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Designed the 2009-2010 rate card for Student Media's ad representatives to enhance communication with clients.

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Page 1: Student Media Rate Card
Page 2: Student Media Rate Card

About Us

scott lindenbergdirector of student media803.777.3915 • [email protected]

sarah scarboroughadvertising manager803.777.5064 • [email protected]

edgar santanacreative director803.777.5094 • [email protected]

carolyn griffinbusiness manager803.777.7866 • [email protected]

sherry f. holmesclassified ad manager803.777.3888 • [email protected]

c. neil scottproduction manager803.777.2833 • [email protected]

main office 803.777.3888display advertising 803.777.3018classified advertising 803.777.3888newsroom 803.777.7726

fax 803.777.6482web www.sa.sc.edu/studentmediaCreative Services: [email protected] Office: [email protected]

office hours:monday-friday8:30am-5:00pm

Mailing AddressUniversity of South CarolinaStudent Media1400 Greene StreetRussell House, Room 343Columbia, SC 29208

Student Media at the University of South Carolina offers students the opportunity to gain experience in print, broadcast, online media, advertising sales and graphic design.

Student Media consists of The Daily Gamecock newspaper, Garnet & Black magazine, SGTV and WUSC-90.5 FM. All students are invited to participate in one or more media groups regardless of major, year in school or previous experience. In addition to obtaining specialized skills, many students have used their experience to earn internships and jobs following graduation.

Contacts

2 USC Student Media

Page 3: Student Media Rate Card

75% of undergraduates

read The Daily Gamecock at least once a

week – average 3.5x a week

USCTHE

community Our Awards

Out of 27,488 students enrolled at USC:

68% are undergrads

31% are graduate/professional

42% are male

57% are female

64% are employed

73% are over 21

60% of undergrads live

off campus

DID YOU KNOW?

USC students, faculty and staff have a combined disposable income

of $138 million annually.

Total spent by USC undergrads, graduate students, faculty and staff

eating away from home during a typical week: $1,274,188.

Average amount spent in a typical month for auto repair/

maintenance by USC students, faculty and staff is $908,885.

Of 32,750 USC students, faculty and staff 84% have a local checking

account, 24% have a car loan and 25% have a mortgage loan.

USC students, faculty and staff that read The Daily Gamecock spend

$2,897,381 a month on hair styling, shoes and clothing.

94% of undergraduate students visit a restaurant 3.9 times a week.

95% of graduate students visit a restaurant 4 times a week

93% of faculty/staff visit a restaurant 3.7 times a week.

Enrollment:

Undergrads: 19,765Graduate/Professionals: 7,723Faculty/Staff: 5,701

Over the years, Student Media has had the honor of receiving numerous awards for excellence in journalism, editorial and advertising design and multimedia production. For the 2008-2009 academic year, students working for Student Media earned a total of 37 awards for their editorial and creative work. Following is a list of the awards:

American Advertising Federation of the Midlands Student ADDY 2009, 8 awards including:

(4) Gold Student ADDY (4) Silver Student ADDY South Carolina Press Association (SCPA) 2009, 17 awards

Best Overall collegiate newspaper and Web site (8) First Place (3) Second Place (4) Third Place

Southern University Newspapers (SUN) 2008, 11 awards including:

SUNNY AWARD (SUN Newspaper of the Year) (6) First Place (4) Second Place

College Newspaper Business & Advertising Managers (CNBAM) 2009: Second Place Newspaper Promotion Ad

USC Fall 2008 Statistical Summary • www.ipr.sc.edu/factbook/2009/Columbia

Survey conducted spring 2007 by Newton Marketing & Research, Norman, Oklahoma. For more information, contact your sales representative.

USC Student Media 3

Page 4: Student Media Rate Card

Frequency is the key to successful advertising. We offer a 20% discount on the second ad of schedule and 30% for all remaining ads. To receive the discount, no

changes are allowed. Anytime you start a new ad schedule you will pay full price for the first ad and receive discounts on all other ads on that schedule.

Nobody covers USC better. With a readership of more than 30,000 students, faculty and staff and more than 100 years of tradition, The Daily Gamecock is the perfect

medium to reach one of the largest and most sought after markets in Columbia. The Daily Gamecock is published Monday through Friday and is distributed to nearly 100

locations on and around campus.

3 days prior to publication:

Monday........................................Wednesday 5p.m.Tuesday........................................... Thursday 5p.m.Wednesday ..........................................Friday 5p.m.Thursday.......................................... Monday 5p.m.Friday................................................ Tuesday 5p.m.

To ensure The Daily Gamecock is distributed at the designated time, the following deadlines are strictly followed:

We charge a 20% premium for guaranteed positioning if the position requested is available. *All rates are per column/inch. Example: 3 col. x 5” ad = 15 col./in.

local nationaluniversity department

student organization

open........$7.77500.........$7.291000.......$6.35

open........$6.62300..........$6.301000........$5.964000........$4.96

open ........$11.30300...........$10.76500...........$10.191000 ........$9.624000 ........$9.05

open.......$8.82300.........$7.92500.........$7.50800.........$7.091000.......$6.64

(per column/inch)RATES

Advertisers choosing to have an ad produced by Student Media’s Creative Services Department must submit a request and all

information necessary to produce the ad at least five (5) working days before the deadline.

{ {Deadlines

PAGE 5

TUESDAY, JANUARY 27, 2009

What happens when you take a

thriving North Carolina-based beer

magazine and add in a loyal drinking

city with both a youthful college

vibe and some wily, experienced

beer aficionados? Why, the 2009

World Beer Fest ival, presented

by All About Beer Magazine, of

course.This past Saturday , Columbia

hosted its first “Beer Fest” at the

Columbia Metropolitan Convention

Center , expanding All About Beer

Magazine’s signature event to its

Carolina neighbors to the south.

Tickets were $40 per person, $75

for VIP, with four-hour sessions

beginning at noon and 6 p.m., .

The event boasted more than 125

breweries and 400 beers from all

over the world, with special events

that included Tasting Tours led by

the All About Beer staff, live music

and “Beer Flight” recommendations,

which g u ided pat rons through

tastings of several different beer

varieties. A ll About Beer Magazine was

founded about 30 years ago and is the

oldest beer publication in the U.S.

As editor Julie Bradford modestly

states, it is also the country’s leading

such magazine in terms of awards.

The mission of the World Beer

Festival is to “educate the public

about beer appreciation and beer

quality, and foster the development

of a posit ive beer communit y,”

according to Fest ival Producer

Daniel Bradford . The festival intends

to promote the healthy consumption

of awe-inspiring beer varieties both

new and old, and, as Julie Bradford

says, to leave patrons with a feeling

of, “I never knew [a particular] beer

could taste like that.” She also wishes

for people to leave the festivals with

more or less a rough list of beers to

go out and seek in order to broaden

their tastes. Columbia is now the third city

in the World Beer Festival’s tour,

all of which are presented by All

About Beer Magazine which is based

out of Durham . Julie Bradford says

the magazine picked Columbia

because it has many characteristics

of a beer-loving community — not

only is it home to many local craft

brewers and great retail selections

(such as festival sponsor Green’s

Discount Beverages), but Ju l ie

Bradford ident if ies Columbia’s

“pent-up” interest within its beer

community. This makes it a city

beckoning for such a beer festival,

a s i t i s r ipe for org a n iz i ng a

friendly social gathering centered

around beer, another outcome that

Johnson wishes to accomplish with

the Columbia fest ival. Her ideal

World Beer Fest ival is one that

creates a “relaxed atmosphere,

which encourages new beers.” This

open-minded atmosphere is also

one shared with friends where open

discussions about beer can take

place.A ll About Beer Magazine and

fest ival organizers al ike do not

condone drinking in excess, but

instead taking the time for healthy

breaks from all the great beers.

Throughout the Convention Center,

the festival set up islands for mini-

round table discussions as well as a

break from the somewhat bustling

crowd. Fest ival-goers were also

encouraged to take breaks in more

literal watering holes or to grab a

bite to eat at the restaurant vendors’

boot hs, wh ich included Vista

favorites Blue Marlin and Liberty

Tap Room , among others.

A not her d iver s ion f rom t he

temptation to fi ll up on the closest

beers possible was to follow the

“Beer Flight” schedules offered at

the All About Beer Magazine booth.

These theme-based beer agendas

allowed tasters to enjoy an array of

beers organized by theme. Some of

the Beer Flights included “Belgian

and Belgian-style Beers,” “You Put

What in My Beer” and “Not Afraid

of the Dark,” which confronts us

with our collective fear of the many

dark st yles. Not only are these

fl ights a good way to sharpen one’s

knowledge about a particular type

or region of beer, but they also help

maintain some consistency for a

much more pleasant post-festival

night. The All About Beer Magazine staff

was anything but hands-off during

their guided Tasting Tours. Every

hour in the Convention Center’s

Presentation Room, one of their

many beer experts guided themed

beer tastings. One of the evening

sessions featured a — don’t be afraid,

USC students — “Beer 101” class,

which outlined a brief history of

beer origins and developments. The

boisterous class of about 100 was

then offered beer samples, including

wheat, lager, pale ale and the always-

popular high gravity variety.

Julie Bradford said that in one of

the Tasting Tours attendees were

asked if this was their f irst beer

tasting, and a large majority raised

their hands. This came as a surprise

to Johnson considering that the

North Carolina festivals (fourteen

years running in Durham, and fi ve

in Raleigh) sell out tickets in the fi rst

24-hour period. But, she said it took

the North Carolina venues years to

start selling out as beer enthusiasm

gradually rose, similar to the way

Columbia’s is now. Overall, she and

her colleagues were pleased with

the Columbia turnout and hope to

return for years to come.

“I dream a lot. I do more painting when I’m not painting.

It’s in the subconscious.”

— Andrew Wyeth

Who would ever have the audacity to compile a pretentious

and agenda-imposing list of the top fi ve beers from Saturday’s

World Beer Festival? Th at’s right. Th e Mix would. Here’s

our refreshing, alcoholic, naturally-biased list, ready for your

consuming pleasure. In no particular order …

Backdraft Brown offers a sweet,

aromatically nutty fl avor that’s full-

bodied without too much heaviness.

Like most malty brown ales, it’s also naturally low in alcohol

content — good for bloating festival goers, bad for malt liquor

guzzlers. Even better, Hook & Ladder sales help support local

burned fi refi ghters and burn survivors with its “A Penny in Every

Pint” and “A Quarter in Every Case” initiatives.

Even though their ear-raising

scotch ale, “Kilt Lifter,” dried its

taps early on Saturday, Moylan’s

Dry Stout provides a pleasant ale of

the darker variety. Like its fellow

Stouts, it features charred coffee

bean and subtle chocolate fl avors.

But unlike some others, it lacks the excessive heaviness or

bitterness of its infamous brand name competitors. A great beer,

especially for those who might be afraid of the dark beers.

An Atlanta-based brewery with a cult following

that’s new to Columbia as of 2009, Sweetwater has

been offering its brew to many southern watering

holes since 1997. Among other distinct staples and

seasonals such as 420, Hummer, and Motor Boat,

its India Pale Ale variety makes the nostrils fl are

with its spicy hops mixed with hints of grapefruit.

As their bottle label says, it’s “The Beer You’ve Been

Training For!”

The fi rst pair of our split award

spots, the former is a fine Czech

variety, with a full fi nish that’s less

bitter than the IPAs. The latter, like

the Dry Stout, is full of chocolate

espresso hints, with other f lavors

ranging from hoppiness to toffee

making it the most well-rounded beer on the list. Aptly named

Foothills is located in downtown Winston-Salem, sharing its

home state with All About Beer magazine.

Named after Avery’s late Chocolate Lab, the Brown spills with

fl avors of its namesake — both brown sugar and cocoa with added

hops that cut the sweetness, giving it a more manageable fi nish.

Hog Heaven is a higher alcohol barleywine, a stronger type of ale

that originates from England. Avery’s version is known for a bitter

hoppiness that fi nishes with balanced sweetness. The high alcohol

content makes its smooth deliciousness a danger to our collective

B.A.C.

Courtesy of MCT Campus

Jonathan Coe THE DAILY GAMECOCK

‘Beer Fest’ comes to townDurham-based brewing

magazine brings signature

event to South Carolina

Alan Tauber / THE DAILY GAMECOCK

More than 400 beers from 125 breweries were available for tasting on Saturday.

Alan Tauber / THE DAILY GAMECOCK

John Heider tastes beer at the festival.

Jonathan Coe THE DAILY GAMECOCK

C om m e n t s on t h i s s t o r y ? E - m a i l

[email protected]

Comments on this story? E-mail

[email protected]

NBC’s comedy “Scrubs”

w a s put i n a s t r a n g e

situation last year. Creator

Bill Lawrence had agreed

to make the series’ seventh

season its f inal one, but

the writers’ strike cut the

season’s runtime in half.

T h a n k f u l l y , r i v a l

net work A BC swooped

to the rescue and offered

Lawrence one season to

fi nish the show the way he

wanted. “Scrubs” started

back up at the beginning of

January, running episodes

on Tuesdays from 9 p.m. to

10 p.m.. After years of dealing

with a network that failed to

promote it and changed its

place in the weekly lineup

seemingly at least once a

year, “Scrubs” has been

revived from near-death

for a stirring final act by

a network that is giving it

space to foster its creativity.

Four episodes into the

new season, t here is a

tangible nostalgia breezing

through the corridors of

Sacred Heart Hospital .

For the fi rst time in years,

the actors and writers have

retooled their approach to

the show, daring to dive

back into the dramatic side

of hospital care.Part of the appeal and

strength of the early seasons

wa s t he id io s y nc r at ic

balance between its zany

humor and its backdrop

of stark reality; watching

its characters respond to

the unexpectedness of life

helped give the show extra

weight beyond its quirks.

Additionally, for years

the on-again-of f-again

relationship of protagonists

John Dorian and Ell iot

Reid has plagued the show’s

writ ing. The cont inual

angst and sexual tension

that’s surrounded them

since the pilot hasn’t done

terribly much to mature

either character, but season

eight is already promising

to send the two doctors

towards actual resolution.

Aside from the dramatics,

the entire cast feels relaxed

and energetic, with insults

buzzing at frenetic speeds.

It’s great to see “Scrubs”

back in top form after so

many mediocre episodes.

A B C p r o v i d e s a

welcoming atmosphere for

a show whose humor always

seems a small step outside

real it y, and the results

are pure silliness as only

“Scrubs” can deliver.

It may only be around

for a few more months, but

there hasn’t been a better

time to enjoy “Scrubs.”

ABC welcomes ‘Scrubs’ to lineup

Network change helps

audience favorite return

to roots, spurs creativity

Courtesy of KRT

Sarah Chalke, Judy Reyes and Donald Faison star in the fi nal season of “Scrubs.”

Jimmy GilmoreSTAFF WRITER

MONDAY, APRIL 6, 2009

VOL. 102, NO. 125 � SINCE 1908

dailygamecock.com

UNIVERSITY OF SOUTH CAROLINA

TODAYHIGH 68 °

TOMORROWHIGH 56 °

Inside

Weather

TONIGHTLOW 38 °

The Gamecocks lose in a weekend series against the Arkansas Razorbacks.See page 9

SPORTS

American Idol winner David Cook prepares for a stop at USC on his “Declaration Tour 2009.”See page 6

THE MIX

So we all know victims of racism

have made great strides,

but what about newly-repentant

oppressors?

See page 4

VIEWPOINTS

Online Exclusive

PAUL BOWERSSecond-year print journalism student

NEWS ONLINECheck out our online-only story about this weekend’s Mr. and Miss USC Pageant.

www.dailygamecock.com

The life and memory of Romael Joshua

Duberry was celebrated at a charit y basketball game at Brookland Baptist Church’s gym Saturday.Duberry, who would have graduated in

December 2009 from USC, died earlier in the year after battling cancer.Four t h-year Engl ish st udent Sam

Johnson, who organized the event, said he got the idea when he was watching CNN.

“They were discussing the recession and I was refl ecting on Josh and how his family must be dealing with his tragic loss,” Johnson said. “So, I immediately thought, ‘What can I do?’ That is when I started putting things together. I love planning things, Josh loved basketball, and it would give all that loved him a chance to celebrate his life,” Johnson said. “So it was settled that the game would be the way to go.” Johnsaid all the proceeds would go to Duberry’s family.Jermaine Melton, Duberry’s uncle, said

he was always smiling, never complained and was always outgoing. Melton said even before high school,

he was always setting goals for what he wanted to do in life. “He was always academics fi rst,” Melton

said. “He graduated in the top 10 in his class in high school. After that he went on to attend USC. He would have graduated in December.” Melton said even with his battle with

cancer Duberry never gave up, stayed positive and didn’t complain.“He spent a lot of time with me, my

family, my two boys, Trey, 10, J.T., 9. They addressed him as ‘cousin Josh,’” Melton said. “They spent time with him playing basketball with Josh. He would always push the issue of education. He inspired people a lot; he touched me.”

Josh was diagnosed with cancer in spring of 2008. Melton said he held a fundraiser in his hometown, Chesterfi eld, S.C., for Duberry in September and raised more than $4,000 for Josh. “Never take life for granted. Live life

to its fullest. That is what Josh did,” Melton said. “Don’t complain, because some people have it worse. Thank God for

Friend organizes event to raise money for family of fallen Carolina studentSierra KellyTHE DAILY GAMECOCK

Charity basketball game honors USC cancer victim

David Walters / THE DAILY GAMECOCK

Many turned out to the Brookland Baptist gym for a basketball game that honored

Romael Joshua Deberry, a USC student who died from cancer earlier this year.

After two months, four Senate meetings, a 10-page brief and a Constitutional Council hearing, a decision has been reached on the Frank Avery nomination.And the result: A fi nding from the Constitut ional C ou nc i l t h a t S t ude nt Government senators can v iolate t he Carol in ia n Creed and that cer ta in s e n a t o r s d i d v i o l a t e the creed in the Aver y nomination process.A he a r i n g w a s he ld Sunday afternoon in the Russell House, where Avery presented his case that his shot dow n nom inat ion for t he Const it ut iona l Council was in violation

of the Carolinian Creed. Religious issues, as well as the inability for student government leaders and Avery to f ind a suitable t i m e t o m e e t , w e r e considered key to the failed nomination.“The fact that I ’m choosing to be a student f irst shouldn’t be held against me,” Avery said in the hearing.F o r m e r S e n . Buddy Ballew had said in The Daily Gamecock that he questioned Avery’s c om m it me nt t o S G b e c a u s e h e wouldn’t skip class to attend a questioning session.T h e C o n s t i t u t io n a l Council agreed with Avery. In a br ief f i led Sunday a f t er noon , Eva n s s a id the Student Senate was at fault for not upholding t he Ca rol i n i a n C reed throughout the process.

“ W h e n o n e a c t s a s a representat ive of t he student body, one needs to dif ferentiate between their public identity and p r i v a t e i d e n t i t y a n d practice restraint and good judgment in their reaction to certain events and information,” Chief Ju s t i c e C a s s i d y Ev a n s w r o t e i n the opinion of the council.E v e n t h o u g h Avery discussed his religious views in committee sessions during the interview process, the body s h o u l d n ’ t h a v e continued pressing Avery on his religious views in an executive session, Evans wrote.

“Regardless of the fact that Mr. Avery ‘opened the door’ to questioning by being the one to bring his religious beliefs, the

The Daily Gamecock was honored as the best collegiate newspaper in the state Friday, by the South Carolina Press Association.The paper also earned the honor of having the best Web site in the state at the SCPA’s College Journalism Conference in Clemson. Both of these awards, among 15 other placements received by the newspaper, were in t he over-5,000 st udent category.“ O u r r e p or t e r s a nd ed itors have st r ived to cover what’s important to our students, and that’s shown in our coverage,” said Brad Maxwell, The Daily Gamecock’s editor-in-chief. “Our design has been solid and our photographs have been improving.”Over the past few months, The Daily Gamecock has implemented a new online effort to provide readers with podcasts, video analyses and picture slideshows. Former Multimedia Editor Jonathan Bat tagl ia has helped to jump-start much of the convergence efforts. “It’s important because people are v isit ing newspaper’s Web sites just as much, if not more, than reading the paper,” Battaglia said. “That’s

where people are getting their news, and that’s where we need to cater to them. There’s so many more possibilities online than on a sheet of paper.For the reporting aspect of the newspaper, multiple writers received best-in-the-state honors. Jack ie Alexander, last year’s editor-in-chief, was honored for best editorial writing in the state. Alex Riley, last year’s sports editor, won best sports story in the state. Jimmy Gilmore, the paper’s movie critic, won a fi rst-place award in entertainment writing as well, and Paul Bowers, current Viewpoints editor, won best columnist in the state. The Daily Gamecock won multiple design and p h o t o g r a p h y a w a r d s . Meredith Ray, a former De s ig n Di rec tor, won two first-place awards for her designs, and Lizzie Erickson, current assistant design director, took home fi rst-place front page design. Members f rom Student Media’s Creative Servies department also took home a number of awards for ad designs.

But w ith the awards, Maxwell sa id the paper should not be content.“We’re in a constant state of improvement,” Maxwell said. “We have a long way to go but we’re moving in a forward direction.”

Th e Daily Gamecock wins No. 1 at SCPAUSC student newspaper takes home 17 awards at collegiate conference Josh DawseySTAFF WRITER

Comments on this story? E-mail [email protected]

USC’s Relay For Life raised more than $98,700 Friday night at the Blatt P.E. fi elds.

USC beat Clemson by around $500, Event Chair Doni Gibson said. Though the competition with Clemson ended Friday, interested persons can still donate through July, which is when the season ends.

Gamma Phi Beta sorority donated the most out of any team with $11,000.

Last year, USC raised $59,762. Gibson said it was a combination of factors that helped the group raise more money, like starting to fundraise during the fall for the fi rst time. “The committee believes the competition with Clemson encouraged more people to donate,” Gibson said.

— Compiled by Assistant News Editor Kara Apel

Council reaches decision on Avery

AVERY

Student Senate found in violation of Carolinian CreedJosh DawseySTAFF WRITER

AVERY � 5

CHARITY � 5

Relay For Lifesurpasses goal

Morgan Reid / THE DAILY GAMECOCK

Members of The Daily Gamecock staff travel to Clemson

to receive a total of 17 awards for the newspaper.

SPORTS ONLINECheck out video interviews from Saturday’s football scrimmage and exlusive coverage of the men’s tennis matches against LSU and Arkansas.

classifiedsPlace a Classified ad: p 803-777-3888 • f 803-777-6482 • www.dailygamecock.com

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OLD SHANDON 4BR 2BA for August

$1395. SHANDON 4BR 2BA May

$1595 318-0729

Apartments & Homes Near USC

Hawkins Properties 799-0804

Room for rent & 1-5BR Apts available

Greene St. @ USC

[email protected] or 318-0800

Housing-Rent

Modern Rosewood Home Extral Cool

2BR 2BA w/office.Maple flrs. Stainless

appl. & counters $1,000/mo 513-9354

Housing-Sale

LUXURY DOWNTOWN CONDOS

From $102,500 518-2189

www.elmwoodplacecolumbia.com

Help Wanted

Advertising Sale & Marketing Internships

Earn $$$ plus commissions and gain

valuable sales and mktg. experience

working for Plan-It South Carolina the

FREE daily planer for students @ SC

Bookstore. GREAT RESUME

BOOSTER!! email your resume to

[email protected] for more

information

Help Wanted

Looking for motivated, high energy, en-

thusiastic people tow work in a residen-

tial area handing out flyers. $8-$10/hr.

Please call 919-844-6601.

THE CLARION HOTEL

Now accepting applications for the

following position:

Guest Service Representative

Positions require exceptional customer

service skills with great personalities.

Must be willing to work weekends and

holidays. Excellent benefits, paid vaca-

tion and holidays 401K and bonuses.

Background check Drug testing.

Previous applicants need not apply.

Apply in person M-F 3-5PM

1615 Gervais Street.

BARTENDING up to $250/day . No exp

nec, training prov’d 800-965-6520 X 253.

BELLA VISTA BRIDAL PT Sales, Sats

reqd bring resume & schedule.

PT RECEPTIONIST - Needed at Spring

Valley Animal Hospital. Afternoon hrs.

apply in person at 8913 Two Notch road

9am-3pm. NO PHONE CALLS PLEASE

Help Wanted

Dancewear store hiring PT Sales per-

son.. Dance exp. helpful but not needed.

Call 782-8188. Ask for Coleen. email

[email protected]

Cold callers needed, door-to-door

4/hrs/day mostly evenings $10-13/hr.

Call Kevin at 546-3262.

Pawn shop seeking PT Sales Associate

Must be honest, hardworking, well

groomed & able to lift heavy objects. Will

work around your school schedule.

Please call Jon at 256-1888. Peoples

Pawn Shop, Inc. 1324 Assembly St.

Downtown Columbia.

Help Wanted

Child Care

SUMMER CHILD CARE - boy & girl 13

yo. Must have transp & safe driving re-

cord. Exp a plus. Call 799-2863.

Nanny for 3 school age children. Inclds

ight housework, errands. Tues, Wed.

Thur Some Mon Fri hrs. Must be reli-

able, resp driver, nonsmoker. Fax re-

sume. to 790-5086.

Help Wanted

Summer Camps

PLAY SPORTS! HAVE FUN! SAVE $$

Maine Camp needs fun loving counsel-

ors to teach. All land, adventure & water

sports. Great summer! Call

888-844-8080, apply: campcedar.com

Help Wanted

Restaurants

NOW HIRING MANAGERS &

CASHIER/COOKS MAURICE’S BBQ

WE NEED EXCELLENT REFERENCES

APPLY TODAY 791-5887 EXT. 10

BLUE FIN @SANDHILL Now Hiring all

positions. Apply in person 10AM-4pm

Services

PREGNANT, NEED HELP? FREE

pregnancy test Call Birthright

765-0165

PAGE 10

The Daily Gamecock � FRIDAY, MARCH 20, 2009

Local National World

Keri Goff / THE DAILY GAMECOCK

Antique photos lay on a table at Chic Antiques on the corner of Gervais and Huger

streets. Photos, postcards and many other eclectic items are sold at Chic Antiques.

PIC OF THE DAY

Crime Report

THURSDAY, FEBRUARY 5, 2009

TWOpage

T h e Wo m e n ’s C l u b •

Volleyball Team will host their spring tournament Feb. 7 f rom 9 a.m. to 7 p . m . a t t he S t r o m Thurmond Wellness and Fitness Center. There will be teams f rom around the southeast including: Auburn, Georgia, Central F l o r i d a , C l e m s o n , Dav idson and Georgia Southern.

S i g m a G a m m a R h o •

Sorority, Inc. and Alpha Kappa Alpha Sorority, Inc. present The Pretty Poodle Book Club. They’ll discuss “A Raisin in the Sun” by L o r r a i n e H a n s b e r r y today at 7 p.m. in the Russell House, Room 203. For more informat ion, contact Natasha Hopkins at hopk inn l@mai lbox .sc.edu or Caitlin Hunt at [email protected].

USC will host the next •

Healthy Carolina Farmers Market Tuesday from 10 a.m. to 2 p.m. between the gates on Greene Street in front of the Russell House. Cash payment is due to the farmer at the t ime of purchase. This event is co-sponsored by SG and the South Carolina Agriculture Department. For more informat ion please contact Healthy Carol ina Coord inator Holly Harring at 803-777-0597.

Dear Readers,

As you may have noticed, The Daily Gamecock has been lacking in one of its most

popular features since the semester started. For those of you wondering where the Crime

Report has gone, don’t worry. It should be back soon. The USC Law Enforcement and Safety Division has recently installed a new software

package to store incident reports. During the transition, the division has run into

complications with printing out accurate reports, Director Ernie Ellis said. Because of

the complications, our reporters have been unable to access printed versions of incident

reports. In the meantime, Ellis has assured us that anyone wishing to pull up information on

categories of crime, specifi c locations of crime and specifi c persons involved in crime in

recent weeks can do so without a problem. Ellis said he hopes to have printed reports for

The Daily Gamecock by the end of the week. “They are working on it very desperately and we are trying to put it out there as

quickly as possible,” Ellis said. As soon as the information becomes available, Crime Reports will be back in full

swing. Thanks for reading. -Brad Maxwell Editor in Chief

TOKYO — After getting struck by a motorcycle, an elderly Japanese man with head injuries waited in an ambulance as paramedics phoned 14 hospitals, each refusing to treat him.He died 90 minutes later at the facility that fi nally relented — one of thousands of victims repeatedly turned away in recent years by understaffed and overcrowded hospitals in Japan.Paramedics reached the accident scene within minutes after the man on a bicycle collided with a motorcycle in the western city of Itami. But 14 hospitals refused to admit the 69-year-old citing a lack of specialists, equipment and staff, said Mitsuhisa Ikemoto, a fi re department offi cial.The Jan. 20 incident was the latest in a string of recent cases in Japan in which patients were den ied t reat ment , underscoring health care woes in a rapidly aging society that faces an acute shortage of doctors and a growing number of elderly patients.One of the hospitals agreed to provide care when the paramedics called a second time more than an hour after the accident. But the man, who suffered head and back injuries, died soon afterward of shock from loss of blood.The injured man might have survived if a hospital accepted him more quickly, Ikemoto said.

“I wish hospitals are more willing to take patients, but they have their own reasons, too,” he said.

R ALEIGH, N .C . - A winter storm confounded forecasters by sk ipping most areas that were braced for snowfall Wednesday in North Carolina and taking a southerly track that left snow from the mountains to the coastal plain.Up to 3 i nche s were reported in Wilson, Dunn, Benson and Southern Pines in central and eastern North Carol ina. The Nat ional Weather Service said 6 inches were recorded in several mountain areas with up to 10 inches on Mount Mitchell.“It went farther south than expected,” said meteorologist Scott Sharp at the weather service Raleigh bureau. “It looked like it was going to track along U.S. 64 and it actually went closer to the South Carolina border.”A winter storm warning rema i ned i n e f fec t for mountains in the western part of North Carolina.In South Carolina, snow started around Rock Hill and Lancaster and spread southeast to Myrtle Beach. Three inches of snow fell in parts of Chesterfi eld County, wh i le a n i nch of snow snarled traffic in Florence. Snow also fell as far south as Berkeley County with little accumulations.

Schools were closed across parts of northern South Carolina from Rock Hill east to Marion.An inch of snow in the Charlotte area surprised forecasters, hobbled early com muter s a nd c lo sed schools.

D E N V E R - I n t h i s economy, lawmakers are more willing to let people smoke ‘em if they got ‘em.As recently as last year, many states and major cities seemed ready to adopt complete indoor smoking bans. But the movement to kick all smokers outdoors has stalled as the recession worsens and lawmakers fear hurt ing business at bars, restaurants and casinos.“This economy, it creates a little more sympathy for the businessperson. So when we say this is going to put us out of business, believe me, they’re listening,” said Mike Moser, the Wyoming State Liquor Associat ion executive director. Twenty-three states, as well as Washington, D.C., and Puerto Rico, have indoor smoking bans covering bars and restaurants. No one else has adopted a ban in the early weeks of this year’s legislative sessions. In Colorado, lawmakers are considering easing the ru les af ter they banned smok i ng i n mos t ba r s , restaurants and casinos.New Jer sey put of f a smoking ban for Atlantic City casinos after fi ve of 11 casinos warned they could fi le for bankruptcy by year’s end. In Virginia, a proposed statewide ban stalled this y e a r a f t e r l a w m a k e r s expressed concern about the economy. Moser’s group opposes an indoor smoking ban that has been offered in Wyoming.

— Th e Associated Press

Q: If you could travel anywhere for one week, where would you go? A: I would go to Spain. I was there this summer but only for six weeks and I’d love to go back.

Q: What’s your biggest pet peeve?A: When people use poor grammar. It just irks me.

Q: What is your favorite and least favorite part of your job?A: My favorite part of my job is that I get to work with a lot of really talented people who love what they do. My least favorite part of my job is that it takes up a lot of my time.

Q: What’s your dream job?A: My dream is to be the editorial director of the Conde Nast Publications group or else the White House press secretary.-Compiled by News Editor Liz Segrist

Weekstudent leader of the

Q & A with

Ju st in Fenne r, a th i rd-yea r p rint j ou rna li sm student, i s the Edito r in Chie f of the Ga rnet a nd Black magazine a nd Discove r Ca ro li na

USC kicked off its freshman orientation this

week, welcoming hundreds of incoming freshman

and their parents.

“It went great,” said Ty Hudgens, an orientation

leader and third-year elementary education

student. “There were no problems really. A lot

of new students, a lot of excited parents. We had

a really great turn out. The information fair

was great ... Everything’s going as planned. Ran

into no problems yet. It should get better as the

summer goes on.”

About 180 students and 100 parents attend

orientat ion each day, which consists of an

information fair, parents’ panel, advisement and

registrationThe incoming freshman class is a little more

than 4,000 students, Hudgens said.

“It’s the biggest freshman class so far,” he said.

Orientation leaders only lead for one year, so it

was a new experience for them as well.

“We, as orientation leaders, have had a lot

of fun getting to meet all the students,” said

Allison Lukacic, a third-year exercise student.

“You can just tell from their faces the nerves and

the excitement they have coming onto campus, the

expectations they hold. They’re already starting

to develop friendships.”

Most students were excited and looking forward

to the fall.Kevin Morris, an incoming fi rst-year sports and

entertainment student, is from Lexington, Ky.

“I’m going to school 470 miles away from where

I live, so I’m looking forward to meeting new

people,” he said. “I don’t know anybody, so it’s all

up to me to meet new friends.”

Lauren Nottoli, an incoming fi rst-year public

relations student, said she was “excited-nervous”

about attending USC in the fall.

“I’m just excited about college life in general —

nothing real specifi c,” she said.

Susan Bass, a parent from Aiken, said she found

the orientation informative, but overwhelming.

“It’s new and it’s a lot of information,” she said.

Bass said she was nervous and excited to send

her son to college.

“It’s away from home, even though it’s not that

far. It’s a new kind of life,” she said. “It’s an hour

drive and he’s a self-suffi cient kid. He’ll do fi ne.”

Columbia resident Marcey Edwards is also the

parent of an incoming freshman.

“All quest ions that I had were asked and

answered,” she said. “Everything went very

smoothly. I knew where to go, what to see, what

not to see. Overall, it’s been great.”

Edwards said she wasn’t worried about sending

her daughter to USC.

“The university is family. I got a good sense of

security from orientation — that your kids are

going to be in great shape, they’re going to have a

great learning atmosphere,” she said. “It’s going to

be all right. Everybody looks out for everybody.”

WEDNESDAY, JUNE 3, 2009

VOL. 102, NO. 139 � SINCE 1908dailygamecock.com

UNIVERSITY OF SOUTH CAROLINA

TODAY

SATURDAY

HIGH 90 °

HIGH 85 °

FRIDAY

MONDAY

TUESDAY

HIGH 76 °

HIGH 93 °

HIGH 92 °

Inside

Weather

TOMORROW

SUNDAY

HIGH 69 °

HIGH 90 °

Carolina Baseball’s

season ends with a loss

to the ECU Pirates, 10-9.

See page 9

SPORTS

Jimmy Gilmore and

Cameron Morrell review

this summer’s science

fi ction blockbusters,

“Terminator” and “Star

Trek.” Check The Mix to

see which comes out on

top.

See page 6

THE MIX

Freshman year brings

many lessons,

but should bring more

community

service from

students.

See page 4

VIEWPOINTS

KELSEY PACERSecond-year

print journalism

student

“Competitive” is the word Career Center

Director Thomas Halasz uses to describe

the current job market for May graduates.

“Overall, the job market will remain very

competitive,” Halasz said. “Opportunities

in construction related to roads, bridges,

infrastructure — those opportunities are

likely to increase.”

Other areas may see a decrease or remain

stagnant, Halasz said. The financial and

accounting fi elds have an “uncertain” future

and health care is a “tough call,” but the

alternative energy fi eld is seeing an increase

in hiring, Halasz said.

Some May graduates think Halasz’s

description of the job market is accurate.

“I would agree the market is competitive,”

said Ketki Moradia, a recent USC global

supply chain operat ions management

graduate. “Since there are job cuts happening

and people being fi red and less people being

hired, as companies try to become more

effective and cost efficient by using the

minimal resources for maximum output,

the people who are being hired need to have

some competitive advantage to be chosen.”

Moradia got a job with the international

company Wipro Technologies shortly after

graduating.“Honestly, pure luck that this company

is interested in hiring at this specifi c time

because it is growing despite the U.S.

economy,” she said about how she was hired

so swiftly. “I interviewed against some

very over-qualifi ed people, but in the end

I think it was my ability to interact and

communicate that made me stand out.”

Aaron Chestnut, who graduated in May

with a degree in psychology, hasn’t been as

lucky as Moradia.

Chestnut said competitive was accurate,

but said a better description might be “dismal

and extremely bleak.”

“It is competit ive because so many

recent graduates are forced to apply to jobs

that are below their learning, and entry

level positions are given to those people

who are overly qualifi ed because they too

are applying to jobs that are below their

learning,” he said. “The companies know

that they can pay you less for your services

than before, so they are doing such. It is a

rather depressing state of affairs.”

Chestnut has been job searching since

December and is looking for a job in the

May graduates enter

competitive job market

Courtesy of Deborah Stevenson

Orientation Assistant Director Emily Davis (left) and Director Harrison Greenlaw (right) stand outside

the Russell House discussing plans for the 2009 Freshman Orientation which began Monday.

Katie JonesTHE DAILY GAMECOCK

Students, parents excited as largest

class prepares to begin fall semester4,000 freshmen begin orientation

Comments on this story? E-mail [email protected]

From the colonial times

to the present-day, the lives

and history of Palmetto State

women will be celebrated at a

day-long symposium Thursday

at the BA Building.

Marjorie Spruill, a USC

history professor and editor

of “South Carolina Women:

Their Lives and Times,” said

the purpose of the symposium

is to celebrate the lives of

women in S.C. history and

the completion of this new

three-volume book.

“We have the honor to have

several of them attending

— women who have been

important in our recent past

in S.C.,” Spruill said.

Among those women are

two sisters who worked as

welders in the Charleston

Navy Yard during World War

II, and several other women

who have worked for better

educational opportunities and

legal rights for women in the

state.“Victoria Eslinger, a local

attorney at Nexsen Pruet and

grad of USC and USC Law

School has great stories to tell

about her years at USC during

the 1970s and involvement

in the women’s movement,”

Spruill said.

Chief Justice of the S.C.

Supreme Court Jean Toal will

also be in attendance.

“I hope that bringing S.C.

women together will give

them ideas and inspiration in

dealing with the present and

the future,” Spruill said.

Valinda Littlefield, USC

professor and co-editor of the

book, said it is important to

learn about the history of S.C.

women for several reasons.

“ W o m e n h a v e a n d

cont inue to represent a

considerable portion of the

population,” Littlefield said.

“A ny history of the state

without including women

would provide an incomplete

or skewed understanding of

the development of South

Carolina. “Beginning with the Lady

of Cofi tachequi, authors in the

three volumes demonstrate

how women have shaped or

impacted key decisions in the

political, social, economic and

intellectual experiences of the

USC has been selected

to receive an award that is

expected to bring in $12.5

million in federal funding.

The university was one of

only 31 universities selected

by the Department of Energy

to house one of its Energy

Frontier Research Centers.

According to the DOE Web

site, “the EFRCs are a means

to enlist the talents and skills

of the very best American

scientists and engineers to

address current fundamental

scientifi c roadblocks to U.S.

energy security.”

According to the DOE, a

total of 46 EFRC awards were

given out for 2009 based on

an open competition between

universities, laboratories and

other such institutions that

began in early 2008. The

awards will be paid primarily

through funds from President

Obama’s American Recovery

and Reinvestment Act. The

DOE Web site states that

the EFRCs will be funded

at a rate of $2-5 million per

year for an initial five-year

period.USC’s re sea rch team

will be headed by Kenneth

Reifsnider, a professor of

mechanical engineering and

the director of USC’s Solid

Oxide Fuel Cell Program.

“I was very happy for our

team, and for our university,”

Reifsnider said. “This is

a very special opportunity

to advance the science of

energy materials, and an

impor tant mi lestone of

research achievement for our

university and state.”

Reifsnider and his team

of professors and students

will focus their research on

materials necessary for the

production of devices such

as fuel cells, combustion

devices, electrodes, etc.

“We hope to discover the

foundations of understanding

a nd log ic t hat ma ke it

possible to create models that

relate how we make these

heterogeneous materials to

how they function in energy

Courtesy of USC Media Relations

USC Professors Valinda Littlefi eld (left) and Marjorie

Spruill (right) display their new three-volume publication.

Symposium held

to honor women

infl uential to SC

USC ENERGY RESEARCH

RECIEVES $12.5 MILLIONProfessors co-author book

detailing lives of gender

often left out of history

Sierra KellyTHE DAILY GAMECOCK

WOMEN � 2

Some say career outlook ‘dismal,’

‘bleak’ for new USC alumni as

economy limits hiring possibilities

Katie JonesTHE DAILY GAMECOCK

JOBS � 2

National award

to expand study,

attract students

Kyle MooresTHE DAILY GAMECOCK

RESEARCH � 2

NEWS 1

BUFFALO, N.Y. — The

c o m m u t e r p l a n e t h a t

crashed near Buffalo was on

autopilot until just before it

went down in icy weather,

indicat ing that the pilot

may have violated federal

safety recommendat ions

a nd t he a i r l i ne ’s ow n

policy for f lying in such

conditions, an investigator

said Sunday.Federal guidelines and the

airline’s own instructions

suggest a pilot should not

engage the autopilot when

f lying through ice. If the

ice is severe, the company

that operated Continental

Flight 3407 requires pilots

to shut off the autopilot.

“ You may be able i n

a manual mode to sense

something sooner than the

autopilot can sense it,” said

Steve Chealander of the

National Transportation

Safety Board, which also

recommends that pi lots

disengage the autopilot in

icy conditions.

Automatic safety devices

r e t u r ne d t he a i r c r a f t

to manua l cont rol just

before it fell from the sky,

Chealander said.

During a Sunday briefi ng,

Chealander described the

fl ight’s frantic last moments,

which included a steep

drop and rollercoaster-like

pitching and rolling.

C h e a l a n d e r s a i d

i n for m at ion f rom t he

plane’s fl ight data recorder

indicates that the plane

pitched up at an angle

of 31 degrees in its f inal

moments , then pitched

MONDAY, FEBRUARY 13, 2009VOL. 102, NO. 96 � SINCE 1908

dailygamecock.com

UNIVERSITY OF SOUTH CAROLINA

TODAYHIGH 56 °

TOMORROWHIGH 56 °

Inside

Weather

TONIGHTLOW 30 °

Mike Holmes helps carry

the Gamecocks to a

last-minute victory over

the Crimson Tide.

See page 13

SPORTS

Adele recieves “Best

New Pop Artist” and

“Best Female Vocal

Performance.” See

why she recieves these

acclamations.

See page 8

THE MIX

SG ENDORSEMENTS

TDG sat down with each of

the SG candidates and has

picked its favorites for this

election season.

See page 6

VIEWPOINTS

Online Exclusive

SPORTS ONLINEGamecock Softball

• is up to 7-1 after

winning its last fi ve

games in the Early

Bird tournament.

Both track teams per-•

formed well over the

weekend, including

setting a second-fast-

est time nationwide

this season.

www.dailygamecock.com

A lmost one year ago, A ndrew

Gaeckle took over as USC’s student

body president. In a wide-ranging

interview with The Daily Gamecock,

Gaeck le talked about his year of

service to the university, his biggest

accomplishments and his biggest

disappointments.

Gaeckle sat excitedly in his office

Feb. 9, looking forward to the next

day’s Farmers Market on Greene

Street. The idea for the farmers

market came almost a year ago.

Gaeckle, along with other Student

Government officials, were looking

for ways to connect USC to Columbia,

and he said he thought students would

enjoy buying their produce from local

vendors.“The t h ing I ’m most exc ited

about that we’ve done is the Farmers

Market,” Gaeckle said. “This allows

the university to connect to Columbia,

and I’m excited about the legacy it

leaves.”Gaeckle said he is proud of other

things, as well. The Carolina Convoy

program, which took USC students on

a bus to Gainesville, Fla., to watch the

USC-Florida football game, attracted

more students than ever before.

The airport shuttle, along with

Cocky’s Caravan, provided students

with more transportation options

around campus and Columbia. More

dining services came to campus also,

Gaeckle said.“We’re excited that we brought

Soup Man and Mongolian Wok to

the Russell House,” Gaeckle said. “It’s

given students other dining options,

and I think they appreciate that.”

There are things he said he wished

would have happened that he couldn’t

accomplish. The Campus Kitchen

initiative, a plan that will connect

USC dining facilities with homeless

shelters throughout Columbia, isn’t

fi nished yet. And while the university

has done a lot with sustainability,

Gaeckle said he wishes more had been

accomplished.

But his disappointments didn’t come

from a lack of effort. He spent dozens

of hours in his offi ce each week and

attended multiple meetings every day.

Frequently, he would leave the SG

offi ce at 9 p.m., only to be back at 7:30

a.m.“I was always really busy, but I tried

to give myself one night a week to go

Student body president

discusses achievements

Josh DawseySTAFF WRITER

Gaeckle refl ects on termKeri Goff / THE DAILY GAMECOCK

As SG elections approach, Student Body President Andrew Gaeckle works in his offi ce as the end of his term nears.

Alan Tauber / THE DAILY GAMECOCK

Gaeckle celebrates his victory in the

runoff elections last February.

South Carolina drunken

drivers now face harsher

penalties with the new DUI

law.The South Carolina Public

Safety Department and local

law enforcement agencies

gathered at the Statehouse last

Monday to launch the new,

harsher DUI law signed by

Gov. Mark Sanford on April

10, 2008. The new law, which went

into effect last Tuesday at

noon, has an extensive tier

system of penalties that depend

on the driver’s blood alcohol

content and their number of

prior DUI offenses. The new

law closes major loopholes that

critics said allowed suspects to

escape punishment.

Sg t . M .C . Mo d ic a , a

Columbia Traff ic Control

Unit officer, explained the

major changes in the new law.

“The biggest modifi cations

in the new DUI charges are

that mopeds are no longer

except ions a nd a re now

charged as any other motored

vehicle,” Modica said. “DUAC

( Dr iv ing w it h Unlaw f u l

Alcohol Concentration) is now

considered a prior offense ...

No part of minimum sentences

may be an exception.”

Modica said the penalty has

increased from a three-month

license suspension for those

who refuse to take a breath

test. “Anyone who refuses to

take a breath test on their fi rst

offense automatically loses

their license for six months,”

Modica said. “In addition, the

new law requires officers to

read the accused driver under

the influence their Miranda

rights once instead of three

Plane crash caused

by autopilot misuse

SC drivers

face new

DUI laws

Kara Roache / THE DAILY GAMECOCK

Kabra Benford, and his group, Psalms 100, perform as part of the Black History

Month celebration. The Multicultural Student Affairs hosted the Gosepl Choir

Concert Sunday night in the Russell House Ballroom. Also performing at the event

were: A Touch of Faith, Richland GAP Choir, USC Upstate Gospel Choir, Chosen

Gospel Ensemble and Kabra Benford.

Choirs celebrate Black History Month

GAECKLE � 4LAW � 4

Robert F. Bukaty / The Associated Press

A New York state trooper

speaks with a mourner near

the crash site of Flight 3407.

Downed commuter aircraft

under investigation after

possible pilot error

Larry NeumeisterTh e Associated Press

CRASH � 4

Legislation introduces

tiered punishment system

for drunken drivers

Julie StasTHE DAILY GAMECOCK

Gaeckle in his own words: View the audio

slideshow at www.dailygamecock.com

SG0 9

VIEWPOINTS ONLINE

Paul Bowers has plenty

to say about below-the-

belt comments after the

disastrous decorum at last

week’s Darwin debates.

COXWhile the late-game heroics seemed to become daily

occurences for the Gamecocks and Coach Horn, USC’s victory in Lexington proved much more important from a historical standpoint than what is happening now. Horn offi cially proved to Gamecock nation that he is here to turn USC into a legitimate national power, as he joined a rare group of Gamecock coaches with elite status. USC winning in Lexington, Ky. is about as likely as Adolph Rupp coming back from the dead to return the Wildcats to glory. It was USC’s fi rst victory in Lexington since 1997 and gives the Gamecocks an opportunity to sweep the Wildcats for the fi rst time since that same season. SEC, meet Darrin Horn and his Gamecocks, because they are here to stay.

The women’s tennis team is coming from its fi rst win after a two-game loss into the Wednesday match against Winthrop. Carolina is ranked No. 32 in the country and two of the Gamecocks still remain undefeated: junior Ana Marija Zubori and senior Gira Schofi eld. Zubori plays at the No. 1 doubles spot and No. 2 singles spot. Zubori recently just earned her fi rst SEC Player of the Week title. A win Wednesday will continue the setup for Zubori to break the school’s record of highest ranking. Zubori currently is ranked No. 14, the second-highest ranking in

USC history. That record ranking is currently held by assistant coach Katarina Petrovic. “[Zubor i]’s gonna break my record,” Petrovic said. “It’s the best feeling. My job is to get people to break my records.”Petrovic’s ranking of No. 13 in the nation was made in 2000, her sophomore year. During her time here as a player, she was named ITA Southeast Region Rookie of the Year and second team all-SEC honors. She was also coached by current head coach Arlo Elkins. Petrovic, orginally from Serbia, is the only female coach in America from her country and is in her fi fth year as a Gamecock coach. She has greatly aided the team by recruiting fellow Serbians Zubori, senior Natasa Vuckovic, and Schofi eld . Schofield is currently ranked No. 71 in the nation. Instead of pairing the number one player and

the number two players together in doubles, the number one doubles pair is Zubori and Vuckovic who are currently ranked No. 33 together. “They play together because they’re ranked 33rd in the country,” Petrovic said. “Their fall record was six and one. The lineup is what it is based on. We don’t like to stack our players. We go by strength and what seems to work the best. We try to see if two girls don’t work well as a team. We do that in practice. We see who plays well together. We expect that from other teams too.”Unique about the Gamecock team is that the number two player currently has a higher ranking than the player in the number one spot. This is because Zubori won more matches against ranked players in the fall, which helps determine her national rankings in the spring. The team has two more matches before heading into SEC competition

and is hoping for an easy win against Winthrop. The team coasted through the match against them last year. The match is at 5 p.m. Wednesday at

the Maxcy Gregg Tennis Center.

PAGE 8

CHRIS COXAssistant Sports Editor

MICHAEL AGUILAR

Sports Editor

Cox, Aguilar break down basketballTh e Daily Gamecock Sports Editorial Staff gives midconference review, what USC fans learned through fi rst nine league games

AGUILARWere Florida’s Chandler Parsons’ missed free throw to

bounce in any other direction USC may not have come out on top. The old saying goes, “Sometimes it is better to be lucky than good,” but the one thing that Carolina fans and the newly dubbed Garnet Army could take away from the game was that no matter what anyone else thought, the Gamecocks believed they were going to win games in the SEC East this season. Horn had already instilled a strong confidence into his players that was unheard of under Dave Odom. Look no farther than Zam Fredrick’s quote following his game-winning layup, “I just kept believing we were going to get another shot to win the game.”

AGUILARIn Darrin Horn’s f irst big SEC East game, Horn’s

Gamecocks proved that things under the new coach were going to be a little different than in recent years. The Gamecocks trailed the Volunteers by as much as 17 points in the second half, but forced their way back into the game. But with seven seconds left in the game, Mike Holmes missed the front end of a one and one, the Vols grabbed the rebound and ran out the clock. Although a loss, Horn and his team showed that this year there would be no team that would be worthy of running away from USC. The Gamecocks aimed not only to be in every game throughout the rest of their season, but to win them as well.

COXWhile South Carolina’s 17-point comeback was certainly

admirable, the fact of the matter was the Volunteers exposed several areas of concern in Carolina’s team. Not only were the Gamecocks outmanned on the glass by a Volunteer team with average height, but the speedy Volunteers were the fi rst squad to expose USC’s defensive transition problems. UT’s lead was built in large part by wide-open layups when Carolina seemed lackadaisical in their defensive scheme. The Gamecocks certainly proved their grit and mettle in not laying down after theirlarge halftime defi cit, but it showed the rest of the SEC that Horn’s club is certainly beatable if you beat them at their own game.

Junior seeks USC record bookZubori hopes to serve up highest personal ranking in Carolina historyMorgan HenleyTHE DAILY GAMECOCK

Sam Bennett / THE DAILY GAMECOCK

Senior Natasa Vuckovic is ranked No. 33 in doubles with Ana Zubori.

COXWhile Fredrick’s time-expiring layup and Mike Holmes’

amazing cross-court pass proved to be the highlight, it cannot be forgotten how big of a role Downey played in the outcome. Had it not been for his clutch shooting abilities, the Gamecocks would have more than likely fallen to 1-3 in the SEC and on the outside looking in when it came to Selection Sunday. South Carolina trailed the Gators 67-60 with 2:27 left when the guard took over. Downey connected on four consecutive free throw attempts, then sank a triple from just outside the right wing to pull Carolina within two. Despite all of the attention Downey has received this year, he still remains one of the more unsung and taken for granted players of USC’s team.

AGUILAROnce again Carolina needed some late-game heroics to

overcome an SEC East foe and once again, a member of USC’s powerful backcourt fulfi lled that need. Many would have claimed after the Florida game that USC’s victory was nothing but a fl uke, a lucky bounce. Surely the mightier teams would prevail the next time USC tried to assert itself as a member of the upper echelon. But the Gamecocks exploded in the second half and kept pestering the Wildcats until a ten-point second half lead for UK turned into a fi ve-point lead for USC. Devan Downey would stave off the UK comeback with a turnaround jumper with fi ve seconds left. These Gamecocks were not going away quietly, they had aims on the SEC East title. COX

In any other season, the Gamecocks would have lost this game. Just like they do in every sport, USC fi nds a way to lose the games it shouldn’t, especially in crucial times when a victory can do so much for your team and university. In front of a sellout crowd for only the second time ever at the Colonial Life Arena, it certainly seemed plausible that the Gamecocks would falter to a far inferior squad. But Horn and the Gamecocks would have none of it, as USC dominated from start to fi nish over the hapless Bulldogs. Carolina got back on the winning track after a disappointing midweek game and hope to carry that momentum on the road this coming weekend.

AGUILARThis game was crucial in order to understand Carolina’s

character. USC had just lost a heartbreaker to the same Florida team to whom they had served a heartbreaker just two weeks earlier. UGA came to town without a win in the SEC and having just fi red its coach. USC needed to show that it could come back from a tough loss and not lose momentum. The arena sold out and the Gamecocks rolled over Georgia. The most surprising thing of all was that the Gamecocks did it on a night where Downey did not have his best game. Sam Muldrow stepped up and scored a career high 18 points to lead Horn’s team to victory. The game solidifi ed USC’s place as competitors in the SEC.

Tracy Glantz / ASSOCIATED PRESS

Amy Smotherman Burgess / KNOXVILLE NEWS SENTINEL

Ben Fine / THE DAILY GAMECOCK

Paul Collins / GAMECOCKCENTRAL.COM

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Special PublicationsNEW PUBLICATIONS

MONDAY, JANUARY 12, 2009 VOL. 102, NO. 74 ● SINCE 1908

dailygamecock.com

UNIVERSITY OF SOUTH CAROLINA

TODAYHIGH 57 °

TOMORROWHIGH 60 °

Inside

Weather

TONIGHTLOW 34 °

The DG Sports Editors break down what Game-cock football needs to do

to pick up the pieces.

See page 1B

SPORTS

Mix Editor Colin Jones gives his picks for the Top

5 Albums of 2008.

See page 6

Check out tomorrow’s issue

for the Top 5 of 2009!

THE MIX

The “F” word isn’t

just for girls anymore. Feminism in the 21st century is more than

just a stereotype.

See page 4

VIEWPOINTS

Online Exclusive

ELLENMEDER

Faced with the largest budget crisis in recent years,

university offi cials scratched their heads over Christmas

break, unsure of how to deal with the cuts that will affect

the university at almost every level.

The situation improved Dec. 22, when the university’s

athletics department donated $15 million to the univer-

sity’s academic budget. The money will be given over a

period of 15 years. Earlier this year, the Southeastern Conference worked

out its largest television contract ever with ESPN, giv-

ing USC athletics more money than expected. The an-

nual multi-million dollar television contract guarantees

ESPN certain rights to SEC sporting events.

Concerned over a shortfall in the academic budget,

USC President Harris Pastides approached Athletics Di-

rector Eric Hyman and asked him to share the funding

with the university.“Based on the historic contract negotiated with ESPN,

we thought that this great deal ought to be used in the

university’s time of need,” Pastides said. “This will not

only meet athletic needs, but academic needs as well.”

The move wasn’t forced upon the athletic department,

though, Pastides said.“I don’t mean to give anyone the impression that there

was arm twisting involved,” Pastides said. “This is money

that was earned by the athletics department, but we’re all

one university.”Hyman said he agrees.

“All of us want Carolina to remain a strong fl agship

university because every department, including athletics,

benefi ts,” Hyman said during the December press con-

ference. “I am proud to help students whose unshakable

loyalty and enthusiasm to our teams motivate our players

and coaches alike. This is our way to be supportive and

give back to the university for students of need.”

At least half, or $7.5 million dollars, will be given to

student fi nancial aid funds within the university, said

Ted Moore , interim provost at the university.

Much of the fi nancial aid funding will go into the

Gamecock Guarantee program, which helps students

with families that make less than $25,000 a year to at-

tend college.“It will allow more students to stay in college and oth-

Faculty and staff members

at universities and colleges

across the state have felt the

weight of economic hard-

ships, forcing several insti-

tutions to implement fur-

loughs, including Clemson

University and Winthrop

University, while USC is still

holding out for other ways to

save money. Gail Little, Winthrop

University’s administrative

assistant , said she under-

stands the reasons surround-

ing the unpaid days required

by staff members to take off.

“Well, I would rather do

this than lose my job. My job

is really important to me and

this is hopefully only tempo-

rary,” Little said. Clemson University im-

plemented a fi ve-day manda-

tory furlough and Winthrop

University implemented a

nine-day mandatory fur-

lough, in which their faculty

and staff members had to

take those set amount of days

off without compensation.

USC has not implemented

a furlough and there is no

certainty of whether or not

one will be necessary.“Furloughs have not been

imposed system-wide at this

time,” USC Media Relations

Director Margaret Lamb

said.Judy Longshaw, Win-

throp University’s news and

media services manager , said

everyone feels the weight of

the furloughs.“We’re all doing this. It’s

a big sacrifi ce. Everyone

across the board is doing it,”

Longshaw said. “The money

isn’t there frankly and we’re

hoping to see better times

soon.”Clemson University’s

Cooperative Education Di-

rector Neil Burton , said the

university’s administration

gave their faculty and staff

two options: take an entire

week off or get a 3.3 percent

cut from each paycheck until

the end of this fi scal year on

June 30.Burton said he’s heard

some people saying they’ll

take the time off regardless of

the effect on their classroom

or staff responsibilities, but

he said this is defi nitely not

the general consensus.“I think most people are

dedicated enough to the

university and the students

we serve and that everyone

understands that it’s tough

economic times,” Burton

said. “It’s not like we’re being

picked on, but let’s not have

the students suffer because of

it. It’s hard for the students

and their families too.” Angela Nixon, the public

information director for stu-

dent affairs and university

advancement for Clemson ,

said she knows the situation

could be worse.“I’m just happy to still have

a job and I’m happy the uni-

versity took measures to stop

layoffs,” she said. “I am glad

they did this rather than get-

ting rid of someone’s job.”

Burton said he feels as

though taking an entire

week off is like “basically not

Athletics gives academics

$15 million over 15 years

University of South Carolina’s

Strom Thurmond Wellness and Fit-

ness Center gears up for the spring se-

mester with excitement and an intent to

increase wellness and fi tness health.

Although students, faculty and staff

participation remains fairly stable dur-

ing the school year, Associate Director

of Campus Recreation for Programs

Kim Dozier said she expects a general

rise after the holiday break.

Veda Sargent, the Facilities Campus

Recreation associate director , said the

past fi ve Januarys averaged more than

50,000 patrons. “We’re excited that students are ex-

cited about getting in shape, feeling

better about themselves and being ac-

tive,” she said on students returning

from break. For Aundrey Mitchell and Wade

Guyon, members of USC Police, ex-

ercising at Strom is part of both their

regular routine as well as their New

Year’s resolution. “It’s both, because it’s something we

need to do,” Mitchell said.

Though many students incorporate

Strom into their regular schedule, one

said she does not visit as much as pos-

sible, and she said she hopes to change

her workout routine with a New Year’s

resolution.

“I haven’t worked out as much as

I’ve wanted in the past,” said Court-

ney Khondabi, a second-year broadcast

journalism student . “My New Year’s

resolution is to get a 4.0 and work out

four days a week.” Ron Millhouse, also a university

police offi cer, said he doesn’t come be-

cause of a New Year’s resolution.

“I don’t make [resolutions] anymore,”

he said. Millhouse said he attends Strom

three to four times a week, year round.

“[Exercising] makes our job easier.”

Dozier said people generally use the

gym more after long breaks and when

the center’s outdoor pool opens in

March, but she reiterates that Strom’s

many recreational opportunities run

all year.

Resolutions draw crowds to Strom

State cuts force policy changes for universities

C o m m e n t s o n t h i s s t o r y ? E - m a i l

[email protected] ● 4A

DONATION ● 4A

Department uses money from recent SEC contract to

aid scholarships, benefi t entire university

Number of visitors after break

expected to increase as students

try to keep New Year’s vows

Clemson, Winthrop among S.C. colleges

adopting staff furloughs

Athletic Director Eric Hyman discusses the university’s athletics department’s $15 million donation to the University.

Students, faculty and even USC police offi cers frequent Strom Thurmond

Wellness and Fitness Center to stay in shape and keep up with resolutions.

Outback Bowl CoverageCheck out The Daily Gamecock’s online slideshow of pics from the USC vs. Iowa game at the Jan. 1 Outback Bowl.

www.dailygamecock.com

The Welcome Back issues are typically larger than normal issues. It gives advertisers an opportunity to introduce their business, product or service to a new batch of incoming first-year studets as well as returning students, faculty and staff.

The Welcome Back Spring publication is the first of the spring semester and welcomes the return of students from Winter break.

Welcome Back IssuePublication dates: August 14th and January 11th 2010Deadline: August 7th and January 4th 2010

The Best of Carolina is a new special

publication. In the fall, we will ask

the Carolina community to pick

their favorite business, restaurant,

entertainment venue, etc. We will

print the results in the spring.

BEST OF

Publication date: February 3rd, 2010Deadline: January 22nd 2010

Off Campus Housing Guide

Off-Campus housing is BIG business at Carolina. This special publication will target the more than 70% of USC-Columbia students that live off campus. It is a great vehicle to reach those students seeking information about apartments and anything they need to become more independent.

Publication date: March 17th 2010Deadline: March 10th 2010

Stress Busters

The Stress Busters contains a collection of sudoku and crossword puzzes and is distributed before final exams each semester. Ad space in the Stress Busters tab is limited. With a strong readership and long shelf life, the Stressbusters is a great advertising value!

Publication dates: December 7th and April 27th 2010Deadline: November 30th and April 19th 2010

USC Student Media 7

Garnet Army Guide

TheBasketball Preview will give advertisers an opportunity to get the word out to Carolina men’s and women’ basketball fans.

Publication date: TBADeadline: TBA

Garnet ArmyGuide

The Football Preview will give advertisers

an opportunity to get the word out to

Carolina football fans. Gamecock fans

can’t get enough of football news and

advertising in this publication. Get your

message sent to the Gamecock faithful.

Football Preview

Publication date: August 31st

Deadline: August 17 th

Parents WeekendPublication date: October 2nd

Deadline: September 25th

This section is tailored directly to the parents and families who will be in Columbia visiting for Parents Weekend. Reach over 3,000 visiting family members in addition to our regular readers. Many readers use this as a guide of where to eat and shop while in Columbia.

Career Fair BlitzPublication date: September 23rd

Deadline: September 16th

Produced in conjunction with the Career Center, the Career Fair Blitz is the perfect guide to the years biggest career fair. Published the week before the event, the Career Fair Blitz is a great way to reach our students.

Page 8: Student Media Rate Card

publication scheduleissue fall issue #1 Print fall issue #2 Online spring issue #1 Print spring issue #2 Online

publication date

October 2009 November 2009 February 2010 March 2010

deadline

August 29

December 19

Student Magazine of the University of South Carolina

The Perfect GiftFinding the right present for the right person

Stock Pot CharityUSC students change lives one bowl of soup at a time

Different WorldsInternational students on how they see America

Model StudentClark Gilmer on her stay at America’s Next Top Model

Holiday 2008

SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSStttuuuuuuuuuddddddddddddddddddeeeeeeeeeeeeeeeeeeeeeennnnnnnnnnnnnnnnttttttttttt MMMMMMMMMMMMaaaaaaaggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaazzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzziiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnneeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee of the University of South Carolina

The Perfect GiftFinding the right presentfor the right person

Stock Pot CharityUSC students change livesone bowl of soup at a time

Different WorldsInternational students on how they see America

Clark Gilmer on her stay atAmerica’s Next Top Model

Holiday 2008

Chronicling student life on campus since 1994, Garnet & Black is USC’s student-produced

magazine. Whether exploring national issues and their impact on USC’s campus or covering

the latest in arts and entertainment, G&B creates a buzz on campus. The longer shelf life of this

publication keeps advertising in the hands and in the minds of USC students, faculty and staff.

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The 2009-2010 year will be an exciting time at the Garnet & Black magazine. We are converting our educational

site to a commercial site. For the spring and fall semesters, advertisers whom reserve space in the print edition will

receive complimentary banner ads in the online edition – while space is available!

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Discover Carolina serves as Student Media’s informational guide to

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8 USC Student Media

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DO NOT save photos as RGB images, they should either be CMYK or Grayscale.

Q: How do I create a spot color ad?

A: Spot color ads must be created using one of The Daily Gamecock’s Acceptable Spot Color Formulas. Create a custom spot color swatch in your layout software and apply spot color as desired. Color formulas are available from your sales rep or at our Web site:www.sa.sc.edu/studentmedia/advertising.htm

Q: How do I deliver my Camera-Ready ad?

A: E-mail camera-ready ads to: [email protected] Please include client name and run date in subject line.

Or, save your ad on a CD-ROM or USB flash drive and give it to your sales rep. Also, ask your rep about FTP transfers.

NOTACCEPTEDAs Camera-Ready

ACCEPTED

Guidelines

main office 803.777.3888display advertising 803.777.3018classified advertising 803.777.3888newsroom 803.777.7726

fax 803.777.6482web www.sa.sc.edu/studentmediaemail: [email protected] email: [email protected]

office hours:monday-friday8:30am-5pm

10 USC Student Media

Page 11: Student Media Rate Card

general standards

Advertising is not acceptable that tends, in the opinion of the Director of Student Media, to destroy the confidence of the consumer. This includes advertising that is misleading, inaccurate, fraudulent, decep-tive or ambiguous.

The Director of Student Media, in consultation with the editor-in-chief, reserves the right to reject advertising that makes misleading claims or uses art or words that impugn or degrade sex, sexual orienta-tion, race, national origin, creed, color, disability or age.

The Director of Student Media reserves the right to reject advertis-ing that promotes illegal activity or activity detrimental or damaging to the University and its educational mission. The Director further reserves the right to reject any advertising which is deemed objection-able due to subject matter, illustration, phraseology or layout.

alcohol policy

Advertisements for beer and wine may be accepted but must conform with South Carolina law and The University of South Carolina Alcohol Policy and Guidelines. Advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All South Carolina regulations enforced.” Advertising of other alcoholic beverages is not acceptable. Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption or places an emphasis on quantity or frequency of use. Beer or wine should not be the only or central themes of such advertisements.

changes

A charge may apply to ads which require changes after the published deadline.

canceling/rescheduling

Canceling or rescheduling an ad can be done at no charge when com-plying with the published deadline. Cancelation of an advertisement after the deadline cannot be guaranteed. ADVERTISERS wHO CANCEL AFTER DEADLINE wILL BE RESPONSIBLE FOR THE RESERVED AD SPACE.

errorsStudent Media Advertising shall not be liable for slight changes or errors which do not lessen the value of an advertisement. In the event

of an error in which Student Media Advertising is liable as herein defined, its liability shall be limited to an adjustment in the charge on the first insertion based upon the portion of the advertising space in which the error occurred. Student Media Advertising will not be liable for any other errors unless notified (with the correction) before the deadline of the next issue in which the ad will run. Under no circumstances shall Student Media Advertising, its employees, officers or the University of South Carolina be held liable for any costs or damages in connection with advertisement(s) beyond the cost of the advertisement.

political advertisements

Political ads are accepted on a prepay basis only. The name and ad-dress of the advertiser, and the words “Paid Political Advertisement” must appear prominently within the ad.

positioning

Student Media Advertising cannot guarantee positioning, but will honor requests when possible.

ad size

Advertisements 18 inches in height or more will be considered a full column (21 inches) and charged accordingly.

format

Student Media Advertising reserves the right to refuse or edit cus-tomer provided ads which are of improper size, contain grammatical mistakes or are not formatted for newspaper reproduction. Student Media Advertising is not responsible for errors which are the result of customer provided ads not meeting the criteria under Mechanical Specifications.

payment

All advertising must be pre-paid by the deadline, unless credit ar-rangements are made in advance. Failure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication.

PLEASE MAKE ALL CHECKS PAYABLE TO: THE DAILY GAMECOCK

For a complete list of policies, please speak with your advertising representative. A

D

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Issues Publication Date DeadlineWelcome Back........................................August 14...................................................August 7Football Preview......................................August 31...................................................August 17Career Blitz*............................................September 23............................................September 16Parents Weekend*...................................October 2..................................................September 25Garnet Army Guide*...............................TBA.............................................................TBAStressbusters*...........................................December 7...............................................November 30Welcome Back.........................................January 11.................................................January 4Best of Carolina.......................................February 3.................................................January 22Off Campus Housing*.............................March 17...................................................March 10Stressbusters*...........................................April 27......................................................April 19

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Special sections & Issues*indicates tabloid size publication

2009-2010Publication Date

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Publication Calendar

Designed by: Elizabeth Howell and Mike SteinigerPhotography by: Kevin Archie, Elizabeth Howell and Mike Steiniger