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3Editors pick 5 Dolly Act9Molly’s tea Party13Behind the designs15 Spring Summer Trends19 Hidden Treasure Jewellery

Fashion news:

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om3Editors pick 5 Dolly Act9Molly’s tea Party13Behind the designs15 Spring Summer Trends19 Hidden Treasure Jewellery

Contents

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21All Made up: makeup 23Sir Philip Green

25 On the street27 Catwalk29 Style advice29Miss Selfridge event news

Photography, Styling & makeup

Charlotte HamiltonThe

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Hat £12, Tights

£8, Corset £25, Stripe jersey £18, Dolly shoes £22

Blazer £40, dress £50, belt £12, shoes £17

By Charlotte HamiltonThe Dolly Act is all about revisiting the excitement of childhood, embracing innocent doll features and girly styling. The playful mix of colour and pattern generates an exciting take for a Spring look. Who said Spring has to be all about florals, take to the stripes for 2011 to liven up your look. Miss Selfridge’s doll campaign embraces the femininity and naivety of the traditional doll,

encompassing the bow detailing, structured silhouettes and contrasting and patterns as the basis of the look. The ‘Dolly Act’ introduces layering of different textures and experimentation with oversized accessories. Check out the editorial photoshoot for inspriation for your Spring Summer wardrobe.

Pull the Strings for Spring fashion

Fashion

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Skirt £45, Shirt

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Fashion

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Miss Selfridge have some very inspirational and creative people within our design team. The team work all hours to produce the clothes that you see hanging on the rails and fixtures within Miss Selfridge stores. Gayle Jared, senior designer is by no means an exception. Her inspired mind and imaginative concepts work to identify and translate the latest trends into wearable fashion for the Miss Selfridge customer. Each designer within the team has an area of responsibility and will work closely with a Buying team to ensure that they have the latest trends, the season’s key items and ultimately the best value

fashion on the high street. Gayle Jared, worked closely on Miss Selfridge’s Spring Summer 2010 collection, introducing an array of prints and pastel shades. “In my ten-year career I have worked for various high street retailers, covering all areas from formal to casualwear. I really enjoy my job, and have a real love for fashion. I joined the design team two years ago as a senior designer covering all of formalwear. My role is to create and drive fashion while maintaining a strong commercial handwriting.Life is always hectic and fast paced but very rewarding. A major part of my job involves lots of travel for

Gayle Jared, Miss Selfridge

Senior designer.

Interview

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Interview

Summer 2011 collection preview at Miss Selfridge press day

Summer 2011 collection preview

inspiration, from Paris, Milan, Tokyo, New York and India, I love picking up things on my way to add to my vast wardrobe. Probably the most rewarding part of my job is seeing the product from the original sketch to selling on the shop floor.” Gayle Jared and the rest of the design team at Miss Selfridge are part of Arcadia, a fashion group owned by Sir Philip Green. The group consists of Topshop, Topman, Miss Selfridge, Dorothy Perkins, Evans, BHS, Burton and Outlet. The Arcadia group generate a vast percentage of the fashion high street, with group financial profits operating profit at £279.6m, in August 2010.Commenting on the announcement, Sir Philip Green said: “I am pleased to be able to report operating profit for the group of £279.6m, up 10%, and excellent cash generation of £386.2m, up £43m on last year. I believe this to be a good performance in what was a competitive and challenging year. This competitive performance gives the designers at Miss Selfridge inspiration to thrive for the more creative and inspirational designs to compete with competitors. Gayle Jared gave us a sneak peak at the Miss Selfridge Summer 2011 collection. Femininity is visible throughout the collection with an emphasis on sheer fabrics, pastel shades, floral prints and a strong focus on embelishment. Gale Jared talked about the inspiration behind the trend, “This season we embraced the fashion trends from catwalk collections, introducing a Miss Selfridge take. The collection emphasises a young feminine approach to sophisticated styling”. An exciting array of looks for the summer.

Miss Selfridge Sprins Sum

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Miss Selfridge Sprins Sum

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Miss Selfridge Sprins Summer

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Valentino Spring/Summer

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House of Holland

Spring/Summer 2011

For Spring/Summer 2011, it’s the season of details, and pleats are one of the details you might want to consider if you are thinking about choosing a fashionable look for the warm seasons of the next year. From London Fash-ion Week, we saw an array of designers who played with pleats; adding movement and texture to dresses, tops and even sleeves. From light, floral summer dresses to heavy circle skirts fit for the working woman, pleats lend a natu-ral sense of class and sophistication to all who choose to embrace them. They also frame an outfit’s silhouette and by creating the illusion of symmetry. From the statement pleated backs at Hannah Marshall to the crinkled 70s pleats at Richard Nichol, everyone was at it. Some of the key piec-es which will run throughout the season are, the long and lovely pleated skirts, feminine dresses and beautiful pleated

sleeves in the style of House Of Holland. Short skirts are a classic choice when it comes to placing details such as pleats. Designer, Richard Nicoll, who has also decided to capitalize on the pleat trend explains to Style.com what his intentions were behind the folding folding fabric. “I used pleats to cre-ate architectural necklines and flattering volume,” he told Style.com. “They add a mathematical, modern-looking edge to longer lengths and ethereal fabrics.”Miss Selfridge will embrace the feminine pretty pleats for Spring/Summer, through a selection of sophisticated skirts, feminine dresses and beautiful blouses. An emphasis on this femininity will be reflected through a pastel colour palette and soft shades combined with subtle floral prints. These pieces will be available in store and online from April.

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Spring/Summer 2011 embraces sheer fabric, introducing a trend that encompasses an array of looks. The sheer trend was displayed throughout the fashion week catwalks, introducing the trend through different representations. It was shown to be sporty from Alexander Wang, urban nomadic over at Richard Chai, sophisticated from Prabal Gurang and urban meets futuristic at Rag & Bone.The sheer fabrics consist of mainly light silks and chiffon fabrics. The transparency as their secret weapon to win the heart of the public who craves for show-stopping and glamorous design and outfits. In this case sheer equals femininity and sex-appeal. One of the key items for the Spring/Summer sheer trend is the sheer maxi skirt/ dress,

it was featured heavily throughout the catwalk for Spring/Summer 2011.Chloé sent their models down the runway in black and nude sheer tulle skirts, while Dolce and Gabbana took the trend a step further by creating a sheer white vintage-style dress. The sheer trend embraces pastel shades of rose pinks, soft peach, chalky blues and subtle greens to create a romantic feminine look. For a more robust take on the sheer trend, shades of black, grey and khaki are perfect for Spring/Summer. These shades work perfectly for the key items of the season, the sheer maxi dress and skirt. Miss Selfridge will embrace the femininity of the sheer trend with pastel blouses, sheer dresses and maxi-skirts, available in-store in May 2011.

Antoinio Bernardo

Spring/Summer 2011

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1. Cameo style ring by Diva £6

2. Oversized pearl and diamonte earings by Diva £9

3. Oversized silver effect earings by Diva £8

4. Multi chain pearl necklace by Diva £15

5. Cream flower headband by Miss Selfridge £8

6. Feather diamonte necklace by Diva £10

7. Diamond style earings by Diva £12

8. Working clock necklace by Diva £15

9. Single pearl necklace by Diva £8

10. Chunky silver chain necklace by Diva £12

11. Loop silver chain necklace by Diva £12

12. Pearl style headband by Miss Selfridge £6

13. Pearl necklace with bow detail by Diva £10

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Shop

Find your special little treasure with the new collection of jewllery and accessories from Diva and Miss Selfridge.Trinkets, silver and sparkles galore-you wont believe your eyes! For every Spring Summer occasion you will learn to love the little things in life. Indulge in the array of pearls, sparkling crystals to working clock necklaces.

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Photography, Styling & makeup

Charlotte Hamilton

Miss Selfridge are continuing to introduce key pieces of makeup into stores and online. This season our key focus is on false eyelashes. Since introducing them into stores in 2009 our range has increased dramatically, with the Girls Aloud lashes being our best selling. The sixties fashion movement is the inspiration for this look. Think smudgy green-stained eyes, lashings of black mascara, Nicola eyelashes, strong rosy cheeks and candy pink lips. A toned down style, perfect for the daytime, a twist on the current party look which is a bit more of a rock n roll take on the 60s look, where the girls have lived-in party eyes, and messy hair look. The Nicola eyelashes set the look off, with the natural brown colour of the lashes, the wispy fringed style and the Longer wispy bundles with an un-even edge, create a flirty fringe that verges on the dramatic adds length, creating a striking effect. The lashes are easy to apply

View our makeup tutorials to get this look online at www.stylescope.co.uk

Get your beauty fix...

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should just be worn for a night out, make your eyes stand out for a meeting at work, feel special for a day out shopping or create an eye catching lunch with the girls. The strong rosy cheeks accompany the lashes perfectly, this dolly shade blush emphasises the cheek bones and draws attention to the striking eyes.The 60s style eye shadow look incorporates smudgy green shades, and white tones to blend the colours, and lashings of black mascara to accompany. The green and white shadow frames the eye, along with the dark shading of the eyebrows. The candy pink lips complete the look with a high moisturising lipstick.

Beauty

Nicola false lashes

£5.00

Candy Lipstick £9.00

Blusher £6

Twiggy 1960s makeup

Eyeshadow palette £8

On

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Micki, 19. Events

Management student

Sarah, 29, Accounts

manager

River, Fashion Design student

Nadia, 26. Accessories

Buyer

Keep an eye out at the people around you, they might just be your next fashion inspiration. Miss Selfridge took to the streets of London to capture some of the hottest looks about. An array of creative fashionistas were about, displaying lots of layering and tailoring. This weekly feature will embrace fashion from people like you,.Visit www.stylescope.co.uk online to upload a photograph showing your style, and you can feature in next week’s issue of Stylescope if we love your look.

Anna, 27PR

consultant

Street Style

Kate 34, Personnel manager.

Sophia, 28. Model.

Emma 27Makeup artist

Sarah 28 Retail manager

Tazmini 26

sales

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