study adelaide brand guidelines

8/4/2019 Study Adelaide Brand Guidelines

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Brand Identity Guidelines


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Contents

01 Ourrole,ourindustry,ourbrand

02 Corporatecolours03 StudyAdelaidelogo

04 EducationAdelaidelogo

06 Co-branding

07 Corporatetypefaces

08 Typographyforonlinecommunications

09 Corporatecommunications

10 Promotionalcommunications

14 Onlinecommunications

15 Contactus


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Our role Our industry Our identity guidelines

EducationAdelaideischargedwithdevelopingandexpandingSouthAustraliasshareofthenational

educationexportmarket.WepromoteAdelaideasacentreofeducationexcellenceandhighlightthemanyadvantagesforinternationalstudentswhochoosetolive,studyandworkinAdelaide.

EstablishedinNovember1998underthePublicCorporationsAct,EducationAdelaidereportstotheMinisterforEmployment,TrainingandFurtherEducation.TheorganisationgrewoutoftheformerEducationIndustryDevelopmentCouncil(EIDC),whichaimedtopromoteandmarkettheexportpotentialofthestateseducationindustry.

TheorganisationsstakeholdersincludekeySouthAustralianGovernmentagenciesandeducationproviders,andEducationAdelaideiscommittedtofosteringandstrengtheningtheseties.

TheStateGovernmentfundsEducationAdelaidethroughtheDepartmentofFurtherEducation,EmploymentScienceandTechnology(DFEEST).PrincipalfundingisalsoprovidedthroughtheAdelaideCityCouncilandSouthAustraliaspublicuniversities:TheUniversityofAdelaide;FlindersUniversity;andtheUniversityofSouthAustralia.

EducationAdelaidesmembershipprogramalsoprovidesmorethan35participatinginstitutions(includingCarnegieMellonUniversityfromtheUnitedStatesandCraneldUniversityfromtheUnitedKingdom)withkeymarketintelligenceandaccesstoadiverserangeofinnovative,dynamicmarketingopportunitiesandcommunitysupportprogramsforstudents.

TheAustralianBureauofStatistics(ABS)statesthattheinternationaleducationindustryprovided

$741milliontotheSouthAustralianeconomyin2007-08;up16.5percentfromthepreviousnancialyear.Nationally,theindustrycontributed$13.7billionintotheAustralianeconomy.

Adelaidecontinuestoattractrecordnumbersofinternationalstudents,withmorethan27,000choosingAdelaideasstheirstudydestinationin2008.Thisrepresentsanincreaseof18.5percenton2007gures.

Internationaleducationsupportsover3,500localjobsandisthestateslargestservicesectorexport

andthefourthlargestoverallexport.

Internationalstudentspayfullfeesforallcoursesandarenotsubsidisedbygovernment.ThisismandatedinFederallegislationundertheEducationServicesforOverseasStudent(ESOS)Act,whichisadministeredbyAustralianEducationInternational(AEI).AEIistheinternationalarmoftheFederalDepartmentofEducation,EmploymentandWorkplaceRelations(DEEWR)inCanberra.

ThisStudyAdelaidebrandidentityguidehasbeencreatedasatoolkitforbothinternalandexternal

usetoensurethatouridentityisestablishedandreinforced.

ThepurposeistoprovideguidelineswhichwillassistallconcernedinensuringeveryaspectofStudyAdelaidesbrandidentityiscorrectlyandeffectivelypresentedatalltimes.

ItisvitalthatthebrandidentityprojectedbyStudyAdelaideismaintainedacrossallfacetsofthebusiness.Attentiontodetailintheuseofthecolours,typeandgraphicconventionsofStudyAdelaideisoftheutmostimportance.

DeviationfromthesebasicprincipleswilldilutetheeffectivenessoftheStudyAdelaidebrandimage,resultinginthelossofrecognitionbyclients,suppliersandcompetitors.

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Corporate colours

PrimaryRedPMS 485 CC0 M95 Y100 K0

R202 G44 B36

Hex#CA2C24

PaleSecondaryRedPMS 485C(70%tint) C0M85Y75K0R219G75B75

Hex#DB4B4B

DarkSecondaryRedPMS 1805 CC30 M100 Y100K0R153G0B0Hex#990000

SecondaryGrey

PMS403 CC45M35Y35K0R150G150B150Hex#95989A

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3

StudyAdelaide logo

TheStudyAdelaidelogoisusedwheneverourtargetaudienceisstudents,bothoverseasandlocally.Any

formofcommunicationthatfallsintothiscategorywillcarrytheStudyAdelaidelogo.

Thelogocanappearinoneoffourvariations,dependingonthecontext.Theseareillustratedtotherightinorderofpreference.

CorrectUsageLogo Format 1Theredbackgroundpanelisnottobedeletedoralteredinanyway.Preferenceisgiventotheredpanelbeinganchoredontwosidestotheedgeofthe

document/design,withonesidebeingaminimumwheretwoisnotachievable.Thisistheonlyformatofthelogothatmayappearoverlaidonanimage.

Logo Format 2Thismustappearonaclearwhitebackgroundwithconsiderationbeinggiventotheminimumclearancezone.Thisformatisnevertobeoverlaidonanimage.

Thelogoisnevertoappearinitsreversedformatwithouttheredpanelbehindit.Theonlyexceptionisthatitmayappearoneitherablack(formono)orcorporateredpanelthatislargerthanthestandard

logobackgroundpanel,withoutrequiringtheedgeofthelogobackgroundpaneltobevisible.

Thesamesetofguidelinesappliestothemonologoversions.

Format1(preferred) Format1Mono

Format2

30mmwide 26mmwide

Clearance ZonesNote: Clearance zones apply to edges of logo that is not anchored to edge of layout. See example on pages 12& 13.

Minimum Sizes

x

2x

2xx

Format2Mono

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Education Adelaide logo

TheEducationAdelaidelogoisusedoncorporatecommunicationsandgenerallyinconnectionwith

localPRandgovernmentcommunications.ItrarelyappearswithouttheStudyAdelaidelogo(seeCo-branding).

CorrectUsageLogo Format 1Theredbackgroundpanelisnottobedeletedoralteredinanyway.Theseformatsmustalwaysbeanchoredtoaminimumof2xedgesofadocument/design.Thisistheonlyformatofthelogothatmayappearoverlaidonanimage.Wherethelogoisunabletobeanchoredtothedocumentedgesor

bleedisnotpossible,format2istobeused.

Logo Format 2Thisisnevertoappearonacolouredbackgroundoroverlaidonanimage.Theseformatsareonlyevertoappearonasolidwhitebackgroundwithconsiderationbeinggiventotheminimumclearancezone.

Thelogoisnevertoappearinitsreversedformatwithouttheredpanelbehindit.Theonlyexceptionisthatitmayappearoneitherablack(formono)orcorporateredpanelthatislargerthanthestandard

logobackgroundpanel,withoutrequiringtheedgeofthelogobackgroundpaneltobevisible.


Format1(preferred) Format1Mono

Format2 Format2 Mono

51mmwide 42mmwide

HORIZONTAL VERSION

Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter.

x

x 2x2x

x

x

Clearance Zones Note: Clearance zones apply to edge of logo that is not anchored to edge of layout.

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Education Adelaide logo

CorrectUsageLogo Format 1Theredbackgroundpanelisnottobedeletedoralteredinanyway.Theseformatsmustalwaysappearanchoredtoaminimumof2xedgesofadocument/design.Thisistheonlyformatofthelogothatmayappearoverlaidonanimage.Wherethelogoisunabletobeanchoredtothedocumentedgesorbleedisnotpossible,format2istobeused.

Logo Format 2Thisformatisnevertoappearonacolouredbackgroundoroverlaidonanimage.Theseformatsareonlyevertoappearonasolidwhitebackground

withconsiderationbeinggiventotheminimumclearancezone.

Thelogoisnevertoappearinitsreversedformatwithouttheredpanelbehindit.Theonlyexceptionisthatitmayappearoneitherablack(formono)orcorporateredpanelthatislargerthanthestandardlogobackgroundpanel,withoutrequiringtheedgeofthelogobackgroundpaneltobevisible.


Format1(preferred) Format1MonoFormat2 Format2 Mono

Clearance Zones

VERTICAL VERSION

Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter.

x x

2x

2x

1.5x

x

x

21mmwide 18.2mmwide

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Co-branding

ThissectionoutlinestherulesforbrandingwhenboththeStudyAdelaideandEducationAdelaidelogos

areusedtogetherinthesamedocument.

ThisistoonlybeusedfordocumentsdetailingthespecicsoftheStudyAdelaideBrandorpresentingtheorganisationonacorporatelevel(i.e.businesscardsandstationery).

Toallowaclearlevelofdifferentiation,theprimarylogoshouldappearinitswhiteonredform,andthesecondarylogoshouldappearinitsredonwhiteform.Whichlogoisprimaryandsecondarydependsonthepurposeofthedocument.

Thetwologosshouldneverappearincloseproximity,butalwayswellspaced.

Examplesofcorrectplacementappeartotheright.

Permission must always be obtained from EducationAdelaide before using co-branding.

Avenue Business Centre,E-8-6, Megan Avenue 1,189 Jalan Tun Razak,50400 Kuala Lumpur,Malaysia

Telephone +603 2333 8819Fax +603 4025 1411Mobile +6017 307 [email protected]

Nithi Nesadurai

Malaysian Coordinator Education Adelaide with compliments slip

Education Adelaide business card

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Corporate typefaces

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

PrimarytypefaceTheSansIncludesallweightsexceptextraboldandblack(thesearetooheavy).

Secondarytypeface

LiteraIncludesmediumandheavyonly.Alwaysuse

uppercaseandasaheading/displayfontonlyforfeatureitemsinstudentpromotionalitems.

Alternatetypefaces

Fordocumentsthatarepreparedinternallyandpowerpointpresentationsonly,theArialtypefacemaybeusedasanalternative.

Forbodycopythatwillbeviewedprimarilyonscreen-theArialfontfamilyshouldbeusedtoensuregoodlegibility.


abcdefghijklmnopqrstuvwxyz 0123456789


abcdefghijklmnopqrstuvwxyz 0123456789

Thecorporatetypefacesareavailableforpurchasefrom:TheSans(eitherTheSansClassicforthewholesetortheindividualfonts):http://www.fontshop.com/search/?q=TheSans&site=d&start=0&num=25Litera:http://www.fontshop.com/search/?q=Litera&x= 0&y=0

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Typography for online communications

Type

Forelectronicoronlinecommunications,thefollowingstylesshouldbeobserved:

TheSansPlainisusedforallheadingswherepossibleotherwiseArialisused.

Arialisthedefaultfontusedforallbodycopyandheadingsto.

Itispreferablethatprimarypagecopyispresentedonwhiteforeaseofreading.Itispermissibletousereversetypewherethecontentisminimalanddifferentiationisrequired.

Onlycapitaliseatthebeginningofaheadingorsentence,unlessapropername.

Dontusetheunderlinetext-decorationasitcanbeconfusedwithhyperlinks.Useboldoritalicsinstead.

Avoidfontandotherunnecessaryinlinestyleattributestagsallstylingshouldbehandledbyexternalcsslesordeclaredintheheadofthedocumentonly.

AtypicalStudyAdelaidebrandedsitewouldusethefollowingCSStags:

Type Styles

H 1 (Main headings)Thisstyleshouldbeappliedtothehighestlevelheadings23pxnormal#ca2c24

H 2 (Major headings)ThisstyleshouldbeappliedtoheadingbelowH1headings

16pxbold#505050

H 3 (Sub headings)ThisstyleshouldbeappliedtoheadingbelowH2headings14pxbold#ca2c24

H 4 (Minor headings)ThisstyleshouldbeappliedtoheadingbelowH3headings12pxbold#666666

P (Paragraphs) Thisstyleshouldbeusedforalldefaulttext12pxnormal#666666

Strong (Bold) Formajorinlineemphasisusestrong

EM (Emphasis) Forminorinlineemphasisuseem

Hyperlink Styles

A (Link)

Thisstyleshouldbeusedforalllinksandanchors12pxnormal#3399cc

A:hover (Rollover)Thisstyleshouldbeusedforalllinkandanchorrollovers12pxnormal#ca2c24

Hyperlinks

Usetextthatmakessensewhenreadoutofcontext.Forexample,avoid"clickhere"(accessibilityissue).Usetheexactnameofthepage/form/documentyouarelinkingtointhehyperlinksouserscanchoosewhethertogothere.

Avoidusing'naked'urls-theseareunsightly,i.e.don'tlinkhttp://www.studyadelaide.com/blog/,putthelinkbehindthewordsStudent Blogs.

ExampleCSStags

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Corporate communications

Designiscleanandsimple,generallyincludingminimalimages,ifany.Designshouldbestructuredinitsappearancewithallthepiecesttingtogetheralltheelementsofthedesignshouldbevisuallyconnected.

ApplicablelogoTheEducationAdelaidelogoisusedonallcorporatecommunications,andgenerallyinconnectionwithlocalPRandgovernmentcommunications.Refertopages 4and5formoredetailedinstructions.

LanguageLanguageandcopyshouldbekeptsimple.Itneedstobeclear,conciseandavoidambiguity.Writesimplesentencesandmakethemshortandeasyunderstand.

Avoidbigwordsorlongsentenceswhenshorteroneswilldo.

Copymustberelevanttoyouraudience(intrastate,nationalandinternational).

SupportingelementsStrongcorporateredpanelsmaybeused,overlaidatdifferenttransparencies.Allpanelsshouldbepositionedtobleedoffthedocument.Panelbordersshouldbeeitherhorizontallyorverticallystraight.

Lessismoreforthenumberofpanelsusedinasinglelayout.

Whitekeylinesofminimumweightcanalsobeemployedinthedesign(minimumweightisdictatedbyendmedium).Keylinesshouldbleedoffeithertheedgeofthedesignorintowhitespace.

Thearrangementofpanelsandkeylinesshouldservetosupportthepositionoftextusedwithinthedesign.

Itemsprovidinginformationonorrelating

toEducationAdelaideasanorganisation

ADELAIDE AUSTRALIASFRIENDLIESTLEARNING CITY

Welcome backpacks,the Survival GuidetoAdelaidefor InternationalStudentsandayear-longprogramoffree eventsare reinforcingAdelaidesreputationas Australiasfriendliestcityforoverseasstudents.

Morethan 13,000newinternationalstudents frommore than120 countries will receivebright redStudyAdelaidewelcome backpacks in 2008,and the localSouth Australian communityis beingurged tooffer warmgreetingstostudentscarrying thebags.

For thesecondyear,a comprehensive,60-page Survival Guide toAdelaide isalsobeingdistributedtoallnewstudents,providingadviceoneverythingfromfindingaccommodationandpart-time workopportunities,topersonalsafetyandfree citybus routes. (Unlike SydneyandMelbourne,Adelaidesinternationalstudentsalsoreceive the samepublictransportconcessionsaslocalstudents.)

EveryyearinMarch,the Right Honourablethe Lord MayorofAdelaideMichaelHarbisonplayshosttomore than 650internationalstudents at thehistoricAdelaideTownHall.Businessand communityleadersjoinwith giant puppets,Aboriginaldancers,jugglingactsandcuddlykoalasinentertaining students andwelcoming them tothe city.

TheGovernorofSouthAustraliaalsoannuallyhostsafarewell partyforinternationalstudents finishingtheir

studies,withSouthAustraliasbest foodandwineservedinabeautifulmarquee inthe lushgroundsofGovernmentHouse.

Its allpart ofa year-long programof freeStudyAdelaideevents,fundedandorganisedbyEducationAdelaide.

Education Adelaide is South Australiaspeakindustryorganisationforinternational education,fundedbythe South AustralianGovernment,AdelaideCityCouncil,the citys three publicuniversities andmore than35 privateeducationprovidersincludingCarnegie MellonUniversity.

Itstheonlygovernmentorganisationofitskindin Australiawithakey goaltoensure that internationalstudents aremadetofeelwelcomeandvaluedduringtheir stayin Adelaide.

One ofthemajor activities of2007wasthe StudyAdelaide Letters HomeCompetition,with internationalstudentsencouragedtowrite home abouttheir experiences in Adelaide,andthen share their thoughtswiththe SouthAustraliancommunity.

Free citybuses,a clean environmentandfriendlylocalresidents all ratedamong Adelaides bestattributes byinternational studentstaking part inthe letterwritingcompetition.

One international studentwrote: I still can remember clearlywhen my uncle pickedmeup at the airport,that momentIcannot ever forget. Adelaide wasjust beautiful withthepure air,the widebluesky andthefriendly peoplearejust wonderfulandthishashelpedme a lot in order toadapt tothe newenvironment.

Forfurther information,visit www.studyadelaide.com

F A C T S H E E T 2 0 0 8

1

Education Plan

2008

2014

South Australias International

EDU51384_IndustryPlan_FA.indd 1 6/8/08 3:19:3 PM

Thats the number of future decision makers, championsof Adelaide, influential business customers, potentialemployees and cultural ambassadors who inject $673millioninto the South Australian economy every year.

Who are they? International students.25,000

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Promotional communications

TheStudyAdelaideIdentityisbright,friendlyandprofessional.Thedesignisstrong,boldandsimplecleanlines,atredpanels,largeimages.Withthestrengthofthesolidcolour,usingkeylinesandconsidered,structuredplacementoftypecommunicatesthehighlevelofprofessionalismoftheorganisation.Inaddition,thegeneroususeoflarge,livelyimagesensuresawarmthand

humanelementisalsopresent.StudyAdelaidestrivestobeinclusive,inviting,reassuringandnonoffensivetoallculturesandtargetaudiencesparentandstudent,alike.

ApplicablelogoTheStudyAdelaidelogoisusedforalldirectcommunicationwithstudents,bothoverseasandlocally,alongwithanyothermaterialthatpromotesAdelaideasastudydestinationtostudents,stakeholders,businessandthegeneralpublic.

Language

Presentpositive,conciseandaccuratemessagesaboutSouthAustralianinternationaleducationtoapotentialaudiencethatmaynotbefamiliarwiththestate.

Wherepossible,alwaysturnanegativeissueintoapositive.ForexampleWithoutstudentidenticationyouwillnotreceivepublictransportconcessionshasanegativetone.PerhapsmoreappropriatewouldbeWithastudentIDyouwillbeabletogetadiscountonthepriceofpublictransport.

Usethesimplestwords.Startisbetterthancommence,yesisbetterthanabsolutely.Themessagewillbejustaseffectivewithsimple,easytounderstandwords.

Adoptaconsistentapproachtowritingstyle,format,placenames,etc.

Ensurethecorrectnamesareusedforpeople,titles,

places,organisations,businessnames,products,etc.Alwayscheckthatpeoplesnamesandtitlesarecorrectandnotmisspelt.

Byavoidingclichsthecopywilllookstrongerandmoreprofessional.Industrybuzzwordsandjargonshouldalsotobeavoided,especiallyasthereisatendencytooveruseacronymsandjargonintheinternationaleducationindustry.Avoidtheuseofcolloquialorslangwords.

ItemspromotingAdelaideandStudyAdelaide

tobothstudentsandstakeholders.

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ImagesAppropriatestylesofimagesincludecandidsnapshots,andrealpeople/studentsdoingrealthings.Subjectsgenerallyshouldnotbelookingattheviewer.

Imageselectionrelevanttothepurposeofthepieceisveryimportant-considerationmustbegivento

ageofstudents,institutions,sexandracesfeaturedintheimages.

Understandingofthetargetmarketbeforemakingimageselectionisimperativetoensureallculturalsensitivitiesareconsidered(e.g.areasonablelevelofcoverageonwomenneedstobeinplacefortheArabmarket).

Undernocircumstancesshouldtheimagesshowconsumptionofalcohol.

Wherepossible,adesignshouldfeatureastrongheroshot,withsmallersupportingimagesifnecessary.

Imagesshouldgenerallyappearwithcleansharpedgesblurringorfeatheringofimagescanbeused,butshouldbedonesosparingly.


IncorrectposedandcontrivedCorrectcandid&natural

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Supportingelementsstudyadelaide.comshouldalwaysappearonpromotionalmaterialinthefontTheSans,preferablysomewherenearthelogoandinasizeproportionatetothelogo.

Strongcorporateredpanelsmaybeused,overlaidatdifferenttransparencies.Allpanelsusedinthedesignshouldbepositionedtobleedoffthedocument.Panelbordersalwaysrunstraighteitherhorizontallyorvertically.Angledpanelsofcolourmayalsobeusedtocreatecontrasttotheverticalandhorizontalelements,howeverthisistobeusedverysparingly,appearingonceortwiceinasingledocument.The

angleofpanelsmustbekeptconsistentthroughout.

Whitekeylines,alwaysofminimumweightcanalsobeemployedinthedesign.Keylinesshouldalsobleedoffeithertheedgeofthedesignorintowhitespace.Keylinesalwaysrunstraight,eitherhorizontallyorvertically.

Thearrangementofpanelsandkeylinesshouldservetosupportthepositionoftextusedwithinthedesign.Thedesignshouldbestructuredinitsappearancewithallthepiecesttingtogetheralltheelementsofthedesignshouldbevisually

connected.

Useoflargetypeinadisplaycapacity,highlightsthekeysubjectofthedocumentandsoftenstheangularpanelsandkeylines.Contrastingweightsandfontsizeareusedtodirectfocustothekeypointandallowthetypeagreaterlevelofinteractionwiththeothersupportingelements.Generallyspeakingthelargerdisplaytypeshouldalwaysbetitlecase.

Anarrowicon/patterncanbeusedeitheratalargersizeasabackgroundelement,orsmallerasaniconto

highlightkeypoints.Onlytobeusedonpromotionalitemsdirectedatstudents.

100%blackbitmapoverlayscanbecreatedfromimagesandusedasatexture,overlaidonsolidredpanelsorimages.Thisismosteffectivein2colourjobs.

SupportingcolourpaletteThis palette is for use in promotional items only

Themainsecondarycolourisstatedonpage3.

Howeverforsmallhighlights(tobeusedsparingly)

thefollowingcoloursaresuitable:GreenC50 M0 Y100 K0 R125 G190 B40 Orange C0 M40 Y100 K0 R255 G155 B0BlueC70 M0 Y0 K0 R45 G170 B240

Therstapproachtoaddcontrastingcolourtoadesign,shouldbeuseofimages.Wherenotpossible,smallpanelsinthesupportingcoloursmaybeused.

Working in 2 colourColourswillberedandblack.

Redistobeusedasahighlightandinheadingtext.

Largecolouredpanelsusedwithinthedesignshouldalsobered.

Blackisusedforbodycopyandsparinglyinpanels.Imagesshouldbekepttoaminimum,andifusedshouldbegreyscale.Thepreferredmethodforcreatinginterestwithimagesin2colouristheuseof100%blackbitmapoverlays.


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www.studyadelaide.com 9

SETTLINGI

N

Foreverything youneed to know about life in Adelaide,visit

www.studyadelaide.com

To keep up to date onAdelaideevents,competitions and freeactivities for internationalstudents,join theStudyAdelaidestudent database.

Tojoinourdatabaseand receiveregulare-newsletters,[email protected]

OUT OF ADELAIDEMOREGET

For everything you need to know about life in Adelaide, visit

www.studyadelaide.comEDU510 0_t t_EDU_ 3.indd S c1: /10/0 1:14:5 P

Flinders and OutbackAdventuresThe Outbackis about experiencingextremes:from the haunting spacesof the deserts to the incrediblecamaraderie of anOutbackpub;from the timelessness of anancientmountainrange to the intensityofamoment beside aquiet creek;fromaculture where modernityis everythingto aculture of Dreaming,one of theoldest onthe planet...

Tours de forceWhetheryoure into ecotourism orall-out adventure,there are touroperatorswaiting to take youto the edge:diveonshipwrecks,cage dive withsharks,

swim withdolphins,watchwhales...stand onsaw-toothed peaks,gaze at10,000-yearold rockart,fossickforopal...taste native bushfood,smellaeucalypt dawn,hearkoalas at night...tell stories as theyre supposed to betold beside acampfire underacanopyof stars.

Adelaide Central MarketSome three millionpeople pass throughourfamous markets everyyear,and nowonder its one of the most colourfulplaces inOz.Heres where youll buythe best and freshest SouthAustralianproduce,find those exotic ingredientsfrom around the world,orjoinyourmates forbreakfast orcoffee...

The wine lands ofSouthAustraliaSoothing onthe eye,easyonthe souland apleasure onthe palette,SouthAustralias wine regions are legendary.Discoverthe rustic idylls of the Barossa,McLarenVale and Clare Valley.Whileawayafew days visiting cellardoors,

discoverreal countrycooking orjustkickbackona 19thcenturyverandahenjoying the aromas of ripening fruitunderthe warm summersun...

Kangaroo IslandNine times the size of Singaporeand athird of it virginal bushland:Kangaroo Island is anArk-like paradiseof Australiannative wildlife.Hereswhere youll see those infamousmarsupials,including the koalas,wallabies,and eventhe shyplatypusand echidna.

The Adelaide ParklandsAll workand no play? Not in Adelaide.The heart of the cityis literallyringedwithparklands no fewerthan850much-loved hectares of lawns,trees,walking paths and sports fields.Someof the parkland festivals include ajazzbonanzaand horse trials...

Glenelg BeachIts 20minutes from the businessdistrict,but couldnt be furtherfromcityliving...Take the famous tramto this gentle beachside suburb toenjoygreat food,alivelypub cultureand miles of cleanwhite sand.(And

just whenyouthought youd seeneverything,here come the dolphins.)

SNAPSHOTShoptasticFashion,funand friends Adelaidesshopping districts come withtheirownstyle and flavour.Youll find retro roads,precincts of chic and villages of thedecidedlyurbane.

Eat streetsTheyre the parades of good eating,the boulevards of living it up:youmight take to GougerStreet withitsslew of international cuisines and livelypavements;youmight adopt OConnellStreet and Melbourne streets withtheirsophisticated food and up-market pubs;orthe beachburbs forsome style bythe water orRundle Street,orHuttStreet orHindleyStreet or...Whatever;

youll probablydo them all.

Americandegrees now availableinAustralia

Carnegie Mellonis the prestigious Americanuniversityoffering world-class educationaland researchprograms.

InMarch2006it will openits first offshore

campus here inAdelaide making the citythefirst inAustraliato host aforeignuniversityandthe first to offerhighlysought-afterAmericanpost-graduate degrees.

The Adelaide campus will beginbyofferingthree masters degree programs:aMasterofEntertainment Technology,aMasterof ScienceinInformationTechnologyand a MasterofScience inPublic Policyand Management.

Moreprogramsarescheduledforforthcomingyears.

More information:www.cmu.edu

Carnegie Mellon

Adelaide

Exclusive!

LIVING COSTS OF A TYPICAL STUDENT

AU$14,000 PER YEAR ORAU$270 A WEEK TO COVERLIVING EXPENSES IN ADELAIDE

INITIAL COSTS TO CONSIDER

AVERAGE WEEKLY LIVING COSTS

REGULARLY PURCHASED ITEMS

CLICKHERETOAS

KTJAQUESTION

CRICOSProviderNumber00365D

PartnershipwithTheUniversityof Adelaide,

Australia

IntensiveEnglish,pre-SACE,Years11 and12

Promotes,rewardsand celebratessuccess

Strongpersonaland academicsupport

Closelymanagedtransitionfrom secondary

totertiaryeducation

at Ade laide U n ive rsit y Inc .

GroupofEightAUSTRALIASLEADING UNIVERSITIES

CRICOSProviderNumbers02466E&02375G

www.usc.adelaide.edu.au

USC International

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Online communications

Thissectiondenesbasic"lookandfeel"elementsandgeneralrulesthatshouldbeappliedtoallweb

pagesassociatedtotheStudyAdelaidebrand.

PageLayoutContentshouldhaveaxedwidthandcenteredwithintheusersbrowser-avoiduidlayouts.

Minimumoutputresolutionshouldbe1024x768pixels.

TheStudyAdelaidelogomustbeappearregularlythroughoutthewebsite-preferablypositionedtopleftorright.RefertoMasterBrandOverviewStudyAdelaidelogo.

TheStudyAdelaidelogoshouldactasananchorbacktothehomepage.

Usetablesfortabulardataonly-avoidtablesforvisuallayout.Makeline-by-linereadingsensible.Summarise.

ImagesStrong,singleimagesshouldbeused,notacollage.

Imagesshouldalwaysbehigh-quality,livelyandincorporatepeoplewhereverpossible-donotuseclipartorclipart-likeillustrations.

Photosshouldbeusedintheircleanandnaturalformavoidcolourising,addingbordersorgraphicothereffects.

Featheringandcontouringofimagesispermitted,butshouldbedoneminimally.

Allimageryshouldbere-sizedtotheappropriate

dimensionsofthewebpageandsavedas72dpiJPG,GIForPNGformat.Thenatureoftheimageshoulddeterminewhichformatisbestsuited.

Allimagesmusthavealttagsspecied,evenifthereisacaption.

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Contact us

[email protected]+61884101311

EducationAdelaideproducesanumberofbrochures,postersanddisplaymaterialsforpromotionalusebymemberinstitutions.VisittheMemberresourcessectionofourwebsitetoviewthesematerials.

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http://www.studyadelaide.com/about-us/members-resources.aspxhttp://www.studyadelaide.com/about-us/members-resources.aspxhttp://www.studyadelaide.com/about-us/members-resources.aspx

study adelaide brand guidelines

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