 2D and 3D media combine with studio based and

contextual modules, to realise your unique creative practice. These include:

• Projects. • Studio work.

• 1:1 and group tutorials. • Lectures and seminars.

• Demonstrations. • Work based placements.

• Critiques, cultural visits and research. • E learning.

• Visiting speakers from the creative industries. You will have the support of a personal tutor throughout your studies as well as the

opportunity to attend workshops in creative essay writing.

Learners in receipt of a DSA (Disabled Students Allowance) will be entitled to further support (identified during their needs assessment).

Further information regarding the DSA can be obtained from Bath Spa University or

UCW Student Support Services or from the Learning Support Departments at either institution.

Work-based Learning

We recognise and value the importance of work based and placement learning, especially the current and the future benefits of these experiences, such as

development of valuable transferable Key skills.

‘Work based learning’ enables you to experience the application of your skills you have learnt on the course in a professional work-place setting. During this work

placement you will be provided with guidance as to how to maximise the benefits from the experience.

Learning Resources Available

• Studios

You will have access to studios throughout the year. Please remember that studios are shared spaces and work is left at the owner's risk. To minimise the risk of

damage to students work, the studios should be kept as clean and tidy as possible.

• Workshops

Some workshops will require a health and safety induction. In these cases, if the

technician has no record of your induction you will not be allowed to use the workshop or workshop equipment.

If you wish to use a workshop space outside of your allocated hours, you should check with teaching staff or the technician, that there is space for you to work.


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7. How Quality is assured

Quality monitoring and evaluation

The programme you are studying was approved by Bath Spa University. As part of

the approval process it was assured that

• the content of the programme met national benchmark requirements;

• the programme met any professional/statutory body requirements; and • the proposal met other internal quality criteria covering a range of issues such

as admissions policy, teaching, learning and assessment strategy and student support mechanisms.

This was done through a process of programme approval which involves consulting academic experts including subject specialists from other institutions and industry.

How we monitor the quality of this programme

The quality of this programme is monitored each year through evaluating:

• external examiner reports (considering quality and standards);

• statistical information (considering issues such as the pass rate); and • student feedback including the National Student Survey (NSS).

Drawing on this, and other, information programme teams undertake an annual monitoring process, in accordance with the University's quality policy.

Once every six years an in-depth review of the subject area is undertaken by a panel that includes at least two external subject specialists. The panel considers

documents, looks at student work, speaks to current and former students and speaks to staff before drawing its conclusions. The result is a report highlighting

good practice and identifying areas where action is needed.

The role of the Programme Committee

This course has a Programme Committee comprising all relevant teaching staff,

student representatives and others who make a contribution towards its effective operation (e.g. library/technician staff). The Programme Committee has

responsibilities for the quality of the programme and plays a critical role in the University's quality assurance procedures.

External examiners

The standard of this programme is monitored by at least one external examiner. External examiners have two primary responsibilities:

• To ensure the standard of the programme; and • To ensure fairness and equity.


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The external examiner for your programme:

Name (including

prefix e.g. Dr.)

Role in institution Name of institution

Dr Jane Norris Programme Leader BA(Hons) 3D

Design Craft Havering College of

Further and Higher Education

As part of their role, external examiners complete an annual report for the University commenting on the learning, teaching and assessment standards of the

modules and the programme overall. The report will highlight areas of good practice and identify areas for development, as well as provide assurance that your programme is of an equable standard to similar HE provision nationally.

External examiner reports, and the University’s response, are shared with students. They are normally discussed at Staff/Student Liaison Committees and made

available online, via Moodle.

External references

The following methods are used for gaining the views of other interested parties:

• Feedback from former students • Employers


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9. General course information

Staff Profiles

Terence Wilson-Fletcher

Terence has a BA (Hons) in Fine Art from University of the West of England, an MA in Fine Art from the Royal Academy in London, and an MA in History of Art from Bristol

University. He continues to exhibit and take commissions, working in a figurative style to produce politically motivated works.

Terence’s varied career in the creative industries and education has allowed him to develop a range of skills, and experience that directly inform his teaching. He has

also worked as a freelance illustrator and ran a successful Interior Design business that worked for prestigious clients, including heads of state. He has taught interior

design, lighting and film, painting and drawing, and contextual studies at FE and degree level.

His contextual/cultural expertise includes modernist and postmodernist debates and

the philosophical and political challenges that underpinned creative movements from the late 1900s to the present, within, music theatre, fine art and architecture. He is

well acquainted with a wide range of research skills and deconstructive methodologies and has developed a particular interest in phenomenology

Ian Shipton

Ian has a BA (Hons) in Jewellery and Silversmithing from Loughborough College of

Art and is currently studying for an MA in Fine Art at Bath Spa University. He has had a varied career producing public artworks, show gardens at Hampton Court Flower Show alongside jewellery commissions and a wide variety of exhibitions.

Paul Thirkell

Paul Thirkell is an artist and educator with a particular specialisation in print. Paul

studied and practised printmaking in Australia during the 1970’s and 80’s before relocating to the UK in the mid 90’s. In 2000 Paul was awarded a practice-based

doctorate from the University of the West of England, Bristol for his research into integrating digital imaging techniques with rare 19th-century printing processes

such as photogravure, collotype and woodburytype to assist fine art print production.

Since completing his doctorate Paul has been active in producing and exhibiting his

prints both nationally and internationally, winning a number of awards along the way. Paul has also been involved in post-doctoral, print-based research and has made integral contributions to a number of major, cutting edge research projects.

Paul is a studio artist based at Spike Island Bristol where he runs a well-equipped studio producing both digital and traditional style prints for his own purposes and


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for others as a Master Printer. In 2008 Paul was elected a Fellow of the Royal Society of Painter Printmakers and served on the Society’s council for four years. In

the same year he was also elected honorary member of the Lichtdruck (collotype) Association, Leipzig.

Alongside his artistic practice, Paul is a specialist commentator on the visual culture

of print and his written work has been published widely in print and online journals and books. He is also an experienced exhibition curator, responsible for several

significant print-based exhibitions in the UK and abroad.

Libby Lloyd

Libby studied Fine Art Printmaking at Winchester School of Art and began her professional career in Printmaking at Bath Spa University in 1995. In 2000 she

embarked on a PhD at the University of the West of England which enabled her to understand how an enthusiasm for colour as formal medium could generate

conditions for making colour planes visible. From 2004 she began consulting with the internationally acclaimed architects Fielden Clegg Bradley Studios, directing innovative colour design schemes for new builds.

Recent projects include The Hive Worcester (National RIBA Award 2013), NICU Centre RUH Bath, Pegasus Youth Theatre Oxford, Derby Quad Arts Centre, and Bristol Academy School.

Richard Edkins

Richard has been teaching in higher and further education for over 13 years,

specialising in Media Production, Photography and Media Arts.

Richard has an MA in Media Arts and has worked on a range of media/ art projects

both in UK and overseas.

His own practice focuses on Documentary film including Installation and Interactive projects. As well as Documentary film and photography, Richard also directs and

produces music videos and worked on media campaigns for UN including in Nepal and Vanuatu (Pacific). You can view his work at www.richardedkins.co.uk.

Michael Parr Michael has been involved in higher education for the past 13 years specialising in

the teaching of business, management and personal development. Michael has a varied work history which includes over 10 years in retail management – latterly as a Manager with Habitat.

As a member of the Chartered Management Institute, Michael’s most recent work

has included teaching & assessing Chartered Management Institute Level 7 Strategic

http://www.richardedkins.co.uk/


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Leadership & Management programmes for a range of companies & individuals in the South West.

Michael has maintained strong links with business via regular industrial updating &

consultancy with managers and leaders.

Simon Taylor

Simon Taylor is a specialist ceramic lecturer as well as a practicing ceramist with a growing international reputation. He Studied Ceramics at Falmouth College and

graduated at WSCAD in 1991. Simon has built his professional development from a rich blend of personal creative experience mixed with his enthusiasm as an

Artist/maker and writer of published articles. He specialises in making Clay Forms that mimic Objects and communicate as metaphors. These works are developed with

specialist Clay bodies, alternative Firing Methods and he designs and constructs unconventional wood fired kilns. At the centre of his Teaching resides a deep

motivational drive to impart his professional knowledge and experience by nurturing his student’s inherent creative abilities through idea exploration and material

experimentation. Simon is represented by the UK’s South West lead Ceramic Gallery: John Bedding’s, ‘St Ives Ceramics’ and is also represented by John Folie’s North of London ‘Imagine

Gallery’. Contact: [email protected] Ext.: 1696 Office: A118

Wendy Slade

Wendy is the HE Librarian for UCW’s degree level courses. She is educated to Masters Level with an MSc in Information and Library Management from Bristol

University (2005). She also holds a teaching qualification and BA (Hons) in Language and Communication from Cardiff University. Wendy has carried out

research projects in the field of learning environments, the needs of the learner and study skills delivery. Wendy delivers the HE LibraryPlus ‘HELP’ study skills

programme which introduces the key skills and core resources learners require for HE level research

mailto:[email protected]


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12. Module Specifications

Work-based Module Outlines

Code AR6501-20

Title Marketing, Finance & Promotional Strategy

Subject area Art

Pathway Single Honours

Level 6

Credits 40

Contact time 104 hours

Pre-requisites None

Acceptable for BA (Hons) Contemporary Art & Professional Studies (Work-

based) BA (Hons) Creative Industries: Graphic Design (Work-based)

Excluded combinations None

Core/Optional Core

Module Leader Michael Parr

Description & Aims

In a highly competitive business environment, the interpretation and the use of research is key to being able to target your market. Moreover, the understanding, interpretation of

data, when competently and persuasively employed can make all the difference between a convincing pitch or a successful business.

During this module, you will develop a sound understanding of the types of marketing

strategies and methodologies that are essential in order for you to be able to promote your particular type of creative product to a given market place.

You will also develop the skills necessary to unit cost the financial implications of your

venture, in order to determine its market viability and the resulting income stream that might be generated from it.

For this, you will be required to work alongside a graphic designer (giving and accepting

advice) to design and produce material that will promote your product to given market at an appropriate price.

Outline Syllabus & Teaching & Learning Methods

Outline Syllabus

• Research Design and Methodology – approaches to data collection

• Research Design and Methodology – techniques of data collection

• Questionnaire design, interview and survey methods

• An introduction to quantitative and qualitative methods


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• Small Business Start-up

• Book keeping and taxation

• Self-promotion/marketing

• Sourcing funding

• Project Management

• Writing proposals/bids

Teaching and Learning Methods Seminars, workshops and tutorials. The module will focus on knowledge development

obtained from workshops from industry practitioners, the development of your professional creative identity and multi-disciplinary working.

Intended Learning Outcomes How assessed*

By the end of this module you will be able to:

• Develop a sound understanding of a range of marketing strategies & methodologies

• Develop a rationale for the production of specific

marketing materials appropriate to a given target

audience:

• Develop Marketing Materials

• Demonstrate skills necessary to unit cost a venture or product

• Produce a Business Plan that demonstrates the

capacity to unit cost a venture and pinpoint a market share.

Folder of Evidence

PowerPoint Presentation

Rationale

Portfolio

Business Plan

Business Plan

Assessment Scheme Weighting %

Formative:

• Rationale • Ongoing Reflective Tasks

Summative:

• Marketing Portfolio

• Business Plan

• Presentation

60%

20%

20%


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Reading Lists/Key Texts & Websites

Creswell, J.W. (2002) Research Design: Qualitative, Quantitative, & Mixed Methods Approaches. (2nd ed.). London: Sage Publications Ltd.

Robson, C. (2002) Real World Research. (2nd ed.) Oxford: Blackwell Publishing

Fleishman, M. (2001) 2nd Ed. Starting your Career as a Freelance Illustrator or Graphic Designer. Allworth Press, U.S

Gibson, S. (2008) Going Self-employed: How to Start Out in Business on Your Own - and succeed! Right Way Gordon Jr, S & Saville, L. (2009) 100 Habits of Successful Freelance Designers: Insider Secrets for Working Smart and Staying Creative. Rockport Publishers

Lewis, H. (2009) Bids, Tenders and Proposals: Winning Business Through Best Practice. Kogan Page, 3rd Edition

Pywell, M & Bill, H. (2007) Working for Yourself. London: Which? Books

Rickman, C, D & Roddick, A. (2005) The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of. How To Books Ltd

Stratchmann, M. (2007) 2nd Ed. Illustration 101: Streetwise Tactics for Surviving as a Freelance Illustrator. Poison Pixie

Business Link start up information

http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073858805

Design Council Business Essentials information http://www.designcouncil.org.uk/en/About-Design/Business-Essentials/

Learning Resources

ICT Access to e-books/ e-journals

http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073858805

http://www.designcouncil.org.uk/en/About-Design/Business-Essentials/


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Code AR6502-40

Title Practice within the Creative Industries: Work-based Project

Portfolio

Subject area Art


Level 6

Credits 40

Contact time Work-based via tutorials and project supervision

Pre-requisites None

Acceptable for BA (Hons) Applied Art & Design (Work-based)

BA (Hons) Creative Industries: Graphic Design (Work-based)

Excluded

combinations

None

Core/Optional Core

Module Leader Dr Paul Thirkell, Richard Edkins

Description & Aims

Students will undertake the implementation and management of a research project based upon a topic/issue related to their practice and reflect upon the value of this

project to their professional and personal development. The student’s action plan for the project report will need to be approved and signed off by the project supervisor and work-based mentor. Students will demonstrate project management skills by

learning to plan and manage a project within an agreed timescale. Students will demonstrate that appropriate ethical issues have been taken into consideration during

the formation of their project. The work-based project will consist of a project report and presentation of the project to peers.


Outline Syllabus

• Developing a work-based project action plan

• Implementing and managing a work-based project

• The evaluation of findings

• Oral presentation of research findings to peers

• Time Management

• Reflective practice

Teaching & Learning Methods

Work-based modules will take place in your work setting. You will identify a work-based project which is partly self-managed and supported by academic supervision. You will

be designated a project supervisor and given tutorial support for your work-based project which will occur on your college-based day


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• Plan and manage a project within an agreed framework, addressing and solving problems using

evidence-based practice.

• Develop effective project management skills to inform learning and professional development.

• Produce a Project Portfolio evaluating the outcomes

of the project, making recommendations from the research findings to inform the Creative Industries

sector.

• Present the project report using own ideas and innovative responses, demonstrating effective

presentation and report writing skills.

Project Proposal & Action Plan

Action Plan

Project Portfolio

Presentation


Formative:

• Work-based Project Action Plan • Tutorial Records

Summative:

• Project Proposal • Project Portfolio

• Presentation on Project

10%

70% 20%


Bell, J. (2005). Doing Your Research Project. (4th ed.) Milton Keynes: Open University

Press

Cottrell, S. (2005). Critical Thinking Skills: Developing Effective Analysis & Argument. London: Palgrave Macmillan

Denscombe, M (2007). The Good Research Guide. (3rd ed.) Milton Keynes: Open University Press

Howard, K., Sharp, J.A., Peters, J. (2002). The Management of a Student Research Project. (3rd ed.). London: Gower Publishing Ltd.

Luck, M. (1999).Your Student Research Project. London: Gower Publishing Ltd.

Maylor, H. (2005). Project Management. (3rd ed.) London: Prentice Hall


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Mullins, L.J. (2007). Management & Organisational Behaviour (8th ed.). London: Prentice Hall

Silverman, D. (2004). Doing Qualitative Research: A Practical Handbook. (2nd ed.) London: Sage Publications Ltd.

Learning Resources

ICT Access to e-books/ e-journals


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Subject Specific Module Outlines

Code AR6503-40

Title Professional Creative Practice

Subject area Art


Level 6

Credits 40

Contact time 104

Pre-requisites None

Acceptable for BA (Hons) Contemporary Art & Professional Studies (Work-based) BA (Hons) Creative Industries: Graphic Design (Work-based)

Excluded combinations

None

Core/Optional Core

Module Leaders T Wilson-Fletcher, Ross Bliss, Sam Brooks

Description & Aims

There is increasing demand and expectation for creative individuals to work with a

broader range of disciplines e.g. with businesses and specialists, from the Health Service, Science to management consultancy. In this module you will critically reflect

upon the creativity of your art and design practice and identify potential target audiences. This will enable you to recognise and broaden your employment potential,

by identifying how you can widen the outlet for your creative skills beyond the traditional remit of applied art and design. You will learn to work with other sectors, develop new

competitive business strategies, and create working partnerships with other creative professionals. This will encourage you to develop an increasing awareness of the ethical

nature of applied art and design and its sustainability with respect to global environmental initiatives. You will be required to develop a portfolio of work clearly

demonstrating your creative art and to whom it is targeted culminating in a final showcase/exhibition of your work.


Outline Syllabus

• Seminars

• Developing your professional creative identity

• Group work and discussions

• Group and one to one tutorials

• Talks from visiting business professionals and creative professionals

• Case studies

• Multi-disciplinary working


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Teaching and Learning Methods

Seminars, workshops and tutorials. The module will focus on knowledge development

obtained from workshops from industry practitioners, the development of your professional creative identity and multi-disciplinary working.



• critically and theoretically reflect upon and

develop your unique creative identity and your target audience.

• recognise how to broaden your employment

potential.

• widen the outlet for your creative skills ( i.e. multidisciplinary working) beyond the traditional remit of art/design.

• broaden your creative development with

consideration to ethical and sustainable issues.

Portfolio/Final

Showcase/Exhibition

Portfolio/Final

Showcase/Exhibition

Portfolio/Final Showcase/Exhibition

Portfolio/Final Showcase/Exhibition


Formative:

Tutorials/Critiques

Summative:

Portfolio evidencing your professional practice

including rationale for target audience culminating in a final showcase/exhibition of your work.

100%


Aldridge, A. (2003). Consumption. Polity Press

Chipp, H.B. (1968). ‘Theories of Modern Art: A Source Book by Artists and Critics’. University of California.

Duffin, D. Hanging Your Exhibition. Artist Newsletter Publication

Foster, Hal et al. (2004) Art Since 1900. Thames and Hudson


Page | 26

Hall, S. (2003). Representation. Cultural Representation and Signifying Practices. Sage Publications.

Harrison, C & Wood, P. Art in Theory. Blackwell Publishing.

Hartley, J. (2004). Creative Industries. Wiley Blackwell

Held, D. (1989) Introduction to Critical Theory: From Horkheimer to Habermas. Polity Press

Kahle R, L. (2006). Creating Images And The Psychology of Marketing Communication. Lawrence Erlbaum Associates.

O’ Doherty, B. (1976). Inside the White cube: The Ideology of the Gallery Space. Lapsis Press.

Schwarbsky, B. (2003) ‘Vitamin P: New Perspectives in Painting’. Phaidon

Sturken, M & Cartwright, L. (2001) Practices of Looking. Oxford University Press.

Swartz, D. (1998). Culture and Power: Sociology of Pierre Bourdieu. Chicago University Press

Arts Council website www.artscouncil.org.uk

Artists Newsletter, Art in America, Art Monthly, Contemporary, Frieze, Parkett

Learning Resources

Visits from industry practitioners and access to a range of college based resources, workshops and studio spaces.

http://www.artscouncil.org.uk/


Page | 27

13. Appendices

Appendix 1. Marking Criteria

Marks will be allocated using the following qualitative guidelines:

Grade Related Criteria

Grade Indicative

Mark Range

Criterion

A

100-80

An Outstanding First

Work of outstandingly high quality and originality.

79-77 An Excellent First

Work, which fulfils all the criteria of the A, grade, but at an

exception standard for the level concerned. Substantial

originality and insight, very few minor limitations.

76-74 A Good First

Work of distinguished quality, which is based on extensive

research and/or strong technical and creative competence.

Clear and logical organisation; consistent scheme of

references, used entirely appropriately. An authoritative

grasp of concepts, methodology and content appropriate to

the subject/ discipline and to the assessment task will be

demonstrated. There is a clear evidenced of originality and

insight and an ability to sustain an argument and/or solve

discipline-related problems, based on critical analysis and/or

evaluation. The ability to synthesise material effectively and

the potential for skilled innovation in thinking and practice will

be evident.

73-70 A First


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The qualities of an A grade but with more limitations. Work of

very good quality which displays most, but not all, of the A

grade characteristics for the level concerned.

B 69-67

A High Upper Second

Work, which clearly fulfils all the criteria of the B grade for the

level concerned, but shows greater insight and/or originality.

66-64 A Good Upper Second

Work of good quality, which is based on a wide range of

properly referenced sources and/or creative input,

demonstrating a sound and above average level of

understanding of concepts, methodology and content

appropriate to the subject/discipline and to the assessment

task. There is clear evidence of critical judgement in

selecting, ordering and analysing content to construct a sound

argument based on responses, which reveal occasional insight

and/or originality. Ability to solve discipline-related problems

will be effectively and consistently demonstrated. Draws on

an appropriate range of properly referenced sources.

63-60

An Upper Second

Work of good quality, which contains most, but not all, of the

B grade characteristics for the level concerned.

C

59-57

A High Lower Second

Work, which clearly fulfils all the criteria of the C grade for the

level concerned, but shows a greater degree of critical

analysis and/or insight.

59-57

A High Lower Second

Work, which clearly fulfils all the criteria of the C grade for the

level concerned, but shows a greater degree of critical

analysis and/or insight.

56-54 A Good Lower Second

Work of sound quality which is based on satisfactorily

reference sources and/or creative input and which

demonstrates a grasp of relevant material and key concepts,


Page | 29

together with ability to structure and organise arguments or

materials effectively.

The work may be rather standard, but will be mostly accurate,

clearly communicated and provide some evidence of ability to

engage in critical analysis and/or evaluation. There will be no

serious omissions or irrelevancies. In dealing with solutions

to technical problems, appropriate methods will be chosen.

Coherent organisation in general with effective use of

references and acknowledgement of sources.

53-50 A Lower Second

Work of sound quality, which contains most, but not all, of the

C grade characteristics for the level concerned.

D 49-47 A High Third

Work of a satisfactory standard demonstrating a reasonable

level of understanding, and competent organisation, but

lacking sufficient analysis and independence to warrant a C

grade at the level concerned.

46-44 A Good Third

Work of satisfactory quality, which covers the basic subject

matter adequately and is appropriately organised and

presented, but which is primarily descriptive or derivative

rather than analytical or creative. Study may be limited and

narrowly focussed. There may be some misunderstanding of

key concepts and limitations in the ability to select relevant

material or techniques, and/or in communication or other

relevant key skills, so that the work may be flawed by some

errors, omissions or irrelevancies. There will be some

evidence of appropriate research and ability to construct an

argument, but it may be narrowly focused. In dealing with

solutions to technical problems, established and appropriate

methods will generally be chosen, but these may be applied

uncritically.

43-40 A Third

Work of bare pass standard demonstrating some familiarity

with relevant subject matter and application of relevant

academic capabilities, but only just meeting threshold


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standards in research, analysis, organisation, focus or other

skills essential to the assessment task, and/or with significant

errors or omissions.

F 39-30

A Fail

Work which indicates some evidence of engagement with the

subject material and learning process, but which is essentially

misinterpreted, misdirected, misunderstood or poorly

organised and sketchy or otherwise just failing to meet

threshold standards at the level concerned.

F 29-20

A clear fail

Work which indicates little engagement with the subject

material and learning process; which contains substantial

errors or irrelevancies; which shows minimal evidence of

planning and hardly any use of references and

acknowledgement of sources; which clearly fails to meet

threshold standards at the level concerned.

19-10

A bad fail

Work of poor quality, which is based on only minimal effort

and/or contains little of relevance. It will offer hardly any

evidence of familiarity with subject materials or skills

appropriate to the discipline or task at the level concerned.

9-1

A very poor fail

Some work submitted, but containing virtually nothing of any

relevance, depth or merit.

F 0

Nothing submitted, and extension not agreed before due date;

or work containing nothing of any relevance or merit.

L 0

Late submission; extension granted before due date.


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UP 0

Work failed due to unfair practice.


Page | 32

Appendix 2. HE Student Policies and Procedures

The following UCW Policies and Procedures apply to students:

• Code of Conduct and Disciplinary Policy and Procedure

• HE Complaints Policy and Procedure

• Drug and Alcohol Policy

• Guaranteed Levels of Information

• Guaranteed Tutorial Entitlement Policy and Procedure

• HE Enhancement Strategy

• HE Quality Assurance Policy and Procedure

• Peer Observation of Teaching Policy and Procedure

These can be accessed in the HE Zone on Moodle via the link below:

https://moodle.weston.ac.uk/mod/glossary/view.php?id=93970

https://moodle.weston.ac.uk/mod/glossary/view.php?id=93970

student course handbook - university centre weston...ba (hons) contemporary art and professional...

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