UNIVERSIDAD MAGISTERLICENCIATURA EN LA ENSEÑANZA DEL INGLÉS

STUDY OF THE EFFECTIVENESS OF

ENGLISH OFFERED TO THE STUDENTS

OF PUBLICITY AT THE UNIVERSITIES

Lizeth María Fallas Valverde

Introduction

• It is a priority in daily life, through the years in society.

• To communicate or get a good job.• To express ideas, opinions and taught.• Many factors such as the methodology, the

topics, the fear and even the teacher. • This thesis is inspired in the students of publicity

who want to learn. • The job placement with less barriers.

Justification

• People studying to be publicists. • The importance of English language in

publicity.• The importance of mastering it.• Comfort for the publicists.

GENERAL OBJECTIVE

To study the link between the English level

offered by universities and the English level

required by enterprises in order to propose

an English leveling plan which facilitates

their job placement in publicity.

SPECIFIC OBJECTIVES

• To identify the entity in charge to define the

English level parameters in Costa Rica.

• To determine the link of English language

between the universities and the employers

for students of publicity.

SPECIFIC OBJECTIVES

• To detect the deficiencies and efficiencies that

interfere with the English teaching process in

universities.

• To propose a Leveling Plan which facilitates

the job placement for students of publicity.

VARIABLES

• Entities in charge of leveling English.

• Link of English language between universities and the

employers.

• Deficiencies that interfere in the English teaching

process in the universities.

• Efficiencies that interfere in the English teaching

process in the universities.

SCOPES

• To demonstrate the link between what

enterprises require and what universities offer.

• To propose an alternative of a solution for the

universities that offer the career of publicity.

Definition of publicity:According to dictionary.com (2014) the meaning of publicity is seen as: “extensive mention in the news media or by word of mouth or other means of communication”; or like “information, articles, or advertisements issued to secure public notice or attention”.A way to communicate something with different purposes.

Theoretical framework

Types of publicity

• Television.• Radio.• Magazines, brochures and newspapers.• Internet.• Banners.

ATL- BTL- TTL

TEST PREPARATION FOR INTERNATIONAL CERTIFICATION

• TOEIC• TOEFL• IELTS

4 skillsAmerican and British English.

Methodological framework

• Type of Investigation

• Subjects and Sources of Information

• Population and sample

• Data collecting instruments

«Proseso» study agency

• ACCORDING TO THE ROYAL ACADEMY. Set of logical and arithmetical ordered operations, aimed at obtaining certain results.

• ACCORDING TO US. Set of ordered, logical and creative people whose purpose is to obtain certain results.

Universities in costa rica• Private and public Costa Rican universities.

UNIVERSITY AMOUNT OF ENGLISH COURSES GIVEN

USE OF LABORATORY

Universidad Fidélitas 5 No

Universidad Hispanoamericana

3 Yes

Universidad Latina 6 No

Universidad Internacional de las Américas

3 No

Universidad Latinoamericana de Ciencias y Tecnología

4

No

Universidad del Valle 3 No

Analysis and interpretation of

results

GRAPH NO 4. THE EFFECTIVENESS OF THE ENGLISH COURSES GIVEN AT UNIVERSITIES.

10%

60%

30%

ExcellentGoodRegularDeficient

GRAPH NO 6. DIFFICULTIES DURING THE UNIVERSITY CAREER TO LEARN ENGLISH.

20%

60%

10% 10%

TeacherThe subjectThe methodologyThe own desire to learnFear

GRAPH NO 7. MOTIVATION TO LEARN ENGLISH DURING THE UNIVERSITY CAREER.

100%

TeacherThe methodologyThe subjectThe own desire to learn

GRAPH NO 8. THE KNOWLEDGE ABOUT THE LEVELING EXAMS CALLED TOEIC OR TOEFL.

70%

30%

YesNo

CHART NO 10. THE LANGUAGE MOST USED FOR PUBLICITY.

100%

SpanishEnglishPortugueseMandarin

GRAPH NO 12. THE FRUSTRATION A PUBLICIST FEELS WITHOUT A GOOD ENGLISH ACQUIRED AT UNIVERSITY.

50%50%Too muchMuchLittleNothing

conclusions• TOEIC, the TOEFL, the IELTS. This exam is divided into

different parts based on the different skills. • Most of the publicists at least have heard about these

entities. It is not considered indispensable. • It is hard to achieve a link but not impossible.

• They have to learn by their own.

conclusions

• The methodology that is used to teach any language in Costa Rica.

• The fear, they do not like to try something new in front of someone else; or even the motivation.

• The own motivation to learn and improve.

COST OF THE STUDYARTICLE COST PER

UNITQUANTITY TOTAL COST

(COLONES)TOTAL COST (DOLLARS)

Photocopies 15 271 4.065 7.52

Printing 100 280 28.000 51.85

Transportation 730 (litter) 55 40.150 74.35

Professional hours

16.000 (hour) 200 3.200.000 5871.55

TOTAL 3.272.215 6004.06

Source: Fallas, Lizeth, 2014.Rate Exchange BCCR 545.00, December 22nd, 2014.

recommendations

• Motivation from the English teachers. • The use of a specialized workshop for publicists.

• The English programs of the universities should be thought for publicists especially with the kind of vocabulary they need; activities and practices appropriated for them.

recommendations

• Good English teachers.

• To keep the motivation.

• To improve the English programs and the methodology.

PROPOSAL OF AN

ENGLISH LEVELING

WORKSHOP TO FACILITATE

THE JOB PLACEMENT FOR

STUDENTS OF PUBLICITY

General objective

To develop a proposal focused to community in

order to offer English courses specially designed

for publicists.

Specific objectives

• To prepare the logistic part of the workshop.

• To develop the communication with the market.

This is a practical workshop for publicists in

order to improve their knowledge and help

the job placement.

Proposal

• Introductory reflection• Warm up• Clack• Individual activity• Group activity• Round table• Presentation

evaluation

Rubrics 1 2 3 4 5 6 7 8 9 10

1. Enthusiasm to learn

2. Grammar

3. Pronunciation

4. Work as a team

5. Work individually

6. Management of the topic

7. Interest to accomplish with tasks

8. Motivation to get new knowledge

9. Apply the new knowledge

10. Quality of the results

Total:

Comunication plan for the workshop

• The workshop needs the help of an association able to gather people interested in.

• «Comunidad».

«comunidad» association

COMMUNITY ASSOCIATION OF BUSINESS OF COMMUNICATION OF COSTA RICA

• The agencies affiliate there.

MISSION• Support and promote the industry of commercial

communication, professional development of its members and the strengthening of companies.

VISION• Being a relevant business group for the communications

industry and the country. GENERAL OBJECTIVE• Stimulate creativity and promote it as inspiring courage

and detonator of positive results for our partners, customers and the development of our organizations.

Cost of the proposalDESCRIPTOR COST PER

UNITQUANTITY

COST (COLONES)

COST (DOLLARS)

Printed and copies of the worksheet of students

100 black and white

7

700

1.28

Whiteboard markers 700 7 4.900 8.99

Chalks 600 2 1.200 2.20

Professional hours to train the instructors

16.000 5 80.000 146.78

TOTAL 86.800 159.25

Source: Fallas, Lizeth, 2014.Rate Exchange BCCR 545.00, December 22nd, 2014.

Impact of the proposal

• Teacher’s impact

• Student’s impact

• Publicity agencies impact

Other study based on this research

• The implementation of the use of computers as a tool during the English courses at universities for students of publicity.

• The barriers of fear that students face during the university when learning English in English courses.

Other study based on this research

• The improvement of the methodology used at universities to teach English.

• To study the interest publicists have to take advantage of English courses in order to close the gaps.

THANKS