THE MENTORS

Size of the opportunity

Total students(2016)103900

THE MENTORS

TEAM NAME

INITIAL IDEATO PROVIDE A

PLATFORM FOR THE

STUDENTS WHO ARE

UNABLE TO CHOOSE

CAREER A/C TO

THEIR INEREST

Team

Madiha Gul • BBA (Finance)• Bahria

university

Furqan sheikh Entrepreneur • Teacher

Tamoor Ali khan • Working as a

network eng.

Market Size & Growth

Problem

Problems during educational career.(lack of guidance).

No good online place for second hand books.

Solution

Web based : collaboration B/w student, parents and counselors anytime and anywhere.

Low cost: accessible for everyone.Customization: customize tool for each

student including input and output.

Value Proposition

Products & Service Counseling for intermediate students MVPService valueAccess valuePrice valueProduct value

Value proposition

Gain Creator Better Service

Easy Access Reasonable Price

Problem solving Right path

Make customer happy through

time saving

Pain killer

Time saving

Kills frustration

Better quality

Helps to find

solutionEliminate

financial risk

Target Customers

Primary target customers Intermediate students male or female (15-18 years)

Secondary target customers Parents of the students

How many customers you contacted?

300-plus students

Customer Segment

Jobs search for the solutions of their problems

regarding right career path. Problem or need Confusion regarding field selection better solutionsCareer exploration based on interests and

aptitudes

Customer Segment

PAINS :- lack of motivation

lack of guidance

Lack of Trained teachers

Psychological ProblemsStress 

GAINS :-Educational Awareness optimistic mindsetcareer pathMeeting with mentors Different intelligence tests

Customer Segment

Persona/ArchetypeDemographic segmentation

Gender (Male and Female)

Age (17-26)

Income (25k plus income of parents )

Class Middle class/upper class

Occupation Students

Nationality Pakistani

Religion Not specified

Customer Segment

Geographic SegmentationCountry Pakistan

City Karachi

Region -

Area -

Market Type

RE-Segmented MarketNiche – Intermediate students Affordable prices

Cost Structure Revenue Streams

Key PartnersYour Body text

Key Activities

Key Resources

Value Proposition Customer Relationship

Channels

Customer Segments

The business model Canvas The mentors VERSION #1

University professors

Professional trainers

quick delivery

Facebook Platform

SPEEDONLINE TUTORS

RELIABILITY

USER FRIENDLY

ONLINE 2ND HAND BOOKSPAST PAPERS

E-BOOKS

INTERMEDIATE STUDENTSPARENTS

SELF SERVICEPROFESSIONAL

ASSISTANCE,

APTITUDE TEST PREPARATION

PORTAL FACEBOOK

PAGE

PROFESSORS FEE

MARKETING AND ADVERTISEMENT

COSTIMMIGRATION

Cost Structure Revenue Streams

Key Partners Key Activities

Key Resources

Value Proposition Customer Relationship

Channels

Customer Segments

The business model Canvas The mentors version #2

University professors

Professional trainers

Different coaching centers

(Pc,TIMES ,Adamjee)

quick deliveryProfessional

career suggestions

Facebook platform

WebsiteSavings

loans technology

infrastructure

universities admissions info

Product value Price valueAccess valueService value

Inter studentsParents

Professional assistanceLoyalty programsPaid media email

FREE Advertisement

WebsiteFb Page

,

professor’s feeMarketing &

advertisement Premium AccountPay Per Click

Cost Structure Revenue Streams

Key Partners Key Activities

Key Resources

Value Proposition Customer Relationship

Channels

Customer Segments

The business model Canvas The mentors version #3

University professorsProfessional trainers

COACHING CENTER‘S COUNSELLORS

(P.C,TIMECOLLEGIATE,ADAMJE

)

COLLEGES:(BAHRIA COLLEGE,NCR,ASKARICOLLEGE,MERITORIOUS)

• quick delivery,• Professional career

suggestions,• Promotional Campaign,• seminars,• Website manage.,• IQ Test

Incubation with IBAwebsite (comprehensive)FINANCE:30000 each by 3 membersSponsorshipremaining through loan

• Comprehensive website with complete info about unis.

• Online and on time counselling.

Psychological test (MBTI)Measurement of IQ level from inter to graduation.

Product value.(high quality solution)Price value.(Affordable price)Access value(24/7 solutions available)service value.(customized recommendations)

Inter studentsParents

Professional assistanceLoyalty programsPaid media EmailCustomizationcellphone

Basic pricing based on monthly subscription500 registration fee150 per month for all basic services(e.g. customized recommendations,email,messages etc)

WebsiteFb Page mobileEmailToll free numberFAQ page

professor’s feeMarketing & advertisement

General and admin exp.office space and

equipment

R&DWebsite development cost20% profit to colleges30% profit tocounsellors

Reg fee 500 1000customers (500*1000=500000/yr)Basic services charges/yr 150*12=1800 per customer1800*1000=1800000 for 1000 customers.

FACEBOOK PAGE

PROTOTYPEhttp://thementors.webs.com/

Surveys Result

Do students need that the school/pre-graduation counseling profession, based on its special body of knowledge, can provide?

Does Graduated counsellors best qualified to do to help students

Guidance and counseling be provided most effectively and efficiently?

Surveys Result

Do Students benefit from activities designed to address these needs?

How do guidance and counseling relate to the overall educational program?

Surveys Result

Were you provided with useful information about counselling services at your first appointment ?

Has counselling been helpful in addressing the issues you presented

Surveys Result

Did you find the counsellor easy to talk to about your concerns; Did you feel listened to by the counsellor; Did you feel the counsellor made a good assessment of your needs?

Have any symptoms of anxiety, stress or depressed mood reduced since you have been attending counselling