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STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans, Koen Duijghuisen, Carles Espluga, Mariona Coma SUPERVISORS: Vicenç Parisi, Xavi Prats 1

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Page 1: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans,

Koen Duijghuisen, Carles Espluga, Mariona Coma

SUPERVISORS: Vicenç Parisi, Xavi Prats

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Page 2: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Koen Duijghuisen Netherlands, Mechanical engineer

Joanna Marks Poland, Business and technology

Niclas Sandelin Finland, Mechanical engineer

Carles Espluga Spain, Electrical engineer

Mariona Coma Spain, Design

Niels Bulkmans Belgium, Construction engineer

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Page 3: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Who: Innovanautic

Why: Fishing industry

What: Small, portable, electric engine

How: Multidisciplinary team

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Page 4: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Engine overview

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Page 5: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Page 6: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Page 7: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Length: 1200 mm Wall thickness: 10 mm Aluminium

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Page 8: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Page 9: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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1 = Motor2 = Connection piece motor to dddlouter pipe3 = Elastic clutch to adapt axel iiiiiiidiameters4 = Second axel to propeller5 = Shaft adapter6 = propeller

Page 10: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Diameter 15 mm – 20 mm Elastic

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Page 11: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Tight fit Maximum torque stress: 56 Mpa Diameter: 20 mm

Page 12: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Maximum bending stress: 34 Mpa Redirects all force

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Page 13: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Transportation mode Spring hinge

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Page 14: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

• Environment: Mediterranean Sea.• Ship: lute (7 meters Náut length).• Autonomy: ± 30 km (18,4 miles)• Capacity: 10 people• Full speed: 5 knots ≈10km/h• Full weigh: 3000 kg3.• Capacity Box: 1 Battery

Engine environment:

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Page 15: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

3 phase Franklin Electric Submersible motor :

• Simply and strong mechanical• Reversible rotation easy• Vertical to horizontal mounting• No need for perfect speed control

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Page 16: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Control AC motor speed and torque Varying motor input frequency and voltage

Variable frequency drive selected:ACS355-03X-05A6 from ABB1.Power 2,2 kW – 3 CV2.Source 380 – 400V, 3 phases3.Out range frequency 0 – 500 Hz4.Drive software has to support common DC applications5.Weight 1,2 kg

It’s possible Velocity Controls using a SoftPot. Membrane potenciometer softpot,10KΩ 100mm active

lenght

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Page 17: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Electrical power converter 48VDC to 380VDC Converter select: 21MD

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Page 18: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Technologicgroups

Types

Acid lead Start •Lot of energy for short time •Don’t allow big discharges

Alkaline Traction •Good tolerance for big dischargesLithium Ion Stationary •Give progressive energy during a

large time period

Battery select: EBOX-1000 Rechargeable lithium-ionVoltage 48 VCapacity 20 AhEnergy 1000WhAutonomy 30 Km

•Maintenance free•High reliability•Weight 8,8 Kg•Work temperature 10 -60º

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Page 19: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Page 20: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Context of use: Europe Professional application Short distances Flashing time of use

User’s characteristics Experience with boats Occidental nationality

20Design

Page 21: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Display Handle Housing Battery Inverter Variable

frequence

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Page 22: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Ergonomic Display Battery Speed

Easy changing Safe touch

system

Page 23: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Page 24: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Introducing a product

Satisfying the customers’ needs

MARKETING

Page 25: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

25MARKETING 25

StrategicAnalysis

Market investigation

CommunicationStrategy

SWOT analysis

Competitorsanalysis

Marketing Mix

PESTEL analysis

Costanalysis

Page 26: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

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Picture Company name Type Country Dealers Price (in EUR)

Electric Propulsion Innovation Corporation

Whisper XT USA USA 3479.58

Parsun Marine Electric Outboard

F4ERS 4 HP Remote Control

Short ShaftChina

USA Canada

Switzerland Netherlands

1974.21

Reyelectric outboardReyelectric

outboard system 200

USAUSA

Canada 4017.06

Reservoir Runner Reservoir Runner

500-T USA USA 3092.53

Minn Kota e-Drive USAAll over the

world** 3466.75

Innovanautic EPS Project Spain Spain 2460

Page 27: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

27MARKETING

Page 28: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

28MARKETING

Page 29: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

29MARKETING

Page 30: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

30MARKETING

Page 31: STUDENTS: Joanna Marks Niclas Sandelin, Niels Bulkmans ...€¦ · SWOT analysis Competitors analysis Marketing Mix PESTEL analysis Cost analysis. 26 Picture Company name Type Country

Adjustments: Clutch Shaft adapter Ball bearings Vs. Roller bearings Spring washers Drawings Cover pipe

Next step: prototype

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