stupid simple social media tricks to boosting seo

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Stupid Simple Social Media Tricks To Boosting SEO

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Stupid Simple

Social Media Tricks

To Boosting SEO

What’s covered in this SlideShare

1. Why Social media as fuel for SEO

2. Proven Tips – Using social to increase the reach of your content

and target the right buyers

3. Tools for managing your social media presence

4. Measurement and ROI

Social media is the fuel for SEO

Social media is a modern form of backlinking:

• More engagement with your social content signals to search

engines that your website is more trustworthy

• Social media profiles rank in search engines

• Social can drive significant amount of traffic to your website,

which in turn boosts your site ranking

Social

Content SEO

Social media is the fuel for SEO

Be sure to claim all of your social media

accounts & optimize your profiles.

People often start their research process by vis

iting a company’s social media pages to get a

sense of the company’s personality.

Social media is the fuel for SEO

Here at Socedo, about 25% of our website traffic comes from our social media channels.

Social media is the fuel for SEO

• Social media channels are search engines too – people often start their research

process on social

Number of Twitter search engine queries every day: 2.1 billion (Source: Statisticbrain.com/twitter-statistics)

74% of people turn to social networks for guidance on their purchase decisions.

(Source: ODM Group)

It’s time to broaden your concept of search and SEO to take into account the

many ways people find content on the web

Social

Content SEO

Keyword research for SEO

Use free SEO & content research tools to figure what content to create & use

these keywords in your content

Social

Content SEO

• Ubersuggest, Google Keyword Planner

• BuzzSumo, Google Search Console

• Moz Keyword Explorer

Social media strategies to boost SEO

• Post content that stands out and attracts the right audience

• Reach more people through PR, influencer outreach

• Use technology to manage your content strategy

Making your content stand out

1. Use an image or video – infographics,

images, quotes and stats to do well. If you

can apply branded graphics with the image,

even better.

2. Keep the tweet under 100 characters

Making your content stand out

3. Use Hashtags

• Keep it to 2 hashtags maximum

• Use trending hashtags when appropriate

• Use #Fact with an interesting stat from a blog post

• Use a compelling headline – SumoMe

• Use weekday standards like #MondayMotivation

Tool for finding good hashtags - Hashtagify.me

Making your content stand out

Source: https://blog.bufferapp.com/best-time-to-tweet-research

4. Tweet at prime times

• Studies show between 8 am & 7

pm EST

• Posting at rush hour EST

(weekdays)

• Repost on the weekend.

Engagement is up on weekends

Tools: Sprout Social, Hootsuite, Edgar, Buffer

Making your content stand out

5. Repost your tweets

• Tweet your blog post at least twice the first day

• Wait at least 2 hours in

between tweets

• Share at least 3 times

throughout the next week

• Use different content in each

tweet

• Post at different times with

different images

Reach Even More People

Use Social Listening Tools – ManageFlitter, Falcon Social, Mention, Meltwater,

Sprout Social, Buzzsumo - to find authority social accounts

Reach Even More People

Get influencers to share your content:

• Include a quote from them or link to

their product or a related post they

wrote

• Do outreach to get them to share the

post

• Mention them on Twitter when you

release and share your content.

Reach Even More People

Conduct proactive social outreach at scale and promote your content

Content Management Tips

1. Make a content calendar

Content Management Tips

2. Use content management tools – Hootsuite, Sprout Social, Edgar, Buffer, TweetDeck,

SocialOomph, EveryPost

3. Content must have specific goals and speak to your target audience

4. Content is only as good as who sees and engages with it

Track those who engage with you

Integrate your social media management platform with your marketing automation

This will allow you to track conversions from your social media channels

Evaluating Social Media Performance

Quantitative measures:

• Referral traffic to your website

• Quality of traffic from social to your website: time on site, bounce rate, pageviews

• Backlinks & search engine rankings

• How many clicks on your links?

• How many conversions?

• Which posts get the most engagement?

• How many leads engage with you on social?

• How much revenue is generated from social leads?

Evaluating Social Media Performance

Qualitative measures

• Outreach emails from others stating that they saw your post on Twitter

• Blog comments that mention where they saw your post on a particular social

network

• Engagement on your actual posts in the form of replies, comments, shares

Resources

Learn more at Socedo.com

modgirlmarketing.com

Speakers

Mandy McEwen

Founder & CEO

Mod Girl Marketing

[email protected]

@MandyModGirl

Jingcong ZhaoContent Marketing Manager

[email protected]

@Jingcong_Zhao