studying sports development: researching, teaching and writing in the field
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Studying Sports Development: Researching, teaching and writing in the field. 25-26 th April, 2008 Brunel University London Dick Palmer Advisor, IOC Olympic Solidarity Programmes. Promote. Facilitate. Train. Improve. Develop. Strengthening Universality. - PowerPoint PPT PresentationTRANSCRIPT
Studying Sports Development:
Researching, teaching and writing in the field
25-26th April, 2008
Brunel University
London
Dick Palmer
Advisor, IOC Olympic Solidarity Programmes
Olympic Solidarity
Strengthening Universality
Olympic Solidarity’s role is to organise aid to NOCs, in particular those with
the greatest need, in order that NOCs may fulfil their responsibilities towards
the Olympic Movement.
Promote
Facilitate
Train
Improve
Develop
Olympic Solidarity
How did we come about?
Committee to Aid African and Asian Countries
1961
IOC Commission
1968
Olympic Solidarity Commission
1971
Lausanne Office
1981
First Director Appointed
1974
Olympic Solidarity
Where does the money come from?
IOC
NOCs
IFs
* for purpose of this illustration only main recipients of distribution shown
US$ 244 M(2005-2008)
Olympic Solidarity
Athletes
Coaches
Management of NOCs
Promotion of Olympic Values
Targeted Assistance
Olympic Solidarity
Methods
- for athletes- for development of
administration- for implementation of projects
Direct Subsidies
Training Opportunities
Technical Advice
- sport specific- on management- on Olympism
- for coaches- for administrators
Olympic Solidarity
Training for Coaches
IF-run technical courses
Sport science scholarships
Practical courses at training centres etc.
Olympic Solidarity
Training for Administrators
Staff Skills Training
Sport Administration Courses
Advanced Sport Management Courses
MEMOS
Exchanges Among NOCs
Olympic Solidarity
Staff Skills Training
Locally sourced courses
Accounting, presentation skills, software, languages, etc.
Set amount available to each NOC
Olympic Solidarity
Sport Administrators Courses
Sport Administration Manual
Catalogue of administration principles and knowledge on Olympic Movement
Courses organised locally by National Course Directors trained by OS
Target: staff of local clubs, national federations, regional sport authorities, PE teachers, etc.
Between 1986 and 2007: more than 2,000 courses organised by more than 100 NOCs for 55,000 participants
Olympic Solidarity
Advanced Sport Management Courses
Managing Olympic Sport Organisations
Courses organised locally by Programme Directors trained by OS
Target: NOC and NF executives and staff in decision making positions
Olympic Solidarity
Advanced Sport Management Courses
6 areas of management competence:
Organising Olympic Sport Organisations (historical context, governance, management of change, etc.)
Strategic Management
Managing Human Resources
Managing Finance
Managing Marketing
Organising a Major Sports Event (project management)
Olympic Solidarity
MEMOS
English, French and Spanish editions
Academic instruction and development of a project
Exchange with other managers from around the world
Executive Masters in Sport Organisations Management
To date: 300 graduates from 130 countries (approximate data)
Olympic Solidarity
NOC Exchanges
Learning good practices from other NOCs
NOC Internships:
• gain practical experience through work in another NOC
Olympic Solidarity
Future Challenges
Continue to improve tailoring assistance to the specific needs of 205 individual NOCs
Auditing sample NOCs
Evaluate the impact of Olympic Solidarity programmes on sport development
Olympic Solidarity
Priorities (as perceived by NOCs)
Developing excellence
Marketing
Strategic Management
Managing Governmental Relationships
Olympic Solidarity
Managing Change
Economic depression
USA now predominant but changing picture
- Asia and Europe making bigger contribution
Evolution of electronic media
- fight for audience share
Olympic Solidarity
Key Challenges
Reaching the Youth of the world
Anti doping
Gambling
Professional leagues
Autonomy, specificity, governance
Andrew Ryan, Director ASOIF, NOA, February 2008:
Olympic Solidarity
Conflict or Consensus
GovernmentsMoney & Business
Olympic & Sports
Movement
Olympic Solidarity
Relevance!!!
Olympic Solidarity
Leadership
Thank You!