studiodrad designhubworkshop-tokyo-140316055155-phpapp01
Post on 21-Oct-2014
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S T U D I O D R A D I O D U R A N S
D E S I G N H U B
WWW.D-RAD.CO
x
Designing for Social Impact
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Introduction to “Social Impact”Principles of ResearchExercise: Wallet MappingDiscussionSummaryClose
19:0019:1519:4020:3020:5021:00
15m25m50m20m10m
SCHEDULEDESIGNING FOR SOCIAL IMPACT
DESIGN HUB, TOKYO, 2014
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WHY ARE YOU HERE?
DESIGNING FOR SOCIAL IMPACT
W H O A R E Y O U?
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INTRODUCTION
DESIGNING FOR SOCIAL IMPACT
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Fortune 500 corporationsnon-profit organisations
government & non-governmentalTED WEF B&MG World Bank etc
“SOCIAL IMPACT”
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1,000,000,000+ phones sold
“SOCIAL IMPACT”
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1,000,000,000+ phones sold
“SOCIAL IMPACT”
I S T H I S A G O O D T H I N G ?
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TIMES OF CHANGE
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HIGHER RISK
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HIGHER RISK
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CHALLENGING TOPICS
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DIFFICULT TO REACH DEMOGRAPHICS
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ILLITERATE AND LOW LITERATE
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WAR ZONES
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CHANGE AGENT / SELL OUT
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consultant-as-change-agent
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consultant-as-change-agent the gutter between
and corporate sell out is littered with bonus checks
and broken dreams
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PART OF THE PROBLEM, NOT PART OF THE SOLUTION
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“The poor are viable consumers”
“SOCIAL IMPACT”
C O N S U M P T I O N = A C C E P T A N C E
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“Designing a product or service that is willingly bought by someone on $2-a-day is the
pinnacle of achievement”
“SOCIAL IMPACT”
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“Illiterate consumers are like us only more so”
“SOCIAL IMPACT”
N O T D I S A D V A N T A G E D B U T S U P E R H U M A N
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“The poor can least afford poor design”
“SOCIAL IMPACT”
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“our moral character dwindles as our instruments get smaller”
“SOCIAL IMPACT”
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WINNERS & LOSERS
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Reflections on Google GlassH A N D O U T
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50 Questions for Little SisterH A N D O U T
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“our moral character dwindles as our instruments get smaller”
“SOCIAL IMPACT”
T H E A M A T E U R P H O T O G R A P H E R 1 9 1 0
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Designing for Anti-Social Impact
“SOCIAL IMPACT”
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Designing for Anti-Social Impact
“SOCIAL IMPACT”
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“the work you turn down, the money you leave on the table will
shape you more than what you accept”
“SOCIAL IMPACT”
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PRINCIPLES OF RESEARCHINGFOR SOCIAL IMPACT
DESIGNING FOR SOCIAL IMPACT
T H E T W E L V E
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1. PARTICIPANTS FIRSTPRINCIPLES OF RESEARCH
Participants 1st >> Team 2nd >> Client 3rd
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2. SURFACE AREAPRINCIPLES OF RESEARCH
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3. ALWAYS WORK WITH A LOCAL CREWPRINCIPLES OF RESEARCH
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TOUR BUS ETHNOGRAPHY
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4. STAY LOCALPRINCIPLES OF RESEARCH
TEHRAN
RIYADH
LAGOS
KIGALI
ADDIS
CAIRO
BERLIN
MILAN SAN FRANCISCO
LOS ANGELES
CLEVELAND
NEW YORK
NEW ORLEANSTOKYO
KYOTO
SYDNEY
DELHI
MUMBAI
AHMADABAD
KABUL BEJING
SEOUL
SHANGHAI
SINGAPORE
MEDANBANGKOK
RIO DE JANEIRO
SAO PAULOACCRA KAMPALA
POPUP STUDIOS
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POPUP STUDIOSPRINCIPLES OF RESEARCH
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POPUP STUDIOSPRINCIPLES OF RESEARCH
“a live/work space that supports immersive team work towards a
shared goal”
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POPUP STUDIOSPRINCIPLES OF RESEARCH
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POPUP STUDIOSPRINCIPLES OF RESEARCH
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5. UPSIDE DOWNPRINCIPLES OF RESEARCH
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6. FULL CIRCLEPRINCIPLES OF RESEARCH
v
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7. CLOSE THE DISTANCEPRINCIPLES OF RESEARCH
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8. POWER RELATIONSHIPPRINCIPLES OF RESEARCH
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9. EMPATHIC ACTIVITIESPRINCIPLES OF RESEARCH
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10. CREATE CONDUCIVE MOMENTSPRINCIPLES OF RESEARCH
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THIS IS A GUNO N L Y P O I N T I F Y O U A R E W I L L I N G T O S H O O T
11.
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12. UNDERSTAND WHERE YOU ARE ON THE LEARNING CURVEPRINCIPLES OF RESEARCH
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TWELVE PRINCIPLES OF RESEARCHING FOR SOCIAL IMPACTDESIGNING FOR SOCIAL IMPACT
DESIGN HUB, TOKYO, 2014
Participants 1stAlways work with a local crewStay localTurn the rules upside downGo full circleAn optimal surface area
Close the distanceUnderstand power relationshipsEmpathic activitiesCreate conducive momentsYou carry a weaponThe learning curve
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SUMMARY
DESIGNING FOR SOCIAL IMPACT
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f
サイレント・ニーズありふれた日常に潜む巨大なビジネスチャンスを探る
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STUDIO D RADIODURANS
STAY CURIOUSTRAVEL INTERESTING
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F O L L O WS T U D I O D R A D I O D U R A N S
@DEINOCOCCUSRAD&
JAN CHIPCHASE@JANCHIP