CONCEPT PROPOSALS

SUB SAHARAN AFRICA TOURISM ACADEMY

Phase One

REPUBLIC of MOZAMBIQUE

The background

SUB SAHARAN AFRICA TOURISM

Tourism is becoming a dominant sector of economic activity worldwide. Currently, over 8% of all jobs worldwide are estimated to depend on travel and tourism, which is forecast to create over 5.5 million jobs per year over the next decade. Direct spending by international visitors on tourism amounted to 8% of world exports.

The African continent with its intrigue, interest,

investment value and vast potential resources

stands poised to benefit significantly if it was to

raise its facilities and standards to that of the

developed tourism industry internationally.

Tourism 2020 Vision predicts that international tourist arrivals are expected to reach over 1.56 billion by 2020 of which 77million is expected to African destinations.

Long-haul travel is predicted to increase by 24%.

Africa's share of international tourist arrivals is expected to increase from 50 million to 60 million this year, according to the latest United Nations World Tourism Organisation (UNWTO) barometer. This is out of the landmark 1 billion international tourist arrivals expected to be attained this year worldwide

In the first months of 2012, growth was positive in all regions, with the exception of the Middle East (-1%), where there were nonetheless encouraging signs of recovery, such as in Egypt (+32% in the first quarter). South-East Asia and South Asia (both at +10%) led growth by sub region.

Africa was the fastest-growing region with an increase of over 7% in international tourist arrivals thanks to continued growth in Sub-Saharan Africa (+7%) and a clear rebound in North Africa (+8%) as Tunisia (+53% in the first quarter) started to recover.

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3 14

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ORIGIN OF VISITORS

AFRICA

UNITED KINGDOM

GERMANY

HOLLAND

FRANCE

SCANDINAVIA

CEE

USA

APAC

SOUTH AMERICA

AUSTRALASIA

MIDDLE EAST

CONCEPT PROPOSALS

SUB SAHARAN AFRICA TOURISM ACADEMY

Phase One

REPUBLIC of MOZAMBIQUE

Tourist Expectations

PROFILE

PERSONAL

Capability Profile

CORE SKILL

FUNCTIONAL SKILL

Project 3

Project 1

Project 2

• Prioritised multi phased projects to meet immediate commercial requirement and then medium to long term development need.

60 million tourists

• Technology facilitated CORE SKILLS development at source. • Hi Spec multi purpose mobile facilities.

• Commercial & Community development initiatives

Phase One : Core Skill development within 3 to 6 months

*translation may not be grammatically correct – concept only

Accessibility solutions

• Tourist facilities spread along a 2700km coastal corridor making mobile solutions at core skills level both accessible and commercially viable..

• Based on significance of tourist growth the establishment of dedicated Hospitality focussed Academies in 3 major Sub Saharan locations: • recognising Africa diversity and cultural significance • yet integrating into international tourist demands.

Phase Two : Functional Academy within 18 to 36months

• Using available infrastructure deliver Phase Two programmes.

• Develop dedicated infra-structure in selected locations.

Enterprise willingness to pay for training

TYPE OF TRAINING SME’S LARGE ENTERPRISES

AVERAGE

Modular half day $6 - $300 $10 - $286 $26

Modular full day $12 - $550 $47 - $1344 $81

Modular 2 days $30 - $320 $30 - $900 $55

Modular 2 weeks $200 - $850 $54 - $571 $86

Modular 6 weeks £17 - £767 4150 - $800 $102

IFC Tourism Training Network Market Research Report 2007

• In service training for practical reasons needs to be modular. • Reticence on the part of small operators and SME’s to invest in training. • Institutionalised training requires vast capital investment. • Geographical distribution of industry does not fully support institutionalised model • Operationally focussed core skills development, commercially acceptable to all. • Minimise risk of creating underutilised capital draining institutions.