Introduction ........................................................................................................................... 1

Brand Basics ......................................................................................................................... 1 Company Name and Logo Company Tagline Network Naming

Company Services ............................................................................................................... 2 1) PrescriptionBenefitServices 2) PrescriptionHistoryServices 3) PrescriptionRoutingServices 4) ClinicalMessagingServices

Vendor Guidelines ................................................................................................................ 4

Surescripts Certified Status ................................................................................................ 5 Logo Requirements NotesonUse—PharmacySoftwareVendors,Payer/PBMs

Surescripts Solution Provider Status ................................................................................. 6 SurescriptsSolutionProviderLogo Logo Requirements

Surescripts Gold Solution Provider Status ........................................................................ 7 SurescriptsGoldSolutionProviderLogo Logo Requirements

Surescripts Connected Logo .............................................................................................. 8

Affiliate Certification ............................................................................................................ 9 Guidelines Logo Use

Universal Logo Requirements ........................................................................................... 10

Approved Boilerplate Language for Press Releases ...................................................... 12

Benefit Language ............................................................................................................... 12 Prescribers Pharmacists Payers/PBMs

Approvals ............................................................................................................................ 14

Contact Information ........................................................................................................... 15

Style Guide

Updated3/2010

Introduction AllSurescripts®-relatedcommunicationsdevelopedfor disseminationtothepublicmustfollowourcorporatebrandingandapprovalguidelines.

Brand Basics◼OurcompanynameisSurescripts—notelowercaseforthe

second “s”. ◼Trademarksymbolisappliedasfollows:Surescripts®.◼Firstmentionoftheword“Surescripts”inprintmustinclude

the registered trademark symbol. ◼Trademarksshouldbeusedasadjectives,notasnounsorverbs. Correct Use: “Product XYZ is certified to connect to the

Surescripts network for Prescription Routing services.” Incorrect Use: “Can you Surescripts this prescription?” ◼Useofthetrademarksinapossessiveformshouldbeavoided. Correct Use: “There are advantages to establishing a connection

to Surescripts, the Nation’s E-Prescription Network.” Incorrect Use: “This explains Surescripts’ benefits.”

Company Tagline◼Thecompanylogoincorporatesourcorporatetagline:

“The Nation’s E-Prescription Network.” ◼ Note title case on the tagline phrase.◼Thecompanytaglineshould,whereverpossible,beplacedalongsidethefirstuseofSurescriptsinadocumentor communicationspiece(E.g.Surescripts®,theNation’s E-Prescription Network)

◼Notetreatmentof“the”whentaglineisusedinasentence.

Network Naming◼Ournetworkisknownsimplyas“theSurescriptsnetwork” (noteuseoflowercase“n”).

◼Firstuseofthisphrasemustincorporatetheregistered trademarksymbol:“theSurescripts® network.”

◼AsofMarch10,2009,wehavediscontinueduseoftheterms“NationalPatientHealthInformationNetwork”and“PharmacyHealthInformationExchange.”

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Corporate Logo

Company Services and Message Type Overview Therearethreetypesofservicesrelatedtoprescriptionmanagement.Whendescribingtheseservices,onemustpresenttheminthe order that prescribers would use them when preparing and transmitting prescriptions.

1. Prescription Benefit2. Prescription History3. Prescription Routing

Inaddition,Surescriptsalsomaintainsclinicalmessagingservices.

1) Prescription Benefit Services ◼ Prescription Benefit — Ambulatory Allowsprescriberstorequestinformationonpatienteligibility

andformularyatthetimeofprescribing. ◼ Eligibility Services — Pharmacy Allowspharmaciestocheckpatienteligibility,inrealtime,

atthepointofsale ◼ Eligibility Services — Medicaid AllowsMedicaidMMISvendorstorequestpharmacyeligibility,

inrealtime,fromSurescriptsbeforeadjudicatingaclaim ◼ Reporting ProvidesutilizationsummariesforthePrescriptionBenefit-

Ambulatoryservice.

2) Prescription History Services ◼ Prescription History – Ambulatory Withapatient’spermission,prescriberscanusethisservice

tosecurelyaccessaggregatedprescriptionhistorydatafromcommunitypharmacies,aswellaspatientmedicationclaimshistoryfrompayersandpharmacybenefitmanagers.

◼ Prescription History — Acute Allowsprescribersandauthorizedstaffinacutesettingsto

queryandreceiveaggregateddetailsforuptoayear’sworthofpatientprescriptionhistorybasedonasourcedatabaseofover220millionlives

◼ Prescription History — Personal Health Records AllowspatientswhouseselectPHRtechnologiestoreceive

theirprescriptionhistoryinformationfromretailpharmacies

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3) Prescription Routing Services Allowsprescriberstomanagethetransmissionofprescription

informationusingoneormoreofthefollowingmessagetypes: ◼ New Rx (retail pharmacy) – the ability to electronically route

new prescriptions to community pharmacies. ◼ Rx Renewal (retail pharmacy) – the ability to electronically

route prescription renewal requests and responses between prescribers and community pharmacies.

◼ New Rx (mail-order pharmacy) – the ability to electronically route new prescriptions to mail-order pharmacies.

◼ Rx Renewal (mail-order pharmacy) – the ability to electronically route prescription renewal requests and responses between pharmacies and mail-order pharmacies.

4) Clinical Messaging Services UsingContinuityofCareRecord(CCR)andPDFHealthcare

standards,Surescripts’ClinicalMessagingservicepermits physiciansontheSurescriptsnetworktoexchangeclinicalinformationtosupporttransitionsincare.

Note:AlistingofallsoftwareproductscertifiedbySurescriptsformessagetypesorservicesspecifictoprescribersinambulatorysettingscanbefoundontheSurescriptsWebsiteat www.surescripts.com/certified

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Vendor Guidelines — Physician Software Surescripts has three levels of certification associated with physician software vendors. These changes are designed for:

1)Vendorsthathavecertifiedtheirsoftwareforselect messagetypesorperhapsoneortwoservices— “SurescriptsCertified”

2)VendorsthathavecertifiedsoftwareforallmessagetypesassociatedwithBenefit,HistoryandRouting servicesdesignedforambulatorysettings—“SurescriptsSolutionProvider”

3)Vendorsthathavemetqualificationsaboveandbeyondcertifi-cationforallthreecoreservices—“SurescriptsGoldSolutionProvider”

Special note for software vendors serving pharmacy and payer/PBM organizations:Pleaserefertospecific“Notesonuse”onthefollowingpages forguidanceonuseofspecificbrandmarks

Three Levels of Certification

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Surescripts Certified

Surescripts Solution Provider

Surescripts Gold Solution Provider

Surescripts Certified Status Physiciansoftwarevendorsthathavecertifiedtheirproduct(s)foratleastonemessagetypeorservice,maydescribetheirsoftwareas“Surescriptscertified”basedonthefollowingrequirements:◼ Thephrase“Surescriptscertified”maybeusedonlyin associationwiththesoftwareforwhichthecertificationhas beenachieved.◼ Themessagetypesand/orservicesforwhichthesoftware hasbeencertifiedmustbeincludedinyourreferencetothe “Surescriptscertified”statement.

Correct Use: ◼ “XYZ softwareisSurescriptscertifiedforprescriptionrenewals.”◼ “XYZ softwareisSurescriptscertifiedforprescriptionrouting.”◼ “XYZ softwareisSurescriptscertifiedfornewprescriptions.”

Incorrect usage: ◼ “XYZ softwareisSurescriptscertified.”◼ “Company nameisSurescriptscertified.”

Logo Requirements◼ Vendorsthatachievecertificationforindividualmessage

typesorforoneortwocoreservicesmayreceiveanduse the“Surescriptscertified”logo.

◼ Thislogo,andassociatedlanguage,mayonlybeusedtodescribetheparticularversionofthesoftwarethathascom-pletedcertification.Previousuncertifiedversionsmaynotbedescribedas“Surescriptscertified.”

◼ Thisistheonlylogothatwillbemadeavailabletovendorsthathaveachievedthislevelofcertification.

◼ Useofthe“Surescriptscertified”logomustfollowouruniversallogorequirements.(See“UniversalLogoRequirements”section.)

◼ Foronlineusage,werecommendlinkingthelogotoour certificationstatuspageatwww.surescripts.com/certified.

◼ VendorsmaynotreceiveorusetheSurescriptscorporatelogo.

Notes on Use — Pharmacy Software Vendors, Payer/PBMs◼ Pharmacyvendorsandpayers/PBMsmayusetheterm

“Surescriptscertified”andmayreceiveandusethe “Surescriptscertified”logo.

◼ Whenusing“Surescriptscertified,”vendorsMUSTuseitinassociationwiththemessagetype(s)forwhichtheyhavebeencertified.Thephrase“XYZ softwareisSurescriptscertified”mustNEVERbeusedwithoutreferencingthecertified messagetypes/coreservices.

◼ Displayofthislogomustbeassociatedexclusivelywiththecertifiedsoftware.

◼ Foronlineusage,werecommendlinkingthelogotoour certificationstatuspageatwww.surescripts.com/certified.

Surescripts Certified Logo

Note: Both color and black and white versions of this logo are available.

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Surescripts Solution Provider Status VendorsthathavecertifiedphysiciansoftwareforallSurescriptsservicesforambulatorysettings(Benefit,HistoryandRouting—includingallsupportingmessagetypes),maydescribetheirsoftwareasa“SurescriptsSolutionProvider”basedonthe followingrequirements:◼ SurescriptsSolutionProviderbrandingisexclusiveto

physiciansoftware.◼ Noteuseofcapsfor“SurescriptsSolutionProvider.”◼ Thephrase“SurescriptsSolutionProvider”maybeusedbya

companyonlyifitalsoincludesreferencetothesoftwareforwhichthisstatushasbeenachieved,e.g.,“Company XYZ is aSurescriptsSolutionProviderforitsABC software.”

◼ VendorsmaystillrefertothecertificationstatusoftheirsoftwareforindividualmessagetypesseparatelyfromtheirSolutionProviderstatus,e.g.,“Company XYZisaSurescriptsSolutionProviderforitsABC software. ABC software isSurescripts certifiedforprescriptionrouting.”

SurescriptswillshowyourSolutionProviderstatusonourWebsite at www.surescripts.com/certified.

Surescripts Solution Provider Logo PhysicansoftwarevendorsthatachieveSurescriptsSolution Providerstatusforoneormoreoftheirproductsmayrequest,receiveandusethe“SurescriptsSolutionProvider”logo.

Logo Requirements◼ OnlyvendorsthatachievecertificationforallSurescripts

coreservicesmayreceiveandusethe“SurescriptsSolutionProvider”logo.

◼ The“SurescriptsSolutionProvider”logo,andassociated language,mustbeusedinreferencetothespecificsoftware(s)andversionthathaveachievedSolutionProviderstatus.Itshouldneverbeusedtodescribeothersoftwareoryour company in general.

◼ Useofthe“SurescriptsSolutionProvider”logomustfollow ouruniversallogorequirements.(See“UniversalLogo Requirements” section.)

◼ Foronlineusage,werecommendlinkingthelogotoour certificationstatuspageatwww.surescripts.com/certified.

Notes on Use — Pharmacy Software Vendors, Payer/PBMs SurescriptsSolutionProviderbrandingisnotapplicableoravailabletopharmacies,pharmacysoftwarevendorsorpayer/PBMorganizationsatthecurrenttime.

Surescripts Solution

Provider Logo

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Note: Both color and black and white versions of this logo are available.

Surescripts Gold Solution Provider Status GoldSolutionProviderstatusisgrantedtophysiciansoftwarevendorsthathavegonebeyondSurescripts’baseline certificationtomeetbenchmarksthatdemonstrateahigherlevel ofcommitmenttoe-prescribing.Vendorsthatachievethis statuswillreceivespecialrecognitiononSurescripts’listingofprescribersoftwareachievingcertificationforindividualservices. Please note: ◼ Thephrase“SurescriptsGoldSolutionProvider”mustalways

beassociatedwiththesoftwareforwhichthislevelof certificationhasbeenachieved,e.g.,“Company XYZ isaSurescriptsGoldSolutionProviderfor ABC software.”

◼ Vendorsmaystillrefertothecertificationstatusoftheir softwareforindividualmessagetypesseparatelyfromtheir GoldSolutionProviderstatus,e.g.,“Company XYZ is a SurescriptsGoldSolutionProviderforitsABC software. ABC softwareisSurescriptscertifiedforprescriptionrouting.”

Logo RequirementsUseoftheselogosisconsistentwithrequirementsassociatedwiththeSurescriptsSolutionProviderbranding.

Notes on Use – Pharmacy Software Vendors, Payer/PBMsSurescriptsGoldSolutionProviderbrandingisnotapplicableoravailabletopharmacies,pharmacysoftwarevendorsorpayer/PBMorganizationsatthecurrenttime.

◼ Useofthe“SurescriptsGoldSolutionProvider”logomustfollowouruniversallogorequirements.(See“UniversalLogoRequirements” section.)

Surescripts Gold Solution Provider Logo

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Surescripts Connected Logo TheSurescriptsConnectedlogoisreservedforusebyend- usersofSurescripts’e-prescribingservices(includingpharmacies,payer/PBMorganizations,andambulatory/acuteprescribersettings)todemonstratetheirconnectivitytotheSurescriptsnetwork. TheConnectedlogomaynotbeusedbysoftwarevendorsthathavecertifiedtheirproductsforconnectivitytotheSurescripts network.Surescripts’‘certified’,‘SolutionProvider’,and‘GoldCertified’marksarereservedforthisuse. Logo RequirementsUseofthe“SurescriptsConnected”logomustfollowour universallogorequirements.(See“UniversalLogo Requirements” section.)

Surescripts Connected

Logo

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Note: Both color and black and white versions of this logo are available.

Affiliate CertificationRequirements for affiliates of prescriber vendors certified for one or more Surescripts message types/services

Vendorsthatlicensetheirapplicationstothirdpartycompanies(e.g.electronicmedicalrecord(EMR)vendors)areresponsibleforensuringthatthese‘affiliates’representyourcertificationstatusinthecorrect/appropriateway.

IfyouraffiliatewishestoallowusersofitsproducttoconnecttotheSurescriptsnetworkbyusingyourcertifiedsoftware,itmaydosoandpromotethisstatusonlyifauthorizedbySurescriptsandonlyifitmeetsthefollowingrequirements:

◼ Surescriptshasvalidatedthattheaffiliate’sendusersare usingyourcertifiedsoftwareasitwascertifiedbySurescripts.

◼ Youraffiliate’sendusersareregisteredinasub-accountwithin your primary account.

◼ Youraffiliateexplicitlystatesthattheabilitytoconnector e-prescribeviatheSurescriptsnetworkisprovidedbyits useofyourcertifiedsoftware.

Correct use: ◼ “Affiliate Software Name allows users to e-prescibe by using

Certified Software NamewhichisSurescriptscertifiedfor <as applicable>PrescriptionBenefit,PrescriptionHistory andPrescriptionRoutingservices.”

Incorrect use: ◼ “Affiliate Software NameisSurescriptscertified.”◼ “Affiliate Software Name will allow its users to connect to

theSurescriptsnetwork.”

Surescripts Logo Use: Youraffiliatemayreceiveandusethe“Surescriptscertified” logo as long as they associate the logo with the correct written referencepertherequirementsabove.Foronlineusagewe recommendlinkingthelogotoourcertificationstatuspage at www.surescripts.com/certified.

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Universal Logo RequirementsIn addition to what has been laid out earlier inthisguide,alluseofSurescripts’corporatelogoandbrandingextensionsmustadhereto the guidelines below. This includes the followingmarks:

◼ Surescriptscorporatelogowithtagline

◼ “Surescriptscertified”logo

◼ “SurescriptsSolutionProvider”logo

◼ “SurescriptsGoldSolutionProvider”logo

◼ “Surescriptsconnected” logo

Surescripts blue pantone color: process blue cmyk process: 84 • 36 • 16 • 0 rgb: 8 • 134 • 178hex: 08 • 86 • b2

Surescripts orange pantone color: 144 cmyk process: 0 • 48 • 100 • 0rgb: 248 • 152 • 29hex: F8 • 98 • 1D

Surescripts Identity — Color

Surescripts color logoToreinforceSurescripts’corebrandcolors,thelogoshouldbeshowninSurescriptsblue and orange per specs at top right.

Surescripts one-color logoOnanynon-white(orverylight)backgroundcolor,theSurescriptslogoisrenderedasone-colorart,generallyknockingouttowhite. The background color should be eitherSurescriptsblueorSurescripts orangewheneverpossible.

Surescripts black logoWhen the logo must be rendered in black-and-white(suchasinnewsprint),theentirelogo should be 100% black.

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NeverreversethecolorsoftheSurescripts identity art.

TheSurescriptslogotypeshouldneverbeusedwithouttheupper‘stream’element.

Neverplacethecoloridentityartoveraphoto or a colored background that is not white(orverylight)orblack(orverydark).

PrintingtheSurescriptsidentityartonanypatternedbackgroundshouldbeavoided.

Surescripts Identity — Incorrect Logo Usage

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Approved Boilerplate Language for Press ReleasesAbout Surescripts

Surescriptsoperatesthenation’slargeste-prescriptionnetworkandsupportsarapidlyexpandingecosystemofhealthcare organizationsnationwide.Surescriptswasfoundedonthe principlesofneutrality,transparency,interoperability,efficiency,collaborationandquality.Surescriptsconnectsprescribersinall50statesthroughtheirchoiceofe-prescribingsoftwaretothe nation’sleadingpayers,chainpharmaciesandindependent pharmacies.Availableduringemergenciesorroutinecare,the Nation’sE-PrescriptionNetworkgiveshealthcareproviders secure,low-cost,electronicaccesstoprescriptionandhealthinformationthatcansavetheirpatients’lives,improveefficiencyandreducethecostofhealthcareforall.Formoreinformation,go to www.surescripts.com.

Benefit LanguageThefollowinglanguagecanbeusedtodescribethebenefitsofusingsoftwarethathasbeencertifiedtoconnecttotheSurescriptsnetwork.Note:Benefitstatementsmustaccruewiththeparticular servicesandmessagetypesforwhichyouhavebeencertified.

Sample Language to Describe Electronic Prescribing Benefits — for Physicians

By using an electronic medical record (EMR) or e-prescribing softwarecertifiedtoconnecttotheSurescriptsnetwork,practicescanreducecosts,enhancepatientsafetyandimprovepractice efficiency.

Improve the Safety and Accuracy of the Prescribing Process.◼ Prescription Benefitservicesalloweasyselectionof

medicationsthatarepreferredbythepatient’shealthplan, thatmeettherapeuticguidelinesandarecosteffectivefor the patient.

◼ Prescription Historyservicesallowprescriberstoaccess criticallyimportantinformationontheirpatient’scurrentandpastmedicationsfrompharmacybenefitmanagersand communitypharmacies.Thishelpsinformprescribersaboutpotentialmedicationissueswiththeirpatientsandcanimprovesafetyandquality.

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◼ Prescription Routingservicesallowlegiblenewprescriptionstobesentdirectlytothecomputeratthepharmacyofthepatient’schoice.Renewalauthorizationrequestscanbesentdirectlytothepracticecomputer.Prescriberscanthenreviewandrespondtopendingrequestswithafewkeystrokes.

◼ Enhance Productivity. Thereductioninpharmacyfaxesandphonecallsassociatedwithrefillrequests,legibilityissues,anddrugincompatibilityorineligibilityproblemsprovidesphysiciansandtheirstaffswithmoretimetodevotetopatientcareorotherreimbursableactivities.

Sample Language to Describe Electronic Prescribing Benefits — for Pharmacists

E-prescribing results in the delivery of “clean” prescriptions, which benefits pharmacists by: ◼ Reducingthechanceofmedicationerrors◼ Offeringphysiciansaccesstopatientprescriptionbenefit

coverage,whichmeansfewerrejectedclaimsandlessrework at the pharmacy

◼ Reducingpaperworkandrekeying,whichallowsyoutospend moretimewithpatientsorreallocatethattimetoactivitiessuch

asmedicationtherapyorinventorymanagement

Sample Language to Describe Electronic Prescribing Benefits — for Payers/PBMs

Electronic prescribing benefits payer/PBM organizations by: ◼ Improvingformularycompliance◼ Makinggeneric/therapeuticinterchangemoreefficient◼ Reducingadministrativetimeandcosts

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ApprovalsCommunicationsthatincludereferencestoSurescriptsand/oritsnetwork,and/oritsservicesmustbereviewedandapprovedbySurescriptsbeforerelease.Surescriptsmaywithholdapprovalifthesereferencesviolatestandardsinthisstyleguide. Materialmaybesubmittedforreviewusingthecontactinformationlistedattheendofthisstyleguide.Werequestthatatleastone-weekbeprovidedforreview.Requestswithaturnaroundtimeofless than one-week may not be accommodated.

Communicationsrequiringreviewinclude,butarenotlimitedto,thefollowing:pressreleases,e-mailcampaigns,printadvertisements,onlineadvertisements,onlinecontentandcollateralmaterial.

Therearesomecaseswherereviewisnotrequiredbeforerelease.Thesearecomprehensiveofthefollowing:

◼ Aninitialpressreleasethatdescribesyourcertificationto connecttotheSurescriptsnetworkthatusesourpre-approvedcertificationpressreleasetemplateandmaintainslanguagemarked in the release as “not to be altered.”

A copy of this press release template may be requested through the contacts listed at the end of this guide.

◼ Useofbrandingandbrandlanguageasoutlinedinthisstyleguide

◼ UseofSurescriptscompanyboilerplatelanguageasoutlinedinthis style guide

◼ UseofbenefitstatementsrelatedtoSurescriptsservicesas outlined in this style guide

◼ Socialmediaorothercommunicationtoolsthatlinkordirect topre-approvedmessagingorcontent.

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Contact InformationWhile this guide outlines logo usage and representation requirements,itisnotintendedtobeall-inclusiveandmay notaddresseveryinstanceinwhichyouareobligatedto identifyyouraffiliationwithSurescripts.

Ifyouhavequestionsregardingrequirementsandminimum standardsorwouldliketorequestalogo,artfileorapproved language,pleasecontacteither:

◼ Michael Hughes,SeniorManagerMarketingCommunications,(703)921-2163ormichael.hughes@surescripts.com,

◼ Vince Giglotti,SeniorManager-InteractiveMarketingand Advertising,(703)921-2109orvince.giglotti@surescripts.com.

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