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    STUDY ABOUT EQUITY TRADINGSTUDY ABOUT EQUITY TRADING

    ANDAND

    COMPETITIVE ANANLYSIS AMONGST STOCKCOMPETITIVE ANANLYSIS AMONGST STOCK

    BROKERAGE HOUSESBROKERAGE HOUSES

    Submitted by:

    Rashmi wadhwa

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    ReligareReligare enterprise ltd.enterprise ltd.

    y Religare Enterprises Limited (REL) is a global financial services

    group with a presence across Asia, Africa, Middle East, Europe and

    the Americas. In India, RELs largest market, the group offers a

    wide array of products and services ranging from insurance, asset

    management, broking and lending solutions to investment banking

    and wealth management. The group has also pioneered the concept

    of investments in alternative asset classes such as arts and films

    .With 10,000 plus employees across multiple geographies, REL

    serves over a million clients, including corporate and institutions,

    high net worth families and individuals, and retail investors.

    y Religare Enterprises Limited, which is a Ranbaxy group companyand a leading player in the equity brokerage and allied financial

    services industry.

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    ReligareReligare Securities Limited (RSL)Securities Limited (RSL)

    Religare Securities Limited (RSL), a 100% subsidiary of Religare

    Enterprises Limited is a leading equity and securities firm in India.

    The company currently handles sizeable volumes traded on NSE

    and in the realm of online trading and investments; it currently

    holds a reasonable share of the market. The major activities and

    offerings of the company today are Equity Broking, Depository

    Participant Services, Institutional Broking and Research Services.To broaden the gamut of services offered to its investors, the

    company offers an online investment portal armed with a host of

    revolutionary features.

    RSL is a member of the National Stock Exchange of India

    Bombay Stock Exchange of India

    Depository Participant with National Securities Depository Limited

    and Central Depository Services (I) Limited.

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    ReligareReligare products:products:

    For equity broking having two products;

    Rally

    Rally(asp version)

    Rally lite(applet based)

    Rally pro(application based)

    R-ace

    R-ace(asp version)

    R-ace(applet version) R-ace(application based)

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    Conclusion:Conclusion:

    On the basis of the study it is found that Religare securities is better

    service provider than the other associations because of their timely

    research and personalized advice on what stocks to buy and sell.

    Religare Securities provides the facilities of relationship manager

    for encouragement and protects the interest of the investors. It also

    provides the information through the Internet and mobile alerts thatwhat IPOs are coming in the markets and it also provides its

    research on the future prospects of the IPO.

    I got the knowledge about the customers needs and their references

    for having particular products. The need of customers differs from

    person to person, areas, locality and occupation. Customers alwayswant more services by paying less.

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    On the job trainingOn the job training

    Title

    To generate leads by telecalling, presentations and to close the deal

    along with the handling of the customers queries regarding share

    trading, account opening and maintenance.

    Target/Task

    Overall Target: To generate business and gain experience in the

    tenure of eight weeks of summer internship project.

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    Objectives:Objectives:

    y To create awareness among the people about the different products offered

    by the company in the market through telecalling, presentations etc.

    y To accompany the relationship manager on his visits to the prospective

    clients.

    y To open demat accounts.

    y To learn how to work in a team.

    y To acquaint myself with the work culture.

    y To understand the operating terminals of equity market.

    y To learn the trading procedures of equity market.

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    CorporateCorporate learningslearnings::

    To be a part of Religare was the best opportunity for me to have:

    y A practical exposure of financial world.

    y Came to know the practical problems of clients.

    y Learnt the technical procedures and analysis of various research

    systems, such as marketing research and equity research.

    y Learnt corporate culture.

    Conclusion

    y I have made about 40-50 calls per day in the initial days of trainingso as to generate maximum leads.

    y I handled the queries of both the new clients of the company

    pertaining to different issues like opening of accounts, trading

    procedures etc.

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    References :

    Websites:www.religare.in

    www.google.com

    www.nseindia.com

    www.bseindia.com

    www.moneycontrol.com

    Newspaper:

    Hindustan times

    Economic timesMarket express

    Books:

    journals of religare

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