stuff singapore - about us
DESCRIPTION
Now in print and online in the Lion City, this whistle-stop tour of Stuff Singapore tells you what we're up to and how we can help you talk to your customers.TRANSCRIPT
10EDITIONS
IN ASIA
1OYEARS OLD
IN SINGAPORE 99.8% OF
READERS OWNA SMARTPHONE
STUFF MAG STUFF.TVBIGGEST MEN’S LIFESTYLE
MAG IN THE WORLD
The Lion City’s tech cyberspace just got an upgrade! A fully localised Stuff website is now in town, bursting out of its pixels with accessible lifestyle tech coverage tailored for our Singapore readers. We now have a top-class editorial team on the ground to give readers the latest tech news, the best gadget reviews, cool videos and our world famous top tens. Have a look around the new Singapore site. We’re sure you’ll see why our readers come back for their daily dosage of Stuff online.
“Stuff inspires and nurtures a passion for gadgets. We make them look amazing and explain in a fast, confident and unfalteringly entertaining way how they will enhance our audiences’ lives. Stuff is a celebration of the new, the innovative, the shiny and the cool. It’s gadget joy.”Will Findlater | Global Editor, Stuff
Commercial Director Lawrence Leong | [email protected] | +65 6579 0106
Digital Sales Manager Charlie Moss | [email protected] | +65 6579 0114
68.4% of our readers are aged between 15-34. 48% are single and 32% are university educated
82% of Stuff readers own a laptop and 29% own a tablet
38% intend to own a vehicle and 68% intend to own a house
With the help of our dedicated Creative Solutions team, you can position your brand at the heart of the market and at the forefront of customers’ minds by partnering with Stuff for your content marketing.
We are expert in creating content that improves the consumer’s purchase experience – and this is the knowledge we have tapped for a host of world-renowned brands who want to be associated with our credibility and expertise. From reprints and logo licensing to videos, advertorials, point-of-sale materials, micro sites, brochures and events, the Stuff values run throughout our client work.
65%3RD
2530K 200K
100%
12k
45kMALE AUDIENCE
INTERNATIONAL EDITIONSISLAND-WIDE DISTRIBUTION
PAGE VIEWS (SEPT 2013)
LOCALISED FOR SINGAPORE
FACEBOOK FOLLOWERS
UNIQUE USERS PER MONTH (SEPT 2013)
BRANDED CONTENT SOLUTIONS
Brand Director Andy Jackson | [email protected] | +65 6579 0113
Publishing Manager Ian Paynton | [email protected] | +65 6579 0111
OUR TECH-SAVVY READERS
”THE WORLDS BEST-SELLING
GADGET MAGAZINE IS
SOON TO BE ON IPAD IN
SINGAPORE WITH EXCLUSIVE
INTERACTVE CONTENT”
LEADERBOARDNormal Size : 728 x 90pxExpanded size : 728 x 350pxmax file size : 39k
MPUSize : 300 x 250pxExpanded size : 600 x 300pxmax file size : 39k
Double MPU / Half Page adSize : 300 x 600pxMax file size : 39k
MastheadNormal Size : 960 x 250pxmax file size : 39k
Creatives can be sent in various formats:gif/Jpegflash 3rd party tags
SpecificationsAutomatic expansion is not permitted; Creatives can be hosted by Haymarket or by a third party as: doubleclick, mediamind, flashtalking, mediaplex and others; Haymarket’s AD Server is DFP, so Inred tags are preferred; Flash (swf) files must be supplied with a click tag and a back up gif; Video/Audio must be user initiated; Z-index should not be more then 9,000
Lead TimesStandard campaigns : 2 days. Complex campaigns : 5 days. New creatives test : 7 days.Please contact us for more information: [email protected]
MAIN ISSUE JANUARY FEBRUARY MARCHPublication Date 13 - Dec - 2013 14 - Jan 13 - FebAds Materials Deadline 22 - Nov - 2013 20 - Dec 21 - JanBooking Deadline 14 - Nov - 2013 13 - Dec - 2013 14 - JanMAIN ISSUE APRIL MAY JUNEPublication Date 13 - Mar 11 - Apr 14 - MayAds Materials Deadline 21 - Feb 19 - Mar 17 - AprBooking Deadline 12 - Feb 11 - Mar 08 - AprMAIN ISSUE JULY AUGUST SEPTEMBERPublication Date 12 - Jun 11 - Jul 13 - AugAds Materials Deadline 16 - May 19 - Jun 15 - JulBooking Deadline 09 - May 10 - Jun 04 - JulMAIN ISSUE OCTOBER NOVEMBER DECEMBERPublication Date 12 - Sep 14 -Oct 11 - NovAds Materials Deadline 19 - Aug 17 - Sep 16 - OctBooking Deadline 06 - Aug 08 - Sep 07 - Oct
Double Page SpreadType : 405mm (W) x 259mm (H)Trim : 420mm (W) x 284mm (H)Bleed : 426mm (W) x 290mm (H)
Full PageType : 185mm (W) x 259mm (H)Trim : 210mm (W) x 284mm (H)Bleed : 216mm (W) x 290mm (H)
½ Page Horizontal180mm (W) x 119mm (H)
½ Page Vertical87mm (W) x 244mm (H)
PRODUCTION MATERIAL REQUIREMENT Final artwork files (300dpi in CMYK mode) should be submitted in PDF format with accompanying colour proofs. A bleed area of 3mm should be added for full page and DPS ads. No essential type matter should run within at least 5mm of a trimmed edge (including spine). All DPS adverts must include an additional 2.5mm of double image either side of the spine edge.
LINE SCREEN Colour : 175 lines
Haymarket Consumer Media Asia21 media circle, #05-05, Infinite Studios, Singapore 138562Tel: (65) 6579 0106 Fax: (65) 6224 6102www.haymarket.com www.haymarketcreativesolutions.com
COLOUR REPRODUCTION QUALITY CONTROL Quality control will always be maintained to achieve the best colour reproduction quality possible. However, owing to cetain conditions and limitations in printing, it is not always possible to achieve a 100% fidelity in colour reproduction.
PRODUCTION SCHEDULE
PRINT SPECIFICATIONS
DIGITAL SPECIFICATION