styling packaging and_displaying_your_product
TRANSCRIPT
Styling, packaging, and displaying your product
Fred SchechterDS4 design
(the D is for design)
@freds4hb
Background
• Cal State Long Beach Industrial Design School• Radica (remember the bass fishing game?)• Sharper Image (massage chairs and more)• Cricket (Hairdryers, Combs, Brushes, Displays,
Packaging)• Turfstick
tell em what I'm gonna tell em
Tools
• Pen & Paper• Photoshop (GIMP) Illustrator (inkscape)• 2d CAD• 3d Parametric Modeler/Renderer• Prototype
Product Design Processes
• Extrusion• Injection Molding• Machining/Fabrication/Sheet Metal• Stamping• Casting• Thermoforming• Vinyl Dip• Blow/Roto Molding
Styling your productYou Can Do This!
• Radius• Color• Repetition• Align• Scale• Texture• Line (arc)
Assembly and Decoration(Lazy Clever Tricks)
• Screwed, Glued', Welded (ultrasonic)• Snap fits• Reduce Assembly Steps• Ease of Disassembly
• Pad Print• Paint• Custom Grips• Custom Extrusions• Stickers• Ergonomic additions
Packaging your product
• Corrugated (die line)• Vacuum form• Shrink wrap• Blister pack• Polybag-hangtag• Sombrero Hang Hole!• Drop Test (3')
• Shipper box (bulk/12pack etc)• Instruction Sheet/Assembly videos• SHIPPING COSTS (always track!)
Displaying your product
• Corrugated• Wood, Metal (Wire), Glass, Plastic• Existing Display Solutions• Planogram• Self Packing Point of Purchase Display • Packing Product with 1st shipment
Ideation/Idea Generation
• Testing fixes as solutions (ie, where is there duct tape or a pad)• Style sheet• Simplicity• Element of Surprise• Additional function* (is it a Swiss Army Knife?)
Questions
Hint, this is where you ask questions.There's simply no way I answered everything, so ask
away.At worst, I have no idea, and we have a decent
discussion
