Country Profile: IndiaCountry Profile: India

One of the fastest growing economies, 7One of the fastest growing economies, 7thth largest largest

country with the second largest population. country with the second largest population.

Relatively young country (Relatively young country (60% of population under 60% of population under

2020), with a sizeable and growing middle class.), with a sizeable and growing middle class.

USA(No.1 destination), Business (No.1 subject)USA(No.1 destination), Business (No.1 subject)

Around 28,000 students enrolled for UK higher Around 28,000 students enrolled for UK higher

education in 2008. education in 2008.

Ref: http://www.britishcouncil.org/eumd-infomation

Indian Students - By SubjectsIndian Students - By Subjects

http://www.britishcouncil.org/eumd/statistics/

Indian Students: Level of StudyIndian Students: Level of Study

http://www.britishcouncil.org/eumd/statistics/

Market IntelligenceMarket IntelligenceReasons for Choosing the UKReasons for Choosing the UK

Source: British Council Report

Market IntelligenceMarket IntelligenceWhat Do Students Want?What Do Students Want?

Source: Research on South Asian Students, University of Glasgow

Mature & Saturated MarketMature & Saturated Market

There are three ways to excel in a mature There are three ways to excel in a mature market:market:

Quality Leader:Quality Leader: Teaching Excellence, Research Teaching Excellence, Research Quality etc. like Oxford & Cambridge.Quality etc. like Oxford & Cambridge.

Cost Leader:Cost Leader: Economical Courses. Economical Courses.

Service Leader:Service Leader: Excellent Services,Excellent Services, Student Student Satisfaction, Graduate Prospects, Auxiliary Services Satisfaction, Graduate Prospects, Auxiliary Services etc.etc.

The Way Forward - Service LeaderThe Way Forward - Service Leader

Relationship Marketing:Relationship Marketing: Current Students, Current Students,

Alumni’s, Potential Students., Agents, Prospective Alumni’s, Potential Students., Agents, Prospective

Partners, British Council etc.Partners, British Council etc.

Good Service:Good Service: Excellent Application Turn Around Excellent Application Turn Around

TimeTime

Career Support and Services: Career Support and Services: Career Seminars, Career Seminars,

Recruitment Trends in the UK, Assistance in CV, CL, Recruitment Trends in the UK, Assistance in CV, CL,

Interview Skills.Interview Skills.

The Way Forward - AgentsThe Way Forward - Agents

Dedicated Agent NetworkDedicated Agent Network

Comprehensive Agent Training, Motivation and Comprehensive Agent Training, Motivation and

SupportSupport

High Visibility of Banners.High Visibility of Banners.

Recruitment Targets and Constant Follow Up.Recruitment Targets and Constant Follow Up.

Every Enquiry ----Potential RecruitmentEvery Enquiry ----Potential Recruitment

The Way Forward – Feeder LinksThe Way Forward – Feeder Links

Develop links with Colleges / Universities in Develop links with Colleges / Universities in India, for 2+2 and other exchange programme India, for 2+2 and other exchange programme (P.G Level)(P.G Level)

Relationship Management with Partnering Relationship Management with Partnering Establishment, Key Staff Members, and Other Establishment, Key Staff Members, and Other Stakeholders.Stakeholders.

The Way Forward – Recruitment The Way Forward – Recruitment FairsFairs

Education Fairs: British Council and Other Education Fairs: British Council and Other Recruitment FairsRecruitment Fairs (Depending on Budget) (Depending on Budget)

Use Academic Staff – Marketing Edge Use Academic Staff – Marketing Edge (Emphasizing on Course Contents, Library (Emphasizing on Course Contents, Library Facilities, and Technology Offered)Facilities, and Technology Offered)

Hold Gathering with Students and ParentsHold Gathering with Students and Parents

The Way Forward – The Way Forward – Market Market AwarenessAwareness

Advertising Campaign / Advertorials (Getting the best deals)Advertising Campaign / Advertorials (Getting the best deals)

Presentation/Direct Marketing: Schools and Colleges.(Brand Presentation/Direct Marketing: Schools and Colleges.(Brand

Awareness and Recollection )Awareness and Recollection )

P.R Campaign: (Brand Awareness)P.R Campaign: (Brand Awareness)

Annual Fair Sponsorship - Colleges/ University (Brand Annual Fair Sponsorship - Colleges/ University (Brand

Visibility)Visibility)

Events / Road ShowsEvents / Road Shows

Strong & Consistent Market Presence (Hoardings, Transit Strong & Consistent Market Presence (Hoardings, Transit

Advt.)Advt.)

OTHER STRATEGIES

Internal Marketing

RelationshipMarketing Career Services

MarketPositioning

MarketPositioning

Promoting BrandPromoting BrandE-MarketingE-Marketing

Strong Web Presence

Strong Web Presence

Variety of Marketing Mix

Variety of Marketing Mix

StrategicPartnerships

StrategicPartnerships

Auxiliary Services

Colleges & UniversitiesColleges & Universities

External MarketingExternal Marketing

Students, Alumni’s Reference Teachers

Parents

Presentation By