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Waven Branding #01Wven with Scandinavian spirit.

Page 1 o 6Logo ConceptA bespoke produced type ace, based on Neutra Bold, but with modi cation suggesting thefowing, interlocking nature o the directional/locational infuences within the brand, romboth the production o the abric and the locational interest rom Scandinavian inspiration toproduction and sales. The logo itsel could come in various weight options, or could have one

nal option decided upon.The key element in this concept is how the crossbars o the A and E create a symmetricalweave inand out o whole word.The ring above the A and its woven crossbar could also unction alone, and become thebrands symbol.

a a r o n s k i p p e r

@ m e . c o m

www.aaronskipper.co.uk

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Applying the brand to clothingThe brands symbol o ers a strong visual, to apply to clothing elements, particularly that othe o ten embroided part o the jean back pocket. The woven crossbar o the E could o er asymmetrical counterpart or the opposite pocket.The same could be applied to the chest o a pocket tee, a garment which seems to be currentlyon trend.The brand symbol could also unction at di erent sizes and style variation depending on the useo the logo throughout the brand.


@ m e . c o m


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Denim Pockets with gold embroidery T-shirt pocket with white print

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Garment sizingThe as a letter orm, lends itsel potential to suggest the shape o a pair o jeans, and along with thering above it, this combination seem the per ect plat orm to create sizing signi ers.The keyline o the ring could simply be in staged widths, to denote the sizing, and each verical strokeo the could be manipulated to orm a suggestion o the cut o each jean.The options above, show how the could be manipulated in two di erent ways - one adhereing tothe nuances within the construction o the letter orm, where the sizing modi cations only happensto the lower hal o the letter orm and the other where the sizing variation begins in the vertex o theletter orm. Both could work with or without the woven crossbar.


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Skinny Regular Bootcut

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Page 4 o 6Logo ConceptA bespoke produced type ace, based on Neutra Bold, but with modi cations looking at the angle oeach letter orm and its curved underline, suggesting the depth and dimensionality nature o woven

abric.This interesting angular approach could be taken across the brand, with products, such as swing tags,and look books, being heavily considered around this particlar angle.


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Page 5 o 6Photography and Garment sizingThe angular direction o the brand materials could be eveident in the all brand photography as well,All images could be shot rom this angle, creating an image where the viewer is looking up at the jean product, suggesting the superiority o the brand.The curved underline romt he logo, could o er a systematic appraoch to sizing, where the tighterthe curves are together the slimmer the jean product.


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bootcut

regularskinny

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Page 6 o 6Logo ConceptA completely bespoke logotype, which uses a geometric, almost zig-zag like construction, whichcreates a set o letters tightly interlocked, like that o the construction o denim.The largest option above is arguably unreadable, but with the interesting subject area o location andlanguage, there is potential to create a brand identity, which is almost creates a symbolic image, untilthe letter orms are more apparent, upon closer inspection.The smaller three options are similar to the larger, in the terms that each letter orm is constructed inthe same ashion, only they sit apart rom each other, to allow or greater readability, whilst still closeenough to to suggest the interlocking nature o abric.


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