student engagement working group
TRANSCRIPT
We are all storytellers
The stories we tell determine our path.
Identity is destiny
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The stories others tell
SALT LAKE CITY TRIBUNE
Other obstacles
What does it mean to be an engaged student?
Faculty buy-in.
Community buy-in.
civic brand: n. An authentic story of a city told in the best possible light for an audience that wants to buy into it or experience it for a specific
need or desire of its own. – ERIC LABRECQUE
h5p://www.torbenbernhard.com/post/1059480301/david-‐vs-‐goliath-‐and-‐the-‐art-‐of-‐storytelling
CHOOSE YOUR MOMENTS
Developing a backstory
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Natural authority
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Tell a story big enough for your audience to find themselves in.
A civic brand — a good one, anyway — is neither strap-on nor bandaid: It is something integral to the city. It is the story of the city itself. - eric labrecque
This “bottom up” approach to building out the brand story strikes us as far more workable than the top-down “uber-brand” approach so many cities appear to have taken. – eric labrecque
Moving from definitions to story collection/discovery.
A few ideas: 1. Web video effort, Which highlights student,
faculty, and alumni engagement. 2. Submit your engagement story to win… 3. Engagement photo contest (what does
engagement look like?) 4. Why did you Choose uvu? Or, why did you choose
to stay at uvu?
Community building
Tell engagement stories so often that the response to “what does it mean to be an engaged student ?” becomes matter-of-fact.
Every student knows what engagement means for them and how to go about becoming engaged with the
university and community.
Become a national leader of engagement.
Student engagement working group
Dream team
Create enthusiasm, a community, and further author the story of engagement through collection/creation.