student insight: what makes for a top host destination?
DESCRIPTION
TRANSCRIPT
EDUCATIONINTELLIGENCE
Get informed. Seize challenges. Engage with the future.
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
What makes a top study destination?
EDUCATIONINTELLIGENCE
NAFSA 201228/05/2012
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
About the presenter
Education Intelligence – the British Council’s global higher education service, strategically located in Hong Kong, East Asia’s premier education hub
Our exploration of the international student - as a consumer, decision-maker, and globally-mobile future leader – fills a need in the current market as universities lack “on-the-ground” data and analysis
We provide cutting edge macro-economic forecasting to our UK and global clients, and collaborate across our unique worldwide network to develop high-level partnerships
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
China, 568
India, 211
South Korea, 127
Germany, 105
Turkey, 72France, 68
Kazakhstan, 67
Russia, 62Malaysia, 58
US, 55Morocco, 54Italy, 54
Vietnam, 50Japan, 47
Canada, 46
Ukraine, 45
Belarus, 44
Iran, 44
Poland, 40
Uzbekistan, 39
Indonesia, 39
Pakistan, 37
Greece, 35
Hong Kong, 34Saudi Arabia, 34
Nigeria, 34Brazil, 32
UK, 32Romania, 31
Mexico, 31
Other shortlisted countries, 403
Source: UNECO, OECD, Oxford Economics
Outbound mobile students by origin market (2009, 000s)
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
Unreported, 683
United States, 661
United Kingdom, 369
Australia, 258Germany, 257
France, 249
Canada, 190
Russian Federation, 136
Japan, 132
Spain, 85
New Zealand, 70
Italy, 66
Austria, 60Malaysia, 58
Korea, 50Switzerland, 49
Belgium, 46Other reporting countries, 317
Source: OECD, UNESCO, Oxford Economics
Inbound mobile students by destination market (2009, 000s)
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
An increasing number of actors hosting international students
Traditional study destinations
- UK
- USA
- Australia
- Canada
- New Zealand
Emerging study destinations; expanded local provision or education hubs
- UAE
- Malaysia
- China
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
‘Student Insight Hot Topics: An examination of host destinations from a student perspective’
- Collected through BC network and strategic partners
- Time series since February 2007 – over 5 years
- Collected over 153,000 responses
- How? …The British Council network, strategic local partners
- No destination country bias, global coverage
- Depth of data – city level
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
Here are the key findings from our research
- National stereotyping
- Quality remains a top consideration
- Policy impacts across opinion
- TNE destinations have ambiguous messaging
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
#1 National stereotyping – myth or reality?
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
#2 Quality remains a top consideration - High quality courses
- Internationally recognised qualification
- Institutional reputation
- Good career prospects
- Scholarship opportunities
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
#3 Policy impacts across opinion
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
#4 TNE destinations have ambiguous messaging: UAE
0
10
20
30
40
50
60
70
2007 2008 2009 2010 2011 2012
City
Country
Don’t know
Institution
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
#5 Safety issues are not mutually exclusive to 1 country
vv
EDUCATIONINTELLIGENCE
NAFSA 201228/05/12
© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission
The report is available for purchase now at
http://ihe.britishcouncil.org/educationintelligence/products/student-insight
Follow us @Eduintelligence
Email: [email protected]: www.britishcouncil.org/ihe
Find out more about how students feel about traditional study destinations, as well as emerging contenders.