students on linkedin: what they're doing and how to engage them i talent connect london 2013
TRANSCRIPT
STUDENTS ON
LINKEDIN WHAT THEY ARE DOING
& HOW TO ENGAGE THEM
Christina Allen | Charles Hardy
TALENT CONNECT, London October 2013
LinkedIn is indispensable to students, universities and employers
Students connect
for success at every
educational and
professional
milestone
Students discover
and prepare for
opportunities more
intelligently and
effectively
LinkedIn is the best
place for employers
and universities to
discover and nurture
student talent
What can LinkedIn offer?
HIGHER EDUCATION INITIATIVE
LinkedIn Confidential ©2012 All Rights Reserved
Unique Career outcomes of education
worldwide
Plus…
Current profile & contact information for our members
Active and engaged members - for the long-term
School
School
Dates
Field of
Study
Degree
Dates Title &
Function
Skills
Company
Industry
Title &
Function
Industry
Company
HIGHER EDUCATION INITIATIVE
Who needs it? What for?
employers
Find Talent
Attract, target and hire
the best new talent –
early!
Build Brand
Start early so the best
students know your
company
Streamline Process
Improve your reach,
efficiency and impact
universities
Attract Students
Showcase strengths and
careers of alumni
Alumni Relations
Engage alumni for gifts,
relations
Career Centers
Prepare students for
successful careers
Community
Career
Identity
Insights
Students Find opportunities.
Best fit for me.
Informed decisions to
help me succeed.
Parents Find the right fit – and outcomes – for their children
Alumni Increase lifetime value of their educations
HIGHER EDUCATION INITIATIVE
Help students at every milestone
Choosing a
Direction
What colleges send
students to the top
medical schools?
What are my career
options if I choose
this major?
I didn’t know a
sophomores could
get internships at
SpaceX!
What companies
hire the most
marketing graduates?
Getting There
Who can give me the
scoop on this school?
Am I keeping up with
students in my
major?
Who has internships
for people like me?
How do I keep in
touch with the great
people I met along
the way?
CO
LL
EG
E
YE
AR
S
Choosing College
Academic Planning
Internships
Graduate School?
Alumni Network
Success at 1st Job
Choosing a Major
Finding 1st Job
1500+ worldwide in 8 weeks
University pages
August 2013
University Pages
Build Brand
Deeper Insights
Foster Communities
LUCKY or
LINKEDIN?
Meet Sebastian…
How is Sebastian lucky?
Sebastian’s Network
University
Private School
InternshipS
Family
The Club
Meet Joe…
Joe’s Network
How Can Joe Create His
Own Luck?
His university alumni is huge
He wants to stay in the UK
Who studied what he studied?
Or is where he wants to go?
Explore paths, build relationships
See companies that hired alumni
Research employers & careers
Company Pages Career Pages
Search & apply for jobs
See Skills he’ll need
Join the experts
Learn from the best
Be found for opportunities
Joseph Gala
OPENLINK: YOU HAVE A NEW MESSAGE
From: Christine Lee
Date: July 10, 2013
Subject: Internship with Hilton Hotels
Hi Joe,
I came across your profile and thought I’d reach out. I run the internship program for Hilton Hotels, and I’d like to invite
you to a special event we are holding next week in Austin.
Christine Lee Director of Talent
Hilton Hotels
Family
Joe’s Network
Internships Groups
University The Club
How can Joe help You get lucky?
Build your brand: Company Pages
Engage the right students: Jobs Job listings are your brand
Recommended jobs (JYMBII), (auto-
matching) & active searches
Job search & apply on mobile
Post student jobs for free
Build your brand: Groups Students join company, industry and skill-specific groups –
and are highly engaged
Engage the right students: Targets Promote news, jobs & events to your target student audiences
Targeted Ads
Sponsored
Content
Engage the right students: Targets Promote news, jobs & events to your target student audiences
Targeted InMail
BY:
• School (23k worldwide)
• Degree
• Field of Study
• Dates
Collecting details and paper
resumes is cumbersome
Increasing competition results in
lost leads
Poor visibility into event and
pipeline activity (RI)
Simple.
Mobile.
Data-Driven.
Better events: CheckIn
Engage the right students:
Recruiter & talent pipeline
Manage applicants:
Focus on applicants
you want
Source students
from 23k schools
worldwide
Candidate insights
for long-term
relationships
Dynamic data
Push the envelope
Go wide &
long open a world of
possibilities
TODAY = a few Universities…
TOMORROW: TALENT UNBOUND BY SPACE AND TIME
Ambient
Branding reach students early and
often
Today: YOUR BRAND IS YOUR SWAG
TOMORROW REACH STUDENTS EARLY AND
OFTEN
Crush Process freedom to create, engage
Today: applications
TOMORROW: CAPTURE
CANDIDATE INSIGHTS
Building Brand
Community
Content
Early & often
Insight-driven recruiting
Pre-sourcing the students you want
Candidate management & insights
Events & process
Paperless
Competitive advantage
THEN TURN INSIGHTS
INTO ACTION
Visit:
linkedin.com/edu
university.linkedin.com