styletread affiliate conference viva9 v2
TRANSCRIPT
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StyleTread – if the shoe fits…
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About StyleTread
• Launched 9th November 2010• Australia’s #1 Online Shoe Store• Over 60 brands and 15,000 styles• Australian Designer Brands like PeepToe, Tony Bianco, Walnut,
Lipstik, RMK, I Love Billy, Ugg Australia• Select international designer like Guess, Diesel, Fiorelli…• Over 0.5 Mio monthly website visitors• 30 employees• Based in Sydney
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Focus on Customer Happiness
• Free and Fast Delivery (2-3 business days Australia wide)• Free 100-Day Return Policy• Real-time customer communication via telephone, Email, Facebook,
Twitter, Chat coming soon• Additional Customer benefits,
e.g. vouchers on top…
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StyleTread Objectives With Affiliate Marketing
• Increase Brand Awareness through banner ads on relevant publisher pages.
• Drive sales to grow the business.• Generate leads and increase our subscriber database.• Exchange insights and ideas.• Improve campaigns and promotions hand-in-hand with our affiliates:
• www.styletread.com.au/bridesmaids• www.styletread.com.au/mothers-day• www.styletread.com.au/shoe-cure• www.styletread.com.au/horse-race
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Campaign with Viva 9…
• Pay-out per lead: $2.00• Pay-outs per sale:
o 10% per sale - up to $500 revenue/montho 12.5% per sale - up to $1,000 revenue/montho 15% per sale - over $1,000 revenue/month
• Top sales-oriented affiliates: Bargain Avenue, Coupon Snapshot, Coupon Smarter, I love Coupons, Ad server Uk, Make up alley, Velocity Rewards.
• Top leads-oriented affiliates: shopper bonus, promotion space, Rewards Palace, Survey choice
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Results and Outlook
• 87 affiliates joined our program in the last 4 months.• Average of 250 orders through affiliates per month.• Constant flow of new contextual creatives/banners.• Individual production of creatives/banners for affiliates.• Meaningful and long-term relationships with affiliates.• Reached a database of over 100,000 subscribers.• Creation of individual promotions for affiliates.
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Contact Details:
• Website: http://www.styletread.com.au • Email: [email protected]• Mobile: 0425739490
Happy Shoe Shopping